Manila Water Business Model Canvas
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Unlock Manila Water’s strategic blueprint with a concise Business Model Canvas that reveals its value propositions, revenue drivers, and operational edge—perfect for investors, consultants, and entrepreneurs seeking actionable insights. Purchase the full editable canvas (Word & Excel) to benchmark, plan, and replicate proven growth strategies.
Partnerships
Partnership with MWSS secures Manila Water’s East Zone concession mandate and regulatory tariff oversight, underpinning investment recovery. Coordination with the MWSS Regulatory Office aligns service standards and performance benchmarks across c.7.8 million customers (2024). Compliance with DENR and DOH ensures environmental permits and water quality approvals, tying governance directly to service reliability.
Manila Water works with city and municipal governments to secure rights-of-way and permits, enabling network expansion across its East Zone serving about 6.8 million residents and roughly 1.8 million service connections (2024). Barangay leaders and homeowner associations enable access for meter installation and non-revenue water reduction drives. Community NGOs support sanitation awareness and septic programs, reducing project friction and boosting adoption.
Coordination with bulk suppliers and water-rights holders stabilizes raw water supply from sources like Angat, supporting Manila Water's East Zone service to about 7 million people in 2024. Watershed councils and reforestation partners safeguard source sustainability through joint protection and rehabilitation programs. Joint monitoring and data-sharing improve drought resilience and together these ties mitigate hydrologic and climate risks.
EPC, O&M, and technology vendors
EPC firms deliver plant and network projects for Manila Water, which serves roughly 7 million people in the East Zone (2024), while O&M partners run day-to-day assets. SCADA, GIS, smart metering and acoustic leak detection vendors cut losses and boost efficiency. Chemical suppliers and OEMs secure regulatory compliance and high uptime under long-term frameworks that lock service levels and costs.
- Tag:EPC — large-scale plant and pipe projects
- Tag:O&M — asset performance and NRW control
- Tag:Tech — SCADA, GIS, smart meters, leak detection
- Tag:Suppliers — chemicals, OEM spares, SLAs 3–10 yrs
Financial institutions
Banks, bondholders and multilateral lenders provide the long-term capital that underpins Manila Waters capex-intensive network expansion and treatment projects, while green and sustainability-linked financing aligns debt pricing with environmental KPIs and regulatory compliance. Hedging and committed liquidity facilities reduce interest-rate and cash-flow volatility, supporting stable service delivery and investment grade funding access.
- Long-term lenders: banks, bondholders, multilaterals
- Green/sustainability-linked debt: ties pricing to environmental targets
- Risk tools: interest hedges, liquidity lines
- Outcome: stable financing enables expansion and continuity
Partnerships with MWSS (concession/regulation), DENR/DOH, local governments, watershed groups, EPC/O&M firms, tech vendors, suppliers and long-term lenders underpin Manila Water’s East Zone service to ~7.0–7.8M people and ~1.8M connections (2024), securing supply, compliance, capex and operational efficiency.
| Partner | Role | 2024 KPI |
|---|---|---|
| MWSS | Concession/regulation | 7.8M customers |
| Lenders | Capex funding | Green debt, bonds |
What is included in the product
A comprehensive Business Model Canvas for Manila Water detailing customer segments, channels, value propositions, revenue streams, key resources, partners, activities, cost structure and customer relationships, reflecting real-world operations and strategic plans. Ideal for presentations, investor discussions and includes competitive advantages and SWOT-linked insights.
High-level view of Manila Water’s business model with editable cells that pinpoint operational bottlenecks and regulatory pain points. Perfect for teams to quickly align on solutions, streamline service delivery, and save hours of analysis in boardroom-ready format.
Activities
Manila Water secures raw water allocations from MWSS sources and operates multiple treatment plants to meet regulatory potable standards, supplying water to over 7 million residents in the east zone. It optimizes coagulation, filtration and disinfection processes to maintain turbidity and microbial targets while managing sludge and residuals through licensed disposal and beneficial-use programs. Production is adjusted daily and seasonally to match demand variability and service-level requirements.
Maintain transmission and distribution pipelines, valves and reservoirs across Manila Water’s East Zone serving about 7.5 million people with ~1.9 million connections; execute active leak detection, pressure management and district metering to cut NRW toward targets below 15%; prioritize replacement of aging assets to reduce physical losses and outages; track KPIs on water balance and service continuity, publishing quarterly performance and capex metrics.
Manila Water operates sewer networks and treatment facilities to meet environmental permits across its East Zone serving about 7.8 million people.
It expands coverage and connects households and commercial customers to reduce pollution and meet urban sanitation targets.
The company manages biosolids and pursues effluent reuse for industrial and irrigation applications where viable.
Continuous monitoring, reporting and corrective action minimize compliance risk and avoid regulatory penalties.
Customer service, billing, and metering
Manila Water installs and maintains meters to ensure accurate consumption measurement for about 7 million customers and roughly 1.8 million connections (2024). It issues bills, processes payments, handles disputes and provides 24/7 support with outage notifications. The company runs targeted programs for vulnerable customers and expands new-connection services in underserved areas.
- Meter installation & maintenance — accurate readings (~1.8M connections)
- Billing & payments — issuance, processing, dispute resolution
- 24/7 support — outage alerts and emergency response
- Social programs & new connections — subsidies and targeted rollouts
Regulatory, ESG, and emergency response
Manila Water prepares regulatory reports, rate cases and compliance filings to MWSS and investors for its East Zone concession serving about 7 million people, delivering quarterly and annual performance data and tariff review dossiers. It implements watershed protection and community sanitation initiatives in source areas, while planning and responding to typhoons, floods and droughts—the Philippines averages ~20 tropical cyclones/year (6–9 landfalls). The company coordinates with NDRRMC and local authorities for rapid service restoration after events.
- Regulatory filings: quarterly, annual, tariff/rate cases to MWSS
- Watershed & sanitation: source-area protection, community programs
- Emergency response: plan for typhoons/floods/droughts; coordinate with NDRRMC/local govts
Manila Water secures MWSS raw water, treats to potable standards and supplies ~7.0M residents (2024) via ~1.8M connections; optimizes treatment and sludge management. It maintains transmission/distribution networks, targets NRW <15%, runs leak detection, asset replacement and monitors KPIs. Operates sewer/WWTPs, biosolids reuse, billing, 24/7 support and regulatory filings; plans for ~20 tropical cyclones/yr.
| Metric | 2024 |
|---|---|
| Customers served | ~7.0M |
| Connections | ~1.8M |
| NRW target | <15% |
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Resources
The exclusive East Zone concession awarded in 1997 (25-year franchise) secures Manila Water’s service territory and regulatory obligations; water permits and NWRB allocations underpin production capacity and source reliability; the MWSS-approved tariff framework permits cost recovery and funds capital expenditure (Manila Water serves roughly 7.8 million residents as of 2024); these rights enable multi-decade planning and investment certainty.
Treatment plants and wastewater facilities form Manila Water’s core service capability, treating and supplying water to the East Zone serving roughly 7.6 million people. Pipelines, reservoirs, pumps and sewers—spanning about 13,000 km of distribution network—create the delivery backbone. Comprehensive metering for over 1.9 million customer connections ensures accurate billing, while multiple treatment plants and storage buffers provide redundancy to enhance reliability.
Operational technology—SCADA, GIS and asset management systems—drives network efficiency across Manila Water’s East Zone, which serves about 7.8 million residents; integrated platforms streamline maintenance and reduce outages. Pressure and flow sensors support non-revenue water reduction and targeted leak detection. Customer information and billing platforms enable service at scale while data analytics guide capital allocation and investment decisions.
Skilled workforce and know-how
Engineers, operators and field crews sustain service quality and continuity for Manila Water’s East Zone serving about 7.4 million residents; deep institutional knowledge shortens troubleshooting cycles and reduces downtime. A company-wide safety culture drives lower incident rates, while continuous training updates skills to meet evolving regulatory and technical standards.
- workforce: engineers/operators/field crews
- coverage: ~7.4 million residents
- knowledge: faster troubleshooting
- safety: fewer incidents
- training: continuous upskilling
Capital and stakeholder trust
Manila Water leverages strong access to debt and equity markets to fund capex programs, maintaining annual investment levels around PHP 10–15 billion in recent years and supporting network expansion for its ~7 million served population (East Zone, 2024). Goodwill with regulators and LGUs speeds permitting and tariff processes, while community trust and brand reputation lower churn, improve collections, and reduce dispute-related costs.
- Capital: PHP 10–15B annual capex (2024)
- Scale: ~7M people served (East Zone, 2024)
- Regulatory goodwill: faster approvals, smoother tariffs
- Community trust: higher payment rates, fewer disputes
Manila Water’s key resources secure service to ~7.8M residents (East Zone, 2024), supported by ~1.9M metered connections and ~13,000 km of distribution network. Robust SCADA/GIS/asset systems and trained field crews enable reliability and NRW reduction. Access to debt/equity funds sustains PHP 10–15B annual capex and multi-decade investment plans.
| Resource | Metric | 2024 |
|---|---|---|
| Coverage | Population served | 7.8M |
| Connections | Metered | 1.9M |
| Network | Length | 13,000 km |
| Capex | Annual | PHP 10–15B |
Value Propositions
Potable water is delivered with consistent pressure and quality to about 7 million residents in Manila Water’s East Zone, supporting daily household and commercial needs. Operations comply with Philippine National Standards for Drinking Water and DOH regulations, ensuring health and safety. Built-in redundancy across treatment and distribution assets plus rapid restoration protocols minimize downtime. Customers gain reliable peace of mind every day.
Manila Water’s sewerage and wastewater treatment systems reduce pollution and urban flooding, protecting rivers and downstream ecosystems; the company serves over 7 million customers in the East Zone. Proper sludge collection and treatment programs prevent pathogen spread and ecological damage, while septic management initiatives cover areas without sewers. Cleaner waterways improve public health by lowering waterborne disease risks and supporting recreational and commercial uses.
Tariffs for Manila Water are set under transparent MWSS Regulatory Office oversight, balancing cost recovery and consumer protection; Manila Water serves about 7.8 million customers in the East Zone (2024). Lifeline rates and installment plans for connections improve affordability, while predictable, formula-based pricing supports household and municipal budgeting. Efficiency gains are passed to consumers through periodic rate reviews.
End-to-end service delivery
Manila Water delivers end-to-end service from source to tap and back to nature as one accountable provider, serving over 7 million customers through roughly 2 million connections (2024), streamlining service requests, billing, and complaints via a single contact point. Integrated planning supports targeted coverage expansion and reduced non-revenue water. Businesses gain technical advisory for continuity, reuse and regulatory compliance.
- Coverage: >7M people, ~2M connections (2024)
- Single-point service: requests, billing, complaints
- Integrated planning: drives expansion, lowers NRW
- Business advisory: continuity, reuse, compliance
Resilience and sustainability
Manila Water strengthens resilience via investments in drought, flood and power-backup capacity, while watershed restoration secures long-term raw water supply; energy and chemical optimizations reduce operational footprint and cost intensity, and customers face fewer service disruptions during climate extremes.
- Resilience investments: drought, flood, power backup
- Watershed restoration: long-term supply security
- Operational efficiency: energy & chemical footprint reduction
Manila Water supplies safe potable water with consistent pressure to ~7.8 million customers in the East Zone via ~2 million connections (2024), meeting PNS and DOH standards. Sewage and wastewater services protect rivers and reduce flooding while integrated operations lower NRW and speed restoration. Tariffs set by MWSS-RO balance cost recovery and consumer protection; lifeline rates and payment plans improve affordability.
| Metric | Value (2024) |
|---|---|
| Customers (East Zone) | ~7.8M |
| Connections | ~2M |
| Regulator | MWSS-RO |
Customer Relationships
24/7 hotlines and digital channels handle bursts, outages, and billing issues for Manila Water, which serves over 7 million people across about 1.9 million connections. Incidents are logged in a centralized ticketing system to ensure accountable resolution and traceability. Proactive SMS, email and IVR updates manage customer expectations during disruptions. Post-incident reviews feed operational improvements and network resilience planning.
Barangay consultations ensure Manila Water projects align with local needs across its East Zone service of about 7.8 million people and roughly 1.7 million connections. Education campaigns promote water conservation and sanitation practices among households in the concession area. Structured feedback loops from communities refine service delivery and operational priorities. Building trust through engagement reduces resistance to infrastructure works.
Dedicated key-account teams serve Manila Water's commercial and industrial customers within its service area of over 7 million people and roughly 1.8 million connections, managing >1,000 large accounts. SLAs and demand planning (24-hour response targets) plus technical assistance drive value and help keep non-revenue water near 11%. Coordinated outage management limits business downtime, while near-real-time meter and consumption data sharing boosts operational and billing efficiency above 98%.
Digital self-service
Digital self-service via Manila Water online portals and myWater app enables e-bills, payments and service requests for over 1.9 million customer accounts serving 7.2 million people (2024), with real-time advisories enhancing transparency and usage dashboards driving conservation and behavior change, while lower cost-to-serve from digital channels improves affordability for all customers.
- e-bills and payments: myWater portal
- Real-time advisories: outage/quality alerts
- Usage dashboards: consumption insights
- Lower cost-to-serve: operational savings benefit customers
Inclusion and assistance
Manila Water's inclusion and assistance programs connect low-income and informal settlements through socialized connection initiatives, serving over 7 million customers across 24 cities and municipalities as of 2024. Flexible payment plans reduce arrears and improve affordability for vulnerable consumers. On-site help desks support enrollment and payments, contributing to improved public health outcomes.
- coverage: over 7 million customers, 24 cities/municipalities
- mechanism: socialized connections + flexible payment plans
- support: on-site help desks for vulnerable groups
- impact: improved access and public health
Manila Water maintains 24/7 hotlines, myWater self-service and barangay consultations to serve 7.2M people via ~1.9M accounts (2024), targeting 24-hour incident response and >98% billing efficiency. Key-account teams manage >1,000 large customers, support NRW ~11% and socialized connections plus flexible payments improve access for low-income areas.
| Metric | 2024 |
|---|---|
| Population served | 7.2M |
| Accounts | 1.9M |
| Billing efficiency | >98% |
| NRW | ~11% |
| Large accounts | >1,000 |
Channels
Walk-in customer centers process new service applications and manage complex cases for Manila Water, serving over 7 million people in the East Zone as of 2024. Staff at these centers assist customers with documentation, billing disputes and account updates. Facilities collect direct feedback through surveys and face-to-face interactions and function as community education hubs for water conservation and sanitation programs.
Single-number hotline provides centralized service and emergency reporting for Manila Water, supporting its service area of about 7.8 million people as of 2024. IVR plus live agents triage calls, resolve routine issues and schedule repairs. Complex cases escalate automatically to field teams for on-site intervention. Performance is tracked via KPIs such as Average Speed of Answer and First Contact Resolution to monitor service quality.
Manila Water's website and mobile app provide digital access for account management and advisories to over 7 million customers across roughly 1.8 million service connections (2024), streamlining communication. Online forms accelerate service requests and reduce in-person visits. E-billing and integrated payment channels improve convenience, while push alerts on planned maintenance and outages cut surprise interruptions for users.
Payment partners
Payment partners — banks, e-wallets, and payment centers — extend Manila Water’s collection reach across an East Zone serving over 7 million people. Auto-debit reduces missed payments and improves cash flow stability. Ubiquitous payment options lower customer friction and boost collection rates. Integrated reconciliation feeds directly into billing systems for faster settlement.
- reach: banks/e-wallets/payment centers
- auto-debit: fewer missed payments
- ubiquity: lower friction
- reconciliation: billing integration
Field outreach
Field outreach uses barangay caravans and pop-up desks to reach underserved zones; on-site meter clinics and connection drives increase formal enrollments; door-to-door notices support planned works while two-way dialogue builds community acceptance. As of 2024 Manila Water serves approximately 7.4 million people through over 1.2 million connections, guiding targeted outreach efforts.
- Target: underserved barangays
- Services: meter clinics, connection drives
- Comms: door-to-door notices
- Outcome: two-way community dialogue
Manila Water channels combine walk-in centers, a single-number hotline, website/app, payment partners and field outreach to serve its 2024 East Zone service area (reported up to 7.8 million people). Digital and payment channels cover roughly 1.8 million service connections, reducing in-person visits and improving collections; field outreach targets underserved barangays and connection drives.
| Channel | 2024 reach | Key metric |
|---|---|---|
| Walk-in centers | 7+ million people | case resolution, surveys |
| Hotline | ~7.8 million people | ASA, FCR |
| Digital app/website | ~1.8M connections | e-billing, requests |
| Payments | Pan-East Zone | auto-debit, reconciliation |
| Field outreach | ~1.2M connections targeted | connection drives, meters |
Customer Segments
Residential households in Manila Water's East Zone and Rizal comprise roughly 7 million residents (about 1.9 million household connections as of 2024), prioritizing affordability, reliability and safety of potable water. Outage sensitivity is high—even short interruptions trigger complaints and economic losses—while targeted education and conservation programs have shown reductions in per-capita consumption, improving supply resilience.
Commercial SMEs—retail, food service, and offices—require steady water supply, predictable billing, and rapid response for service issues. Many establishments request basic water quality documentation for health permits and suppliers. They consume moderate volumes per site but are densely located in Metro Manila. Manila Water serves over 7 million customers in its East Zone concession, highlighting scale and frequency of SME interactions.
Industrial customers—factories and parks—demand higher volumes and sustained pressure, representing a disproportionate share of peak demand for Manila Water, which served about 8.0 million people in 2024. They require coordinated maintenance windows to avoid costly production stops and often need pretreatment and regulatory compliance support under DENR standards. Outages carry high production risks and can trigger significant financial losses for tenants.
Public and institutions
Schools, hospitals and government facilities in Manila Water’s East Zone have critical water and sanitation needs; prioritized restoration reduces societal impact and protects the roughly 7.8 million people served per Manila Water 2023 reporting. These institutions frequently require coordinated sanitation programs with health agencies and NGOs. Procurement timing is driven by institutional and government budget cycles, shaping contract timing and scope.
- Critical clients: schools, hospitals, government facilities
- Priority restoration minimizes societal impact for ~7.8M users
- Frequent sanitation program collaboration with health agencies
- Procurement aligned to annual/quarterly budget cycles
Developers and contractors
Developers and contractors require timely new connections for real estate and infrastructure projects; Manila Water emphasizes compliance with technical standards and strict timelines in 2024 to reduce project delays. Bulk meters and temporary supply arrangements are routinely deployed for phased developments, and proactive coordination with builders minimizes construction conflicts and rework.
- Focus: new connections for projects
- Requirement: technical standards + timelines
- Common: bulk meters, temporary supplies
- Benefit: coordination reduces conflicts
Residentials: ~1.9M household connections (~7M residents in East Zone, 2024) demand affordable, reliable, safe supply; outage sensitivity high. SMEs: dense, steady supply and billing predictability. Industrials: high-volume, pressure-critical; require pretreatment and coordinated outages. Institutions: schools/hospitals need prioritized restoration and sanitation programs.
| Segment | Users/Scale (2024) | Key needs |
|---|---|---|
| Residential | 1.9M connections / ~7M people | Affordability, reliability, quality |
| SMEs | High density (Metro Manila) | Predictable billing, quick service |
| Industrial | Large volume users | Pressure, pretreatment, outage coordination |
| Institutions | Schools/Hospitals (priority services) | Priority restoration, sanitation |
Cost Structure
Network expansion, rehabilitation and wastewater treatment plant upgrades dominate Manila Water’s capital expenditures, driven by service obligations across about 7 million customers and roughly 1.9 million service connections (2023). New sewerage assets require long 20–30 year investment horizons and higher upfront spend. Meter rollout and ICT modernizations add steady incremental capex across the customer base. Project contingencies are budgeted to buffer cost and schedule risks.
Pumping and treatment are electricity-intensive for Manila Water, with energy representing roughly 12% of OPEX and an average plant intensity near 0.6 kWh per m3 in 2024; tariff volatility—seen as year‑on‑year swings up to ~20%—therefore materially affects margins. Reliance on backup diesel and gas generation raises operating costs and capex, adding an estimated PHP 1.5–2.0 billion in recent annualized costs. Efficiency projects focus on lowering kWh per m3 by 5–10% through pump modernization and process optimization.
Coagulants, disinfectants and lab supplies are recurring line items for Manila Water, with chemical spend representing a material portion of O&M—typically several percent of total operating costs (2024 O&M centered on water treatment inputs). Market prices have fluctuated during 2022–24, with regional chemical price swings up to ~15–20% affecting procurement. Optimization efforts target bulk buying and dose-control to balance unit cost and water quality. Stringent safe-handling protocols drive ongoing training and PPE expenditures.
Labor and maintenance
- Salaries & benefits: core fixed cost
- Training: skills retention
- Maintenance: uptime >95%
- Contractors: peak capacity
- Safety: lowers incident costs
Regulatory and concession fees
Payments to MWSS and compliance-related costs form a recurring operating charge for Manila Water, driving ongoing tariff-driven cash outflows and contractually mandated service standards. Permitting, environmental monitoring and reporting add sustained project-level expenses, particularly for wastewater and watershed programs. Insurance, taxes and debt service further raise overhead and secure capex recovery through tariff mechanisms.
- Regulatory payments to MWSS: recurring contractual fees
- Permitting & environmental monitoring: project OPEX
- Insurance & taxes: fixed overhead
- Debt service: supports capex recovery via tariffs
Network capex (expansion, rehabilitation, WWTP) is front‑loaded with 20–30 year horizons to serve ~7.0M customers and ~1.9M connections (2023). Energy is ~12% of OPEX (avg 0.6 kWh/m3 in 2024); backup diesel/gas added PHP 1.5–2.0B annually. Labor (~3,000 staff in 2024), chemicals (price swings 15–20% 2022–24), regulatory fees and debt service are material recurring costs; maintenance sustains >95% uptime.
| Metric | Value |
|---|---|
| Customers | ~7.0M |
| Service connections (2023) | ~1.9M |
| Employees (2024) | ~3,000 |
| Energy share OPEX (2024) | ~12% |
| kWh/m3 (2024) | ~0.6 |
| Diesel/gas cost | PHP 1.5–2.0B/yr |
| Uptime | >95% |
Revenue Streams
Volumetric water service tariffs charge residential, commercial and industrial users per cubic meter, with regulated lifeline tiers typically protecting the first 10 cubic meters for low-income households. Manila Water serves about 7 million people through roughly 1.4 million connections, so revenue scales with connections and consumption patterns. Reported non-revenue water around 11%–13% means efficiency gains directly raise billed volumes and income.
Sewerage and sanitation fees cover wastewater collection and treatment charges billed to customers and industrial users, while septage desludging services generate revenue where sewers are absent. Compliance-driven uptake from regulatory mandates and connection programs has steadily increased sanitation uptake in the East Zone serving roughly 7.8 million residents. Environmental outcomes such as reduced river pollution and improved coastal water quality are used to justify tariffs and capital recovery.
Connection and installation fees cover new service applications and meter installations, applying upgrade and relocation charges where needed; Manila Water served over 1.9 million service connections in 2024, making these one-time fees a significant revenue source. Standardized fee schedules speed processing and reduce administrative delays. Collected connection revenues directly support expansion and capex programs, which totaled significant investment in 2024.
Service and maintenance charges
Service and maintenance charges cover testing, certification and special service requests, with reconnections and on-site assistance billed as needed; Manila Water, which serves over 7 million people in the East Zone, leverages these fees for operational cost recovery and customer responsiveness. Key accounts receive bespoke service packages and SLAs that command premium rates, while ancillary income from testing and certification diversifies revenue and improves margin stability.
- Testing & certification revenue
- Reconnections & on-site billing
- Key-account bespoke services
- Ancillary income diversifies revenue
Other operating income
Other operating income comprises penalties for late payments, miscellaneous service charges, interest earned on customer deposits, and occasional grants or incentives for environmental projects; these items are small but reliably supportive of Manila Water’s core revenue stream, typically representing a low-single-digit share of total operating income in recent filings.
- Penalties and miscellaneous fees
- Interest on customer deposits
- Environmental grants/incentives
- Typically low-single-digit share of total revenue
Manila Water’s revenues are mainly volumetric tariffs (NRW ~11%–13%) across ~1.9 million service connections in 2024, serving ~7.8 million residents in the East Zone; connection/installation fees funded 2024 capex. Sewerage, septage and service/maintenance fees add recurring income, with penalties/interest/grants typically a low-single-digit share of operating revenue.
| Metric | 2024 |
|---|---|
| Service connections | 1.9M |
| Population served | 7.8M |
| Non-revenue water | 11%–13% |
| Other income share | Low single-digit % |