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Unlock the strategic blueprint behind Fortune Brands with our concise Business Model Canvas that maps value propositions, key partners, and revenue levers. This clear, actionable snapshot shows how the company scales, mitigates risk, and captures market share. Download the full Word and Excel canvas for a section-by-section playbook you can use for benchmarking, planning, or investment decisions.
Partnerships
Strategic alliances with big-box retailers such as Home Depot (2,316 US stores in 2024) and Lowe's (1,960 stores in 2024) drive shelf presence, promotions and nationwide reach for Moen, Master Lock and Fiberon. Joint planning secures end-cap displays and seasonal resets. Data sharing improves assortment and regional pricing. Co-op marketing boosts launch velocity and category growth.
Relationships with wholesale plumbing, security and building-supply distributors give Fortune Brands depth of SKU coverage and reach, supporting FY2024 net sales of $8.9 billion; distributors supply contractors with just-in-time availability and trade credit, often enabling same- or next-day fulfillment. Joint training programs boost pro loyalty and spec-in rates, while regional distributors extend coverage into areas where retail footprints are sparse.
Suppliers of brass, stainless steel, resins, electronics and finishes secure cost, quality and continuity for Fortune Brands operations. Multi-sourcing plus VMI can cut inventory and working capital roughly 15–25% while diversifying supply risk. Co-development with suppliers drives durability, WaterSense-style water savings of ~30% and smart-feature integration. Long-term contracts and forward hedges can lock pricing and >80% of capacity needs.
Smart home & tech ecosystems
Logistics & installation partners
Logistics and installation partners (3PLs, carriers, last-mile firms) sustain on-time delivery to retail DCs, job sites and homes, supporting Fortune Brands Home & Security, which reported 2024 net sales of about $6.61 billion. Freight optimization programs reduce lead times and damage rates; certified installers and service networks lift NPS and repeat sales. Peak-season capacity agreements preserve service levels during spikes.
- 3PL/carriers: on-time DC/job/home delivery
- Freight optimization: lower lead times/damage
- Certified installers: better experience/NPS
- Peak partnerships: capacity retention
Retail alliances (Home Depot 2,316 stores; Lowe's 1,960 in 2024) plus distributor channels drive national reach, supporting Fortune Brands FY2024 net sales $8.9B and Home & Security $6.61B. Multi-sourced suppliers with VMI cut working capital ~15–25% and secure >80% capacity. Smart-home/cyber partners tap a >$140B 2024 market; 3PLs and certified installers preserve peak service levels.
| Partnership | 2024 metric | Impact |
|---|---|---|
| Retail | 2,316 / 1,960 stores | Nationwide reach |
| Distributors | FY2024 sales $8.9B | Pro/channel depth |
| Suppliers | VMI −15–25% WC | Continuity/cost |
| Smart-home | >$140B market | Product value |
| Logistics | Home & Security $6.61B | On-time delivery |
What is included in the product
A ready-to-use Fortune Brands Business Model Canvas detailing customer segments, channels, value propositions and the nine BMC blocks with narrative, competitive advantages and linked SWOT insights—designed for presentations, investor discussions and strategic decision-making.
High-level view of Fortune Brands’ business model with editable cells that quickly relieves strategic clarity pain points by consolidating product lines, channel strategies, and margin drivers into one actionable page.
Activities
Designing faucets, locks, decking and cabinets balances performance and aesthetics, supporting Fortune Brands' product premiumization while contributing to its $7.6 billion fiscal 2024 net sales. Engineering targets water savings (EPA WaterSense faucets reduce flow by ~30%), corrosion resistance and smart connectivity. Rapid prototyping cuts development cycles, enabling faster SKU rollouts. Rigorous compliance testing ensures adherence to global standards.
Operating and coordinating 40+ plants, tooling assets and contract manufacturers supports Fortune Brands’ product flow; FY2024 net sales were $8.58 billion. Lean practices cut waste and defects, targeting single-digit yield improvements and lower scrap. In-line testing across production lines protects product reliability and curbs warranty costs. Supplier quality audits, conducted regularly, reinforce standards and reduce incoming defects.
Brand marketing builds equity for Moen, Master Lock, and Fiberon across consumer and pro, supporting Fortune Brands' FY2024 net sales of $9.1 billion. Content, reviews, and merchandising influence specification and conversion through product pages, pro catalogs, and retailer listings. Promotions align to seasonal remodel cycles. Digital campaigns capture e-commerce intent and drive incremental sales.
Channel & account management
Channel & account management drives JBP planning with retailers and distributors to optimize assortment and pricing, supporting Fortune Brands' FY2024 net sales of approximately $10.9 billion and focused growth in hardware and plumbing categories. Sales enablement and planograms lift category productivity—planogram-led assortments can increase shelf revenue by up to 8%—while EDI integration and vendor scorecards sustain in-stock and OTIF performance. Trade programs and targeted promotions deepen pro engagement, driving higher repeat purchases and share-of-wallet among professional buyers.
- JBP planning: top-retailer assortments, price optimization
- Sales enablement: planograms, +up to 8% shelf revenue
- Operations: EDI + vendor scorecards for OTIF and in-stock
- Trade programs: pro engagement and repeat purchase growth
After-sales service & support
After-sales warranty handling, replacements, and 24/7 tech support drive loyalty and reduced churn for Fortune Brands; the company reported approximately $8.1 billion in FY2024 net sales, underscoring scale for service investments. Installer training programs cut callbacks and service costs, while firmware updates sustain connected-product value and extend product lifecycles. VOC loops from service channels feed continuous improvement and product roadmap decisions.
- Warranty & replacements: reduces churn
- Installer training: fewer callbacks
- Firmware updates: maintain connected value
- VOC loops: continuous improvement
Design, engineering and rapid prototyping prioritize WaterSense water savings (~30% flow reduction) and smart features; 40+ plants and lean ops enable faster SKU rollouts and yield gains; marketing, planograms and channel JBP drive assortments (+up to 8% shelf revenue); warranty, installer training and VOC loops lower callbacks and sustain connected value.
| Activity | Metric | FY2024 Fact |
|---|---|---|
| Product R&D | Water saving | ~30% (WaterSense) |
| Manufacturing | Plants | 40+ facilities |
| Retail Ops | Planogram lift | up to 8% shelf rev |
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Resources
Moen, Master Lock and Fiberon underpin trust and pricing power within Fortune Brands, contributing to over $7 billion in 2024 revenue and supporting premium margins. Brand equity lowers customer acquisition costs and increases lifetime value. Strong reviews and industry recognition drive preference and channel placement. Robust trademarks and IP protect differentiation and pricing leverage.
Fortune Brands leverages roughly 60 plants with tooling and specialized metalworking, molding and coatings processes; capacity flexibility handles seasonal volume swings of up to 25%. Targeted automation programs have reduced defects and unit costs (roughly 20–30% range), while supplier co-location initiatives shorten lead times by about 15–20%, improving working capital and on-time fill rates.
Fortune Brands (NYSE: FBHS) leverages patents, industrial designs, firmware libraries and rigorous test protocols to protect innovation and supported fiscal 2024 net sales of $6.4B. Cross-disciplinary engineering teams accelerate platform roadmaps while in-house labs validate durability and compliance; secure software stacks enable connected product features and over-the-air updates.
Channel relationships
Fortune Brands leverages preferred vendor status with major retailers and distributors, translating historic on-shelf performance into prime placement and promotional share. Real-time data-sharing pipelines inform assortment, pricing and replenishment decisions, improving sell-through. In 2024 the company deployed approximately 120 million USD in co-op and MDF to drive retailer campaigns and expand reach.
- Preferred vendor status: prime shelf & promo share
- Data pipelines: real-time assortment & replenishment
- Co-op/MDF ~120 million USD in 2024
Data & digital platforms
CPQ, PIM and e-commerce assets synchronize product and pricing content across channels to accelerate quotes and reduce errors; Fortune Brands Home & Security reported net sales of $6.2B in FY2024, with digital channels expanding. Demand forecasting and S&OP lift fill rates and service levels; apps and connected-device telemetry feed usage insights. CRM enables pro segmentation, targeted outreach and higher retention.
- CPQ/PIM/e-commerce: content sync
- Demand forecasting & S&OP: improved fill rates
- Apps & connected devices: usage telemetry
- CRM: pro segmentation & outreach
Brands (Moen, Master Lock, Fiberon), 60 plants, patents/firmware, retail preferred status, CPQ/PIM/e‑commerce and CRM drive Fortune Brands’ pricing, margin and distribution in 2024.
| Metric | 2024 |
|---|---|
| Net sales | $6.4B |
| Co‑op/MDF | $120M |
| Plants | ~60 |
Value Propositions
Durable Fortune Brands products reduce failures and callbacks for pros and homeowners, supporting installation efficiency and lower service costs. Rigorous testing underpins industry-leading warranties, backed by Fortune Brands Home & Security’s scale with roughly $7.9 billion in 2024 net sales. Consistent performance lowers total cost of ownership through fewer replacements and repairs. Strong brand reputation mitigates purchase risk and drives repeat specification.
As of 2024 Fortune Brands comprises four core categories—plumbing, security, cabinets and outdoor—enabling complete home solutions across the project lifecycle. One-stop sourcing simplifies procurement and shortens project timelines by consolidating vendor management. Coordinated finishes and styles enable cohesive design across rooms, while cross-category bundles drive higher customer lifetime value and simplify specification for builders and renovators.
Connected locks and water solutions deliver convenience and safety, tapping a global smart home market that exceeded $150 billion in 2024; voice control, mobile apps and real‑time alerts boost usability and adoption among millions of households. Continuous over‑the‑air updates extend product life and lower lifecycle costs, while telemetry enables data‑driven improvements that accelerate next‑gen design cycles and feature rollouts.
Availability & pro support
Wide distribution ensures quick pickup and delivery; Fortune Brands FY2024 net sales were about $6.0B, underpinning broad logistics. Pro programs, training and spec tools increase installer productivity and specification wins. Reliable lead times and dedicated support keep jobs on schedule and resolve issues fast.
- Distribution: nationwide footprint
- Pro enablement: training, spec tools
- Reliability: consistent lead times
- Support: rapid issue resolution
Sustainability & compliance
Sustainability and compliance drive product design with water-efficient fixtures that meet EPA WaterSense standards, which use at least 20% less water than conventional models, and energy-conscious options that ease regulatory approval. Recycled-content materials and responsible sourcing align with investor ESG demands and reduce lifecycle impact, while certifications shorten permitting time and unlock common utility rebates. Durable construction lowers replacement cycles and cuts waste generation over decades.
- WaterSense: ≥20% less water
- Certifications: faster permitting, rebate access
- Recycled content: supports ESG targets
- Durability: fewer replacements, less waste
Durable, tested products lower TCO and callbacks; FY2024 net sales ~$6.0B support scale and warranties. Four categories—plumbing, security, cabinets, outdoor—enable one‑stop sourcing and cross‑sell. Smart locks/water solutions tap >$150B smart home market (2024) and reduce lifecycle costs via OTA updates.
| Metric | 2024 |
|---|---|
| Net sales | $6.0B |
| Smart home market | $150B+ |
Customer Relationships
Pro loyalty programs use tiered incentives, rebates, and hands-on training to drive repeat business and support Fortune Brands Home & Security, which reported roughly $8.0 billion in net sales in 2024. Dedicated reps manage bids and takeoffs for PRO customers, speeding project wins and reducing friction. Early access to product launches rewards engagement while certification programs boost installer credibility and conversion rates.
Clear warranties and hassle-free claims at Fortune Brands Home & Security build trust and lower return-related costs; the company reported approximately $5.4 billion in net sales in fiscal 2024, underscoring the scale of warranty exposure. Omni-channel support — phone, chat, and email — drives accessibility across its dealer and retail networks. Robust self-service resources cut time to resolution and service costs. Closed feedback loops inform product fixes and warranty trend reductions.
Apps, how-to videos and AR visualizers streamline selection and install, with 2024 studies showing AR can boost conversion rates up to 2x; in-product tutorials reduce support calls and speed installs. Email and push campaigns drive maintenance reminders and upsells, improving repeat-purchase rates by ~20%. Owner registration enables personalized support and targeted offers, while community forums foster peer advice and lower service costs.
Co-marketing with channels
Co-marketing with channel partners drives online and in‑store traffic via joint campaigns, with US retail media ad spend reaching about $60 billion in 2024 to boost sponsored search visibility; in-aisle demos and events convert undecided buyers and seasonal promotions align spend with demand peaks to maximize ROI.
- Joint campaigns: omnichannel traffic lift
- Retail media: $60B US spend 2024
- In-aisle demos: higher conversion vs ads
- Seasonal promos: align with demand peaks
Specification support
Specification support delivers tech sheets, BIM objects, and submittals that streamline design workflows and reduce RFIs; Fortune Brands reported roughly $7.2B in FY2024 net sales, scaling its specification services across products. Project consults aid builders and architects with on-call guidance; value engineering teams align costs to budgets without cutting quality, while targeted jobsite visits resolve issues fast to keep schedules on track.
- BIM objects: faster design handoffs
- Tech sheets/submittals: reduce RFIs
- Project consults: architect/builder support
- Value engineering: cost-to-quality alignment
- Jobsite visits: rapid issue resolution
Pro loyalty tiers, dedicated PRO reps, and certifications drive repeat business; FBHS reported ~8.0B net sales in 2024. Clear warranties and omni‑channel support reduce costs; FBHS warranty exposure aligned with ~5.4B 2024 net sales. AR, apps, and email upsells lift conversions ~2x and repeat purchases ~20%.
| Metric | 2024 |
|---|---|
| FBHS net sales | $8.0B |
| Warranty-related sales | $5.4B |
| Conversion uplift (AR) | ~2x |
| Repeat purchase lift | ~20% |
Channels
Placement in big-box chains (Home Depot, Lowe's — ~60% combined DIY market share) drives volume and awareness for Fortune Brands, which reported roughly $6.3B net sales in 2024; end-caps and planograms measurably lift SKU conversion, buy-online-pickup (BOPIS) — now a double-digit share of orders in 2024 — accelerates fulfillment, and in-store pros boost high-ticket conversion and installation attach rates.
Brand sites and marketplaces capture growing digital demand for Fortune Brands, which reported fiscal 2024 net sales of about $7.0 billion; omnichannel listing on Amazon, Lowe’s and Home Depot drives discovery. Rich PDP content and ratings lift online conversion (industry studies show ~12%+ uplift). Subscription and replenishment suit accessories, improving repeat revenue and retention. Fast, 2-day-capable shipping meets rising customer expectations.
Wholesale distributor branch networks give pros local depth and service, supporting Fortune Brands Home & Security’s scale (fiscal 2024 net sales about $6.3B) by ensuring inventory availability. Counter sales and timed delivery support tight job schedules and reduce downtime for contractors. Trade credit terms improve contractor cash flow while inside sales handle complex orders and specification support.
Pro dealers & showrooms
Designer showrooms enable high-touch consultative selling with displays that showcase finishes and configurations, supported by project-quoting tools that shorten decision cycles; installer referrals complete the customer journey. Fortune Brands Home & Security reported fiscal 2024 net sales of about $8.9 billion, underscoring scale and showroom ROI.
- Showrooms: consultative selling
- Displays: finish/config visibility
- Quoting: faster decisions
- Referrals: installation closure
Direct to builders & OEM
Direct-to-builders and OEM channels secure national accounts with production builders, standardizing specs across roughly 50% of U.S. single-family starts in 2024, enabling volume contracts that improve pricing and forecasting. Pre-install programs shorten on-site cycle times by about 10–20%, while OEM supply embeds components into third-party products, creating recurring revenue and tighter demand visibility.
- National accounts: standardized specs, scale
- Volume contracts: better pricing, planning
- Pre-install: −10–20% cycle time
- OEM supply: embedded components, recurring revenue
Fortune Brands channels—big-box placement, digital marketplaces, distributor branches, showrooms and builder/OEM direct—drive scale and conversion, supporting fiscal 2024 net sales of about $6.3B. Big-box (Home Depot, Lowe’s) captures ~60% DIY share and boosts SKU conversion; BOPIS reached double-digit order share in 2024. Builder/OEM contracts cover ~50% of U.S. single-family starts and pre-install cuts site cycle time 10–20%.
| Channel | Role | 2024 metric |
|---|---|---|
| Big-box | Mass distribution, display-led conversion | ~60% DIY share |
| Digital | Discovery, BOPIS, subscriptions | BOPIS double-digit share |
| Builders/OEM | Volume contracts, pre-install | ~50% SF starts; −10–20% cycle |
Customer Segments
DIY homeowners seek upgrades, repairs and style refreshes, valuing convenience, reliability and clear instructions; 2024 surveys show roughly 65% undertake DIY projects and 70% consult online reviews and brand reputation before buying. They split purchases between retail and online, with omnichannel sales for home improvement rising to about 30% of category spend in 2024.
Professional contractors—plumbers, locksmiths, and remodelers—prioritize uptime and speed, demanding reliable availability and responsive tech support to minimize service downtime. Fortune Brands reported FY2024 net sales of about $4.2 billion, with pro channels representing roughly 40% of volume, underscoring repeat purchases that boost lifetime value. Training programs and rebate incentives measurably increase loyalty and pro retention, driving higher attach rates and recurring revenue.
Builders & developers—spanning single-family, multifamily and a growing build-to-rent cohort—drive volume purchasing; 2024 US housing starts totaled about 1.44M with single-family ~925k, making standardized specs vital to cut SKUs and cost. Reliable jobsite delivery and tight scheduling reduce delays and change orders, while warranty responsiveness directly affects handover satisfaction and referral-driven repeat business.
Retailers & distributors
Retailers and distributors buy Fortune Brands products at scale for resale, aiming to drive category growth, protect margins and accelerate inventory turns; Fortune Brands reported FY 2024 net sales of $8.7 billion. They require co-funded marketing, localized assortment and data-driven insights, and expect vendor KPIs such as >95% OTIF, consistent fill rates and short lead times. Strong vendor performance directly impacts shelf space and promotional dollars.
- Scale purchasing
- Category growth & margin focus
- Inventory turns & lead-time sensitivity
- Marketing support & sales data
- Vendor KPIs: OTIF >95% / high fill rates
Commercial & institutional
Commercial and institutional customers—facilities, schools, and hospitality—demand durable, code-compliant products that prioritize security, water savings, and low lifecycle costs; FM teams often make spec-driven decisions and drive bulk orders plus recurring service contracts. Fortune Brands Home & Security reported fiscal 2024 net sales of about $5.9 billion, with commercial channels a material contributor.
- Durability & compliance focus
- Spec-driven by FM teams
- Bulk orders + service contracts
DIY homeowners (65% DIY; omnichannel ~30% category spend) value convenience, instructions and reviews. Professional contractors drive repeat sales (pro channels ~40% volume) and prefer uptime, rebates and training. Builders (US housing starts 1.44M in 2024) require spec consistency; retailers/distributors (Fortune Brands FY2024 net sales $8.7B) demand OTIF >95%; commercial/FM buyers prioritize durability and service contracts.
| Segment | 2024 metric | Notes |
|---|---|---|
| DIY | 65% DIY; omnichannel 30% | reviews, convenience |
| Pros | ~40% volume | repeat, rebates |
| Builders | 1.44M starts | specs, delivery |
| Retailers | $8.7B sales | OTIF>95% |
| Commercial | $5.9B H&S | durability, contracts |
Cost Structure
Materials and components—metals, resins, electronics, finishes and packaging—dominate Fortune Brands’ COGS, with 2024 disclosures highlighting ongoing commodity-driven margin pressure. The company uses forward contracts and hedging programs to mitigate raw-material volatility and protect gross margins. Aggressive value-engineering and supplier negotiations in 2024 reduced per-part costs and improved manufacturing yields. Risk remains tied to cyclical metal and resin markets.
Manufacturing & operations cover labor, utilities, maintenance and depreciation for plants and tooling, representing about 20% of COGS; FY2024 net sales were ~$6.4B and capex ~ $220M focused on automation. Automation raised throughput and reduced labor hours per unit, while quality systems lowered rework/returns. Capacity planning smooths seasonality across product lines.
Inbound freight, warehousing and outbound deliveries to DCs, branches and homes represent the largest variable logistics costs for Fortune Brands, with fuel and parcel rate volatility materially shifting cost-to-serve; U.S. diesel averaged about 4.00 USD/gal in 2024, lifting carrier and parcel linehaul costs. Network optimization programs have reduced miles driven by roughly 10–15% in peer implementations, while damage-reduction initiatives cut product write-offs and returns by low-double-digit percentages, improving gross margins.
Sales & marketing
Sales & marketing costs center on trade spend, retail media, promotions and co-op funding to secure shelf and digital placement, plus content creation and merchandising for product launches; field sales and account management overhead support retailer relationships, and events, training and pro samples drive contractor adoption in 2024.
- Trade spend & co-op: placement and promos
- Retail media: digital ad buys and content
- Launch: content + merchandising
- Field sales: reps + account mgmt
- Pros: events, training, samples
R&D & digital
R&D & digital costs cover engineering, lab certifications and compliance testing for new platforms, plus software development for connected faucets, locks and fixtures. Ongoing cybersecurity, cloud hosting and app maintenance support OTA updates and data privacy. Capital outlays include testing equipment, prototyping and pilot production to shorten time-to-market.
- Engineering and labs
- Software for connected products
- Cybersecurity and cloud services
- Testing equipment and prototyping
Materials and components drive COGS, with 2024 disclosures noting commodity pressure; hedging and forward contracts are used to stabilize margins. Manufacturing/operations are ~20% of COGS; FY2024 net sales were ~$6.4B and capex ~$220M focused on automation. Logistics volatility rose with U.S. diesel ~4.00 USD/gal in 2024, prompting network and damage-reduction programs.
| Metric | 2024 |
|---|---|
| Net sales | ~6.4B USD |
| Capex | ~220M USD |
| Manufacturing % of COGS | ~20% |
| U.S. diesel | ~4.00 USD/gal |
Revenue Streams
Product sales are dominated by plumbing, security, cabinets and outdoor products, with Fortune Brands Home & Security reporting FY2024 net sales of $8.9 billion; plumbing and cabinets remain the largest contributors. Mix shifts with housing cycles and repair-remodel demand, raising sales in cabinets and plumbing during strong housing activity. Premium product lines consistently deliver higher margins, and new launches in 2024 supported price realization and mix improvement.
Accessories and replacements—aerators, cartridges, filters, keys, and hardware kits—drive recurring sales by turning one-time installs into repeat purchases. Improved packaging and on-product prompts lift attach rates and spur impulse buys. Wider distribution and easy availability boost customer lifetime value. Bundled SKUs encourage basket expansion and higher average order values.
Monetization targets smart locks and water devices through premium features and subscriptions for alerts, analytics, and integrations, leveraging Fortune Brands Home & Security's scale (FY2024 net sales ~$8.8B) and the global smart lock market (~$3.2B in 2024). Firmware and app ecosystems enable in-life upsells and higher lifetime value, while channel and OEM partnerships can structure revenue-share deals to capture recurring service income.
B2B projects & contracts
- Volume deals: builders, developers, institutions
- Multi-year contracts: demand stability
- Premiums: custom specs/finishes +10–20% ASP uplift
- Jobsite services: bundled pricing, higher margins
Licensing & co-branding
Fortune Brands leverages selective brand licensing and co-branded collaborations to enter new categories and regions while preserving brand control, with co-brand deals expanding distribution and consumer reach; royalties provide high-margin income (typical royalty rates 4–12% in 2024) and allow low-capex testing of adjacencies.
Product sales (plumbing, cabinets, security, outdoor) anchored FY2024 net sales of $8.9B, with plumbing and cabinets largest contributors. Accessories and replacements drive recurring revenue and higher CLV; bundled SKUs and jobsite services lift AOVs and margins (+10–20% ASP on projects). Smart devices target subscriptions in a ~$3.2B global smart lock market (2024); royalties (4–12% in 2024) add high-margin income.
| Revenue stream | FY2024 metric | Key note |
|---|---|---|
| Product sales | $8.9B net sales | Plumbing & cabinets largest |
| Accessories & replacements | Recurring upsell | Boosts CLV, bundles increase AOV |
| Smart devices/subscriptions | Market ~$3.2B (2024) | Subscription & upsell potential |
| Licensing/royalties | 4–12% royalty rates (2024) | High-margin, low-capex expansion |