ICA Gruppen Business Model Canvas
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Unlock ICA Gruppen’s strategic playbook with our concise Business Model Canvas—three to five actionable insights reveal how the firm creates value, scales grocery and financial services, and defends market share. This snapshot is ideal for investors, consultants, and founders who need clear, implementable analysis. Purchase the full Canvas to access all nine blocks with company-specific KPIs, financial implications, and ready-to-use Word and Excel files. Accelerate your strategy and benchmarking now.
Partnerships
About 1,300 owner-operated ICA retailers co-invest in local assortment, staffing and community ties, combining local entrepreneurship with adherence to central purchasing and contract terms; ICA Gruppen reported group net sales of about 140 billion SEK in 2024. Mutual data sharing and uniform brand standards preserve consistency across formats, while investment risk and capex are distributed across the retailer network, boosting reach and agility.
Global FMCG brands provide breadth and scale that support price and promotion leverage across ICA Gruppen's network; ICA reported SEK 142.3 billion in net sales in 2023 and holds roughly 36% of the Swedish grocery market. Local farmers and niche producers add freshness, provenance and seasonal variety, enabling premium SKUs. Joint planning with suppliers secures supply, innovation and sustainability targets. Trade terms fund promotions and category growth.
3PLs, carriers and cold-chain specialists safeguard availability and freshness across ICA Gruppens cirka 1 300 butiker, ensuring temperature-controlled flows for perishable assortiment. Tech vendors power e‑commerce, payments, security and analytics, enabling faster checkouts and demand forecasting. Co‑development contracts accelerate feature rollouts and scalability. Service-level agreements (uptime targets >99.5%, defined cost and quality KPIs) govern cost, uptime and service quality.
Pharma wholesalers and healthcare ecosystem
Pharma wholesalers and the healthcare ecosystem provide compliant distribution and secure sourcing for ICA pharmacy operations; Sweden (pop. ~10.56 million in 2024) has over 99% e-prescription coverage, backing safe dispensing with clinical systems and professional bodies. Partnering enables vaccinations and health services while compliance partners lower operational and regulatory risk.
- e-prescriptions: >99% (2024 Sweden)
- Population: ~10.56M (2024)
- Services: vaccinations, point-of-care
Financial ecosystem providers
Financial ecosystem partners — card networks, core banking vendors and reinsurers — enable ICA Gruppens banking and insurance offers, supporting scale and risk transfer in 2024. Credit bureaus and fraud partners strengthen underwriting and reduce loss rates. Co-branded programs deepen retail loyalty economics while regulatory and auditing partners ensure governance and compliance.
- Card networks: payments & settlement
- Core banking: operations & scalability
- Reinsurers: risk transfer
- Credit bureaus/fraud: improved risk decisions
- Regulatory/audit: governance
About 1,300 owner-operated retailers share capex and local merchandising, while ICA Gruppen reported group net sales ~140 billion SEK in 2024 and ~36% Swedish grocery market share. Suppliers and global FMCG partners deliver scale; trade terms fund promotions and category innovation. Logistics, tech and pharma partners ensure freshness, e‑commerce uptime >99.5% and compliant pharmacy services.
| Partner | Role | 2024 metric |
|---|---|---|
| Retailers | Local ops & capex | ~1,300 |
| Group | Sales | ~140 bn SEK |
| Market | Share | ~36% |
| e-prescriptions | Pharmacy support | >99% |
| IT/3PL | Availability | Uptime >99.5% |
What is included in the product
A comprehensive pre-written Business Model Canvas tailored to ICA Gruppen’s retail and wholesale strategy. Organized into nine BMC blocks with detailed customer segments, value propositions, channels, key activities, resources, partners, cost/revenue structures, plus linked SWOT and competitive-advantage analysis—designed for presentations, investor discussions, and strategic decision-making.
High-level view of ICA Gruppen’s business model with editable cells to quickly pinpoint and resolve retail, wholesale and digital pain points, speeding up cross‑team decisions and strategic alignment.
Activities
Centralized sourcing negotiates scale terms and drives private label development to leverage ICA Gruppens approx. 36% Swedish grocery market share (2024), optimizing margin and supplier funding. Assortments are planned by store format and region, aligning SKU counts and local demand. Teams manage pricing, promotions and supplier funding while monitoring category KPIs to pivot rapidly to real-time demand signals.
ICA runs national DCs, transport and in-store processes to secure availability and freshness across ~1,300 stores and about 390 Apotek Hjärtat pharmacies, supporting ICA Gruppens 2023 net sales of ~SEK 139 billion. Daily focus on waste, shrink and energy optimization targets margin protection and sustainability. Planograms and execution standards are maintained centrally with regular audits. Food safety and pharmacy compliance are enforced every day through standardized checks and reporting.
Operate web, app and omnichannel channels to serve over 3 million active loyalty members (2024), improving conversion via enhanced search, smarter baskets and expanded click‑and‑collect and home delivery options; data‑science driven personalization lifts basket value and retention, while seamless integration of payments, subscriptions and streamlined returns reduces friction and supports an estimated online share of roughly 6% of group sales in 2024.
Financial services origination and risk management
ICA Banken acquires and serves retail banking and insurance customers—over 1.6 million banking customers in 2024—while underwriting, pricing and managing credit portfolios and claims with centralized risk frameworks. Robust AML/KYC and regulatory reporting processes run continuously to meet Swedish and EU requirements. Cross-selling occurs responsibly via 1 300+ ICA stores and digital touchpoints.
- Customers: >1.6m (2024)
- Retail touchpoints: 1 300+ stores
- Core activities: underwriting, pricing, claims, AML/KYC, reporting
Brand, marketing, and community engagement
- Steward ICA coordination
- Apotek Hjärtat network ≈400
- Private labels focus
- Media, CRM, trade calendars
- Health, local, sustainability
- Community events for loyalty
Centralized sourcing secures scale terms and private‑label growth leveraging ICA Gruppens ~36% Swedish grocery market share (2024). National DCs, transport and in‑store ops support ~1,300 stores and ~390 Apotek Hjärtat pharmacies; group net sales ~SEK 139bn (2023). Digital + loyalty serve >3m active members (2024), online ~6% of sales. ICA Banken serves >1.6m customers (2024) with centralized risk and compliance.
| Metric | Value |
|---|---|
| Grocery market share | ≈36% (2024) |
| Net sales | ≈SEK 139bn (2023) |
| Stores | ~1,300 |
| Pharmacies | ~390 (2024) |
| Loyalty members | >3m (2024) |
| Banka customers | >1.6m (2024) |
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Business Model Canvas
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Resources
ICA, Apotek Hjärtat and strong private labels drive footfall and margin, with ICA Gruppen reporting group net sales of about SEK 148 billion in 2024. Brand equity gives pricing power and trust across channels, supporting higher basket values and loyalty. Distinct formats—ICA Nära, ICA Supermarket, ICA Kvantum and Apotek Hjärtat’s ~400 pharmacies—serve varied shopper missions. A consistent identity enables effective national campaigns and cross-brand promotions.
ICA Gruppen’s c.1,300 stores deliver comprehensive urban and rural coverage across Sweden, securing roughly 36% grocery market share (2024). Temperature‑controlled distribution centres and refrigerated transport preserve product quality across the network. Strategic store and DC locations maximise convenience and scale. Logistics capacity is scaled for seasonal peaks, with volumes rising about 20–30% during Christmas and summer.
Large transaction and behavioral datasets — billions of transactions annually — inform pricing, supply and store decisions. The ICA Supercard loyalty program has over 3 million active members (2024), enabling precise targeting and retention. Advanced analytics power personalized promotions and assortment optimization, lifting basket value and e-commerce conversion. Privacy-by-design and GDPR-compliant security underpin data use.
People and independent retailer capabilities
Skilled staff, pharmacists and independent store owners deliver frontline service while local knowledge tailors offers and sustains community presence; training and standardized playbooks secure consistent quality, and incentive schemes align outcomes across the network; ICA Gruppen employed about 20,000 people and ran roughly 1,300 stores in 2024.
- Skilled staff
- Local knowledge
- Training & playbooks
- Incentive alignment
IT infrastructure and licenses
Commerce platforms, POS and payments scale transactions across c.1,300 ICA stores and omnichannel sales; integrated checkout and payments infrastructure supports daily grocery volumes. Banking and pharmacy licences enable regulated services via ICA Banken (≈1.3 million customers) and Apotek Hjärtat (≈390 pharmacies). Cybersecurity and resilience programs secure operations and customer data while vendor ecosystems accelerate product and tech innovation.
- Stores: c.1,300
- ICA Banken: ≈1.3M customers
- Apotek Hjärtat: ≈390 pharmacies
- Key enablers: POS, payments, licences, cybersecurity, vendor partnerships
ICA Gruppen’s brands and private labels drive footfall and margin, with group net sales ~SEK 148bn in 2024 and ~36% grocery market share.
Network of c.1,300 stores and temperature‑controlled DCs ensures nationwide coverage and seasonal capacity peaks.
Data from billions of transactions and 3M Supercard members plus ICA Banken (≈1.3M) and Apotek Hjärtat (~390 pharmacies) enable personalized offers.
| Metric | 2024 |
|---|---|
| Net sales | SEK 148bn |
| Stores | c.1,300 |
| Grocery share | 36% |
| Supercard | 3M members |
| ICA Banken | ≈1.3M customers |
| Apotek Hjärtat | ≈390 pharmacies |
Value Propositions
ICA Gruppens cirka 1 300 butiker och generösa öppettider förenklar vardagsinköp genom närhet och flexibilitet. Samlokaliseringen med ungefär 390 Apotek Hjärtat-butiker möjliggör effektiva one-stop-missioner. Utöver det erbjuder onlinebeställning med leverans eller Click & Collect för tidseffektivitet och hög tillgänglighet minskar behovet av ersättningsköp.
Scale sourcing across ICA Gruppens network of over 1,300 stores delivers negotiating power for national brands and lowers procurement costs, supporting competitive prices. Private labels contribute higher margin resilience and quality control versus branded assortments. Emphasis on fresh, local produce aligns with Nordic preferences for provenance and seasonality. Transparent pricing and targeted promotions reinforce customer trust.
Unified basket, offers and payments across web and app let customers switch channels while shopping, leveraging ICA Gruppen's network of about 1,300 Swedish stores to link online and physical inventory. Flexible fulfillment—home delivery, click-and-collect, locker—fits urban and rural lifestyles. Easy returns and 24/7 support reduce friction and churn. Consistent UX across web and app increases adoption and conversion.
Health and wellness expertise
Professional pharmacist advice at ICA Gruppen’s Apotek Hjärtat builds customer confidence and improves adherence. A broad Rx and OTC assortment across about 390 pharmacies covers diverse needs. In-store preventive services like vaccinations and health checks add convenience while guidance links medication with lifestyle and nutrition.
- Professional pharmacist advice
- ~390 pharmacies, broad Rx/OTC
- Preventive services: vaccinations, checks
- Integrated lifestyle & nutrition guidance
Integrated financial benefits
ICA Gruppens cirka 1 300 butiker och generösa öppettider förenklar vardagsinköp och nära one-stop-missioner med ~390 Apotek Hjärtat. Omnikanalutbudet med leverans, Click & Collect och enhetlig kundupplevelse ökar tillgänglighet och konvertering. Privatmärken, stordriftsinköp och transparent prissättning stärker lönsamhet och förtroende.
| Nyckel | Värde |
|---|---|
| Butiker | ~1 300 |
| Apotek | ~390 |
Customer Relationships
Tiered rewards drive frequency and basket growth, with ICA Gruppen serving millions of customers across Sweden and loyalty tiers linked to measurable uplifts in spend. Data-driven coupons, powered by purchase history, raise redemption relevance and conversion. Gamified challenges boost engagement and repeat visits, while clear opt-in controls and GDPR-compliant consent preserve customer trust.
Staff in ICA Gruppens c.1,300 Swedish stores assist customers with product selection and substitutions at shelf and checkout, boosting basket completion; pharmacists in ICA-affiliated pharmacies provide clinical guidance and medication counselling aligned with Apotek Hjärtat standards; service desks resolve returns and issues quickly, and consistent service protocols contribute to ICA's roughly 36% Swedish grocery market share in 2024, supporting customer satisfaction.
App, web and chat provide 24/7 access to ICA services, supporting order tracking and one-click reorders that reduce checkout time. Knowledge bases and FAQs resolve common questions, while clear escalation paths route complex cases to human agents. These channels scale across Sweden’s ~10.5 million population, enhancing service continuity and operational efficiency.
Community and sustainability programs
Local events and sponsorships across ICA Gruppen’s ~1,200 Swedish stores deepen ties with communities, while waste‑reduction programs and a public commitment to halve food waste by 2030 align with climate goals; ICA’s 2024 sustainability reporting publishes annual targets and KPI progress, and systematic feedback loops from customers and store owners prioritize initiatives.
- Local engagement: events, sponsorships
- Waste & climate: halve food waste by 2030
- Transparency: 2024 sustainability KPIs public
- Feedback: customer/store owner loops inform priorities
Proactive risk and account management
Proactive risk and account management sends alerts on payments, prescriptions and deliveries to reduce surprises, while targeted credit and insurance communications educate customers on exposures and coverage. Hardship support options preserve long-term relationships and reduce churn, and secure messaging compliant with 2024 PSD2/eID standards protects sensitive data.
- Alerts: payments, prescriptions, deliveries
- Education: credit and insurance communications
- Support: hardship preservation
- Security: PSD2/eID secure messaging
Tiered rewards drive frequency and basket growth across ICA Gruppens c.1,300 Swedish stores, with data-driven coupons and gamified challenges boosting conversion while GDPR-compliant consent preserves trust. In-store staff and Apotek Hjärtat pharmacists support completion and clinical advice, underpinning ICA’s c.36% Swedish grocery market share in 2024. App, web and chat enable 24/7 service and one-click reorders; local events and a halve‑food‑waste‑by‑2030 target deepen community ties.
| Metric | Value (2024) |
|---|---|
| Swedish grocery market share | c.36% |
| Stores in Sweden | c.1,300 |
| Sweden population served | ~10.5M |
| Food waste target | Halve by 2030 |
Channels
Maxi, Kvantum, Supermarket and Nära serve distinct missions within ICA Sveriges ~1,300-store network, which held roughly 40% of the Swedish grocery market in 2024. Physical presence enables product discovery and immediacy, with endcaps and signage driving conversion at store level. Maxi and Kvantum emphasize scale and assortment, Supermarket balances proximity and range, Nära focuses on convenience. Click-and-collect bridges online and store fulfilment, supporting omnichannel sales.
Apotek Hjärtat’s c. 390 high‑street and co‑located pharmacies capture steady footfall and drive cross‑channel traffic; in‑person consultations strengthen trust and adherence. Integrated script management links to Sweden’s national eRx (coverage >99%), while expanded health services (vaccinations, testing, minor care) increase basket size and frequency.
Search, lists and subscriptions streamline journeys, lowering churn and supporting ICA Gruppens omnichannel reach; industry cart abandonment averages ~69% in 2024, so smarter flows matter. Real-time availability and inventory sync drive higher satisfaction and fewer returns. Digital wallets and loyalty integration shorten checkout and can boost conversions up to ~20%. Personalized content in 2024 lifts AOV by roughly 10–15%.
Home delivery and pickup
Same-day and scheduled home delivery options tailor service to urgent and planned purchases, while lockers and curbside pickup add flexibility for busy customers; ICA operates about 1,200 stores in 2024 to support local fulfillment. Route optimization lowers cost-to-serve and emissions, and clear SLAs (delivery windows, refunds) set customer expectations and reduce complaints.
- Same-day/scheduled: matches demand
- Lockers/curbside: flexible pickup
- Route optimization: cuts last-mile cost
- Clear SLAs: measurable customer promises
Banking and insurance digital channels
Mobile banking, payment cards and insurance portals extend ICA Gruppens reach into daily customer flows, leveraging Sweden's ~90% mobile banking adoption in 2024 to drive scale. In-app cross-sell links retail purchases with ICA Banken products, lifting conversion and average wallet share. Secure digital onboarding shortens time-to-first-purchase while push notifications (finance open rates ~40% in 2024) keep customers informed.
- Channels: mobile, cards, portals
- Cross-sell: in-app retail-finance link
- Onboarding: secure, fast
- Engagement: notifications ~40% open
ICA Sveriges ~1,300 stores held ~40% of Sweden's grocery market in 2024, with Maxi/Kvantum for scale, Supermarket for balance and Nära for convenience; click-and-collect links online and stores. Apotek Hjärtat c.390 pharmacies drive health cross‑sales and use national eRx. Industry cart abandonment ~69% (2024); loyalty/digital wallets can lift conversions ~20% and AOV +10–15%.
| Channel | 2024 KPI | Impact |
|---|---|---|
| Stores | ~1,300; 40% Mkt | Discovery, immediacy |
| Pharmacies | ~390 | Health services, scripts |
| Digital | Cart abandon 69% | Conv +20%, AOV +10–15% |
Customer Segments
Households and families in Sweden (about 4.9 million households in 2024, SCB) drive weekly stock-up and fresh missions, prioritizing value, quality and breadth when choosing where to shop. ICA's nationwide footprint of roughly 1,300 stores ensures accessibility for these routines. Loyalty benefits and targeted offers frequently sway store choice, and health needs often overlap with pharmacy services adjacent to or within ICA stores.
Urban, time-pressed shoppers favor small-basket, high-frequency trips—proximity and speed are decisive in markets where ICA Gruppen operates circa 1,300 stores in Sweden and urbanization is about 88% (World Bank 2023); ready-to-eat and convenience SKUs show outsized sales per visit, while mobile-first behaviors (store apps and click-and-collect) increasingly determine channel choice.
Health and prescription customers depend on reliability for chronic and acute needs, driving repeat visits to ICA Gruppen’s pharmacy arm Apotek Hjärtat, which operates about 390 pharmacies and ~6,000 staff. Clinical advice and robust availability are critical; privacy and medication safety expectations are high under Swedish regulations. Preventive services like vaccinations (offered in-store) increase footfall and average basket value.
Financial services users
Financial services users at ICA Gruppen link everyday banking and insurance directly to retail spend, leveraging ICA's ~36% Swedish grocery market share (2024) for cross‑sell and transaction data. Rewards and in‑app budgeting drive adoption; credit needs vary by lifecycle from short‑term overdrafts to mortgages. Trust and strong security metrics are critical for retention.
- market_share: 36% (2024)
- adoption_drivers: rewards, budgeting
- credit_variation: lifecycle dependent
- retention_factors: trust, security
Small businesses and institutions
Offices, cafes and care providers require bulk supply and high reliability, so invoicing and scheduled delivery reduce administrative load and stockouts. Tailored assortments and contract pricing matter for margin control, while fast service response builds long-term loyalty; ICA Gruppen held about 36% of the Swedish food retail market in 2024, supporting scale for B2B needs.
- Bulk reliability
- Invoicing + delivery
- Tailored assortments/pricing
- Service responsiveness
Households (4.9M households in 2024, SCB) drive weekly grocery missions; ICA’s ~1,300 stores ensure reach and loyalty programs sway choice. Urban, time-pressed shoppers favor small baskets and click‑and‑collect. Health customers use Apotek Hjärtat (~390 pharmacies) for prescriptions; financial-services cross‑sell leverages ICA’s 36% Swedish grocery market share (2024).
| Segment | Metric | 2024 |
|---|---|---|
| Households | Count | 4.9M |
| Stores | Footprint | ~1,300 |
| Market share | Grocery | 36% |
| Pharmacies | Apotek Hjärtat | ~390 |
Cost Structure
Merchandise and pharmaceuticals form the bulk of ICA Gruppen’s cost of goods sold, accounting for over 80% of COGS in 2024. Price volatility in food commodities and pharma inputs forces active hedging and long-term supplier contracts to stabilize margins. Private label sourcing is optimized to balance higher margins with strict quality controls and supplier audits. Rigorous waste and shrink management programs protect gross profit across stores and distribution.
Logistics and store operations—covering DCs, transport, energy and maintenance—represent a material cost for ICA Gruppen, which serves roughly 1,300 stores (ICA Gruppen, 2024); cold‑chain integrity adds complexity and drives shrink risk and capex in refrigerated handling; tighter labor scheduling cuts overtime and labor spend; phased automation (e.g., sortation, refrigeration controls) reduces unit costs over time.
Store staff, pharmacists and in-store specialists drive ICA Gruppens customer service and operations, supporting a workforce of ≈26,000 employees (2024). Ongoing training and formal certifications maintain quality standards across retail and ICA Apotek. Outsourced professional services and temp staffing are used to handle seasonal peaks and project work. Competitive wages and benefits are key to retention in tight Swedish labour markets.
IT, digital, and payment processing
Platforms, licenses and cloud consumption scale with demand, pushing variable cloud OPEX higher in 2024 while enabling rapid capacity growth. Cybersecurity and resilience remain ongoing CAPEX/OPEX priorities after increased threat activity in 2023–24. Payment fees track transaction volume and e‑commerce mix; data and analytics require senior data scientists and engineers, driving personnel cost inflation.
- Cloud: variable OPEX
- Security: continuous investment
- Payments: volume-linked fees
- Analytics: high-skilled talent cost
Regulatory, compliance, and marketing
Banking (ICA Bank) and pharmacy (Apotek Hjärtat) compliance create steady fixed overhead through licenses, dedicated compliance teams and IT controls.
Regular audits, regulatory reporting and specialized insurance are budgeted to cap operational and reputational risk.
Media, promotions and community initiatives drive footfall and loyalty, supporting customer retention and brand equity.
- Regulatory overhead
- Audits & insurance
- Media & promotions
- Community investment
Merchandise and pharmaceuticals >80% of COGS in 2024; private label and waste control protect margins. Logistics and store ops scale with ~1,300 stores, driving cold‑chain capex and shrink risk. Workforce ≈26,000 (2024); banking and pharmacy compliance add fixed overhead.
| Metric | 2024 |
|---|---|
| Stores | ~1,300 |
| Employees | ~26,000 |
| COGS: merchandise & pharma | >80% |
Revenue Streams
Grocery retail sales at ICA Gruppen are driven by fresh, ambient and convenience categories, with ICA holding about 38% of the Swedish food retail market in 2024, underpinning volume leadership. Promotions and the private-label mix materially shape gross margin, while basket size and purchase frequency are key levers for revenue per visit. Predictable seasonal peaks, notably year-end and summer, consistently boost turnover.
Prescription reimbursements and patient co-pays form the revenue base for ICA Gruppens pharmacy channel, with Apotek Hjärtat operating around 390 stores and accounting for roughly SEK 15–16 billion in sales (2023–2024 period). Higher-margin OTC, beauty and wellness categories boost gross margins by double digits versus reimbursed Rx. Service fees from vaccinations and health checks add incremental revenue and drive footfall. Strong customer trust lifts cross-category basket size and repeat purchase rates.
ICA Gruppens private label lines deliver superior unit economics through higher gross margins and turnover, supported by exclusive ranges that differentiate the offer and drive loyalty. Supplier funding and promotional co-investments increase visibility and basket size, while joint business plans with suppliers target category growth and assortment optimization. ICA Gruppen holds about 36 percent of the Swedish grocery market in 2024, amplifying scale benefits for private label distribution.
Financial services income
Financial services income sustains ICA Gruppens banking through net interest from lending and deposits, while fees from cards, payments and accounts broaden recurring revenue. Insurance premiums and underwriting profits diversify earnings and reduce retail volatility. Active cross-sell between grocery, banking and insurance increases customer lifetime value and retention.
- Net interest: core banking margin
- Fees: cards, payments, accounts
- Insurance: premiums + underwriting
- Cross-sell: higher CLV
E-commerce and ancillary fees
E-commerce and ancillary fees in ICA Gruppen offset fulfillment through delivery, pickup and subscription charges while media and data services monetize digital real estate; gift card breakage and strategic partnerships further lift margins in 2024.
- Delivery/pickup/subscription: cost recovery
- Media/data: new monetization
- Gift cards/breakage: incremental margin
- Partnerships: expanded revenue options
ICA Gruppen drives revenue from grocery sales (market share ~38% Sweden 2024), pharmacies (Apotek Hjärtat ~SEK 15–16bn sales 2023–24), private label premium margins, financial services (net interest and fees) and e-commerce/ancillary fees (delivery, media, subscriptions).
| Stream | 2024 metric |
|---|---|
| Grocery share | 38% |
| Pharmacy sales | SEK 15–16bn |
| Private label | Higher gross margin |