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Deep Business Model Canvas for a Leading Mexican Retailer: Value Propositions, Revenue & Growth
Unlock the full strategic blueprint behind El Puerto de Liverpool’s business model with our detailed Business Model Canvas. This concise, company-specific analysis reveals value propositions, revenue streams, key partners and growth levers. Ideal for investors, consultants, and founders seeking actionable insights—download the full Word and Excel templates to apply immediately.
Partnerships
Global brand suppliers
Partnerships with international apparel, electronics, beauty and home brands secure assortment depth and exclusives; El Puerto de Liverpool, with over 130 stores in 2024, leverages scale buying to improve terms, allocations and launch windows. Co-marketing drives footfall and online traffic, while reliable supply supports margin resilience and faster inventory turns.
Local manufacturers
In 2024 domestic sourcing allows El Puerto de Liverpool to balance cost, lead times and trend responsiveness by leveraging Mexican suppliers. Private-label programs use local manufacturers for speed and flexibility, shortening replenishment cycles. Nearshoring cuts currency and logistics exposure. Joint quality and compliance programs protect brand equity through aligned audits and standards.
Financial institutions
Banks, card networks and fintechs enable El Puerto de Liverpool to issue co-branded cards and POS financing with risk-sharing structures; Tarjeta Liverpool exceeds 6 million active accounts in 2024 and funds a large portion of the retailer credit portfolio.
Real estate & mall partners
Real estate partners—developers, landlords and municipal authorities—secure land, zoning and permits that enable Liverpool’s mall pipeline; El Puerto de Liverpool remained Mexico’s largest department-store operator in 2024 with over 135 stores, leveraging anchor-tenant agreements to boost footfall and tenant mix. Facility services and security partners preserve shopper experience while co-investments with landlords optimize capex and yield.
- Developers/landlords: land, permits, leases
- Municipal authorities: zoning & approvals
- Anchor tenants: drive 60–80% peak traffic (tenant mix)
- Facility/security: service-level consistency
- Co-investments: shared capex, improved ROI
Logistics & tech providers
- 3PLs/carriers/last-mile: nationwide fulfillment & returns
- Cloud/ecommerce/analytics: personalization, scale
- POS/CRM/fraud: conversion & safety
- Systems integrators: faster innovation
Scale: 135 stores; 6M+ credit accounts; ~11% e‑com
Strategic brand partnerships secure assortment depth and exclusives while Liverpool’s scale—135 stores in 2024—improves terms and launch access. Financial partners power Tarjeta Liverpool with >6 million active accounts in 2024, funding a large share of retail credit. 3PLs and tech vendors enable omnichannel reach as Mexico e-commerce reached ~11% of retail in 2024.
| Partner type | Role | 2024 metric |
|---|---|---|
| Brands | Assortment/exclusives | 135 stores |
| Cards/fintech | Credit/loyalty | >6M accounts |
| 3PL/tech | Fulfillment/omnichannel | e‑com ~11% |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for El Puerto de Liverpool detailing customer segments, omnichannel value propositions (department stores, e‑commerce, financial services), key channels, supply chain and partner networks, revenue streams and cost structure, plus competitive advantages and linked SWOT—ready for presentations, investor discussions and strategic decision‑making.
Customizable Excel Spreadsheet
Condenses El Puerto de Liverpool’s omnichannel retail strategy into an editable one-page canvas, saving hours of structuring while helping teams quickly identify customer segments, key partners, revenue streams and cost drivers for faster strategic decisions.
Activities
Omnichannel retailing
Omnichannel retailing integrates merchandising across over 130 stores plus web and app with unified pricing and inventory, offering click-and-collect, ship-from-store and endless-aisle fulfillment; calendarized promotions tied to seasonality and events (Buen Fin, Día de las Madres, Back-to-School) drive traffic; ongoing UX optimization and A/B testing target higher conversion and average ticket uplift.
Credit underwriting
Credit underwriting for El Puerto de Liverpool blends automated risk scoring, dynamic line management and disciplined collections across proprietary and co-branded credit, ensuring compliance with CNBV rules and strict data-security standards; portfolio funding and provisioning are actively managed to control loss rates, while POS and in-app channels drive cross-sell financing offers to boost AOV and customer retention.
Mall operations
Mall operations focus on leasing strategy, tenant relations and traffic generation across Liverpool’s owned shopping centers, with coordinated preventive maintenance and capex planning to protect asset value. Marketing events and experiential programming increase dwell time and sales. Performance analytics track footfall, sales per sqm and occupancy to optimize tenant mix and rents. Centralized property management aligns leasing targets with portfolio returns.
Supply chain management
Forecasting, procurement, and vendor collaboration focus on demand-driven ordering and vendor-managed replenishment to balance stock levels and freshness across perishables and high-turn SKUs.
DC operations emphasize efficient picking, cross-docking, scheduled replenishment, and reverse logistics for returns and recalls to minimize lead times and waste.
Cost-to-serve analyses and availability optimization prioritize SKU profitability, routing, and service levels; rigorous quality control and compliance audits ensure standards across suppliers and DCs.
- forecasting: vendor-managed replenishment
- DC ops: cross-dock & reverse logistics
- cost-to-serve: SKU profitability focus
- quality: routine compliance audits
Brand & loyalty
Brand & loyalty drives CRM campaigns and tiered benefits via Club Liverpool with over 15 million members (2024), enabling omnichannel accrual/redemption across stores, app and e-commerce; private-label curation (home, fashion) increases margins and SKU differentiation; content, social and influencer marketing boost engagement and conversion; customer service is integrated across call centers, chat and in-store teams.
Omnichannel: 130+ stores, unified fulfillment; 15M members
Omnichannel retail across 130+ stores plus web/app unifies pricing, inventory and fulfillment (click‑collect, ship‑from‑store); calendar promotions (Buen Fin, Día de las Madres) drive peak traffic. Proprietary and co‑branded credit use automated underwriting and dynamic provisioning to manage loss rates. DCs optimize cross‑dock, scheduled replenishment and reverse logistics; cost‑to‑serve and quality audits prioritize SKU profitability. Club Liverpool reached 15M members in 2024.
| Metric | 2024 |
|---|---|
| Stores | 130+ |
| Club Liverpool members | 15M |
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Resources
Store network
Flagship Liverpool stores and Suburbia locations give El Puerto de Liverpool national reach with over 100 retail points across Mexico, while prime mall anchor placements drive high visibility and consistent foot traffic. Store backrooms are leveraged for ship-from-store fulfillment to shorten delivery cycles. In-store services such as personal shopping, credit services and pick-up enhance differentiation and customer retention.
Credit portfolio
El Puerto de Liverpool’s proprietary credit lines, which in 2024 exceeded MXN 50 billion per company reporting, deepen customer loyalty and raise average basket size by enabling store-centric financing. Repayment data feeds credit-scoring and targeted offers, while interest income diversifies revenue streams. A dedicated collections infrastructure supports NPL control and preserves asset quality.
Real estate assets
Owned malls and properties generate recurring rental income and long-term capital appreciation; control of strategic locations underpins El Puerto de Liverpool’s expansion and omnichannel strategy. Development rights across its portfolio create optionality for mixed-use projects, while the high collateral value of real estate supports leverage and access to financing.
Technology stack
Liverpool's ecommerce platform, mobile app, POS and OMS enable seamless omnichannel flows across stores and online; ecommerce grew robustly in 2024, supporting rising digital penetration. A centralized data warehouse and analytics drive personalization and dynamic pricing, while enterprise cybersecurity (global market ~207 billion USD in 2024) protects customer and financial data. Open APIs integrate partners, logistics and payments to scale services.
- Omnichannel: platform + app + POS + OMS
- Data: warehouse + analytics for personalization/pricing
- Security: enterprise-grade cybersecurity (2024 market ~207B USD)
- Integration: APIs for partners, logistics, payments
Supplier relationships
Supplier relationships secure allocations and exclusives through long-term contracts, ensuring product flow for over 130 stores in 2024 and protecting peak-season assortments.
Joint planning with suppliers improves availability and reduces markdowns via shared forecasting and inventory replenishment programs.
Compliance and quality programs preserve brand trust; co-op marketing partnerships expand reach and lower acquisition costs.
Omnichannel retail: 100+ stores, MXN 50 billion credit portfolio and owned malls driving growth
National store network (100+ retail points) and mall-anchor locations drive visibility and ship-from-store fulfillment. Proprietary credit portfolio (MXN 50 billion in 2024) boosts loyalty, yields interest income and requires collections capability. Owned malls, real estate optionality and an omnichannel platform (ecommerce growth in 2024) plus data/ cybersecurity (market ~207 billion USD in 2024) underpin operations.
| Key Resource | 2024 Metric |
|---|---|
| Retail locations | 100+ points |
| Credit portfolio | MXN 50 billion |
| Supplier allocations | >130 stores |
| Cybersecurity market | ~207 B USD |
Value Propositions
One-stop assortment
One-stop assortment spans fashion, home, electronics and furniture to simplify shopping, supported by over 130 stores and an omnichannel platform (2024). Curated national and international brands plus private labels cover multiple price points, enabling penetration from value to premium segments. Seasonal assortments and trend refreshes keep relevance, while bundled offers and services (delivery, financing, installation) add convenience and higher basket values.
Accessible credit
Store and co-branded Tarjeta Liverpool offer installments and flexible terms, enabling purchases with deferred payments. Instant POS credit decisions reduce friction at checkout. Financing expands affordability within Liverpool’s ecosystem across over 100 stores and digital channels. Loyalty rewards convert spend into future savings, increasing repeat purchase potential.
Omnichannel convenience
Omnichannel convenience lets customers shop in-store, online, or via app with seamless returns and BOPIS; Liverpool, Mexico's largest department store chain with more than 130 stores (2024), uses real-time inventory and multiple delivery options to cut wait times, offers appointment and concierge services for personalized experiences, and maintains consistent pricing across channels to build trust.
Mall experience
Safe, modern shopping environments combine curated entertainment and dining to position El Puerto de Liverpool malls as multi-hour destinations; events and activations in 2024 increased community engagement and repeat visitation. A deliberate tenant mix prioritizes experiential brands, boosting trip purpose and dwell time, while ample parking and concierge services improve accessibility and conversion.
- Safety-first design and entertainment-led layout
- Events & activations driving community engagement
- Tenant mix increases dwell time and spend
- Parking, valet, and services enhance accessibility
Quality and trust
Recognized national and international brands across over 120 stores in 2024 reduce purchase risk by offering known quality; branded, vetted products lower return rates. Warranties, after‑sales services and easy returns add assurance while transparent pricing and financing terms—including store credit options—build repeat business. Responsive customer support resolves issues quickly, improving retention.
- brand-safety
- warranty-service
- transparent-pricing
- flexible-financing
- fast-support
130+ stores and omnichannel retail with private labels, in-store financing and concierge service
One-stop assortment across fashion, home, electronics and furniture delivered via 130+ stores and an omnichannel platform (2024), with private labels and curated brands across price points. Tarjeta Liverpool provides in-store/installment financing and POS credit to expand affordability. Experiential malls, warranties, fast returns and concierge services raise conversion and repeat visits.
| Value Proposition | Key metric (2024) |
|---|---|
| Store footprint | 130+ stores |
| Omnichannel | In-store, online, app, BOPIS |
| Financing | Tarjeta Liverpool installments, POS credit |
Customer Relationships
Loyalty programs
Tiered rewards, points and exclusive offers drive repeat purchases, leveraging Liverpool's loyalty base of over 10 million members as of 2024 to boost frequency and basket size. Personalized coupons derived from browsing and spend data increase conversion and average order value. Birthday perks and member-only events raise engagement and NPS. Integration with Liverpool credit cards amplifies lifetime value through financing and co-branded promotions.
Personalized service
Personalized service at El Puerto de Liverpool combines in-store stylists, gift registries and home advisory for big-ticket categories across over 130 stores (2024), with data-driven recommendations online and in-app. Proactive outreach supports replenishment and upgrades through CRM-triggered campaigns. After-sales follow-up monitors satisfaction and drives repeat purchases.
Omnichannel support
Phone, chat, social and in-store help desks resolve issues quickly, supporting El Puerto de Liverpool’s omnichannel strategy and reflecting that about 70% of Mexican shoppers used multiple channels in 2024. Unified customer profiles reduce repetition and boost NPS by streamlining histories across touchpoints. Self-service returns and real-time order tracking cut effort and support costs, while SLA monitoring (response and resolution targets) maintains consistent service levels.
Community engagement
Community engagement through in-store events, workshops and partnerships with local institutions strengthens Liverpools brand presence across its 136 stores (2024); CSR programs have driven measurable brand affinity and footfall. Collaborations with influencers and creators extend digital reach, while structured feedback loops from events and online channels inform assortment and service updates.
- Events: local workshops, institutional partnerships
- CSR: brand affinity, community programs
- Influencers: creator campaigns to boost reach
- Feedback: data-driven assortment & service changes
Credit lifecycle care
Credit lifecycle care for El Puerto de Liverpool combines onboarding education, alerts, and budgeting tips to improve payment outcomes and card engagement; in 2024 Liverpool’s financial services supported retail sales contributing to its MXN 150.2 billion 2023 net sales base. Flexible payment plans boost retention, empathetic collections lower churn, and targeted win-back offers re-engage inactive cardholders.
- Onboarding education: improves activation and lowers delinquencies
- Alerts & budgeting: reduce missed payments
- Flexible plans: increase retention
- Empathetic collections: reduce churn
- Win-back offers: re-engage inactive cardholders
Tiered loyalty 10M, omnichannel 136 stores drive higher AOV & retention
Tiered loyalty (10M members in 2024), personalized coupons and Liverpool card integration drive repeat purchases and higher AOV. Omnichannel service across 136 stores (2024) and 70% multichannel shoppers (2024) reduces friction and raises NPS. Credit lifecycle care and flexible payment plans support MXN 150.2bn 2023 net sales, improving retention and CLTV.
| Metric | Value | Impact |
|---|---|---|
| Loyalty members | 10M (2024) | Boosts frequency/AOV |
| Stores | 136 (2024) | Omnichannel reach |
| Multichannel shoppers | 70% (2024) | Lower effort, higher NPS |
| Net sales | MXN 150.2bn (2023) | Backed by financial services |
Channels
Department stores
Flagship and regional Liverpool stores (136 Liverpool-format stores as of 2024) drive discovery and high-touch service, supporting omnichannel conversion. Strong visual merchandising boosts inspiration and basket growth, reflected in higher average ticket in-store. Added services like curbside pickup and alterations increase utility and retention. In-store events and activations consistently lift foot traffic and promotional sales.
Suburbia stores
Suburbia delivers value-focused apparel and essentials for mass-market segments, operating over 100 stores in 2024 to reach price-sensitive consumers. High-traffic locations and mall anchors boost accessibility and footfall. Promotions and category markdowns are tailored to bargain shoppers, supporting steady basket growth. Efficient, compact store formats and standardized layouts reduce operating costs and inventory carrying expenses.
Ecommerce site
Ecommerce site offers full catalog with rich content and online financing options, leveraging SEO/SEM and marketplaces for acquisition (Mexico ecommerce GMV ~US$45.6B in 2024), integrates delivery, pickup and returns workflows, and drives cross-sell using browsing-behavior personalization and recommender engines to boost AOV and conversion.
Mobile app
Mobile app provides a personalized feed, real-time order tracking, digital receipts, in-app credit management with installments, push notifications for offers/events, and a store mode for wayfinding and inventory checks, leveraging Mexico’s ~78% smartphone penetration in 2024 to drive omnichannel sales.
- Personalized feed
- Order tracking & digital receipts
- In-app credit & installments
- Push notifications
- Store mode: wayfinding & inventory
Malls & media
Malls & media combine on-site acquisition—mall signage, kiosks and events drive local traffic while social, email and affiliate programs extend digital reach; OOH and TV sustain mass-brand campaigns; tenant partnerships enable targeted cross-promotions. In 2024 Liverpool operated 119 stores and reported e-commerce at ~20% of sales, enabling omnichannel conversion.
- Mall signage: in-mall visibility
- Kiosks/events: lead capture
- Social/email/affiliates: extend reach
- OOH/TV: brand scale
- Tenant partnerships: cross-promotions
Omnichannel stores lift digital share ~20%; GMV US$45.6B
Flagship Liverpool (136 Liverpool-format stores in 2024) and Suburbia (100+ stores in 2024) drive omnichannel discovery and tailored value propositions. Ecommerce supports full catalog, personalization and pickup/returns, with Mexico ecommerce GMV context ~US$45.6B (2024) and company digital sales ~20% (2024). Mobile app leverages ~78% smartphone penetration (2024) to boost conversion and credit usage.
| Metric | 2024 |
|---|---|
| Liverpool-format stores | 136 |
| Suburbia stores | 100+ |
| E‑commerce share of sales | ~20% |
| Mexico ecommerce GMV | US$45.6B |
| Smartphone penetration | ~78% |
Customer Segments
Middle-income families
Middle-income families seek quality, wide assortment and flexible financing for household needs, shopping seasonally across home, apparel and electronics categories. They value convenience and trust, favoring Liverpool’s omnichannel service and over 130 stores nationwide as of 2024. These customers respond strongly to loyalty rewards and credit promotions that reduce purchase friction and spread payments.
Affluent urban shoppers
Affluent urban shoppers favor premium brands, white-glove service and experiential retail, driving Liverpool to curate luxury assortments and members-only events; they buy a disproportionate share of big-ticket home and electronics. They expect seamless omnichannel—BOPIS, same-day delivery and unified loyalty—and engage with exclusives and private launches. Liverpool’s network of over 120 stores and a concentrated urban loyalty base serve this segment in 2024.
Value seekers
Price-sensitive shoppers concentrate in Suburbia, which operated around 150 stores in 2024, favoring promotions and private-label assortments that improve margin capture. These customers respond strongly to price events and loyalty offers, driving uplift during campaigns. Accessible credit is critical—El Puerto de Liverpool reported over 5 million active cardholders in 2024—while assortment skews to basics with trend-right apparel to maximize basket size.
Credit-oriented buyers
Credit-oriented buyers use Liverpool store and co-branded cards to buy on instalments, driving high engagement via monthly statements and the Liverpool app; they are sensitive to credit limits and fees and frequently cross-buy across apparel, electronics and home categories. In 2024 Liverpool operated over 135 stores, leveraging card-led financing to boost basket size and repeat purchases.
- cards: store + co-branded instalments
- engagement: statements & app
- sensitivity: limits & fees
- behavior: cross-buy across categories
Tenants & advertisers
Tenants and advertisers include retailers leasing mall space and national brands seeking exposure; El Puerto de Liverpool operated 122 department store locations in 2024, driving concentrated footfall and shopper demographics that tenants value. They demand reliable operations, mall services and analytics to optimize assortments and campaigns, and provide rental plus marketing income streams.
- Tenants: retailers leasing space
- Advertisers: brands buying exposure
- Value: traffic, demographics, services
- Needs: reliable ops, analytics
- Revenue: rental and marketing income
Middle-income shoppers drive sales; affluent seek premium experiences — 5M cardholders, 122 stores
Middle-income families seek assortment, credit and omnichannel convenience, driving Liverpool’s core volumes. Affluent urban shoppers buy premium, experiential retail and big-ticket items. Price-sensitive and credit-oriented segments rely on promotions and Liverpool/partner cards—over 5,000,000 active cardholders in 2024—while tenants/advertisers value traffic from 122 department stores in 2024.
| Metric | 2024 |
|---|---|
| Department stores | 122 |
| Active cardholders | 5,000,000 |
Cost Structure
COGS & sourcing
Product acquisition costs at El Puerto de Liverpool reflect brand premiums and lower-cost private label sourcing, driving gross margin management. Import duties, international freight and negotiated vendor payment terms materially affect landed cost and working capital. Markdown and shrink reserves are provisioned against seasonal fashion and inventory loss, compressing gross profit. Quality assurance and testing add direct sourcing overheads to COGS.
Store operations
Store operations absorb major fixed costs: rent and utilities (occupancy costs around 7% of sales in Mexico retail, 2024 Cushman & Wakefield) plus staffing and routine maintenance across Liverpool’s ~137 department stores. Visual merchandising and security are ongoing line-item expenses tied to sales floor performance and shrink control. In-store services, equipment and depreciation on fixtures drive CAPEX and non-cash charges recorded in 2024 financials.
Logistics & fulfillment
Logistics & fulfillment costs for El Puerto de Liverpool in 2024 centered on DC operations, interstore transport and last‑mile delivery, with returns handling driving higher reverse logistics; logistics and distribution expenses totaled MXN 13.4 billion in 2024 (≈8% of net sales). Packaging and supplies added steady per‑unit costs, while investments in OMS/WMS reduced pick/pack errors and labor hours. Carrier and 3PL fees remained a key variable cost, representing ~30% of total logistics spend in 2024.
Tech & digital
Tech & digital costs for El Puerto de Liverpool concentrate on platform licenses, cloud and cybersecurity stacks (aligned with Mexican retail IT spend ~2% of revenue in 2024), dedicated development and analytics teams, payments and fraud tooling, plus UX, content and A/B testing budgets tied to e-commerce growth (Mexico e-commerce penetration ~12% in 2024).
- platform licenses & cloud
- cybersecurity & fraud tools
- dev & analytics teams
- UX, content, A/B testing
Credit & G&A
Credit & G&A in El Puerto de Liverpool centers on provisioning for retail credit risk, funding costs and active collections operations, with compliance and audit teams ensuring regulatory adherence; marketing and loyalty drive card transaction growth while corporate overhead covers centralized G&A and mall management functions.
- Provisioning and collections focus on minimizing charge-offs
- Funding costs linked to wholesale and customer deposits
- Compliance, audit, marketing & loyalty as fixed G&A
- Corporate overhead includes mall operations and lease management
Logistics ~8%, Occ ~7%, IT 2%, E-comm 12%
El Puerto de Liverpool’s cost structure is driven by product COGS (import duties, vendor terms, markdown/shrink reserves) and large fixed store costs (occupancy ~7% of sales, staffing, maintenance). Logistics & distribution were MXN 13.4 billion in 2024 (~8% of net sales). Tech/IT spend ran near 2% of revenue supporting e‑commerce (penetration ~12% in 2024).
| Cost item | 2024 | % of sales |
|---|---|---|
| Logistics & distribution | MXN 13.4 bn | ≈8% |
| Occupancy | — | ≈7% |
| IT & digital | — | ≈2% |
Revenue Streams
Retail sales
Retail sales span apparel, home, electronics and furniture across stores, e-commerce and marketplaces, with 2023 group net sales of MXN 127.9 billion providing scale for 2024 omnichannel growth. Seasonal peaks—Buen Fin and December—concentrate volumes into Q4, often representing roughly 25–30% of annual sales. Private-label assortments lift gross margins, while extended warranties and after-sale services increase basket value and recurring revenue.
Credit income
Credit income combines interest, fees and interchange from Liverpool store and co-branded cards, representing a high-margin recurring revenue stream.
Flexible installment plans raise average ticket sizes by about 30%, while risk-managed underwriting and provisioning target stable yields near 18% on the credit portfolio.
Active cross-sell into loyalty and omnichannel services has increased card penetration roughly 4 percentage points year-on-year, amplifying fee and interchange growth.
Rental & services
Mall tenant rents, CAM and marketing fees form the core rental income for El Puerto de Liverpool, with rental & services contributing a significant share of shopping-center revenue; Liverpool reported real estate and rental-related revenue of MXN 3.8 billion in 2024.
Event space bookings and on-site advertising generated incremental revenue, supporting average mall yields and footfall monetization.
Active leasing optimization and tenant mix management drove NOI improvement in 2024, while ancillary services (parking, cleaning, concierge) added low-capital, high-margin income streams.
Marketplace & media
Marketplace & media generate commissions and fulfillment fees from third-party sellers, while retail media placements across Liverpool.com and apps monetize traffic; in 2024 the company prioritized data-driven targeting to lift CPMs and formalized co-op funds with brands to subsidize campaigns.
- Third-party commissions & fulfillment fees
- Retail media on digital assets
- Data-driven targeting improves CPMs (2024 focus)
- Brand co-op funds for campaign funding
After-sales & warranties
After-sales and warranties drive recurring revenue through extended protection plans, in-store and factory repairs, delivery and assembly fees for big-ticket items, and paid installation and calibration services; spare parts and accessories further boost margins and customer lifetime value.
- Extended protection plans
- Repairs & service
- Delivery & assembly fees
- Installation & calibration
- Spare parts & accessories
Omnichannel drives MXN 127.9b; credit ~18%, Q4 strong
Retail sales MXN 127.9b (2023) fuel omnichannel growth; Q4 ≈25–30% of annual sales. Credit income (store/co‑brand) yields ~18% on portfolio, card penetration +4pp y/y. Real estate & rentals MXN 3.8b (2024); marketplace, media and after‑sales add high‑margin recurring fees.
| Metric | Value |
|---|---|
| Net sales (2023) | MXN 127.9b |
| Real estate (2024) | MXN 3.8b |
| Credit yield | ~18% |
| Q4 share | 25–30% |