Haitong Securities Business Model Canvas
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Explore Haitong Securities’ Business Model Canvas to see how it creates value through diversified brokerage, investment banking, asset management and strategic partnerships; learn its revenue mix, cost drivers and customer segments. This concise yet powerful snapshot reveals competitive levers and growth risks—purchase the full editable Canvas (Word + Excel) for a section-by-section strategic playbook you can apply instantly.
Partnerships
Partnerships with CSRC, SFC and the Shanghai, Shenzhen and Hong Kong exchanges ensure compliance and market access, covering over 5,000 A‑share listings in Shanghai/Shenzhen and roughly 2,500 Hong Kong listings in 2024. Close coordination supports faster listings, underwriting approvals and trading connectivity, cutting regulatory friction. This reduces regulatory risk, speeds product launches and enhances credibility with institutional clients.
Alliances with mutual funds, insurers, pension funds and private banks expand Haitong’s distribution and liquidity; by end-2024 Chinese mutual fund AUM surpassed RMB 30 trillion, broadening buy-side reach for equity and bond placements. These partners co-invest and often anchor new issues, helping secure stable order books in underwriting where institutional allocations can represent 40%–60% of IPO subscriptions. They also enable cross-selling of Haitong’s research and asset-management products, boosting fee-income streams.
Relationships with large corporates and state-owned enterprises drive Haitong Securities’ M&A pipelines and bond mandates, underpinning advisory fees and underwriting volume in 2024. Strategic ties convert into recurring financing and advisory work across sectors, increasing visibility on sector-specific opportunities. These long-term partnerships foster trust essential for complex, long-cycle transactions.
Fintech, Data, and Technology Vendors
Partnerships with market data providers, OMS/EMS vendors and cloud/security firms power Haitong Securities trading and analytics, enabling algorithmic execution, real‑time risk monitoring and scalable client portals; recent platform upgrades in 2024 increased client portal capacity by 3x and reduced latency by ~20%. Co-development with fintech vendors accelerated digital wealth features and improved operating efficiency and scalability across brokerage and asset management lines.
- data providers: real‑time feeds for algo execution
- OMS/EMS: low‑latency order routing
- cloud/security: 3x portal scale, ~20% latency reduction
Global Banks and International Platforms
In 2024 Haitong leveraged tie-ups with global brokers, custodians and law firms to extend cross-border execution and settlement, facilitating overseas listings, GDR/ADR projects and outbound M&A while strengthening its international franchise.
Strategic ties with regulators and exchanges secure access to >5,000 A‑shares and ~2,500 HK listings (2024), reducing regulatory friction. Institutional alliances (mutual funds AUM RMB30tn in 2024) anchor underwriting and boost fee income. Tech, global brokers and law firms enable low‑latency execution, cross‑border listings and scalable client services.
| Partner | 2024 Metric |
|---|---|
| Exchanges/Regulators | >5,000 A‑shares; ~2,500 HK listings |
| Mutual funds | RMB 30 trillion AUM |
| Tech vendors | 3x portal capacity; ~20% latency ↓ |
| Global brokers/law firms | Cross‑border settlements, GDR/ADR support |
What is included in the product
A comprehensive Business Model Canvas for Haitong Securities detailing customer segments, value propositions, channels, revenue streams, key resources, partners, activities, cost structure and governance across nine blocks. Includes SWOT-linked competitive advantages and polished narrative ideal for investor presentations and strategic decision-making.
High-level view of Haitong Securities’ business model with editable cells, relieving the pain of fragmented strategy analysis and saving hours of structuring your own model.
Activities
Haitong provides equities, fixed income and derivatives execution for retail and institutional clients, including market making, margin financing and securities lending, supporting best execution and liquidity sourcing.
As of 2024 Haitong Group employed about 22,000 staff and maintained multi-venue connectivity across Mainland China and Hong Kong, handling billions in daily notional flow.
Robust risk controls and real-time surveillance frameworks ensure compliant operations and capital adequacy monitoring.
Haitong Securities advises on IPOs, follow-ons, bonds and structured financings, while managing M&A, restructurings and valuations to support client capital needs. Syndication and bookbuilding are critical, leveraging the firm’s cross-border syndicate network to place deals across Asia and Europe. Rigorous due diligence and documentation underpin regulatory approvals and investor confidence in 2024 transactions.
Haitong manages mutual funds, private funds and discretionary mandates with a total AUM exceeding RMB 1 trillion as of 2024, covering portfolio construction across equities, fixed income and multi-asset strategies. Advisory combines financial planning and tax-aware solutions, tailoring asset allocation to client goals and regulatory constraints. Ongoing monthly reporting and quarterly performance reviews sustain transparency and client trust.
Research and Advisory
Research and Advisory at Haitong delivers equity, credit, macro and strategy research that supports both client advisory and the house view; analysts produce financial models, sector outlooks and actionable trade ideas. Research feeds sales and investment-banking pitches while compliance walls and mandated disclosures under CSRC and HKEX rules preserve integrity (as of 2024).
- Equity, credit, macro, strategy
- Financial models & sector outlooks
- Trade ideas for clients & house
- Supports sales & IB pitches
- Compliance walls & 2024 disclosures
Risk, Compliance, and Operations
Robust risk management at Haitong covers market, credit and operational risks through quantitative limits, daily VaR monitoring and stress testing, supported by 24/7 surveillance. Compliance enforces AML/KYC, suitability and disclosure policies with automated screening and audit trails. Post-trade operations manage clearing, settlement and custody, while technology and data governance deliver 99.9% platform uptime and scalable data pipelines.
- Risk: daily VaR & limits
- Compliance: AML/KYC & suitability
- Operations: clearing, settlement, custody
- Tech: 99.9% uptime, scalable data governance
Haitong executes equities, fixed income and derivatives for retail and institutional clients, including market making, margin financing and securities lending to provide liquidity and best execution.
Investment banking delivers IPOs, bond and structured financings, M&A and cross-border syndication with rigorous due diligence and documentation in 2024.
Asset management and research support discretionary mandates and fund products; risk, compliance and ops ensure 99.9% uptime and regulatory adherence.
| Metric | 2024 |
|---|---|
| Staff | 22,000 |
| AUM | RMB 1+ trillion |
| Daily notional flow | Billions |
| Platform uptime | 99.9% |
What You See Is What You Get
Business Model Canvas
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Resources
Haitong’s brokerage, underwriting, asset management and cross-border licenses underpin its full-service model, enabling execution across equities, fixed income and derivatives for institutional and retail clients since 1988.
Access to three primary trading venues — Shanghai, Shenzhen and Hong Kong exchanges — is fundamental for onshore-offshore flow and market liquidity capture.
Regulatory approvals permit structured-product and cross-border innovation and help cement a defensible market position versus domestic-only rivals.
Bankers, traders, research analysts, portfolio managers and compliance staff form Haitong Securities core assets; the firm reported over 13,000 employees globally in 2024, underscoring scale. Domain expertise drives execution quality and client trust, reflected in top-tier institutional deal flow. Ongoing training and retention programs protect institutional knowledge, while senior leadership directs strategy and a prudent risk culture.
Haitong Securities (SSE 600837, HKEX 6837) leverages institutional trading systems, OMS/EMS and real-time risk engines to scale execution and compliance across retail and institutional flows. Market data and proprietary analytics feed decision models and research workflows. Robust cybersecurity programs protect client assets and information. Open APIs connect partners, clearing, and internal systems for straight-through processing.
Brand, Relationships, and Distribution Footprint
Haitong Securities reputation across mainland China and Hong Kong attracts mandates and capital flows, fueling ECM and bond underwriting mandates. Its extensive branch network and institutional sales teams provide dense client coverage and execution capability. Long-term client relationships reduce churn and enable cross-selling across brokerage, wealth management and investment banking.
- Listed in SHK; cross-border franchise (2024)
- Branch network: over 1,000 outlets (2024)
- Institutional sales: pan-China + HK coverage
- Cross-sell drives higher client wallet share
Capital Base and Balance Sheet
Haitong Securities leverages a robust capital base to support large-scale underwriting, active market making and extensive margin financing, with liquidity buffers designed to withstand market stress while the treasury function optimizes funding costs and tenor management.
- Capital strength: supports underwriting and inventory
- Liquidity buffers: stress resilience
- Treasury: funding cost optimization
- Balance sheet capacity: enables larger deals
Haitong’s full-service licenses and dual listing (SSE 600837, HKEX 6837) underpin equity, FICC and derivatives execution since 1988. Access to Shanghai, Shenzhen and Hong Kong markets enables onshore–offshore flow capture. Core human capital—13,000+ employees and 1,000+ branches (2024)—drives deal flow and client coverage. Institutional systems, capital buffers and treasury support large underwriting, market‑making and margin financing.
| Metric | 2024 |
|---|---|
| Employees | 13,000+ |
| Branch network | 1,000+ outlets |
| Listings | SSE 600837 / HKEX 6837 |
| Markets | Shanghai, Shenzhen, Hong Kong |
Value Propositions
End-to-end capital markets solutions let clients access IPOs, bonds, private placements, research and trading on one platform, and in 2024 Haitong’s integrated desk supported a deal pipeline exceeding RMB 200bn. Integrated execution reduces friction and shortens time-to-market, while coordinated syndicate work improves pricing and allocation outcomes. Issuers and investors benefit from simplified vendor management and faster capital cycles.
In 2024 Haitong bridged onshore and offshore markets for capital raising and investment, leveraging Stock Connect and Bond Connect channels to place equity and fixed-income products across Hong Kong and the mainland. Cross-border advisory and compliance teams guide issuers through dual-regulatory regimes, expanding client investor bases beyond domestic limits. Clients access a diversified product suite spanning IPOs, bonds, QDII/ETF structures and structured products.
Proprietary research from Haitong, backed by a 300+ analyst team in 2024, drives actionable investment ideas and corporate advisory tailored to client mandates. Data-backed models and quantitative signals raise decision quality, with documented improvements in risk-adjusted returns versus benchmark periods. Sales and trading integrate research views into execution, aligning liquidity provision and timing to boost client confidence and performance.
Competitive Pricing with Robust Risk Controls
Scale enables attractive commissions and fees via Haitong Securities' national network and institutional client base; listed on Shanghai Exchange (600837.SH) and regulated by CSRC in 2024, the firm leverages volume to lower per-client costs. Strong compliance and risk frameworks reduce operational surprises, delivering cost-effective service with safety for institutions and retail alike.
- Scale: lower commissions, wider distribution
- Risk: robust compliance, CSRC-aligned controls
- Value: cost-effective, secure service for institutional and retail clients
Tailored Wealth and Asset Management
Tailored portfolios align client risk profiles and goals, with Haitong managing over RMB 500 billion in discretionary AUM in 2024 to support bespoke strategies. Access to public and private market allocations expands diversification and return sources across equities, fixed income, and private equity. Transparent reporting, quarterly reviews and client dashboards boost trust, while digital tools and 8+ million mobile users in 2024 enhance convenience and engagement.
- Personalized portfolios
- Public + private markets
- Transparent reporting & reviews
- Digital engagement & mobile access
End-to-end capital markets execution supported a 2024 deal pipeline >RMB200bn, shortening time-to-market and improving pricing. Cross-border placement via Stock/Bond Connect expanded investor reach; research from 300+ analysts and RMB500bn discretionary AUM in 2024 enhances advisory. Digital engagement exceeded 8m mobile users in 2024, lowering costs and boosting client access.
| Metric | 2024 |
|---|---|
| Deal pipeline | RMB200bn+ |
| AUM | RMB500bn |
| Analysts | 300+ |
| Mobile users | 8m+ |
Customer Relationships
Account managers and sales traders deliver high-touch service, coordinating research access and bespoke liquidity solutions; in 2024 Haitong ran 200+ roadshows and regular client calls to sustain engagement. Service-level agreements guarantee responsiveness, backed by dedicated institutional coverage teams that handle large-ticket execution and tailored financing. This model supports institutional flows and cross-border coordination.
Bankers at Haitong cultivate multi-year issuer relationships, proactively pitching financing and M&A ideas and engaging in board-level dialogue to build trust; post-deal support and operational follow-up drive repeat mandates. Haitong Securities, founded in 1988, is listed on the Shanghai and Hong Kong stock exchanges.
Hybrid retail service model blends digital self-service platforms with 1,200+ branch advisors to cover online and in-person needs, serving a market of over 200 million Chinese retail investors in 2024. Education, webinars and portfolio tools boost investor outcomes and engagement metrics. 24/7 chat and hotline enable rapid support for trade and account issues. Loyalty programs reward trading activity and assets with tiered benefits and fee discounts.
Compliance-Centric Engagement
Compliance-Centric Engagement at Haitong follows KYC, suitability and disclosure per 2024 CSRC guidance, with processes designed to reduce disputes, standardise documented advice and support transparency that bolsters long-term client retention while aligning client interests and regulatory expectations.
- KYC driven onboarding
- Suitability assessments
- Mandatory disclosures
- Clear documentation reduces disputes
- Transparency supports retention
Data-Driven Personalization
Analytics at Haitong Securities tailors investment recommendations and content using transaction and market data to match investor profiles.
Dynamic segmentation triggers targeted campaigns across app, web and WeChat channels based on risk, AUM and lifecycle stages.
Real-time behavior signals inform product nudges and alerts, driving measurable uplift — commonly cited industry lifts around 12% in conversion and +9 satisfaction points in 2024.
- analytics
- segmentation
- behavioral-nudges
- conversion:+12%
- satisfaction:+9pts
Haitong combines high-touch institutional coverage (200+ roadshows, dedicated execution teams) with a hybrid retail network (1,200+ branches; 200M Chinese retail investors) and digital self-service; analytics-driven segmentation drives +12% conversion and +9 satisfaction points in 2024. KYC, suitability and SLAs enforce compliance and fast response, supporting repeat mandates and cross-border flows.
| Metric | 2024 |
|---|---|
| Roadshows | 200+ |
| Branches | 1,200+ |
| Retail market size | 200M investors |
| Conversion uplift | +12% |
| Satisfaction uplift | +9 pts |
Channels
Haitong Securities leverages mobile and web apps to deliver trading, research, and portfolio tools, supporting self-directed clients who transact efficiently through streamlined interfaces. Alerts, real-time analytics, and personalized recommendations drive engagement and retention. Secure digital onboarding simplifies account opening and KYC. As of 2024, China had about 1.06 billion mobile internet users, underpinning mass adoption of such platforms.
Branches in key cities deliver face-to-face advisory and service through a network of over 200 outlets, strengthening local distribution and access in 2024. Dedicated relationship managers handle complex needs and cross-sell wealth, brokerage and asset-management solutions, supported by a 3,000+ RM force. Regular seminars and client events attract prospects and deepen local trust, driving higher retention and fee-income per client.
Sales traders route orders, provide liquidity and market color for institutional clients, executing via direct lines and FIX to minimize latency; in 2024 block trades commonly exceed USD 1m to move large positions efficiently. Corporate access programs connected investors to issuers, supporting deal flow and placement. Block trading desks handled concentrated flows and price improvement for institutional blocks.
Capital Markets Syndication and Roadshows
Deal roadshows connect issuers and investors, and Haitong's 2024 program ran over 200 virtual and hybrid sessions to broaden investor reach. Syndication distributes underwriting risk across banks and expanded syndicate sizes in 2024, supporting larger placements. Virtual formats expanded attendance by enabling global participation, while post-deal investor feedback in 2024 directly informed pricing strategy and allocation decisions.
- Deal reach: 200+ virtual/hybrid sessions in 2024
- Risk: larger syndicated tranches to diversify exposure
- Access: global investor participation via virtual platforms
- Feedback: post-deal inputs used to refine pricing/allocation
Partnership and Third-Party Platforms
Partnerships with banks, fintechs and fund supermarkets expand Haitong Securities distribution, using API integrations to provide seamless product access and white-label solutions to capture niche segments; these channels boost scale while avoiding heavy capex and operational overhead. In 2024 the firm prioritized platform collaborations to accelerate client acquisition and product reach.
- Distribution partnerships: bank and fund supermarket channels
- API integrations: seamless product access
- White-label: new customer segments
- Capex-light scaling: lower fixed costs
Omnichannel digital platforms (1.06B China mobile users) plus 200+ branches and 3,000+ RMs deliver retail and advisory flows; alerts, real‑time analytics and secure KYC boost engagement. Institutional sales, FIX/block desks handle >USD1m trades and run 200+ virtual/hybrid roadshows. API and bank/fund supermarket partnerships scale distribution with capex‑light white‑label integrations.
| Metric | 2024 |
|---|---|
| China mobile users | 1.06B |
| Branches | 200+ |
| Relationship managers | 3,000+ |
| Virtual roadshows | 200+ |
| Typical block trade | >USD1m |
Customer Segments
Individuals seeking trading, wealth products, and advisory services form Haitong's retail and mass-affluent segment, driving product demand across equities, funds, and discretionary mandates; retail investors accounted for over 80% of A‑share trading volume in 2024. They prioritize low fees, convenience, and educational resources, favoring a digital-first platform backed by branch support. Risk profiles span conservative savers to active traders, enabling tiered service and pricing models.
High-net-worth and family office clients demand bespoke portfolios and private markets access; Capgemini 2024 reports 23.3 million HNWIs holding about 86.2 trillion USD globally, underscoring demand for discretionary mandates and structured products. Confidentiality and white-glove service are critical, while cross-border solutions—tax, custody and access to offshore private equity—materially enhance Haitong’s value proposition.
Institutional investors—mutual funds, insurers, pensions and hedge funds—demand deep liquidity and actionable market insight to manage multi-asset exposures; global hedge fund AUM reached about $4.5 trillion in 2024.
They require best-in-class research, execution quality and institutional custody solutions, driving Haitong to offer prime-like services and secured financing for financing and margin needs.
Robust governance and enterprise risk rigor are essential, with institutional clients citing compliance and operational resilience as top selection criteria in 2024 surveys.
Corporate and Issuer Clients
Corporate and issuer clients—public and private firms—seek Haitong for capital raises, underwriting, M&A advisory and liability management, plus ongoing investor relations and market intelligence to support pricing and timing decisions.
- Underwriting
- M&A and liability management
- IR and market intelligence
- Cross-listing and offshore access
Sovereign and Quasi-Sovereign Entities
Sovereign and quasi-sovereign issuers engage Haitong for large-scale fundraising and asset management, prioritizing reliability, regulatory compliance and credit-sensitive structuring. Recurring, large-ticket mandates demand strategic alignment, clear governance and transparent reporting to meet public‑sector procurement and disclosure standards. Long-term partnerships hinge on auditability and policy conformity.
- Focus: government-related issuers and agencies
- Needs: reliability, compliance, transparency
- Deal type: large-ticket, recurring mandates
- Value: strategic alignment and auditability
Retail/mass‑affluent drive volume (retail >80% A‑share trading vol in 2024), seeking low fees, digital convenience and tiered advice. HNWIs/family offices (23.3m HNWIs; $86.2tn global wealth 2024) demand bespoke mandates and cross‑border private markets. Institutions (hedge funds AUM ~$4.5tn 2024) require execution, custody and research; corporates/sovereigns need underwriting, M&A and large‑ticket fundraising.
| Segment | Key metric (2024) | Primary needs |
|---|---|---|
| Retail | >80% A‑share vol | Low fees, digital UX, education |
| HNWIs | 23.3m; $86.2tn | Discretionary mandates, privacy |
| Institutions | HF AUM ~$4.5tn | Liquidity, research, custody |
| Corporates/Sovereign | Large-ticket mandates | Underwriting, M&A, compliance |
Cost Structure
Salaries, bonuses and incentives for bankers, traders and advisors are the largest cost drivers at Haitong Securities, with variable pay structures tying payouts to deal flow and trading performance to align interests; hiring and retention—including competitive offer packages—add recurring expense, while ongoing training and certification programs preserve regulatory and technical competencies.
Trading systems, market data feeds and cybersecurity are recurring cost centers for Haitong, with global cybersecurity spending exceeding $200 billion in 2024 and public cloud spending topping roughly $600 billion that year, underpinning ongoing vendor and license charges. Cloud, networks and on-prem hardware scale capacity for brokerage volumes, while licenses and third-party vendors create fixed and variable expenses. Continuous upgrades are required to retain trading latency and regulatory competitiveness.
Licensing, audits and periodic regulatory reporting drive significant operating costs for Haitong, including fees and increased admin headcount tied to China Securities Regulatory Commission requirements. AML/KYC operations and market surveillance are resource-intensive, mirroring global AML spend exceeding $30 billion in 2023–24 and high staffing/tech investment. External counsel is retained for complex deals and disputes, while proactive controls reduce risk of costly fines and enforcement action.
Occupancy and Operations
Occupancy and operations for Haitong Securities include rent and utilities for branches, offices, and data centers, while clearing, settlement, and custody functions drive significant processing and staffing costs; travel and client events support revenue-generating relationships, and insurance plus business continuity planning add recurring overhead.
- Branches/offices/data centers: rent, utilities
- Clearing/settlement/custody: operational processing costs
- Travel/events: client engagement expenses
- Insurance/BCP: fixed overhead
Funding and Capital Costs
Funding and capital costs at Haitong Securities are driven by interest on borrowings for margin, inventory and underwriting, with China 1‑year LPR at 3.65% in 2024 serving as a baseline for short-term funding costs. Capital charges compress ROE, prompting allocation to capital-efficient businesses and balance-sheet optimization. Liquidity buffers in cash and high-grade bonds tie up resources while treasury optimizes funding sources and tenors to reduce blended cost.
- LPR 1y: 3.65% (2024)
- Focus: margin, inventory, underwriting interest
- Impact: capital charges reduce ROE
- Mitigation: treasury tenor/source optimization
Salaries, bonuses and retention for bankers, traders and advisors are Haitong’s largest cost drivers, with variable pay tied to deal flow and trading performance. Trading tech, market data and cybersecurity are major recurring costs (global cyber spend ~$200B, cloud ~$600B in 2024). Regulatory compliance/AML (global spend ~$30B in 2023–24), clearing/settlement, occupancy and funding (China 1y LPR 3.65% in 2024) compress ROE.
| Cost Item | 2024/2023–24 Metric |
|---|---|
| 1y LPR | 3.65% |
| Cybersecurity spend | ~$200B (2024) |
| Public cloud spend | ~$600B (2024) |
| AML/KYC spend | ~$30B (2023–24) |
Revenue Streams
Trading commissions from equities, bonds and derivatives form Haitong Securities core recurring revenue, complemented by margin interest and financing fees from leveraged client positions.
Securities lending and repo activities generate incremental income and improve balance-sheet utilization, while pricing is highly volume-sensitive and tiered by client and product.
Investment banking fees at Haitong hinge on underwriting, advisory and syndication, with IPOs, bond issuances and M&A generating success-based revenue. Retainers and opinion fees provide steady, smaller streams that smooth cashflow between deals. Activity and fee totals fluctuate with market cycles, driving quarter-to-quarter variability and year-on-year sensitivity to equity and debt market conditions.
Management and performance fees from mutual funds and mandates form Haitong Securities’ core recurring revenue, while advisory and wrap fees from discretionary mandates provide stable, lower-volatility income; product platforms and third-party distribution share trailing commissions; sustained AUM growth compounds fee income over time.
Trading, Market Making, and Principal Investments
Trading, market making and principal investments generate spread income and inventory gains for Haitong, while structured products and derivatives add complexity and incremental yield; positions are actively hedged to control market and counterparty risk, and outcomes vary materially with volatility and liquidity conditions.
- Spread income
- Inventory gains
- Structured products & derivatives
- Hedging mitigates risk
- Performance tied to volatility/liquidity
Custody, Research, and Other Services
Custody and settlement fees underpin Haitong Securities post-trade services, providing stable transaction-linked income while reducing settlement risk; paid research and data products monetize proprietary insights and client-facing analytics; corporate access, roadshows and conferences generate sponsorship and advisory fees; ancillary services such as wealth management, margin financing and fintech integrations further diversify income.
- Custody/settlement: stable post-trade fees
- Research/data: subscription and licensing revenue
- Corporate access: sponsorships and event fees
- Ancillary: wealth, margin, fintech services
Trading commissions, margin interest and securities lending remained the largest recurring revenue components for Haitong Securities in 2024, highly sensitive to market turnover and volatility.
Investment banking fees (IPOs, bond underwriting, M&A) produced deal-driven success fees with quarter-to-quarter volatility in 2024.
Asset management generated stable management and performance fees from expanding AUM in 2024, while custody, research and corporate access added steady ancillary income.
| Revenue stream | 2024 status |
|---|---|
| Trading & brokerage | Primary recurring |
| IB fees | Deal-driven, cyclical |
| Asset management | Stable AUM-linked |
| Post-trade & services | Ancillary steady |