Hobby Lobby Stores Business Model Canvas
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Unlock craft retail strategic playbook with one-page Business Model Canvas for investors
Unlock Hobby Lobby Stores’ strategic playbook with our Business Model Canvas—three clear value propositions, tight supplier partnerships, and a scalable retail footprint explained in one page. This concise, professional canvas is ready for benchmarking, investor decks, or strategy sessions. Purchase the full Word/Excel file to access all nine blocks, financial implications, and actionable recommendations.
Partnerships
Global craft and decor suppliers
Strategic relationships with global manufacturers of arts, crafts, floral, fabric and home decor give Hobby Lobby breadth and continuity across its network of over 900 stores in 47 states, enabling volume commitments and private‑label development for favorable pricing. Diversified sourcing mitigates seasonality and supply risk, while vendor compliance programs enforce quality and ethical standards aligned with brand values.
Logistics and distribution partners
Freight forwarders, ocean carriers and domestic trucking firms underpin reliable inbound flows and store replenishment for Hobby Lobby, which operates over 900 stores nationwide, while US trucking handles about 70% of freight by weight in 2024. Third-party logistics partners scale capacity during seasonal surges. Joint routing and load optimization reduce transit time and cost. DC technology and carrier integrations raise OTIF performance through real-time visibility and automated workflows.
Real estate developers and landlords
Real estate developers and landlords secure high-traffic, large-format sites—Hobby Lobby operates over 900 stores in 47 states with typical footprints around 55,000 sq ft—allowing competitive lease terms and economies of scale. Co-tenancy and anchor strategies with grocery and big-box anchors drive higher footfall efficiency for destination shopping. Build-out and maintenance vendors enable rapid openings and remodels while location-analytics partners refine market selection and portfolio optimization.
Payment, tech, and e-commerce providers
Payment processors, fraud tools and POS vendors ensure secure, sub-30s checkout flows and reduce chargebacks; e-commerce platforms, hosting and CDN partners power Hobby Lobby’s online storefront as global e-commerce topped >$6 trillion in 2023. Analytics and CRM tools drive assortment, pricing and targeted campaigns; cybersecurity partners protect customer data and uptime.
- Payment processors — PCI-compliant gateways
- Fraud tools — chargeback & bot detection
- POS vendors — omnichannel checkout
- E-commerce/hosting/CDN — scalable uptime
- Analytics & CRM — merchandising & marketing
- Cybersecurity — DDoS, encryption, SOC
Faith-based and community organizations
Engagement with churches, schools, and local nonprofits deepens Hobby Lobby’s brand affinity; the company operates more than 900 stores nationwide and employs over 43,000 people. Group purchasing and donation programs support community needs and bulk event supplies. Seasonal church decor and event supplies benefit from these ties, while values alignment reinforces differentiation and loyalty.
- Stores: >900
- Employees: >43,000
- Group purchasing & donations
- Seasonal church/event supplies
Logistics power 900+ stores, 47 states boosting OTIF
Strategic supplier and logistics partnerships support Hobby Lobby’s 900+ stores in 47 states and >43,000 employees, enabling private‑label scale and favorable pricing. Carriers and 3PLs (US trucking ~70% of freight by weight in 2024) and real estate partners drive OTIF and low per‑store cost. Payments, CRM and community partners sustain omnichannel sales and brand affinity.
| Metric | Value |
|---|---|
| Stores | 900+ |
| Employees | >43,000 |
| US trucking share (2024) | ~70% |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas tailored to Hobby Lobby’s retail and supply-chain strategy, covering customer segments, channels, value propositions and the 9 BMC blocks with operational insights; ideal for presentations, investor discussions and validation, it includes block-level competitive advantages, SWOT-linked opportunities and a clean, polished design for strategic use.
Customizable Excel Spreadsheet
Hobby Lobby Stores Business Model Canvas offers a high-level view of the company’s model with editable cells, relieving strategic pain points by clarifying value proposition, supply-chain bottlenecks, and cost drivers to speed decision-making and align teams.
Activities
Assortment planning and merchandising
Category management curates broad, trend-right SKUs across crafts and decor for Hobby Lobby’s network of over 900 stores, supporting roughly $6 billion in annual sales (as of 2024). Private-label development targets higher margin/value mixes. Planograms, adjacencies and endcaps are used to maximize basket size. Continuous SKU rationalization keeps assortments fresh and productivity high.
Strategic sourcing and vendor management
Multi-country sourcing for Hobby Lobby supports its 900+ stores, balancing cost, quality and lead times through diversified suppliers across Asia and Latin America. Forecasting and buy calendars are tied to holiday/seasonal peaks to secure inventory for craft and home-decor cycles. Vendor scorecards target high OTIF (circa 95%) and drive defect reductions while compliance audits enforce ethical and product-safety standards.
Store operations and customer service
Daily opening, recovery, and visual refresh routines keep Hobby Lobby's over 900 stores shoppable and on-brand, supporting merchandise turnover and in-store conversion. Trained associates—part of a workforce exceeding 40,000—offer project guidance and upsell complementary items at point of sale. Custom framing services drive higher-margin tickets through expertise and add-on sales. Sunday closure and strict policy adherence reflect the company's faith-based values and operational consistency.
Inventory, distribution, and fulfillment
- 2024: 1,100+ stores
- 20+ DCs
- Cross-dock for rapid turns
- Integrated e-comm/store fulfillment
Marketing and promotions
Omnichannel campaigns coordinate in-store seasonal resets and online newness to drive repeat visits across Hobby Lobby’s 900+ stores (2024); merchandising windows sync with paid media to boost basket size. Digital ads, email and weekly circulars are primary traffic drivers, improving conversion by focusing creative on project inspiration and time-limited price events. Price events and category promotions manage demand and clearance, protecting margin while clearing seasonal SKUs. Content marketing showcases DIY projects to increase AOV and repeat purchase frequency.
- Omnichannel seasonal resets
- Digital ads, email, circulars
- Price events & clearance
- DIY content to drive projects
Omnichannel + SKU cuts drive ~$6B sales across 1,100+ stores
Category management, private-label development and SKU rationalization sustain roughly $6B in 2024 sales across 1,100+ stores. Multi-country sourcing and vendor scorecards target ~95% OTIF while 20+ DCs enable cross-dock and rapid turns. Store ops, trained associates and framing services drive conversion; omnichannel promotions and e-comm/store fulfillment lift AOV and repeat visits.
| Metric | 2024 |
|---|---|
| Stores | 1,100+ |
| DCs | 20+ |
| Sales | ~$6B |
| Employees | 40,000+ |
| OTIF | ~95% |
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Resources
Large-format store network
Hobby Lobby’s large-format network—over 930 stores nationwide with typical footprints around 60,000 sq ft—enables deep assortments and impactful presentations, while broad geographic coverage drives convenience and strong brand presence; in-store experiences support discovery and project planning, and established traffic patterns lower customer acquisition costs by concentrating repeat shoppers.
Distribution centers and supply chain
Regional distribution centers paired with a warehouse management system and owned transportation assets keep inventory flowing to over 900 Hobby Lobby stores, ensuring efficient order cycles. Slotting strategies and targeted automation raise throughput for holiday and craft-season peaks. Real-time data visibility underpins demand planning and replenishment. Scale gives freight and vendor leverage, backed by over $7 billion in revenue in 2023.
Private-label and exclusive SKUs
Owned private-label SKUs deliver value pricing and tighter margin control across Hobby Lobby’s network, supporting consistent gross margins while the chain leverages scale from over 900 stores (2024). Exclusive designs and assortment differentiation reduce direct competition and increase customer loyalty. Rigorous quality specs and packaging standards reinforce reliability, while repeatable core SKUs anchor everyday sales and inventory turnover.
Brand reputation and Christian values
Clear Christian values position Hobby Lobby distinctly in the craft retail market, supporting over 900 stores and about 40,000 employees in 2024. Trust and community alignment drive loyal customer segments and repeat sales. The policy of Sunday closure signals authenticity and reinforces brand promises. Consistent messaging sustains long-term goodwill and customer lifetime value.
- values-driven positioning
- over 900 stores (2024)
- Sunday closure = authenticity
- consistent messaging → loyalty
Skilled associates and category expertise
Tenured associates across Hobby Lobby's network (over 900 stores and about 43,000 employees in 2024) deliver practical craft and decor advice that drives higher average transaction value. Dedicated framing specialists provide technical services and upsell custom framing. Ongoing training programs standardize service quality and safety protocols. A strong cultural fit supports consistent, customer-centric execution.
- Tenured staff: ~43,000 associates (2024)
- Framing specialists: in-store technical teams
- Training: standardized safety & service programs
- Cultural fit: customer-centric hiring & retention
Scale drives assortment, margin and loyalty with 900+ stores and $7B revenue
Hobby Lobby’s scale—over 900 stores (2024) and ~43,000 employees—drives assortment depth, in-store experiences and lower acquisition cost. Distribution centers, owned transport and WMS support high-throughput seasonal peaks and real-time replenishment. Private-label SKUs and values-driven brand (Sunday closure) sustain margins and customer loyalty; revenue was about $7B in 2023.
| Metric | Value |
|---|---|
| Stores (2024) | over 900 |
| Employees (2024) | ~43,000 |
| Revenue (2023) | $7B |
Value Propositions
Wide assortment for every project
Hobby Lobby’s one-stop selection spans crafts, floral, fabric, framing and decor, enabling shoppers to find project essentials under one roof. Depth within each category lowers search and time costs, and seasonal resets deliver timely themes and supplies. With over 900 stores across 47 states, many customers can complete entire projects in a single trip.
Compelling value and everyday savings
Competitive pricing and frequent promotions lower total basket cost, complemented by private-label craft and home décor lines that deliver quality at attractive price points. Hobby Lobby’s large-format scale—over 900 stores across 47 states—unlocks vendor and freight efficiencies passed to customers. A steady clearance cadence moves seasonal inventory and supports budget-conscious buyers.
Inspirational shopping and project ideas
Curated displays and vignettes across Hobby Lobby's over 900 stores (2024) spark creativity and model finished projects. Project guides and bundled kits simplify decision-making and shorten purchase time. Associates recommend tools and complementary items to increase first-time success. Customers report higher confidence starting and finishing DIY projects, boosting repeat visits.
Faith-friendly products and environment
Faith-friendly assortment includes Christian-themed decor and seasonal church supplies, serving congregations and consumers. Company policies reflect Christian values, reinforcing trust among aligned customers and fostering loyalty beyond price. With over 900 U.S. stores in 2024 and multibillion-dollar sales, community partnerships support events and ministries.
- Assortment: Christian decor, church supplies
- Trust: values-aligned policies
- Scale: 900+ stores (2024)
Custom framing and specialized services
In-store framing delivers tailored, professional results, producing museum-quality mounts and archival options that preserve artwork and memorabilia.
Broad moulding and mat choices elevate home decor outcomes, allowing coordinated design for gifting and display with services faster and more precise than DIY.
Professional framing adds convenience, increases perceived value for gifts, and supports long-term preservation for keepsakes.
- tailored framing
- archival preservation
- design variety
- convenience vs DIY
One-stop craft megastore: deep assortments, value pricing, framing & DIY project support
Hobby Lobby offers one-stop, deep-category assortments across crafts, fabric, floral, framing and decor, reducing search and trip frequency for DIY customers. Competitive pricing, private labels and large-format scale (900+ stores, 47 states in 2024) drive value and inventory breadth. Framing services and curated displays increase project success and perceived product value. Faith-aligned assortment and community ties enhance loyalty.
| Metric | 2024 |
|---|---|
| Stores | 900+ |
| States | 47 |
| Sales | Multibillion-dollar (2024) |
| Key services | In-store framing, project kits, private labels |
Customer Relationships
Helpful, associate-led service
Helpful, associate-led service at Hobby Lobby sees staff guide customers on materials, techniques and substitutions, lowering friction and returns; the privately held chain operates over 900 stores and employs more than 43,000 people, embedding a respect-and-authenticity culture that drives positive in-store experiences and repeat visits.
Project-based engagement
Project-based merchandising at Hobby Lobby maps content and displays to life events and holidays, supported across over 900 stores as of 2024. Checklists and curated bundles guide customers end-to-end. Timely email and in-app reminders drive return trips for project phases. Early project success increases spend and confidence for larger future projects.
Community and group outreach
Bulk ordering and tiered discounts for churches, schools and clubs leverage Hobby Lobby’s national footprint of over 900 stores to lower project costs and drive repeat institutional sales. The Hobby Lobby Foundation has contributed millions to community causes, reinforcing partnerships and local ties. Event sponsorships and in-store programs boost visibility and goodwill, while strong word-of-mouth from these groups accelerates organic growth.
Omnichannel communication
Omnichannel communication uses email, social, and site content to announce resets and promotions, reaching customers across Hobby Lobbys over 900 stores nationwide; retail email open rates average about 20% and drive timed promotions. How-to posts and inspirational content sustain engagement and drive repeat visits. Customer service responds across channels and feedback loops inform assortment and service improvements.
- Email open rate ~20%
- Over 900 stores
- Cross-channel customer service
- Feedback-driven assortment updates
Fair policies and convenient returns
Clear, receipted return and exchange processes at Hobby Lobby reduce purchase risk and support trial of new categories; predictable policies correlate with higher conversion—industry surveys in 2024 show about 62% of shoppers consider returns a key buying factor. Quality guarantees and documented receipts build trust, while issue resolution focuses on quick, courteous outcomes to protect repeat purchase intent.
- Receipted returns: trust & proof
- Quick resolution: reduces churn
- Predictable policy: boosts trial
- 2024 stat: ~62% of shoppers cite returns as purchase driver
Associate-led service cuts returns, supporting 900+ stores and 43,000+ employees
Helpful associate-led service guides projects and reduces returns, supporting over 900 stores and 43,000+ employees. Project-based merchandising and timely email/in-app (open rate ~20% in 2024) drive repeat visits. Bulk/tiered discounts and community programs secure institutional sales and goodwill; 62% of shoppers cite returns as key purchase factor in 2024.
| Metric | Value |
|---|---|
| Stores | 900+ |
| Employees | 43,000+ |
| Email open rate (2024) | ~20% |
| Returns importance (2024) | 62% |
Channels
Brick-and-mortar stores
Brick-and-mortar is Hobby Lobby’s primary sales channel—about 936 stores in 2024, each averaging ~55,000 sq ft—enabling broad SKU breadth and tactile discovery. Strong visual merchandising and endcaps drive impulse buys and higher conversion. Local presence fosters habitual weekly or monthly visits. In-store services like custom framing anchor traffic and meaningfully lift basket size.
E-commerce website
Hobby Lobby’s e-commerce catalog extends reach beyond its over 900 US stores, tapping a digital market where online sales made roughly 15% of US retail in 2023 (U.S. Census). BOPIS and ship options boost convenience and geographic coverage, while search, filters and recommendations speed discovery; digital analytics drive assortment and targeted promotions using site-behavior data.
Mobile and social platforms
Social posts highlight seasonal ideas and new arrivals, driving discovery within a global social audience of 5.07 billion users (Jan 2024) and 4.80 billion mobile social users, supporting on-the-go planning with mobile-friendly content. Engagement tactics foster community and user-generated project content that boosts organic reach. Paid social campaigns target high-intent DIY and decor segments using interest and behavior targeting to convert shoppers.
Email and digital circulars
Email and digital circulars drive category spotlights and timed deals across Hobby Lobby’s network of over 900 stores (2024), syncing promos with inventory and seasonality to lift in‑store and online traffic. Personalization drives higher open rates and conversion, and consistent sends plus subscriber growth compound owned reach and recurring sales over time. Circular cadence aligns product availability with peak seasonal demand to optimize sell-through.
- Category-focused sends boost timely demand
- Personalization improves opens/conversions
- Circulars align traffic with inventory/seasonality
- Subscriber growth compounds owned reach
Local community touchpoints
Bulletin boards, church bulletins, and school channels target core craft and faith-based shoppers across Hobby Lobby's ~943 US stores (2024), with roughly 63% of US adults identifying as Christian (Pew 2024). Partnerships and event tie-ins create concentrated, event-based exposure while flyers and local sponsorships drive hyperlocal awareness; word-of-mouth—trusted by about 83% of consumers (2024)—reinforces authenticity.
- Bulletin boards: direct in-store/community reach
- Church bulletins: tap ~63% faith-aligned adults
- School channels: access families and PTA events
- Partnerships: event spikes in foot traffic
- Flyers/sponsorships: hyperlocal awareness
- Word-of-mouth: 83% consumer trust
Omnichannel reach: Stores drive discovery; e-commerce + BOPIS and social fuel repeat visits
Brick-and-mortar (≈943 stores in 2024; ~55,000 sq ft avg) drives discovery, impulse and custom framing lift. E-commerce (~15% of US retail online 2023) plus BOPIS expands reach. Social, email and local channels (church/school) target core DIY/faith segments to drive repeat visits.
| Channel | 2024 Metric |
|---|---|
| Stores | ≈943 |
| Online | ~15% retail (2023) |
| Social | 5.07B users (2024) |
Customer Segments
Crafters and DIY hobbyists
Crafters and DIY hobbyists seek supplies for knitting, painting, scrapbooking and more, valuing Hobby Lobby’s broad assortment and in-store project advice to complete projects. They make frequent purchases of tools and consumables on a weekly to monthly cadence and drive stable basket turnover. Hobby Lobby operates about 900 stores in the U.S. (2024) within a U.S. crafts retail market estimated near $42 billion in 2024.
Home decorators and homeowners
Home decorators and homeowners shop Hobby Lobby updating interiors with wall art, floral and accents, seeking coordinated, affordable decor; seasonal refreshes drive periodic spikes around spring and holidays. Convenience of one-stop solutions in over 900 stores across 47 states and roughly 43,000 employees (2024) supports repeat purchasing and basket-size growth.
Faith-based organizations and congregations
Churches and ministries purchase decor and event supplies year-round, with demand peaking around Easter and Christmas for bulk orders tied to services and outreach events. US has roughly 350,000 congregations (2024 estimate), creating recurring institutional demand that often renews annually. These customers prioritize faith-aligned products and reliable fulfillment to support volunteer-led events and fixed budgets.
Teachers, schools, and event planners
Teachers, schools, and event planners buy classroom materials, bulletin decor, and craft bulk packs, prioritizing durability and easy setup for time-sensitive, budget-conscious purchases. U.S. K-12 enrollment was about 49.5 million in 2023–24 (NCES), creating predictable seasonal demand peaking Aug–May. Bulk packs lower per-student costs and speed setup for recurring events.
- Time-sensitive purchasing
- Budget-conscious / bulk buying
- Seasonal demand: Aug–May
- Durability & easy setup
Small businesses and makers
Small businesses and makers source consistent-quality inputs and bulk replenishment for retail or display use, buying through a mix of online and in-store channels, often needing framing or custom solutions for clients; small businesses represent 99.9% of US firms (SBA 2024).
- Entrepreneurs sourcing inputs
- Priority: consistent quality & replenishment
- Omnichannel buyers (online + in-store)
- Require framing/custom solutions
Craft, school and church bulk buying drive omnichannel craft retail growth
Crafters/DIY, home decorators, churches, teachers/schools and small businesses drive Hobby Lobby’s volume via frequent, seasonal and bulk buying patterns; core strengths are broad assortment, in-store support and omnichannel convenience. Hobby Lobby: ~900 US stores (2024), ~43,000 employees (2024); US crafts market ≈$42B (2024), K‑12 enrollment ~49.5M (2023–24), ~350,000 congregations (2024).
| Segment | Key needs | 2024 metric |
|---|---|---|
| Crafters/DIY | Variety, advice, consumables | Frequent purchases |
| Home decorators | Coordinated affordable decor | Seasonal spikes |
| Churches | Bulk faith-aligned supplies | ~350,000 congregations |
| Teachers/Schools | Bulk, durable, time-sensitive | 49.5M K-12 students |
| Small businesses | Consistent quality, replenishment | 99.9% of US firms |
Cost Structure
Cost of goods sold
Product purchase costs across craft, decor and seasonal lines drive Hobby Lobby’s COGS; however as a privately held company Hobby Lobby does not publicly disclose 2024 COGS or gross margins. Currency swings, freight and commodity inputs materially affect procurement costs. Private-label assortments help moderate price variability, while negotiated vendor terms and payment windows directly influence gross margin.
Store occupancy and operations
Rent, CAM, utilities and maintenance drive fixed and variable occupancy costs for Hobby Lobby’s ~930 stores (2024), each averaging about 55,000 sq ft, concentrating expense in large-format sites. Fixtures and visual merchandising represent material upfront store investments, while security, supplies and cleaning are recurring store-level opex. Remodels and new store build-outs are periodic capex items.
Labor and benefits
Associate wages cover sales floor, framing stations, and managers across Hobby Lobby’s network of over 900 stores nationwide as of 2024, with pay scales differentiated by role and location. Training programs and dynamic scheduling systems align staffing to peak traffic patterns to improve conversion and reduce labor hours per transaction. Benefits packages reflect company policies and values, while seasonal staffing scales up during the Q4 holiday period to meet elevated demand.
Logistics and distribution
- Inbound freight
- DC labor
- Outbound to stores/customers
- E-commerce packaging/handling
- WMS, routing, inventory accuracy
- Peak surcharges & detention fees
Marketing and technology
Marketing and technology costs for Hobby Lobby include digital advertising, email tools and creative production; omnichannel reach drives significant programmatic and agency fees. POS, e-commerce platform licensing and cybersecurity are recurring operational spends across Hobby Lobby’s 936 stores (2024). Data analytics, forecasting systems and depreciation/licenses for ERP and tech infrastructure add steady CapEx and OpEx pressure.
- digital-advertising, email & creative production
- POS, e‑commerce platform & cybersecurity
- data-analytics & forecasting systems
- depreciation & software licenses
936 stores, 55k sq ft, $6B 2024 - procurement & occupancy squeeze margins
COGS driven by product purchases; Hobby Lobby remains private with no public 2024 gross margins; freight and commodity swings affect procurement while private-labels and vendor terms mitigate. Occupancy for ~936 stores (2024), avg 55,000 sq ft, drives rent, utilities and remodel capex. Logistics, labor, e-commerce packaging and tech (POS/ERP) are material recurring OpEx; 2024 revenue ~6B.
| Category | 2024 | Note |
|---|---|---|
| Stores | ~936 | Nationwide |
| Avg store size | 55,000 sq ft | Large-format |
| Revenue | $6B | Company-reported 2024 approx. |
Revenue Streams
Arts and crafts supplies sales
Core consumables—paints, yarn, paper and basic tools—drive Hobby Lobby’s highest-volume sales, with consumables generating frequent repeat purchases (typical hobbyists buy supplies 6–12 times per year). Attachment of tools and accessories increases basket size by an estimated 15–25% per transaction. Promotions and seasonal discounts lift trial and category expansion; the US arts & crafts retail market was estimated near $44 billion in 2024 while Hobby Lobby operates roughly 940 stores.
Home decor and wall art
Home decor and wall art—frames, mirrors, wall signs, florals and accents—drive margin through seasonal and trend-driven assortments that in 2023 lifted category margins by several percentage points; Hobby Lobby, with roughly 937 stores and an estimated $6.3 billion 2023 revenue, uses larger-ticket decor to raise average order value while room vignettes encourage coordinated, higher-basket purchases.
Seasonal and holiday merchandise
Seasonal and holiday merchandise generates front-loaded sales around major holidays and events, often driving the majority of category revenue in the first weeks of a season. Hobby Lobby’s time-sensitive inventory is high-velocity with planned markdowns to clear stock and protect margins. These events boost store traffic and cross-category lift across over 900 stores. Annual cycles enable precise purchasing and staffing; Hobby Lobby reported roughly $6.5B revenue in 2023.
Custom framing services
- Value-added premium pricing
- Materials + labor = higher gross dollars
- Customization limits price comparison
- Linked to decor/gift occasions
E-commerce sales
E-commerce sales extend Hobby Lobby’s geographic reach by enabling website transactions beyond store footprint; U.S. e-commerce penetration reached about 22% of retail in 2024, amplifying addressable demand. Long-tail SKUs online move items that don’t fit shelf space, while BOPIS and ship-to-home add fulfillment flexibility and reduce friction. Digital up-selling and personalized recommendations raise average order value and basket composition.
- Website reach: expands market beyond physical stores
- Long-tail SKUs: sells low-turn items online
- Fulfillment: BOPIS + ship-to-home boost convenience
- Digital up-selling: increases AOV and basket mix
Consumables fuel repeat buys; decor lifts AOV 15–25% across ~940 stores
Core consumables, decor, seasonal items and custom framing drive Hobby Lobby’s revenue mix, with consumables yielding frequent repeat buys (6–12×/yr) and decor/frame increasing AOV by 15–25%. Seasonal windows and promotions create high-velocity spikes; Hobby Lobby operates ~940 stores and reported roughly $6.3–6.5B revenue in 2023. E-commerce (US retail ~22% 2024) extends reach and long-tail sales online.
| Metric | Value |
|---|---|
| Stores (2024) | ~940 |
| Revenue (2023) | $6.3–6.5B |
| US market (2024) | $44B |
| E‑commerce (2024) | ~22% retail |
| Repeat buys | 6–12/yr |
| Basket uplift | 15–25% |