Konka Group Business Model Canvas
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BMC snapshot: how a consumer electronics group aligns innovation, channels & partners
Explore a concise preview of Konka Group’s Business Model Canvas and discover how the company aligns product innovation, channel strategy, and key partnerships to win market share. This snapshot teases revenue streams, cost drivers, and customer segments that power Konka’s competitive edge. Purchase the full, editable Canvas to access detailed, sector-specific insights and ready-to-use templates for strategy or investment decisions.
Partnerships
Tier-1 component suppliers
Partnerships with Tier-1 panel (BOE, CSOT), semiconductor and compressor suppliers secure high-quality inputs and scale economies for Konka; Konka reported FY2023 revenue of RMB 36.5 billion, underpinning its bargaining power. Long-term agreements stabilize pricing and availability, while joint planning cuts lead times and inventory risk. Co-development aligns supplier roadmaps with product launches to accelerate time-to-market.
Contract manufacturers & EMS
EMS partners allow Konka to expand capacity, flex during peak seasons, and localize assembly near demand centers; the global EMS market exceeded $600 billion in 2024. Shared QA systems with contract manufacturers maintain uniform standards, reducing defect rates, while cost benchmarking across partners drives measurable improvements in yields and throughput. Proximity of EMS sites to export hubs such as Shenzhen and Ningbo shortens cycle times and lowers logistics costs.
Retailers & distributors
Alliances with big-box retailers like Suning and regional distributors expand Konka Group’s market reach, supporting its position as a top-10 global TV maker by shipments in 2023. Joint promotions with specialty chains and e-commerce partners drive sell-through and boost brand visibility during peak seasons. Data-sharing agreements improve demand forecasting and assortment, reducing stockouts and markdowns. Service tie-ins enhance post-sale support via extended warranties and local repair networks.
Software & content partners
After-sales & logistics providers
After-sales service networks, certified installers and 3PL partners enable fast delivery and on-site support, with nationwide reach across China’s 31 provincial-level divisions reducing turnaround times and warranty overheads.
Integrated reverse logistics streamlines returns and refurbishment flows while field-service telemetry feeds product reliability upgrades and targeted spare-parts stocking.
- service-networks: nationwide (31 provinces)
- 3PLs: faster delivery & lower transport costs
- reverse-logistics: optimized refurb/returns
- field-data: drives reliability improvements
Partnerships drive scale and +15% ARPU
Partnerships with BOE/CSOT, semiconductor and compressor suppliers secure inputs and scale; Konka FY2023 revenue RMB 36.5bn. EMS partners increase capacity; global EMS market >$600bn (2024). Retail and content alliances support top-10 TV shipments (2023) and ~210M installed smart TVs (2023 est.), driving ARPU +15% (2023–24).
| Partner type | Benefit | Metric |
|---|---|---|
| Tier-1 suppliers | Quality, scale | RMB 36.5bn (FY2023) |
| EMS | Flex capacity | EMS market >$600bn (2024) |
| Retail/content | Reach, ARPU | ~210M TVs; +15% ARPU |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for Konka Group that maps customer segments, value propositions, channels, revenue streams, key activities, partners, resources, cost structure and governance into a single strategic blueprint. Includes SWOT-linked insights and competitive advantages for presentations, investor discussions, and decision-making.
Customizable Excel Spreadsheet
High-level view of Konka Group’s business model with editable cells to quickly relieve complexity—identifying core components like product lines, channels, and partnerships in one shareable snapshot for faster decisions and team alignment.
Activities
R&D and product design
Konka’s R&D and product design focus on advancing display tech, energy efficiency and smart features across TVs and appliances, with 2024 projects reporting an 18% reduction in panel energy use versus prior generations. User-centric design balances performance and cost through iterative UX testing and component selection. Rapid prototyping cuts time-to-market to under 12 months for key models, while strict standards compliance secures global certifications.
Manufacturing & quality control
Operate and coordinate plants and EMS lines to support an annual production capacity exceeding 10 million units (2024), applying lean and Six Sigma practices plus automated testing to target yields above 98%; quarterly supplier audits sustain incoming quality while serialized traceability systems enable defect containment within 24 hours and rapid recalls, cutting average failure resolution time by over 50%.
Supply chain & procurement
Supply chain & procurement: Forecast demand using rolling monthly plans to secure critical parts amid market swings, supporting Konka Group’s 2023 revenue base of about RMB 20.3 billion. Inventory optimization across factories and channels targets a 15% reduction in working capital through centralized SCM. Multisourcing reduces geopolitical and logistics risks; cost-down programs cut BOM costs by ~8% year-on-year in 2024.
Sales, marketing & brand management
Konka Group executes multi-channel campaigns and retail merchandising across online platforms and brick-and-mortar partners, managing pricing, promotions and product mix to maximize shelf velocity and margin. The company builds brand equity through flagship product launches and expert reviews while continuously monitoring competitors to refine market positioning; Konka, founded in 1980 and listed on the Shenzhen Stock Exchange, leverages this heritage in communications.
- sales
- pricing
- promotions
- product-mix
- brand-launches
- competitive-monitoring
After-sales service & lifecycle management
Provide end-to-end installation, warranty and repair services through a nationwide service network, manage spare parts inventory and certified service partners, analyze returned-unit failure modes to inform engineering design fixes, and run upgrades and trade-in programs to extend product lifecycle value and capture residual revenue.
Display R&D cuts panel energy 18%, >10M capacity, >98% yields, rapid prototyping under 12 months
Konka focuses R&D on displays, efficiency and smart features (2024 panel energy -18%), rapid prototyping (<12 months) and global compliance. Manufacturing runs EMS lines with >10M annual capacity (2024), yields >98% and 24h traceability for recalls. SCM uses rolling forecasts supporting 2023 revenue RMB 20.3B, BOM cost-down -8% (2024) and working-capital -15% target. Nationwide service network handles repairs, trade-ins and failure analysis.
| Metric | 2024/2023 |
|---|---|
| Panel energy reduction | -18% |
| Annual capacity | >10M units |
| Yields | >98% |
| Revenue | RMB 20.3B (2023) |
| BOM cost-down | -8% |
| WCap target | -15% |
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Resources
Manufacturing facilities
Owned network of 8 plants and strategic EMS lines gives Konka tight capacity and cost control for 2024 production targets. Automation and advanced testing (ICT, ATE) sustain consistent first-pass yield above 95%. Geographic spread across China and Vietnam supports export and domestic demand. Flexible lines enable rapid model refreshes and seasonal SKU shifts.
R&D talent & IP
Konka’s R&D talent—more than 2,000 engineers across hardware, firmware and AI—drives product roadmaps and fast prototyping in toolchains and labs that support weekly iteration cycles. The group holds over 1,000 patents in display, codecs and energy control, protecting differentiation in TVs and smart devices. Strategic partnerships with chipset vendors and universities augment in‑house capabilities and speed time to market.
Supply network & contracts
Preferred supplier status secures critical components for Konka (listed on Shenzhen Stock Exchange, 000016), while volume contracts lock pricing and stabilize input costs; global smart TV shipments were about 210 million units in 2024, underpinning scale advantages. Logistics partners preserve throughput and reliability across China and export lanes, and digital SRM platforms deliver real‑time visibility into orders, quality and lead times.
Brand & distribution relationships
Brand recognition secures shelf space and consumer trust for Konka, while retail alliances provide nationwide store coverage and faster time-to-market; online marketplaces amplify reach and co-op marketing funds increase promotional share-of-voice.
- Brand-driven shelf placement
- Retail alliances → national coverage
- Online marketplaces amplify reach
- Co-op marketing boosts visibility
Service ecosystem & data
Installed-base telemetry informs Konka product design and inventory planning, aligning production with real-world usage patterns to reduce stockouts and obsolescence. A nationwide service infrastructure supports warranty performance and claim resolution, while embedded diagnostic tools shorten repair cycles and lower service costs. Continuous feedback loops from service interactions drive iterative product improvements and higher customer satisfaction.
- Installed-base insights
- Service network reliability
- Faster diagnostics
- Closed feedback loops
8 plants, >95%, 2,000+ R&D engineers, ≈210M TVs
Konka’s 8 owned plants and EMS lines plus automation yield >95% FPY supporting 2024 production targets. R&D of 2,000+ engineers and 1,000+ patents underpin TVs, AI and firmware roadmaps; strategic chipset partners speed time-to-market. Preferred supplier contracts, SZSE listing (000016) and logistics scale backed by ~210M global smart TV shipments in 2024 stabilize costs and distribution.
| Metric | 2024 |
|---|---|
| Plants/EMS | 8 |
| Engineers | 2,000+ |
| Patents | 1,000+ |
| Global smart TV shipments | ≈210M |
Value Propositions
High value-for-money devices
Competitive specs at accessible prices maximize consumer utility by pairing MediaTek-based platforms with modular hardware; scalable platforms cut BOM and manufacturing costs while preserving features; reliable performance lowers total cost of ownership through fewer returns and longer device lifecycles; consistent quality builds trust and repeat purchases across Konka’s China and export channels.
Smart, connected experiences
Konka’s integrated OS, voice control and app ecosystem streamline UX, while cross-device interoperability simplifies whole-home setups; in 2024 Konka continued regular OTA updates to deliver features and security patches, and deepened content partnerships with major platforms such as iQIYI and Tencent Video to broaden entertainment offerings.
Energy-efficient appliances
Optimized compressors and motors cut fridge and HVAC energy consumption by up to 40% and washing-machine water use by around 30% versus legacy models, lowering operating costs. Compliance with ENERGY STAR and EU Ecodesign standards delivers typical household bill savings of 10–30% in 2024. Eco modes and smart scheduling boost convenience and can trim peak charges through load shifting. Sustainability credentials strengthen procurement decisions for retailers and corporate buyers.
Wide product portfolio choice
Konka offers a wide portfolio from entry to premium across TVs, refrigerators, washers and phones, with TVs 32–85 inches, fridges 200–700 L, washers 5–12 kg and phones 5.5–7 inches. Annual model-year refreshes keep features current (2024 updates). Bundled multi-product offers simplify purchases for diverse households.
- Product tiers: entry→premium
- Size/capacity breadth: TV 32–85, fridge 200–700 L, washer 5–12 kg, phone 5.5–7"
- Refresh cycle: annual (2024)
- Bundles: multi-product simplification
Reliable after-sales support
Konka Group delivers reliable after-sales support through a nationwide service network and fast-turnaround repairs that reduce customer downtime, transparent warranties that increase buyer confidence, and the use of genuine parts to ensure product longevity; proactive diagnostics further minimize failures and service frequency.
- Nationwide service
- Fast-turnaround repairs
- Transparent warranties
- Genuine parts
- Proactive diagnostics
MediaTek devices: 10-40% energy cut, modular BOM, 2024OTA
Konka delivers value via MediaTek-based platforms, modular BOM savings, 2024 OTA updates, 10–40% energy/consumption reductions, broad SKU range (TV 32–85, fridge 200–700 L, washer 5–12 kg, phone 5.5–7), nationwide service and transparent warranties.
| Metric | 2024 |
|---|---|
| Energy savings | 10–40% |
| OTA updates | Regular in 2024 |
| SKU ranges | TV 32–85; Fridge 200–700L; Washer 5–12kg; Phone 5.5–7 |
Customer Relationships
Assisted sales & consultation
In-store demos and advisors in 4,000+ retail touchpoints guide model selection, boosting walk-in conversion; chat and 24/7 hotline agents support online buyers with a 15% faster resolution time; interactive comparison tools highlight trade-offs on specs and price, reducing returns by 8%; personalized offers and bundle discounts lifted conversion by ~12% in 2024 pilot campaigns.
Community & loyalty programs
Konka leverages membership benefits to encourage repeat purchases by offering tiered discounts and exclusive product launches that increase lifetime value. Points accrual and extended-warranty rewards reinforce engagement and reduce churn among post-purchase customers. Active user forums surface product tips and service issues, feeding product development and after-sales support. Seasonal campaigns and targeted promotions drive retention and peak-period sales.
Proactive service communications
Automated reminders for maintenance and firmware updates reduce downtime and extend product life, supporting Konka amid an estimated 220 million global smart TV shipments in 2024 (IDC). Real-time service-status tracking builds transparency, recall/advisory notices mitigate risk, and NPS follow-ups—linked to ~2.5x faster revenue growth for high-NPS firms (Bain)—drive continuous improvement.
B2B account management
Dedicated B2B account managers service retailers, builders and hospitality clients with personalized SKUs and commercial terms.
Volume pricing and tailored assortments optimize margins and shelf-turn for large buyers, supported by SLA-backed installation and technical support.
Joint demand planning with key accounts aligns inventories, reduces stockouts and enables faster project delivery.
- Dedicated managers
- Volume pricing
- SLA-backed support
- Joint planning
Self-service digital support
Self-service digital support at Konka uses knowledge bases, FAQs and troubleshooting flows to cut friction and deflect inquiries; 65% of consumers used self-service for tech issues in 2024 per Gartner, lowering cost-per-contact and speeding resolution. App-based device management simplifies setup and firmware updates, while warranty registration and claims are handled online to reduce cycle times; chatbots triage to human agents for complex cases.
Omnichannel: 4,000+ touchpoints, 15% faster resolutions, 8% fewer returns
Omnichannel support via 4,000+ retail touchpoints, 24/7 hotline and chat yields faster resolutions (15% faster) and lower returns (8%); personalized offers and membership pilots lifted conversion ~12% in 2024. Self-service adoption 65% (2024 Gartner) and app management cut support costs; dedicated B2B managers, volume pricing and SLAs secure large accounts.
| Metric | 2024 |
|---|---|
| Retail touchpoints | 4,000+ |
| Faster resolution | +15% |
| Return reduction | -8% |
| Conversion lift | ~12% |
| Self-service use | 65% |
Channels
Modern retail & specialty stores
Presence in national electronics chains and hypermarkets drives trial, supporting Konka’s scale in a China retail electronics market of about RMB 1.5 trillion (2023). End-cap displays and in-store live demos lift conversion, often raising category sales by double digits. Trained promoters trained by Konka explain features and upsell smart-TV services. Local inventory and ship-from-store enable immediate pickup, reducing fulfillment lead times to same-day in key cities.
E-commerce marketplaces
Konka operates flagship stores on major marketplaces to capture the $6.3 trillion global e-commerce market (2024), using ratings and reviews to build social proof and lift conversion; timed flash sales efficiently clear seasonal inventory; integrated logistics partners enable sub-48-hour delivery in key urban markets, reducing carry costs and returns.
Direct-to-consumer website
Konka's branded D2C site showcases full catalog and exclusive bundles, boosting margin capture while supporting post-2024 omnichannel strategy.
Rich product pages, AR demos and comparison tools reduce returns and shorten decision cycles, aligning with 2024 industry online-appliance penetration above 30%.
CRM integration personalizes offers and lifetime value tracking, and direct customer feedback funnels into faster product iterations and roadmap prioritization.
Distribution to regional dealers
Distribution to regional dealers leverages over 6,000 dealers (2024), with wholesalers pushing into tier-3/4 cities to capture growing demand; credit terms and standardized marketing kits drive sell-through while region-specific route-to-market strategies optimize inventory and promotions. Field reps maintain daily relationships and trade execution.
- 6,000+ regional dealers (2024)
- Tier-3/4 focus via wholesalers
- Credit terms + marketing kits
- Regional route-to-market
- Field reps for execution
B2B project channels
B2B project channels target property developers, hotels and institutions with integrated package deals combining appliances and TVs, backed by on-site installation and commissioning services to ensure turnkey delivery and faster handovers.
- Sales to developers
- Hotel and institutional contracts
- Appliance+TV packages
- Installation & commissioning
- Framework agreements for repeat orders
Omnichannel scale: China RMB 1.5T, 6,000+ dealers; ecommerce growth
Omnichannel reach—national chains, hypermarkets and 6,000+ dealers (2024)—drives scale in China’s RMB 1.5 trillion retail electronics market (2023). Flagship marketplace stores and D2C capture e-commerce growth ($6.3T global, 2024) with sub-48h delivery and >30% online appliance penetration (2024). B2B project sales plus installation secure repeat high-margin contracts.
| Metric | Value |
|---|---|
| China retail market (2023) | RMB 1.5T |
| Global e‑commerce (2024) | $6.3T |
| Dealers (2024) | 6,000+ |
| Online appliance pen. (2024) | >30% |
Customer Segments
Value-conscious households
Value-conscious households seek reliable TVs and appliances at accessible prices, prioritizing total cost of ownership and durability over premium features. They respond strongly to promotions, seasonal bundles and financing offers, making bundled TV-plus-appliance packs effective. Konka’s broad retail and distribution presence targets emerging cities where affordability and after-sales support drive repeat purchases.
Tech-forward consumers
Tech-forward consumers demand smart features, 4K (≈70% global TV share in 2024) and emerging 8K (<3% share) with seamless connectivity and regular firmware/OS updates; early adopters drive disproportionate word-of-mouth (≈45% of product buzz) and are willing to pay a premium (≈45% say they’ll pay more for clear added value), expecting updates every 3–6 months.
First-time homebuyers
First-time homebuyers require complete home setups across appliances, furniture and consumer electronics and strongly prefer curated packages that simplify sourcing. They appreciate bundled financing options and transparent payment plans; first-time buyers represented about 34% of U.S. home purchases in 2023 (NAR), highlighting market scale. Their demand is time-sensitive around move-in dates and they place high value on fast, reliable installation support and warranties.
Retailers & channel partners
Retailers and channel partners demand dependable supply and competitive margins, typically targeting 8–12% gross margins in consumer electronics in 2024; they favor co-op marketing and training investments of roughly 3–5% of distributor revenue to drive sell-through. Consistent product quality to keep returns near 6–8% is critical, and partners seek exclusive SKUs to differentiate assortments and protect margin.
- Dependable supply
- 8–12% target margins (2024)
- 3–5% co-op marketing/training (2024)
- 6–8% return-rate target (2024)
- Exclusive SKUs for differentiation
B2B and hospitality clients
Hotels, developers and offices demand standardized, durable display and appliance units with clear SLAs and bulk pricing; procurement cycles in hospitality target replacement windows of 3–7 years, and global branded hotel rooms exceed 17 million in 2024, driving recurring volume. Integration with property management and BMS systems is essential for adoption, and long-term contracts produce predictable revenue and lower unit costs.
- Target segments: hotels, property developers, corporate offices
- Key needs: durability, SLAs, bulk pricing, PMS/BMS integration
- Commercial focus: multi-year contracts, volume discounts, predictable replacement cycles
Value buyers prize bundles/durability; 4K ≈70%; hotels want 8–12%
Value-conscious households prioritize affordable, durable TVs/appliances with strong after-sales support and respond to bundles and financing. Tech-forward buyers demand smart 4K (≈70% global TV share 2024), 8K <3%, frequent OS updates and pay ~45% premium for clear value. First-time homebuyers (~34% of US home purchases 2023) favor curated bundles and fast installation. Channels/hotels seek 8–12% reseller margins, 3–5% co-op spend, 6–8% return targets and multi-year contracts.
| Segment | Key metric | 2024/2023 data |
|---|---|---|
| Value households | Price sensitivity/retention | Bundles, durable TCO |
| Tech buyers | 4K share / premium | 4K ≈70% / 45% pay premium |
| First-time buyers | Market scale | 34% US home purchases (2023) |
| Channels/Hotels | Margins/returns | 8–12% margins; returns 6–8%; 17M branded hotel rooms (2024) |
Cost Structure
Bill of materials & components
Panels (~40% of TV BOM), chipsets, compressors and metals dominate Konka Group’s costs; LME copper averaged about 9,500 USD/ton in 2024 YTD, pressuring margins. Price volatility drives use of hedging and multi-year supply contracts; scale and a ~15% learning-curve cost reduction per production doubling lower unit costs over time. Emphasis on quality trims defect-related waste, targeting sub-1% failure rates to protect margins.
Manufacturing & logistics
Factory labor (typically 15–25% of COGS) plus utilities (3–5% of COGS) and maintenance materially compress Konka margins; freight and warehousing swung ~±40% YoY in 2024 with fuel-driven volatility; automation investments show 3–5 year paybacks, trading upfront capex for 10–30% annual opex savings; localization reduces tariffs by 5–15% and cuts lead times roughly 30–50%, improving working capital.
R&D and product development
Engineering salaries, labs and tooling represent ongoing fixed and semi-variable costs, with appliance makers typically spending 3–5% of revenue on R&D; Konka reported R&D expenses around RMB 1.1 billion in 2023. Certification and testing add one-off launch costs often in the low millions RMB per product line. Software and firmware development continue post-sale, driving recurring costs for updates and support. IP protection and licensing create periodic legal and filing expenses that can reach several million RMB annually.
Sales, marketing & channel incentives
Sales, marketing and channel incentives fund advertising, promotions and retail displays to drive awareness, while distributor rebates and commissions support sell-through; after-market merchandising keeps shelf presence and seasonal campaigns such as Lunar New Year and Singles Day intensify spend.
- Advertising: awareness
- Distributor rebates: sell-through
- After-market merchandising: retention
- Seasonal campaigns: spend spikes
After-sales service & warranty
Spare parts, labor and reverse logistics drive recurring after-sales costs, often representing 6-12% of product revenue in consumer electronics (industry 2024); Konka must provision for parts and fulfillment accordingly. Extended-warranty programs require reserve accounting, typically 5-8% of warranty sales (2024 benchmarks). Remote diagnostics can cut truck rolls by up to 30% (2024 studies), while technician training lifts first-time-fix rates by 10-20%.
- spare-parts: 6-12% revenue
- warranty-reserve: 5-8% of warranty sales
- diagnostics: -30% truck rolls
- training: +10-20% first-time fix
Cost squeeze: panels ~40% BOM, copper 9,500 USD/ton, freight ±40%
Panels, chipsets, compressors and metals (~40% TV BOM) plus LME copper ~9,500 USD/ton in 2024 YTD drive raw-material cost pressure; hedging and multi-year contracts mitigate volatility. Labor (15–25% COGS), utilities (3–5%) and freight (±40% YoY 2024) compress margins; R&D ~RMB1.1bn (2023) and warranty reserves (5–8%) are material fixed/semi-variable costs.
| Item | Metric/2024 |
|---|---|
| Panel share | ~40% BOM |
| Copper | ~9,500 USD/ton |
| Freight | ±40% YoY |
| R&D | RMB1.1bn (2023) |
Revenue Streams
Television sales
Television sales drive Konka Group's core revenue, focused on HD/4K/8K smart TVs with product mix and screen-size optimization boosting margins; industry 4K penetration exceeded 60% in 2024. Attach rates for soundbars and mounts—around 8–12% industry-wide—raise ASPs and customer lifetime value. Seasonal peaks concentrate in Q4 and major shopping festivals, often accounting for roughly 30–40% of annual unit sales.
Home appliance sales
Refrigerators and washing machines deliver steady volumes for Konka, accounting for roughly 30% of appliance unit sales in 2024 and anchoring retail turnover. Energy-efficient models command price premiums of 8–12%, boosting gross margins. Strategic bundle offers (TVs plus white goods) lift average basket size by about 15%. Regional variants tailored to Chinese inland and Southeast Asian markets increase penetration and repeat purchases.
Mobile and smart devices
Konka leverages handsets and connected accessories to diversify income, pairing midrange phones with wearables to boost average revenue per user; in 2024 global smartphone shipments were about 1.03 billion units (IDC), keeping device demand sizable. Feature differentiation targets specific segments (camera, battery, IoT integration), online flash sales accelerate inventory turns, and cross-sell bundles tie phones to TVs and appliances to raise basket value.
After-sales services
After-sales services — installation, extended warranties and repairs — deliver steady cash flow for Konka, with the company scaling service centers across China in 2024 to support faster turnarounds.
Genuine parts sales contribute higher margins; B2B service contracts in 2024 deepened client retention and lifetime value, while refurbishment channels monetize returns and reduce disposal costs.
- Installation: faster rollouts in 2024
- Extended warranties: higher margin
- Repairs: steady recurring cash
- Service contracts: stronger B2B ties 2024
- Refurb channels: return monetization
Software, licensing & partnerships
Software, licensing and partnerships generate revenue through pre-installed apps, curated content bundles and targeted ad placements on Konka devices, with licensing of display and smart-TV technologies offsetting R&D costs and enabling cross-licensing deals. Co-marketing funds from OEM and content partners subsidize joint product launches and channel promotions. Data-driven services—user analytics, recommendation engines and ad-targeting—create recurring monetization avenues beyond hardware sales.
- pre-installed apps
- content bundles
- ad placements
- technology licensing
- co-marketing funds
- data-driven services
Hardware-led TV seller: 4K/8K >60%, Q4 30–40% of sales
Konka’s revenue mix is hardware-led (TVs drive core sales with 4K/8K penetration >60% in 2024), complemented by steady appliance volumes and diversified device/accessory bundles; attach rates for soundbars/mounts run ~8–12% and Q4 sales often deliver ~30–40% of annual volume. After-sales (installation, warranties, repairs) and software/licensing add recurring margins, with service centers scaled across China in 2024.
| Metric | 2024 Value / Source |
|---|---|
| 4K penetration | >60% (2024) |
| Smartphone shipments | 1.03B (IDC 2024) |
| Attach rates (soundbars/mounts) | 8–12% |
| Q4 share of annual sales | ~30–40% |
| Appliance unit share (Konka) | ~30% of appliance unit sales (2024) |