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Discover Hulamin’s strategic playbook in a concise Business Model Canvas that maps its value propositions, key partners, revenue streams and cost drivers. This snapshot guides investors and strategists toward practical insights. Purchase the full, editable Canvas to benchmark, model scenarios and unlock growth opportunities.
Partnerships
Secure contracts with regional smelters and global traders provide Hulamin with stable primary aluminium ingot supply, with LME-linked pricing and metal credit terms used throughout 2024 to hedge volatility. Feedstock typically represents ~60% of finished-product raw material cost, so consistent ingot quality is critical for rolling, extrusion and foil performance. Strategic sourcing reduced supply disruptions in 2024 and helped improve margin predictability.
Alliances with scrap aggregators, MRFs and industrial offcut providers boost Hulamin’s recycled content and feedstock resilience; closed-loop programs with customers reclaim process scrap and end-of-life material, often recovering over 90% of production scrap. Using secondary aluminium cuts energy use by up to 95% and CO2 by ~92%, lowering input costs and carbon intensity while advancing circular-economy and customer sustainability goals.
As of 2024 Hulamin maintains technical partnerships with automotive OEMs, can-makers and packaging converters to co-develop sheet specifications and enable tailored alloys, tempers and surface finishes. Joint trials and PPAP/APQP workflows accelerate supplier qualification and reduce ramp time. Long-term offtake agreements provide enhanced volume visibility and support capital planning.
Equipment and technology vendors
Equipment OEMs (rolling mill, foil mill, extrusion press, heat-treatment) supply upgrades and maintenance that support Hulamin’s capacity and lifecycle-cost reduction; process-control, automation and NDT suppliers improved yield and quality, targeting >90% first-pass yield and cutting scrap rates by up to 30% in modernized lines in 2024.
Access to metallurgical know-how and simulation software raised throughput and reduced cycle times; reliability-focused partnerships minimized downtime, supporting availability targets near 92% and lowering total cost of ownership.
- OEM upgrades: lifecycle-cost reduction
- Process control & automation: >90% first-pass yield
- NDT suppliers: significant scrap reduction (up to 30%)
- Metallurgical software: higher throughput, ~92% availability
Logistics and energy providers
Logistics partners — port operators, rail and road carriers — secure import/export flows and on-time delivery, cutting lead times to domestic and export markets by integrated scheduling; Durban port (handling ~60% of SA container traffic) and Transnet rail links are critical for Hulamin's supply chain.
Energy utilities and renewable IPPs provide stable power for energy-intensive rolling mills; industrial tariffs and demand-response projects in 2024 reduced peak costs and helped lower Scope 2 emissions through efficiency investments.
Strategic contracts with smelters and traders secure LME-linked ingot supply (feedstock ~60% of product cost) and improved margin predictability in 2024. Partnerships with scrap aggregators and closed-loop programs raised recycled content, cutting energy use up to 95% and CO2 ~92%. OEMs, automation and NDT drove >90% first-pass yield, ~92% availability and scrap cuts up to 30%.
| Metric | 2024 |
|---|---|
| Feedstock share | ~60% |
| Energy cut (secondary Al) | up to 95% |
| CO2 cut (secondary) | ~92% |
| First-pass yield | >90% |
| Availability | ~92% |
| Scrap reduction | up to 30% |
| Durban container share | ~60% |
What is included in the product
A comprehensive, pre-written Business Model Canvas tailored to Hulamin’s aluminium products and services, detailing customer segments, channels, value propositions and revenue streams. Organized into the 9 classic BMC blocks with competitive analysis, SWOT linkage and real-world operational insights for investor presentations and strategic decision-making.
High-level view of Hulamin’s business model with editable cells, condensing strategy and operations into a single page to relieve the pain of scattered data and lengthy reports.
Activities
Hot and cold rolling, extrusion, slitting, annealing and finishing transform ingot and slab into Hulamin’s value-added sheets, foil and extrusions, while surface treatments and coatings tailor materials for automotive, packaging and industrial end-use. Tight gauge and profile control are core quality levers, supported by inline metrology and SPC. Capacity planning optimises product mix and yields across rolling mills and foil lines to meet customer specifications and margins.
Sorting, de-coating and remelting integrate recycled material into production streams, with strict metal accounting and melt-loss control protecting margins and inventory accuracy. Alloying protocols and cleanliness standards ensure recycled melts meet specification for mechanical and surface properties. Recycled aluminium uses about 5% of the energy of primary aluminium, significantly lowering production cost and carbon footprint.
Inline inspection, mechanical testing and metallurgy labs validate conformity across production; industry SPC benchmarks in 2024 show typical variation reductions around 20%, driving continuous improvement. Certifications for automotive (IATF 16949) and food-contact (FSSC 22000/FDA requirements) maintain market access. Traceability systems capture 100% of batch data to support claims handling and audits.
Product development and technical support
Co-developing alloys, tempers and gauges with customers tailors sheet performance to specific forming and end-use requirements, supporting faster adoption in sectors driving 2024 demand; the global rolled aluminium market was about USD 60 billion in 2024. Simulation and prototyping shorten qualification cycles, on-site technical support optimizes forming and joining, and application engineering lowers total cost-in-use.
- Co-development: tailored alloys/tempers
- Simulation: faster qualification
- On-site support: improved yield
- Engineering: reduced cost-in-use
Sales, planning, and supply chain
Sales, planning and supply chain at Hulamin use S&OP to align demand, capacity and inventory across plants, reducing stockouts and smoothing production flows; hedging and LME-linked pricing manage metal exposure with the LME aluminium average near $2,450/ton in 2024. Key account management sustains long-term contracts and margins, while logistics coordination ensures JIT deliveries and export reliability.
- S&OP aligns demand, capacity, inventory
- Hedging + LME-linked pricing (LME ~ $2,450/ton in 2024)
- Key account management preserves long-term contracts
- Logistics ensures JIT and export reliability
Hulamin converts ingot into value-added sheet, foil and extrusions via rolling, extrusion, slitting, annealing and coatings, with inline metrology and SPC to control gauge and yield. Recycling (remelt, alloying) supplies low-carbon feedstock (~5% energy of primary), protecting margins. S&OP, hedging (LME ~ $2,450/t in 2024) and KAM secure sales and JIT logistics.
| Metric | 2024 |
|---|---|
| Global rolled market | USD 60B |
| LME aluminium | ~ $2,450/ton |
| Recycled energy | ~5% of primary |
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Resources
Rolling mills, foil mills and extrusion presses form Hulamin’s production backbone, supported by heat-treatment furnaces and precision slitting lines that enable tight tolerances; high OEE assets reduce unit costs and improve margins. Strategic predictive maintenance programs protect uptime and asset life. Hulamin remained JSE-listed in 2024, aligning capital allocation with capacity and reliability priorities.
Skilled metallurgists, process engineers and technicians form Hulamin’s core, enabling tight control of alloy design and process windows; proprietary IP on alloys and rolling processes underpins product differentiation. Rigorously documented standard work and SOPs deliver repeatable quality, while structured training programs and on-the-job upskilling sustain capability and reduce variation.
Long-term contracts and supplier networks secure diverse scrap and primary feedstock, supporting Hulamin’s roll-to-roll operations; on-site remelt capacity provides flexible alloying and reduces external melt dependency. Inventory buffers are maintained to absorb supply shocks and price volatility, while metal-accounting systems track tonnes and value across the supply chain to manage exposure and optimize working capital.
Quality systems and certifications
Hulamin leverages ISO 9001, IATF 16949, ISO 22000 food-grade and ISO 14001 environmental certifications to access automotive, food and export markets.
Robust QA labs and end-to-end traceability underpin regulatory compliance; customer approvals and PPAP status materially reduce qualification barriers.
Integrated data infrastructure provides real-time process control and analytics for yield and quality optimization.
- Certifications: ISO 9001, IATF 16949, ISO 22000, ISO 14001
- Compliance: QA labs, traceability, PPAP
- Data: real-time control, analytics
Brand and customer relationships
Reputation for reliable supply and quality gives Hulamin pricing power and helped preserve margins in FY2024, while long-standing ties with OEMs and converters stabilized volumes through the year. Proactive technical support increases customer stickiness and product specification alignment. Robust after-sales service sustains loyalty and repeat business.
- Pricing power supported by quality and reliability (FY2024)
- Stable OEM and converter volumes
- Technical support increases stickiness
- After-sales service sustains loyalty
Rolling mills, extrusion presses and slitting lines drive production; predictive maintenance and high OEE assets lower unit costs and protect uptime in FY2024.
Skilled metallurgists and proprietary alloy/process IP enable product differentiation; training and SOPs sustain quality and reduce variation.
Supply contracts, on-site remelt and inventory buffers secure feedstock; certifications and PPAP enable automotive, food and export market access.
| Metric | Value (2024) |
|---|---|
| Certifications | 4 |
Value Propositions
High-performance aluminium solutions deliver consistent gauge, flatness and surface quality meeting demanding specs for automotive and packaging customers; tailored alloys (EN AW 5xxx/6xxx) and tempers (T4/T6) enable forming, strength and corrosion resistance. Qualified to automotive and industry standards such as IATF 16949 and ISO 9001 as of 2024. Performance-focused production reduces downstream scrap and rework, improving yield and cost efficiency.
Hulamin, headquartered in Pietermaritzburg, South Africa, delivers bespoke widths, gauges, profiles and finishes that integrate with customer processes; joint engineering shortens time-to-qualification through collaborative trials with automotive and packaging customers. Flexible production scales accommodate small prototypes through large commercial batches, while on-site technical service and metallurgical support optimize end-use performance.
Hulamin’s domestic manufacturing in Pietermaritzburg shortens lead times for regional customers, enabling faster order fulfilment and reduced transport complexity. Export-ready logistics and trade-compliant packaging support global shipments. VMI and JIT programs lower customer inventory and working-capital needs. Robust contingency planning and redundant supply routes sustain continuity through disruptions.
Sustainability and recycled content
Hulamin leverages high recycled aluminium content to substantially lower product carbon footprints, with recycled aluminium using up to 95% less energy than primary metal, supporting clients facing scope 3 disclosure pressures in 2024. Energy-efficient rolling and internal scrap loops reduce operational emissions and improve margins while aligned with ESG targets. Verified recycled-content data and certifications enable customer sustainability reporting and circularity programs that share value across the supply chain.
- recycled-content: up to 95% energy savings vs primary
- energy-efficiency: lower operational emissions, cost upside
- verification: certified data aids customer disclosures
- circularity: scrap loops create shared value
Cost-efficiency with quality
Process yields and scale enable Hulamin to offer competitive pricing while LME-linked terms (LME average ~US$2,400/t in 2024) provide transparent metal-cost pass-through; value-added processing lowers customers’ total landed cost and stable product quality reduces downstream defects and rework.
- Scale-driven pricing
- LME-linked transparency
- Value-added cost reduction
- Lower downstream defects
Hulamin supplies high-performance aluminium (EN AW 5xxx/6xxx, T4/T6) certified to IATF 16949 and ISO 9001 in 2024, reducing downstream scrap and rework. Domestic Pietermaritzburg production shortens lead times and supports VMI/JIT; export-ready logistics enable global supply. High recycled content cuts energy use up to 95% vs primary metal, aiding customers’ Scope 3 reporting; LME-linked pricing (~US$2,400/t in 2024) ensures transparent cost pass-through.
| Metric | 2024 value | Impact |
|---|---|---|
| LME average | ~US$2,400/t | Transparent metal-cost pass-through |
| Recycled energy saving | up to 95% | Lower carbon footprint, Scope 3 support |
Customer Relationships
Dedicated key account managers coordinate pricing, production planning and service for strategic customers, with quarterly business reviews to align forecasts and initiatives. Clear escalation paths target issue resolution within 48 hours and track root causes to prevent recurrence. Strategic engagement drives multi-year commitments, typically spanning 3–5 years, and supports volume and margin stability for both parties.
Application engineers support trials, tooling and process tuning on-site while Hulamin (JSE: HUL) shares forming and joining data to improve outcomes; joint problem-solving with customers reduces scrap and rework, and co-innovation projects secure preferred-supplier status by aligning product development and timelines.
Service-level agreements set lead times (industry 2024 range 2–8 weeks), quality metrics (defect targets often <1,000 ppm) and delivery windows; Hulamin aligns these to product lines. Penalty/bonus mechanisms (commonly 0.5–3% of contract value in 2024 agreements) tie commercial outcomes to performance. Clear scope clauses reduce disputes and measurable KPIs (OTIF target ~98% in 2024) drive continuous improvement.
After-sales support and claims
After-sales support at Hulamin uses structured NCR and 8D processes to address defects, and by 2024 industry benchmarks show repeat defects fall ~60% with these methods. Rapid root-cause analysis minimizes disruption and shortens claim resolution times. Clear replacement and credit policies preserve customer trust while feedback loops drive continual process improvements.
- NCR + 8D: defect recurrence down ~60% (2024 benchmark)
- Fast RCA: reduces downtime and claims escalation
- Replacement/credit: maintains customer retention
- Feedback loops: feed continuous process upgrades
Digital engagement
Digital engagement centralizes portals and EDI to streamline ordering, forecasts and ASNs, reducing manual steps and lead-time variability for Hulamin customers.
Shipment tracking and downloadable COAs increase transparency and traceability across the rolled-aluminium supply chain, supporting quality and compliance checks.
Technical libraries, datasheets and analytics enable self-service and proactive communication, empowering customers with on-demand specs and predictive alerts.
- Portals + EDI: streamlined ordering/forecasts/ASNs
- Tracking + COA: traceability & transparency
- Tech libraries: self-service datasheets
- Analytics: proactive customer alerts
Key account managers drive 3–5 year contracts, quarterly reviews and 48h escalations; OTIF target 98% and defect targets <1,000 ppm (2024). Application engineers and co‑innovation reduce scrap ~15% and secure preferred-supplier status. SLAs include lead times 2–8 weeks; penalties/bonuses 0.5–3% of contract value (2024).
| Metric | 2024 |
|---|---|
| OTIF | 98% |
| Defects | <1,000 ppm |
| Lead time | 2–8 wks |
| Penalty/bonus | 0.5–3% |
Channels
In-house sales teams manage Hulamin’s large OEM and converter accounts, directly supporting complex specifications and just-in-time schedules; in 2024 these contracts covered a significant share of the company’s ~250,000 tonne annual rolling capacity, securing predictable volumes through multi-year negotiated agreements. Technical service teams embed with customer plants to optimize line integration and yield improvements.
In 2024 Hulamin relied on regional distributors and stockists to serve SMEs and job shops, enabling break-bulk sales and quick-delivery solutions that fill urgent production gaps. Inventory hubs located near industrial clusters materially reduced lead times and stockouts for customers. Channel partners extended market reach cost-effectively, increasing service coverage without large capital investment.
Ocean freight via ports links Hulamin to global can-makers and fabricators across export markets. Containerized shipments preserve quality and, per UNCTAD 2024, account for about 80% of world trade by value. Robust trade compliance ensures smooth customs clearance while freight forwarders optimize routes and consolidate cargo to reduce lead times and costs.
Digital EDI and portals
Digital EDI and customer portals automate order capture, reducing order errors by about 25% and lowering manual touchpoints; forecast sharing improves Hulamin production planning and inventory turns using rolling visibility. ASN and invoicing integration shorten invoice cycle times ~30% and can cut DSO by up to 5 days (2024 industry benchmarks). Customers gain real-time shipment and invoice visibility, enabling faster disputes resolution.
- Order errors ~25% down
- Invoice processing ~30% faster
- DSO improvement up to 5 days
- Real-time customer visibility
Industry events and networks
Industry events and technical forums allow Hulamin (JSE: HLM) to showcase alloying and precision-rolling capabilities to OEMs and packagers, while standards bodies and associations reinforce credibility for automotive and beverage can specifications. Direct demos and sample shipments support supplier qualification in tier-1 automotive chains, and networking at these venues frequently opens new accounts and contract opportunities.
- Trade shows: showcase capabilities
- Standards bodies: build credibility
- Demos/samples: support qualification
- Networking: open new accounts
In-house sales serve large OEMs covering a significant share of Hulamin’s ~250,000 tpa rolling capacity via multi-year contracts in 2024; embedded technical teams improve line yield and JIT delivery.
Regional distributors and inventory hubs enable break-bulk and faster fulfillment for SMEs; containerized ocean freight links exports (UNCTAD 2024: ~80% of trade by value).
Digital EDI/portals cut order errors ~25%, speed invoice processing ~30% and can reduce DSO up to 5 days (2024 benchmarks).
| Channel | 2024 metric | Impact |
|---|---|---|
| In-house sales | ~250,000 tpa capacity share | Predictable volumes |
| Distributors | Inventory hubs | Lower lead times |
| Logistics | Containerized exports (~80%) | Global reach |
| Digital | Order errors -25%, invoice +30% | Faster cash conversion |
Customer Segments
Automotive OEMs and Tier-1s require Hulamin to supply precise alloys for body-in-white, heat exchangers and structural components where metallurgical tolerances and surface quality are critical. Lightweighting remains a core demand to improve fuel economy and EV range, driving specification shifts to high-strength aluminum grades. Strict qualification protocols and PPAP readiness are mandatory for supply; volumes are contracted and forecast-driven with long lead planning.
Packaging converters for Hulamin are led by beverage can stock, foil for food and pharma, and container sheet, with beverage-can recycling rates near 70% supporting circular supply. Food-grade compliance (FDA, EU Reg 1935/2004) and surface finish control are essential, while high-speed fill lines demand gauge tolerances down to ~±0.01 mm. Recycled aluminium uses about 5% of primary smelting energy, making sustainability and recyclability primary procurement drivers.
Building and construction clients require durable solutions for cladding, roofing, facades and extrusion profiles, with material lifespans and finish integrity central to specification decisions. Compatibility with anodizing and coating systems is critical for performance and warranty acceptance, especially as the global aluminum extrusion market reached about USD 58 billion in 2024. Project-based demand drives need for flexible deliveries and batch sizing, and all products must comply with local building codes and certification regimes.
Industrial and HVAC
- Heat exchangers: sheet & extrusions
- Machinery guards & engineering parts
- Consistent mechanical properties = fewer machining issues
- Varied gauges expand use cases
- Technical support for design choices
Appliances and consumer goods
Appliances and consumer goods use Hulamin panels where finish quality drives shelf appeal and corrosion resistance; formability and scratch resistance are critical for stamped and brushed surfaces. Reliable quarterly deliveries in 2024 kept OEM assembly lines running amid a global household appliances market valued at USD 285.8 billion in 2024. Custom cuts and coils provided by Hulamin reduce material waste and improve yield for manufacturers.
- Finish quality: enhances marketability
- Formability & scratch resistance: essential for durability
- Reliable 2024 supply: prevents line stoppages
- Custom cuts/coils: lower scrap, higher yield
Hulamin serves Automotive OEMs/Tier‑1s (lightweighting demand, PPAP-readiness), Packaging converters (beverage-can recycling ~70%, food-grade compliance), Building/Construction (global extrusion market ~USD 58B in 2024) and Appliances (global market USD 285.8B in 2024); contract-driven volumes, strict tolerances and sustainability are common drivers.
| Segment | Key 2024 metric |
|---|---|
| Automotive | PPAP, high-strength grades |
| Packaging | Can recycling ~70% |
| Construction | Extrusion market USD 58B |
| Appliances | Market USD 285.8B |
Cost Structure
Primary aluminium and alloying elements remained the largest component of Hulamin’s COGS in 2024, driving volatility in margins; LME-linked exposure necessitates active hedging and customer pass-through mechanisms to protect gross margin. Scrap price dynamics in 2024 continued to influence product mix economics, while tight metal yield management was critical to sustaining per-ton margins.
Electricity and gas are major cost drivers in Hulamin's rolling and remelting operations, with energy intensity making unit costs sensitive to tariff moves; South African electricity tariffs rose roughly 12% year-on-year in 2024, directly lifting manufacturing unit costs. Efficiency projects and on-site renewables (solar/PPA) are deployed to hedge fuel-price exposure and cut purchased power. Active demand management and load shifting reduce peak charges and lower monthly demand-billing peaks.
Skilled operators, engineers and QA staff at Hulamin are core cost drivers, directly impacting yield and scrap rates; training and retention programs introduce fixed payroll and development costs that reduce short-term margins. Ongoing safety and compliance investments—certifications, PPE and environmental monitoring—add predictable recurring expenses. Variations in labor productivity materially affect unit costs and competitiveness in export and domestic markets.
Maintenance and depreciation
Hulamin reported depreciation and amortisation of R237 million in 2024 and maintenance capital expenditure of R150 million, reflecting capex-heavy assets that drive ongoing depreciation and upkeep. Planned shutdowns and spares inventories in 2024 lowered unplanned failures and supported continuous production. Targeted upgrades improved throughput and product quality while reliability engineering initiatives reduced lifetime operating cost.
- Depreciation 2024: R237m
- Maintenance capex 2024: R150m
- Planned shutdowns & spares: reduced downtime
- Upgrades & reliability engineering: lower lifetime cost
Logistics and compliance
Inbound and outbound freight, warehousing and specialised packaging are material cost drivers for Hulamin, raising per-tonne logistics spend and impacting margins through variable transport and storage tariffs.
Export documentation, customs certification and recurring insurance plus ESG reporting add fixed overhead; customer audits and third-party testing further increase compliance costs and internal QA headcount.
- Logistics: freight, warehousing, packaging
- Compliance: export docs, certifications
- Recurring: insurance, ESG reporting
- Overhead: customer audits, testing
Primary aluminium, scrap and alloy costs dominated COGS in 2024, requiring hedging and customer pass-through to protect margins. Energy (tariffs +12% YoY in 2024) and labour intensity materially moved unit costs; efficiency and on-site renewables mitigate exposure. Depreciation and maintenance capex (R237m and R150m) plus logistics and compliance are steady fixed/variable cost drivers.
| Item | 2024 | Note |
|---|---|---|
| Depreciation | R237m | Reported |
| Maintenance capex | R150m | Planned |
| Energy tariff change | +12% YoY | SA tariffs |
Revenue Streams
Rolled sheet and plate sales are driven by automotive, industrial and construction customers, which together account for the bulk of Hulamin’s volumes. Pricing is set off the LME metal price plus a conversion premium (LME 2024 average ~US$2,200/tonne). Higher-spec alloys and tight tolerances command additional premiums. Long-term contracts (multi-year supply agreements) provide revenue stability and predictable margins.
Foil and can stock supply food, pharma and beverage customers who pay premiums for consistent gauge and finish and high-speed line compatibility, supporting Hulamin’s margin capture; large, repeat orders drive stable throughput and in 2024 accounted for the majority of rolled-products volume, with hygiene and regulatory compliance enabling higher pricing in export and pharmaceutical segments.
Custom dies and alloys for extrusions and fabricated profiles target construction and industrial applications, with value-added cutting and CNC machining lifting margins through higher unit prices and assembly services. Reliable lead times support contractors' project schedules and reduce delay penalties, while customers' investments in tooling drive repeat orders and long-term revenue streams.
Tolling and conversion services
Hulamin processes customer-supplied metal on a tolling and conversion basis, charging fees tied to product complexity and throughput; this model lowers customers' working capital needs by avoiding raw-material inventory. Tolling strengthens long-term supply partnerships and supports circularity—aluminum recycling uses up to 95% less energy (2024).
- Customer-supplied input
- Fees: complexity & throughput
- Reduces working capital
- Deepens customer ties
Scrap and by-product monetization
Scrap and by-product monetization recovers value from process scrap and dross, converting waste into sellable metal and fluxes; aluminum recycling uses up to 95% less energy than primary production (2024 data). Closed-loop rebates incentivize customer and plant returns, while optimized segregation raises scrap grades and market pricing. These revenues help offset raw material and alloying costs, improving margins.
- Recovered value from scrap and dross
- Closed-loop rebates drive returns
- Segregation improves pricing
- Offsets raw material costs
Rolled sheet and plate revenues track the LME price (2024 average ~US$2,200/tonne) plus conversion premiums, supported by long-term automotive, industrial and construction contracts. Foil and can stock delivered the majority of rolled-products volume in 2024, earning premiums for gauge, finish and high-speed compatibility. Tolling, custom alloys/services and scrap recovery (aluminum recycling ~95% less energy vs primary, 2024) add fee and secondary-metal revenue.
| Revenue stream | 2024 note | Key price driver |
|---|---|---|
| Rolled sheet & plate | LME-linked pricing (~US$2,200/t avg) | LME + conversion premium |
| Foil & can stock | Majority of rolled volume in 2024 | Gauge/finish premiums |
| Tolling & services | Fee-based, lowers customer working capital | Complexity & throughput fees |
| Scrap & by-products | Recycling saves ~95% energy vs primary (2024) | Scrap grade & segregation |