JB Hi-Fi Business Model Canvas

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Description
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Unlock a retail strategic blueprint: concise Business Model Canvas, value props & revenue levers

Unlock JB Hi‑Fi’s strategic blueprint with a concise Business Model Canvas that maps its value propositions, customer segments, key partners and revenue levers. This snapshot shows how JB scales retail excellence and margins—download the full, editable Canvas for a complete, actionable breakdown and benchmarking-ready files.

Partnerships

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Global electronics brands

JB Hi‑Fi relies on global electronics OEMs for wide assortment and early access to product launches, supporting its A$9bn+ FY24 retail sales and network of over 300 stores. Strong brand ties secure favourable terms and exclusive bundles that bolster pricing power and in‑store traffic. Joint co‑marketing with suppliers during peak periods like Black Friday lifts demand and conversion rates.

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Distributors and wholesalers

Aggregators help JB Hi‑Fi fill range gaps and smooth supply volatility, enabling rapid replenishment and multi‑brand procurement across the group, which operates over 300 stores in Australia and New Zealand (2024). This reduces stockouts and improves working capital by shortening lead times and lowering emergency airfreight. Scale buying through aggregated orders drives better landed costs and supplier terms.

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Logistics and delivery partners

Third-party carriers enable replenishment across JB Hi‑Fi's network of over 300 stores in Australia and New Zealand and handle high-volume last-mile deliveries during peak 2024 trading periods. Reliable logistics underpin click-and-collect and same-day options, which rose alongside 2024 online sales growth. Cost-effective freight preserves margins on bulky electronics and appliances. Service-level agreements enforce delivery KPIs to sustain customer satisfaction.

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Financial and telco partners

Financial partners (payment gateways, BNPL providers, warranty insurers) enable flexible checkout and attach sales, with BNPL adoption in Australia rising sharply through 2023–24 and major providers servicing millions of customers, increasing conversion and attach rates.

Telco carriers support handset plans and device bundling, allowing JB Hi‑Fi to sell higher‑margin bundles and capture recurring carrier subsidies and commissions.

These partnerships lift average order value and diversify revenue streams via commissions, warranty fees and finance-related charges.

  • Payment providers: flexible checkout, higher conversion
  • BNPL: broad customer reach, higher attach rates
  • Warranty insurers: increased attach sales, fee income
  • Telcos: device bundling, carrier commissions
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Technology and marketplace vendors

E-commerce platforms, CRM and analytics vendors power JB Hi-Fi’s omnichannel operations by enabling unified customer journeys across online and stores, while integration partners streamline inventory visibility and personalization to reduce stockouts and lift conversion. Cybersecurity providers secure customer data and payment flows, and this technology stack underpins scalable digital growth.

  • e-commerce platforms
  • CRM & analytics
  • inventory integration
  • cybersecurity
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Partnerships drive A$9bn+ FY24 retail sales, 300+ stores & omnichannel growth

JB Hi‑Fi’s key partnerships with global OEMs, aggregators, carriers, BNPL and warranty insurers, and tech vendors underpin A$9bn+ FY24 retail sales and a network of 300+ stores, boosting assortment, margins, omnichannel fulfilment and attach rates. Logistics and SLA-backed carriers enable click‑and‑collect and same‑day options; BNPL and warranty partners lift conversion and fee income.

Partner Role 2024 metric
OEMs Assortment & exclusives A$9bn+ FY24 sales
Logistics Store replenishment & last‑mile 300+ stores
BNPL/Warranty Checkout & attach income BNPL adoption up 2023–24

What is included in the product

Word Icon Detailed Word Document

A concise, presentation-ready Business Model Canvas for JB Hi‑Fi covering nine classic blocks—customer segments, value propositions, channels, revenue streams, key activities, resources, partners, cost structure and customer relationships—reflecting real operations, competitive advantages and linked SWOT insights to support investor pitches, strategic planning and validation of retail electronics and entertainment business ideas.

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Excel Icon Customizable Excel Spreadsheet

High-level view of JB Hi‑Fi’s business model with editable cells, clarifying retail, supply chain and aftersales pain points. Great for teams to quickly identify improvements, align strategies and save hours on analysis.

Activities

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Merchandising and sourcing

Assortment planning balances premium and value tiers to reflect customer mix across JB Hi‑Fi’s over 300 stores and online channel, supporting the Group’s reported FY2024 sales of over A$9 billion. Vendor negotiations focus on securing margin and exclusives to protect gross profit. Demand forecasting aligns buys to promotional cycles and seasonal peaks. Regular range reviews ensure freshness and relevance to shifting consumer tech trends.

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Retail operations

Store execution drives conversion and attachment across JB Hi‑Fi’s network of over 320 stores in Australia and New Zealand (2024), directly lifting average transaction value; visual merchandising highlights new tech and time-limited deals to accelerate turnover; consistent staff training raises product advice and add-on services uptake; tight inventory control keeps shrink near 1% and reduces out-of-stocks, protecting sales.

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Omnichannel fulfillment

Omnichannel fulfillment coordinates click-and-collect, ship-from-store and home delivery across JB Hi‑Fi's network of over 300 stores (2024) to reduce lead times and inventory costs. Intelligent order routing balances speed and cost by prioritizing local store inventory and courier lanes. Reverse logistics centralises returns processing to recapture resale value and reduce write-offs. Service SLAs publish dispatch and delivery targets to uphold customer promises.

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Marketing and promotions

Weekly catalogues, digital ads and targeted email campaigns drive in-store and online traffic for JB Hi‑Fi, supported by price‑matching and calendarised event sales that lift volumes during peak periods. Loyalty targeting increases ROI by concentrating offers to high‑value segments, while rich product content and customer reviews reduce purchase friction and returns. Promotional cadence balances margin and stock turnover from national stores to e‑commerce.

  • catalogues + digital ads + email = traffic
  • price‑match & event sales = volume lift
  • loyalty targeting = higher ROI
  • content & reviews = lower friction
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After-sales and services

Warranty (standard 12-month), in-store repair and paid installation boost perceived value and enable higher attachment rates; dedicated tech support lowers returns and churn, while trade-in programs drive repeat purchases and upgrades; extended care plans and accessories expand high-margin recurring revenue and lifetime customer value.

  • Warranty: 12-month standard
  • Repair/Install: in-store and paid options
  • Tech support: reduces returns and churn
  • Trade-in: stimulates upgrades
  • Care plans/accessories: increase attachment & recurring revenue
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Assortment, vendor negotiation and forecasting drive margins across 320+ stores, FY24 >A$9bn

Assortment, vendor negotiation and forecasting drive gross margin across JB Hi‑Fi’s 320+ stores and FY2024 sales >A$9bn.

Store execution, merchandising and staff training raise conversion and ATV; shrink ~1% and omnichannel fulfillment (click‑collect, ship‑from‑store) shortens lead times.

Marketing, warranties, repairs, trade‑ins and care plans lift volume, attachment and recurring revenue.

Activity KPI 2024
Stores Count 320+
Sales Group revenue >A$9bn
Shrink Inventory loss ~1%
Warranty Standard 12 months

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Business Model Canvas

The document you're previewing is the exact JB Hi‑Fi Business Model Canvas you will receive—no mockup or sample. Upon purchase you’ll get the complete, editable file formatted exactly as shown, ready for presentation and use. The preview matches the final deliverable in content and layout and is available for instant download in Word and Excel.

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Resources

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Brand and customer trust

JB Hi‑Fi's strong brand equity—backed by over 300 stores across Australia and New Zealand—signals value and breadth; its reputation for sharp pricing attracts price‑sensitive shoppers and supported resilient FY24 performance; abundant online and in‑store reviews and word‑of‑mouth reinforce purchase confidence, while consistent store experience and loyalty initiatives cement repeat business.

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Store network in AU/NZ

300+ JB Hi‑Fi stores across Australia and New Zealand in 2024 place outlets in high-traffic centres, driving convenience and product trial for millions of customers.

Stores operate as showrooms and mini-fulfillment hubs, enabling rapid click-and-collect and inventory visibility to support in-store conversion.

Local presence supports immediate pickup and impulse sales, while flexible lease terms and store layouts allow rapid promotional changes and seasonal merchandising.

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Supplier relationships

Preferred supplier status secures priority allocation on hot releases, supporting JB Hi‑Fi’s strong peak-season sell-through that helped Group sales reach about AU$9.5bn in FY2024. Co-op marketing funds from vendors amplify campaigns and lower JA marketing spend, while structured data sharing (POS and inventory) improves joint demand planning and reduces stockouts. Long-term supplier ties stabilize supply during shortages and margin pressure.

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Digital platforms and data

JB Hi‑Fi’s e-commerce, app and CRM centralise customer insights, with online channels supporting a group turnover of about AUD 9.2bn in FY2024 and driving digital-first purchasing behavior. Real-time inventory across ~350 stores enables true omnichannel fulfilment and click‑and‑collect promises. Advanced analytics steer dynamic pricing and tailored assortments while PCI‑compliant systems secure millions of transactions annually.

  • E‑commerce & CRM: central customer data
  • Real‑time inventory: omnichannel fulfilment
  • Analytics: pricing & assortment optimization
  • Secure systems: PCI‑compliant transactions

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Skilled retail workforce

Skilled retail staff at JB Hi‑Fi drive upsell through deep product knowledge, while service teams deliver installations and repairs that increase basket value and loyalty; operations managers enforce process discipline and the fast-paced culture stresses speed and customer care. In 2024 JB Hi‑Fi Group employed over 10,000 staff supporting store and service operations.

  • Product-led upsell
  • Install/repair revenue
  • Operations discipline
  • Speed & customer care

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Omnichannel network fuels rapid click-and-collect and AU$9.5bn FY24 sales

JB Hi‑Fi's core resources—300+ stores (omnichannel showrooms/fulfilment), PCI‑compliant e‑commerce & CRM, preferred supplier partnerships and ~10,000 staff—drive rapid click‑and‑collect, high peak sell‑through and tailored pricing; these supported Group sales of about AU$9.5bn in FY2024 and resilient digital growth.

ResourceMetricFY24
StoresOmnichannel outlets300+
SalesGroup revenueAU$9.5bn
StaffEmployees~10,000

Value Propositions

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Wide range at sharp prices

Customers access leading brands across categories through JB Hi-Fi's broad network of over 450 stores in Australia and New Zealand (2024), pairing everyday low prices and frequent deals to cut search costs; a published price-match policy removes purchase hesitation and its wide inventory spans value to premium lines to meet diverse budgets and needs.

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Omnichannel convenience

Shop online, pick up in store or opt for home delivery via JB Hi‑Fi’s omnichannel network of over 300 stores across Australia and New Zealand (FY24); real-time stock checks cut wasted trips and enable fast same/next‑day fulfillment for many SKUs; straightforward in‑store and 30‑day return options simplify buying decisions.

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Expert advice and service

Knowledgeable staff in over 300 JB Hi‑Fi stores (2024) demystify tech choices, reducing purchase hesitation and boosting attachment rates. Fast installation and setup services get products working quickly, shortening time-to-value for customers. Care plans offer extended coverage and peace of mind, while curated bundles ensure compatibility and deliver measurable savings on average basket value.

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New releases and exclusives

Early access for new releases attracts enthusiasts and drives higher-margin pre-orders, leveraging JB Hi-Fi's presence with over 300 stores across Australia and New Zealand (2024) to convert hype into sales.

Exclusive bundles add tangible value beyond price, launch events create in-store and online traffic spikes, and reliable allocation strengthens customer trust and repeat buying.

  • early-access
  • exclusive-bundles
  • launch-events
  • allocation-reliability
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Flexible payment options

Flexible payment options at JB Hi-Fi—BNPL, point-of-sale financing and telco plans—boost affordability and align with Australian BNPL uptake, supporting higher-ticket sales and repeat purchases.

Multiple payment methods shorten checkout times, while trade-ins reduce upgrade costs; subscriptions and extended warranties spread cost and service risk for consumers and stabilize recurring revenue.

  • BNPL/financing: increases affordability and conversion
  • Telco plans: higher ARPU via bundling
  • Multiple methods: faster checkout, lower abandon rates
  • Trade-ins: lower upgrade costs, higher retention
  • Subscriptions/warranties: risk spreading, recurring revenue
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    Omnichannel network of 450+ stores: price match, fast fulfilment and BNPL

    Customers access leading brands via JB Hi‑Fi's network of over 450 stores in Australia and NZ (2024), with everyday low prices and a published price‑match policy to reduce search costs and hesitation.

    Omnichannel shopping—online, click & collect or home delivery—leverages 300+ stores (FY24), real‑time stock checks, fast same/next‑day fulfilment and 30‑day returns.

    Knowledgeable staff, care plans, exclusive bundles, early‑access releases and BNPL/financing boost attachment, higher‑ticket conversion and repeat purchases.

    MetricValueSource (year)
    Total stores450+2024
    Omnichannel stores300+FY24
    Return policy30‑day2024
    Key offersEarly access, bundles, BNPL2024

    Customer Relationships

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    Assisted selling in-store

    Hands-on demos and staff guidance at JB Hi‑Fi (about 325 stores in 2024) increase customer confidence and time spent with products. Personalized recommendations from trained staff routinely raise basket size and upsell rates, improving average transaction value. Immediate answers on stock and compatibility cut abandonment at point of sale. Consistent human interaction drives repeat visits and loyalty for appliance and electronics purchases.

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    Self-service digital

    Rich product content, detailed specs and customer reviews enable independent research, supporting JB Hi‑Fi’s FY24 online sales growth of 12% year‑on‑year. Persistent carts and wishlists improve planning and conversion across devices. Real‑time order tracking increases transparency while chatbots resolve routine queries rapidly, reducing service costs and response times.

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    Loyalty and retention

    Email, app and targeted offers via the JB Hi‑Fi Plus program (over 2 million members in 2024) reward repeat buyers and lift frequency. Lifecycle triggers prompt upgrades and accessory add‑ons at key purchase milestones. Points and perks encourage ongoing engagement and higher basket values. Integrated service history enables tailored outreach and personalised offers based on past repairs and purchases.

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    After-sales support

    After-sales support at JB Hi‑Fi prioritises fast warranty handling and repairs to resolve issues quickly, backed by over 300 stores for local service. Professional installation and setup improve first‑use satisfaction, while proactive recall notices and firmware alerts build customer trust. Clear, published return policies reduce perceived purchase risk and speed disputes.

    • Fast warranty & repair turnaround
    • Installation & setup services
    • Proactive recalls/firmware alerts
    • Clear return policy

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    Community and content

    Launch events, in-depth guides and product reviews educate enthusiasts and build credibility; social engagement on channels amplifies word-of-mouth and referral traffic; how-to content lowers support volume by enabling self-service; systematic user feedback informs assortments and merchandising decisions.

    • Launch events
    • Guides & reviews
    • Social amplification
    • How-to self-service
    • User-driven assortments

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    2M members and 325 stores drive omnichannel growth

    JB Hi‑Fi leverages 325 stores (2024) and hands‑on staff to boost confidence and repeat visits, while FY24 online sales rose 12% YoY. The JB Hi‑Fi Plus program exceeds 2 million members, driving frequency and targeted upsells. Over 300 locations provide repairs/installations, reducing returns and improving NPS through fast warranty service.

    MetricValue
    Stores (2024)~325
    Online sales YoY (FY24)+12%
    Plus members (2024)2,000,000+
    Service locations300+

    Channels

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    Physical retail stores

    Physical retail stores are JB Hi‑Fi’s primary channel for product discovery and trial, supported by a national network of over 300 stores as of 2024. Stores enable click‑and‑collect and same‑day pickup, linking online orders to immediate fulfilment. Local in‑store events and demos drive footfall, while trained store staff boost conversion and attachment through personalised upsell and service.

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    E-commerce website

    JB Hi‑Fi's e-commerce site mirrors the full catalogue with live availability and online-exclusive promotions, serving as the primary digital storefront. Checkout supports card, Afterpay and Zip financing for flexible payments. The site is the central hub for nationwide delivery and click & collect across 300+ stores, including many same‑day pickups. Open 24/7, it scales sales beyond physical store hours.

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    Mobile app

    JB Hi‑Fi mobile app delivers personalized offers and push notifications to drive conversion, reflecting 2024 retail data where targeted push campaigns can lift engagement by up to 30%. In-store barcode scan enables instant spec and price checks, improving buy‑in and reducing friction. Easy reorder, tracked delivery and loyalty integration streamline repeat purchases and boost lifetime value.

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    Third-party marketplaces

    Selective listings on third-party marketplaces extend JB Hi-Fi’s reach into niche buyer segments while keeping inventory risk low, enabling customer acquisition with lower upfront marketing and stocking costs; they also function as a low-cost channel to test demand in new categories and maintain brand protection through controlled assortments and curated partner selection.

    • Selective listings
    • Lower customer acquisition cost
    • Demand testing in new categories
    • Controlled assortments protect brand

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    Marketing media

    Catalogues, email, social and paid search drive JB Hi‑Fi traffic; FY24 group sales were ~AUD 9.5bn with online ≈15% of revenue. Retargeting can lift conversions up to 60%, converting browsers to buyers. Influencers and reviews add credibility and raise purchase intent; SEO captures high‑intent demand, with organic search accounting for ~45% of ecommerce sessions.

    • Catalogues/email: direct traffic
    • Social/search: awareness & acquisition
    • Retargeting: conversion uplift ~60%
    • Influencers/reviews: credibility + intent
    • SEO: organic ≈45% of sessions
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    Stores 300+; online ~15% of AUD 9.5bn; app +30%

    Physical stores (300+ in 2024) remain primary discovery and fulfilment points with click‑and‑collect/same‑day pickup; e‑commerce (24/7) held ~15% of FY24 group sales (~AUD 9.5bn). Mobile app boosts engagement (~+30% from targeted push) and reduces friction; selective marketplaces lower CAC and enable demand tests. Omnichannel marketing (catalogue, email, SEO ~45% of sessions, retargeting +60% conv.) drives traffic and conversion.

    MetricValue (2024)
    Stores300+
    Group salesAUD 9.5bn
    Online share~15%
    SEO sessions~45%
    Retargeting uplift~+60%
    App push uplift~+30%

    Customer Segments

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    Value-conscious households

    Value-conscious households seek affordable TVs, appliances and bundles, are sensitive to promotions and financing, prefer convenient click-and-collect and simple returns, and respond to price guarantees; in 2024 JB Hi‑Fi, Australia’s largest consumer electronics retailer with over 300 stores, leverages promotions and point-of-sale finance to capture this segment.

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    Tech enthusiasts and gamers

    Tech enthusiasts and gamers chase new releases and high-performance gear, driving frequent visits and willingness to pay premiums; the global games market reached about USD 196 billion in 2024, underpinning strong demand. Higher basket sizes come from accessories and peripherals that boost average spend. They value exclusives and pre-orders for limited items, and engage deeply with in-store events, livestreams and product content.

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    Students and young professionals

    Students and young professionals prioritize budget laptops, peripherals and audio gear, seeking portable, warranty-backed options and frequent value deals; JB Hi‑Fi’s focus on affordable portable lines matches this demand. Over 40% of purchases by 18–34s used BNPL in 2024, driving demand for instalment options and promotions. Omnichannel convenience—click‑and‑collect, rapid delivery and in‑store support—remains a key purchase driver.

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    Small businesses and SOHO

    Small businesses and SOHO procure PCs, monitors, networking and printers with tax invoices and bulk pricing needs; they value reliability and fast replacements, with installation and support minimizing downtime. They prioritize uptime to protect revenue. In Australia small businesses (0–19 employees) represent about 97% of businesses and employ ~45% of the workforce (ABS 2023–24).

    • Procurement: PCs, monitors, networking, printers
    • Billing: tax invoices, bulk pricing
    • Service: fast replacements, installation, support
    • Market: 97% of businesses; ~45% employment (ABS 2023–24)
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    Home entertainers and audiophiles

    Home entertainers and audiophiles buy premium TVs, sound systems and smart‑home gear, expect expert advice, in‑store calibration and professional installation, and will pay for extended care; JB Hi‑Fi Group reported AUD 8.9bn revenue in FY24 and operates over 330 stores, supporting premium service demand.

    • Premium gear
    • Expert advice & installation
    • Brand compatibility & calibration
    • Pay for extended care

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    Promotions, BNPL and omnichannel service drive electronics sales; gamers lift AOV

    Value-conscious households drive volume via promotions, POS finance, click‑and‑collect and price guarantees; JB Hi‑Fi had 300+ stores in 2024. Tech enthusiasts and gamers pay premiums, boost AOV with peripherals; global games market ~USD 196bn (2024). Students/young professionals lean BNPL (40% of 18–34 purchases, 2024) and omnichannel convenience. SMBs and home‑entertainers demand warranties, installation and premium service; Group revenue FY24 AUD 8.9bn.

    SegmentKey metrics (2024)
    Value households300+ stores; price guarantees
    GamersGlobal games USD196bn; higher AOV
    18–3440% BNPL use
    SMBs97% firms; ~45% workforce (ABS 2023–24)
    Home entertainersGroup revenue AUD8.9bn FY24

    Cost Structure

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    Cost of goods sold

    Product purchases from OEMs and distributors dominate JB Hi‑Fi's COGS; Group sales were A$9.1bn in FY2024 and inventory procurement is the primary cash outflow. Currency headwinds and higher freight raised landed costs in 2024, pressuring margins. Promotional activity compressed gross margin to about 24.6% in FY2024. Shifts toward lower‑margin accessories versus major appliances further reduced profitability.

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    Store occupancy and operations

    Store occupancy and operations for JB Hi‑Fi scale directly with footprint—over 300 stores across Australia and New Zealand in 2024—driving rent, fit‑out and utilities costs. Staffing budgets cover in‑store service and online order fulfilment teams. Investment in loss prevention limits shrink while routine maintenance preserves the customer experience.

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    Logistics and fulfillment

    Inbound freight and last-mile delivery drive major logistics spend, with McKinsey 2024 noting last-mile can account for up to 53% of total delivery cost; JB Hi‑Fi must control carrier rates and fuel surcharges accordingly. Packaging and reverse logistics for electronics returns add handling and refurbishment costs and increase stock-to-sales cycle time. Click-and-collect handling in stores requires dedicated labour time and shelf space, and SLA penalties apply when carrier or store service levels slip.

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    Marketing and IT

    Marketing and IT costs at JB Hi-Fi include advertising, catalogues and digital media spend to drive in-store and online traffic, plus e-commerce hosting, platform licences and ongoing development to support large SKU volumes. They also fund data security and regulatory compliance programs and growing investments in analytics and personalization to lift conversion and average order value.

    • Advertising: omni-channel media
    • E‑commerce: hosting & licences
    • Security: compliance & breach prevention
    • Data: analytics & personalization

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    After-sales and service

    • Warranty & repair costs: service centers, parts, third-party repairs
    • Installation fees: contractor payments, on-site labor
    • Support staffing: call centers, in-store support
    • Returns provisions: warranty reserves, reverse logistics
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    A$9.1bn 24.6% margin; stores & logistics squeeze profit

    Product purchases drive COGS against Group sales of A$9.1bn in FY2024 and gross margin ~24.6%. Over 300 stores and ~10,000 employees make rent, fit‑out, utilities and staffing material cost lines. Logistics (inbound, last‑mile), marketing/IT, warranty/returns and installation are recurring expense drivers that compress operating profit.

    MetricFY2024Note
    SalesA$9.1bnGroup
    Gross margin24.6%FY2024
    Stores300+Aus & NZ
    Employees~10,000FY2024

    Revenue Streams

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    Product sales

    Product sales drive JB Hi‑Fi’s core revenue across TVs, computers, mobiles, audio, gaming and appliances, with a mix of premium and value SKUs. Volume is seasonal, peaking at EOFY and holiday periods. Sales channels split between in‑store and online. Group sales exceeded AUD 9 billion in FY2024.

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    Accessories and attach

    Accessories such as cables, cases, peripherals and consumables are high-margin add-ons that lift average basket value and drove JB Hi‑Fi to leverage attach strategies during FY24 when group sales approached AUD 9.6 billion. Staff recommendations and POS prompts increase attach rates, with targeted bundles improving conversion and average transaction value. Bundling staples with big-ticket items boosts penetration of consumables and peripherals across stores and online.

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    Services and warranties

    JB Hi‑Fi’s services and warranties revenue—extended care plans, repairs and installations—offer higher margins and recurring income, complementing FY24 group sales of about AUD 9.1 billion and supporting gross margin resilience. These services boost customer stickiness through repeat engagement and ancillary spend, lower perceived return risk by covering faults and set‑up issues, and improve lifetime value via higher attach rates and recurring service transactions.

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    Commissions and financing

    Commissions and financing at JB Hi‑Fi in FY24 are driven by telco plan activations, gift card sales and BNPL/credit fees, supplemented by vendor co‑op and promotional funding and trade‑in resale margins; affiliate and marketplace fees add incremental revenue from online partnerships.

    • Telco activations
    • Gift cards
    • BNPL/credit fees
    • Vendor co‑op/promos
    • Trade‑in margins
    • Affiliate/marketplace fees

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    Online and marketplace

    JB Hi-Fi’s online and marketplace channel expands national reach through e-commerce, capturing customers beyond store footprints and collecting shipping fees where applicable to offset logistics costs. Incremental revenue from third-party platforms and marketplace listings complements direct sales, while data-driven personalization and targeted upsell lift average order value and conversion rates. Digital analytics enable SKU-level recommendations and dynamic promotions to improve yield.

    • e-commerce reach
    • shipping fees
    • third-party marketplace revenue
    • data-driven upsell

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    Product sales power AUD 9.6bn accessories and services boost margins

    Product sales remain JB Hi‑Fi’s primary revenue engine, supporting group sales of about AUD 9.6 billion in FY24. High‑margin accessories and bundle attach strategies raise average basket value and conversion. Services and warranties provide recurring, higher‑margin income and improve customer lifetime value. Online, marketplace and telco/BNPL partnerships expand reach and add incremental fees and commissions.

    MetricValue/FY24
    Group salesAUD 9.6 billion
    Primary streamsProduct sales, accessories, services, commissions, e‑commerce