Infosys Business Model Canvas
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Unlock the strategic engine behind Infosys with a concise Business Model Canvas that maps customer segments, value propositions, key partners, and revenue streams. See how the company scales services, leverages talent and tech, and manages costs for sustained margins. Ideal for investors, consultants, and entrepreneurs seeking actionable benchmarks. Purchase the full, editable Canvas to explore every block in depth.
Partnerships
Infosys partners with AWS, Microsoft Azure and Google Cloud to deliver scalable, multi-cloud solutions and platforms across industries. Joint go-to-market programs and co-investment funds established through 2024 accelerate client migrations and modernization with ready solution blueprints to reduce time-to-value. Certification pipelines keep thousands of cloud-certified Infosys professionals current on provider services and architectures.
Alliances with SAP (about 440,000 customers), Oracle (hundreds of thousands of customers), Salesforce (150,000+ customers) and ServiceNow (7,400+ customers) enable Infosys to deliver end-to-end digital transformation. Prebuilt accelerators and migration tools minimize disruption. Co-innovation improves interoperability across complex estates and joint training raises delivery quality and speed.
Partnerships with leading security vendors and data platforms strengthen Infosys risk management, aligning with a global cybersecurity spend that exceeded $150B in 2023 and Infosys’ footprint of 1,000+ clients across 50+ countries.
Integrated offerings span identity, threat detection, and data governance while shared threat intelligence and reference architectures improve resilience.
Compliance toolchains accelerate adherence to GDPR, HIPAA and PCI-DSS, reducing remediation costs and audit timelines for enterprise customers.
Startups and niche ISVs
Infosys leverages ecosystem programs to tap specialized AI, automation and industry-tech capabilities from startups and niche ISVs, curating and industrializing promising solutions for enterprise scale; Infosys Cobalt comprises 200+ offerings and 14,000+ cloud assets (2024), supporting ~60% digital revenue mix in FY2024. Co-development accelerates innovation and differentiation, while flexible commercial models de-risk client adoption.
- Co-development
- Industrialization
- Flexible pricing
- Scale: 200+ offerings
Academic and industry consortia
Universities and standards bodies fuel research and talent pipelines, with Infosys engaging over 200 academic partners in 2024 and a global workforce of ~330,000. Joint labs explore AI, sustainability tech, and advanced engineering—Infosys ran 12+ research and innovation hubs in 2024. Participation in consortia shapes best practices and interoperability across cloud and AI standards. Continuous learning elevated delivery excellence as Infosys reskilled 400,000+ employees in 2024.
- academic-partners: 200+
- employees-2024: ~330,000
- joint-labs: 12+
- reskilled-2024: 400,000+
Infosys leverages hyperscaler and ISV alliances (AWS, Azure, GCP, SAP, Oracle, Salesforce, ServiceNow) to deliver scalable, secure transformations using Cobalt (200+ offerings, 14,000+ cloud assets) to accelerate migrations and cut time-to-value. Security and compliance partners support GDPR/HIPAA/PCI adherence and enterprise resilience. Academic and startup ecosystems (200+ partners) feed talent and co-innovation.
| Metric | Value |
|---|---|
| Cobalt offerings | 200+ |
| Cloud assets | 14,000+ |
| Employees (2024) | ~330,000 |
| Reskilled (2024) | 400,000+ |
| Digital revenue mix (FY2024) | ~60% |
What is included in the product
A comprehensive, pre-written Business Model Canvas tailored to Infosys’ global IT services strategy, covering customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure and governance. Includes competitive advantage analysis, linked SWOT insights and polished narratives ideal for presentations, investor discussions and strategic decision-making.
High-level, editable Infosys Business Model Canvas that condenses strategy into a one-page snapshot, saving hours of structuring while enabling quick comparison, team collaboration, and board-ready presentations.
Activities
Infosys advises clients on operating models, roadmaps and value realization, leveraging industry frameworks to align technology to outcomes and drive digital revenue (FY24 revenue $18.5B; ~345,000 employees). Benchmarking and robust business cases guide investment prioritization and ROI targets, while governance models and KPIs ensure measurable benefits and delivery accountability across programs.
Design and execution of migrations, refactoring, and re-platforming deliver cloud-native apps and lift-and-shift at scale, with Infosys-led programs reducing time-to-market. Automated CI/CD pipelines increase reliability and velocity. FinOps practices cut cloud waste—up to 30% in industry 2024 case studies. Security-by-design embeds controls early across the stack.
Infosys builds cloud-native data platforms, MLOps pipelines and applied AI solutions spanning customer experience, efficiency and risk, serving 50+ countries and employing 350,000+ people in 2024. Responsible AI practices govern model lifecycle, bias testing and explainability to ensure ethical deployments. Continuous improvement, telemetry and automated retraining drive sustained model performance and business impact.
Managed services and operations
Managed services run 24/7 to operate, optimize and secure enterprise estates; SRE and ITIL practices in 2024 drove availability toward 99.9% and cut MTTR by ~30%, while automation reduced toil and costs and outcome-focused SLAs aligned service delivery to business KPIs.
- 24/7 run, optimize, secure
- SRE+ITIL: 99.9% availability, −30% MTTR (2024)
- Automation reduces toil and costs
- SLAs tied to business KPIs
Capability development and IP creation
Infosys invests heavily in capability development through continual training and certifications via its learning platforms, supporting a workforce of over 345,000 employees (Mar 2024); reusable accelerators, frameworks and platforms drive delivery efficiency while knowledge-management systems scale best practices across 60% of FY2024 revenue attributable to digital services; co-innovation with partners expands new offering pipelines.
- Training: large-scale certifications and learning platforms
- IP: reusable accelerators, frameworks, platforms
- KM: global scaling of best practices
- Co-innovation: partner-driven new offerings
Infosys delivers consulting, cloud migration, managed services and AI platforms aligning tech to outcomes (FY24 revenue $18.5B; 345,000 employees). Automation, SRE/ITIL and FinOps drive 99.9% availability, −30% MTTR and up to 30% cloud cost savings. Large-scale training, IP accelerators and co-innovation scale delivery and 60% of FY24 digital revenue.
| Metric | 2024 |
|---|---|
| Revenue | $18.5B |
| Employees | 345,000 |
| Availability | 99.9% |
| MTTR | −30% |
| Cloud cost savings | ~30% |
| Digital share | 60% |
Preview Before You Purchase
Business Model Canvas
The document you're previewing is the actual Infosys Business Model Canvas deliverable, not a mockup. After purchase you'll receive this exact file—complete, editable and formatted for immediate use in Word and Excel. The preview shows real content across key canvas blocks (customer segments, value propositions, channels, revenue streams), so there are no surprises—what you see is what you get.
Resources
Skilled global talent: Infosys leverages a 346,215-strong, multi-disciplinary workforce (FY2024) of domain experts, cloud engineers, data scientists and consultants across 50+ global delivery centers, enabling follow-the-sun execution. Continuous learning and reskilling programs in 2024 produced thousands of cloud and AI certifications to keep skills current and deliver at scale.
Infosys leverages proprietary platforms—Cobalt, Nia and EdgeVerve Finacle—to speed delivery via reusable IP, supporting over 450 banking customers and cloud migrations across 60+ countries. Cloud, automation and analytics toolkits lower implementation risk and drive efficiency; Infosys reported FY2024 revenue of about $18.3 billion, reflecting scale that funds continual platform investment. Reference architectures codify best practices while industry-specific solutions shorten time-to-value.
Long-standing strategic accounts—Infosys serves 1,300+ clients with the top 50 contributing roughly 60% of FY2024 revenue—enable multi-year programs and predictable cash flow. A trusted global brand shortens procurement cycles and lowers deal friction. Executive sponsorship ensures alignment, governance and upsell pathways. Strong client references drive new wins and accelerate sales conversion.
Global delivery network
Infosys leverages onshore, nearshore and offshore centers across 50+ countries and 140+ delivery locations (2024) to balance cost and speed; standardized processes and CMMI/ISO-aligned frameworks drive consistent outcomes, while secure facilities and SOC/ISO certifications protect client data; co-location options enable agile collaboration.
- Onshore/nearshore/offshore mix
- 50+ countries, 140+ centers (2024)
- Standardized, CMMI/ISO-aligned processes
- Secure, SOC/ISO-certified facilities
- Co-location for agile delivery
Partner ecosystem
Infosys leverages a broad partner ecosystem where cloud, software, and security alliances expand delivery capabilities, enable joint solution catalogs that increase breadth and depth, and drive shared investments that fund co-innovation while marketplaces create new demand channels.
- Cloud alliances — expand IP and delivery
- Joint catalogs — broaden solution set
- Shared investments — unlock innovation
- Marketplaces — additional demand routes
Skilled global talent: 346,215 employees (FY2024) with thousands of 2024 cloud/AI certifications enable follow-the-sun delivery. Proprietary platforms (Cobalt, Nia, Finacle) and $18.3B FY2024 revenue fund IP and cloud migrations across 60+ countries. 1,300+ clients (top 50 ≈60% revenue), 50+ countries, 140+ centers and SOC/ISO certifications secure delivery.
| Metric | 2024 |
|---|---|
| Revenue | $18.3B |
| Employees | 346,215 |
| Clients | 1,300+ |
| Centers | 140+ |
Value Propositions
Infosys accelerates digital transformation using proven frameworks and accelerators that compress delivery cycles, leveraging a 345,000-strong global workforce and FY2024 revenue of about $18.2 billion to scale rapid rollouts. Clients modernize legacy estates with lower risk through phased refactoring and platform migration. Agile methods adapt to evolving priorities with sprint-based governance, and measurable milestones map progress and benefits to business KPIs.
Automation and optimized operating models lower run costs by standardizing processes and eliminating manual steps, while FinOps and AIOps target cloud waste and reliability; Flexera 2024 reports organizations waste about 32% of cloud spend. Standardization improves productivity and transparent reporting builds trust and control across clients and stakeholders.
Data-driven insights at Infosys personalize journeys and services, leveraging analytics across 50+ countries to drive measurable outcomes; omnichannel platforms boost engagement and conversion across web, mobile and contact centers. Design thinking embeds human-centered solutions into projects run by 300,000+ employees, while continuous experimentation and A/B testing refine outcomes and reduce time-to-value.
Security, compliance, and resilience
Sustainability at scale
Cloud, data and AI at Infosys cut energy and resource use—industry studies show cloud migrations can lower IT emissions by up to 80%. ESG analytics provide granular Scope 1–3 measurement and reporting; IEA estimates data centres used about 1% of global electricity in 2024. Green software lowers carbon intensity, while supply‑chain visibility enables responsible sourcing and supplier ESG scoring.
- Cloud efficiency: up to 80% IT emissions reduction
- Data centres: ~1% global electricity (IEA 2024)
- ESG analytics: granular Scope 1–3 reporting
- Green software: reduced carbon intensity
- Supply‑chain: traceability for responsible sourcing
Infosys accelerates digital transformation with frameworks, a 345,000-strong workforce and FY2024 revenue ~$18.2B to scale rapid rollouts. Automation, FinOps and AIOps cut run-costs and cloud waste (Flexera 2024: ~32% wasted). Embedded security/compliance (GDPR, SOC 2, ISO 27001) and ESG measures (IEA 2024: data centres ~1% global electricity) drive trust and sustainability.
| Metric | Value |
|---|---|
| Workforce | 345,000 |
| FY2024 revenue | $18.2B |
| Cloud waste | ~32% (Flexera 2024) |
| Avg breach cost | $4.45M (IBM 2023) |
| Data centres | ~1% electricity (IEA 2024) |
Customer Relationships
Multi-year strategic account partnerships at Infosys align programs to client business roadmaps, translating roadmaps into multi-year SLAs and investment plans. Executive governance—sponsor councils and quarterly business reviews—ensures outcome ownership and measurable KPIs. Joint planning with clients drives portfolio prioritization and reallocation of resources. Trust grows through transparent reporting and delivery, supported by Infosys having ~345,000 employees as of 2024.
Dedicated client delivery teams at Infosys embed cross-functional squads to provide continuity and context, spanning strategy-to-operations and leveraging the firm’s 345,000+ workforce (FY24) to scale delivery. Near-real-time reporting dashboards keep stakeholders informed with operational KPIs, while rapid issue resolution protocols maintain momentum and minimize downtime across global engagements.
Clients experiment with emerging tech in Infosys co-innovation labs, where rapid prototypes validate value before scaling; by 2024 Infosys operated 40+ global labs supporting proof-of-concept cycles that cut pilot-to-scale time by up to 30%. Shared IP and outcome-based contracts encourage adoption, while tight feedback loops and telemetry accelerate learning and continuous improvement across client deployments.
Outcome-based SLAs and KPIs
Outcome-based SLAs tie Infosys contracts to business metrics, linking performance to revenue and cost savings; in 2024 Infosys reported FY24 revenue of $18.3 billion, reinforcing scale for outcome-driven deals. Clear baselines and targets guide execution. Incentives reward exceeding goals. Regular reviews enable course corrections.
- Contracts tie performance to business metrics
- Baselines and targets guide execution
- Incentives for exceeding goals
- Regular reviews for course correction
24/7 support and success management
24/7 global support through Infosys' network ensures always-on assistance; with presence in 50+ countries and about 345,000 employees in 2024, coverage is extensive. Dedicated success managers drive adoption and measurable value realization across enterprise accounts. Self-service portals and searchable knowledge bases complement human agents, speeding resolution and lowering time-to-repair.
- always-on support
- success managers: adoption & value
- self-service portals
- knowledge bases: faster resolution
Multi-year strategic partnerships with executive governance and outcome-based SLAs tie delivery to KPIs; Infosys had ~345,000 employees and $18.3B revenue in FY24. Dedicated cross-functional teams and 24/7 support across 50+ countries ensure continuity. 40+ co-innovation labs accelerate pilots to scale by ~30%.
| Metric | Value |
|---|---|
| Employees (FY24) | ~345,000 |
| Revenue (FY24) | $18.3B |
| Labs | 40+ |
| Countries | 50+ |
Channels
Account teams and solution specialists at Infosys target key accounts, driving bespoke propositions and cross-sell motions; in 2024 this focus supported stepped-up large-deal momentum. C-level engagement shapes transformation agendas and prioritizes multi-year programs. RFPs and strategic sourcing formalize pursuits while targeted workshops convert demand into executable programs.
Infosys leverages its website, thought leadership and product demos to drive inbound demand, supporting a services portfolio that generated USD 18.1 billion in FY2024; webinars and case studies quantify outcomes and conversion uplift. Developer portals and API sandboxes support technical buyers and partners, while marketing automation sequences nurture leads through multi-touch journeys and measurable MQL-to-SQL improvement.
Listings on cloud marketplaces expand reach and feed Infosys’ channel strategy, supporting its FY24 revenue of about $18.2B. Private offers on marketplaces streamline procurement through direct contracting and tailored pricing. Co-selling with hyperscalers accelerates deal cycles and drives large enterprise wins. Standard SKUs simplify compliance review and speed deployments across regulated clients.
Industry events and communities
Industry conferences and forums enable Infosys to network, demo solutions and convert leads; in FY2024 Infosys reported revenue of about $18.0 billion and a headcount exceeding 345,000, amplifying event ROI. Speaking slots and analyst relations (coverage by ~100 global analysts) build credibility and visibility, while user groups foster customer advocacy and product feedback loops.
- Conferences: demos, lead gen
- Speeches: credibility, trust
- Analysts: amplified visibility
- User groups: advocacy, retention
Account-based marketing
Account-based marketing at Infosys deploys tailored campaigns that map to target clients’ priorities, driving account penetration; 2024 ABM adoption rose to about 60% among B2B firms and ITSMA reports ABM can deliver up to 208% ROI, while personalized assets meet stakeholder needs and multi-channel orchestration boosts engagement by 30–50%, with metrics continuously optimizing spend and messaging.
- Tailored campaigns align priorities
- Personalized assets for stakeholders
- Multi-channel orchestration = higher engagement
- Metrics optimize spend & messaging
Account teams and solution specialists drive bespoke propositions and cross-sell, underpinning Infosys’ FY2024 revenue of USD 18.1B. Digital channels, demos and developer portals boost inbound conversion while marketplaces and hyperscaler co-selling accelerate large deals. Events, analyst relations (~100 analysts) and ABM (≈60% B2B adoption) amplify pipeline and retention.
| Metric | 2024 |
|---|---|
| Revenue | USD 18.1B |
| Headcount | ≈345,000 |
| Analyst coverage | ≈100 |
| ABM adoption | ≈60% |
Customer Segments
Infosys targets banking, financial services and insurance with core modernization, risk reduction and improved customer experience, focusing on payments, lending and policy platforms to accelerate migration and agility. Compliance and cybersecurity are treated as mandatory controls as global banking IT spend exceeded $200 billion in 2024. Data and AI power personalization and operational efficiency, reducing turnaround and fraud while improving cross-sell outcomes.
Infosys delivers omnichannel, supply-chain and merchandising solutions for retail as e-commerce reached about 22% of global retail sales in 2024, enabling seamless online-offline experiences and SKU-level visibility. Customer analytics and personalization, shown to lift revenues roughly 10%, boost conversion and loyalty. Automation in stores and warehouses cuts operational costs by up to 30%, while sustainability reporting — with two-thirds of consumers favoring eco-friendly brands in 2024 — reinforces trust.
Infosys helps manufacturing and automotive clients deploy smart factories, PLM and IoT to boost productivity by up to 30% through automation and process optimization. Digital twins and predictive maintenance cut unplanned downtime 30–50% and lower maintenance costs 25–40%. Connected products unlock new services, growing aftermarket revenue 20–30%, while enhanced supply-chain visibility reduces disruption impact by ~20%.
Telecom, media, and technology
Telecom, media, and technology clients prioritize network cloudification and edge use cases to cut latency and support IoT/5G; the edge market grew to an estimated $16.3B in 2024, driving Infosys-led deployments. Monetization platforms and ad-tech modernizations lift ARPU and yield, while cyber resilience safeguards high-traffic platforms handling billions of daily transactions.
- edge: $16.3B (2024)
- monetization: new ARPU streams
- ad-tech: yield uplift via modernization
- security: resilience for billions/day
Public sector, healthcare, and energy
Modernization in public sector, healthcare and energy improves citizen and patient services through digital platforms, while design is driven by interoperability standards like HL7 FHIR and strict compliance regimes; ESG and regulatory reporting gained urgency as EU CSRD expanded to cover about 50,000 companies in 2024.
- Interoperability: HL7 FHIR adoption
- Compliance: CSRD ~50,000 firms (2024)
- Reliability: grid asset analytics
- Priority: ESG & regulatory reporting
Infosys serves BFSI, retail, manufacturing, TMT, public sector and healthcare with modernization, AI-driven personalization and compliance-led transformation, addressing >$200B global banking IT spend (2024). Retail e-commerce ~22% of sales (2024) and automation cuts ops costs up to 30%. Edge market ~$16.3B (2024); CSRD covers ~50,000 firms (2024).
| Segment | Key 2024 Metric |
|---|---|
| BFSI | IT spend > $200B |
| Retail | e‑commerce 22% / ops -30% |
| TMT | Edge $16.3B |
| Reg/ESG | CSRD ~50,000 firms |
Cost Structure
Salaries, benefits and training are the largest cost buckets for Infosys, which employed 346,544 people as of March 2024; compensation-driven headcount costs materially shape margins. Ongoing certification and upskilling programs—including continuous internal training—are budgeted centrally to maintain skill relevance. Recruitment and retention investments (hiring, campus outreach, retention bonuses) remain significant. Global mobility and onsite staffing support client needs and add travel and relocation expenses.
Delivery centers and infrastructure require robust facilities, connectivity, and layered security controls to support large-scale delivery; Infosys operated with over 300,000 employees in 2024, driving fixed and variable site costs. Tooling for DevSecOps and collaboration adds recurring spend for licenses and integrations. Cloud and compute for labs and test environments scale with demand, pushing variable OPEX during peak cycles. Business continuity mandates redundant sites and failover, adding CAPEX and recurring costs.
Partner and licensing expenses for Infosys encompass fees for software, platforms and marketplaces from strategic partners such as Microsoft, AWS and Google Cloud, against FY2024 consolidated revenue of about $18.4 billion. Co-selling and marketing programs require co-investment with partners, while joint training and certification efforts add direct delivery and enablement costs. Negotiated volume tiers and marketplace incentives are used to optimize unit economics and reduce per‑deal margins.
R&D and innovation
Infosys sustained R&D investment in 2024, expanding IP filings and Infosys Labs-led accelerators while running hundreds of pilots and proofs-of-concept to validate solutions; academic collaborations with global universities broadened research reach and thought leadership activities bolstered brand authority.
- 2024: hundreds of pilots/POCs
- Expanded IP filings and Labs/accelerators
- Academic partnerships extended research reach
- Thought leadership strengthened brand
Sales, marketing, and G&A
Sales, marketing, and G&A at Infosys fund go-to-market programs, global events, and content creation that drive awareness; bid and pursuit management consumes sizeable consultant and proposal resources, while corporate functions enforce compliance and governance and tools and systems support delivery and operations. In FY2024 Infosys reported consolidated revenue of about $18.5 billion, with SG&A and related operating costs reflecting a focused investment to sustain growth and win large deals.
- Go-to-market: global events, digital campaigns
- Bid & pursuit: proposal teams, RFP responses
- Corporate G&A: compliance, legal, HR
- Tools & systems: CRM, ATS, proposal platforms
Salaries and benefits (346,544 employees Mar 2024) are Infosys largest cost driver, shaping margins. Delivery centers, cloud and security infrastructure create fixed and variable site costs. Partner licensing, co‑sell investments and R&D (hundreds of POCs in 2024) add recurring spend, while SG&A supports global GTM and bids against FY2024 revenue ~$18.4B.
| Metric | 2024 |
|---|---|
| Employees | 346,544 |
| Revenue | $18.4B |
| POCs/R&D | Hundreds |
Revenue Streams
Billing based on effort lets Infosys flex engagement scope as needs evolve, supporting discovery phases and iterative builds while aligning outcomes to effort; Infosys reported consolidated revenue of INR 1,66,044 crore in FY2024, underscoring scale. The model scales with demand and complexity, enabling rapid ramp-up or tapering of teams. Transparent hourly/day rates improve client budgeting and project cash-flow planning.
Defined scope and deliverables in fixed-price projects enable cost predictability and clearer budgeting for clients. Risk is managed through milestone-based governance and strict change-control processes to limit scope creep. This model suits well-understood transformations and incentivizes delivery efficiency by aligning Infosys rewards to agreed outcomes; in FY2024 Infosys reported annual revenue of USD 18.3 billion, illustrating scale for such engagements.
Managed services and annuity deliver steady recurring revenue from run-and-optimize engagements, contributing to Infosys reported FY2024 revenue of about $18.3 billion; these contracts shift revenue mix toward predictable inflows. SLAs are structured around availability and performance metrics, tying fees and penalties to uptime and response times. Progressive automation and AIOps deployment improve margins over time by reducing manual effort and delivery costs. Multi-year engagements provide cash-flow stability and higher client retention rates.
Subscriptions and IP licensing
Infosys monetizes proprietary platforms and accelerators through subscriptions and IP licensing, turning assets like Cobalt into recurring revenue; in FY2024 Infosys reported $20.8B in revenue with IP-led offerings cited as contributing over 30% of deals. Tiered pricing addresses varied client needs, while updates and support drive renewals and higher lifetime value. Marketplaces simplify procurement and boost cross-sell velocity.
- Subscriptions: recurring revenue, predictable cashflow
- IP licensing: premium margins, scale
- Tiered pricing: SME to enterprise tiers
- Support/updates: retention, upsell
- Marketplace: faster procurement, higher attachment rates
Outcome-based and advisory fees
Outcome-based and advisory fees tie payments to KPIs and realized value, with Infosys reporting FY2024 revenue near $18.8B signaling scale to absorb performance risk; gainshare models reward overperformance, aligning incentives and often improving client ROI by double-digit percentages in pilot programs. Strategic consulting commands premium rates, while blended fixed-plus-outcome models de-risk client investment and boost contract win rates.
- Payments tied to KPIs
- Gainshare rewards overperformance
- Premium strategic consulting
- Blended models de-risk clients
Billing-by-effort, fixed-price, managed services and IP/subscription models drive Infosys revenue diversification; FY2024 consolidated revenue was INR 1,66,044 crore (≈USD 18.3B). IP-led offerings contributed over 30% of deals, while outcome/gainshare models improve client alignment and upsell. Automation/AIOps lift margins on annuity contracts.
| Metric | Value |
|---|---|
| FY2024 revenue | INR 1,66,044 crore (~USD 18.3B) |
| IP-led deal share | >30% |
| Flagship platform | Cobalt |