Eventbrite Business Model Canvas

Relationships with venues, production firms and on-site staffing vendors streamline Eventbrite event delivery, leveraging the company founded in 2006 that powers millions of events annually. Preferred partners reduce costs and complexity for organizers, improving conversion and repeat booking. Hardware partners supply scanners, entry control and POS to speed entry and transactions. Packaging services raise organizer retention and lifetime value by bundling logistics and staffing.

Partners (Stripe, Adyen, acquirers) enable global payments and payouts; card/digital payments ≈$40T (2023). Meta (3.07B MAUs), Google (~92% search), TikTok (≈1.5B), X (≈450M) drive discovery and lower CAC. Venue, production, hardware and integration partners streamline delivery and boost organizer LTV.

Monitor fraud, chargebacks, and cancellations with automated detection and manual review to minimize disputes and reputational harm. Enforce policies and KYC/KYB for organizers to prevent illicit activity and meet onboarding standards. Comply with payments, tax rules, PCI DSS and GDPR (fines up to 20 million euros or 4 percent of global turnover) while safeguarding attendee funds and brand trust.

Design, scale and maintain a ticketing platform with >99% availability serving organisers in 180+ countries and millions of tickets annually (NYSE: EB, 2024). Onboard creators via self-serve tools, verification and migration services to convert and scale paying users. Monitor fraud, KYC/KYB, PCI/GDPR compliance and dispute resolution. Drive demand with SEO/SEM, recommendations, CRM and data-driven experimentation.

Payments infrastructure supports global payout rails and multi-method acceptance, enabling organizers to receive funds via ACH, SEPA, cards, and local wallets while integrating contracts with processors and banks that drive Eventbrite monetization. Advanced risk models, machine-learning fraud tools, and reserve management minimize chargebacks and protect cash flow. Robust compliance frameworks ensure tax reporting and KYC adherence across jurisdictions. These systems are core to scalable ticketing operations.

Ticketing platform (checkout, maps, scanning, reporting) is the core scalable software used globally.

Two-sided marketplace drives network effects across music, business, community and sports with millions of events and 180+ countries (2024).

Payments rails (ACH, SEPA, cards, wallets), ML fraud, compliance and engineering/data teams enable reliable uptime and payouts.

Native marketplace listing plus SEO and social integrations expand reach, with organic search driving roughly 53% of website traffic (BrightEdge, 2024). Recommendation engines raise relevance and conversions, delivering 10–30% revenue uplift through personalization (McKinsey, 2024). Promotional tools help optimize spend and conversion rates in real campaigns, while affiliates and partners contribute about 15–16% of digital sales as incremental demand (Awin, 2024).

Rapid event creation with templates and automation scales from meetups to festivals; Eventbrite served millions of organizers worldwide in 2024.

Secure PCI-compliant checkout, multi-currency payouts and fraud controls support operations in 180+ countries and hundreds of millions of tickets processed.

Marketplace SEO (53% traffic), personalization (+28% conversion) and affiliates (15–16% incremental sales) drive discovery and revenue uplift.

Email and in-app nudges in 2024 drive publish, promote and repeat, guiding creators from draft to live and back to relaunch. Playbooks for pre-sale, on-sale and post-event provide step-by-step workflows that increase conversions. Benchmarks and organizer insights in 2024 encourage optimization with real-time metrics. Rewards and tiered recognition boost retention among high-performing organizers.

Self-service guides and templates accelerate onboarding; 74% of customers prefer self-serve (Microsoft, 2024) and Eventbrite supports over 2 million creators.

Dedicated success teams and priority support protect revenue for high-volume organizers; platform handles tens of millions of tickets annually.

Reminders cut no-shows 20–30% and transactional updates reduce disputes, boosting repeat rates and NPS.

SEO and SEM capture intent-driven event demand, leveraging Google’s ~91% global search market share in 2024 to surface ticketed experiences. Social ads and shares amplify virality across 5.07 billion global social users in 2024, while creator tools (rise of creator-driven engagement on platforms like TikTok with ~1.2 billion MAUs) boost organic reach. Pixel tracking from major platforms and Meta’s ecosystem (200 million businesses on Facebook/Instagram) tightens attribution and improves ROAS.

Eventbrite’s consumer marketplace, organizer portal and mobile apps (majority of visits in 2024) drive discovery across 180+ countries. APIs/Webhooks and Zapier (6,000+ apps in 2024) enable integrations; partners like Stripe/Zoom extend distribution. SEO/SEM (Google ~91% share 2024), social (5.07B users) and influencers (~24B spend 2024) amplify reach; lifecycle messaging and push lift conversion.

Larger promoters and festival operators require scale to handle 10,000–250,000+ attendees (Coachella draws ~250,000 across weekends), demanding advanced seating, access control and real-time analytics; they expect dedicated account management, SLAs (commonly 99.9% uptime) and complex financial workflows such as net-30 to net-60 settlements, and strict compliance including PCI DSS for payments and data protection.

Independent organizers demand one-click setup, templates and low-code pages to monetize long-tail events; platforms supported millions of events in 2024 at low ARPE. SMB venues need reliable ticketing, POS/CRM integration and capacity tools; local SMBs (99.9% of US firms) drive steady volume. Large promoters require scale, SLAs (99.9% uptime) and complex settlement terms. Attendees are mobile-first (79% 2024) and price-sensitive (62% compare).

Support & success costs cover 24/7 customer support staff across Americas, EMEA and APAC, dedicated account management for the top 5% of organizers, on-site event-day teams for large shows and continuous training and documentation upkeep; Eventbrite (NYSE: EB) allocates a significant portion of SG&A to these functions to protect organizer retention and ticketing revenue.

Platform cloud and CDN are major fixed/variable costs; public cloud spend reached ~600 billion USD in 2024 (Gartner).

Engineering and SRE labor heavy—median US software developer pay ~110,140 USD (BLS, 2023)—plus CI/CD, observability and security ongoing OpEx.

Payment fees typically 1.5–3.5% + $0.05–$0.30 per ticket; chargebacks/fraud ~0.3–0.5% requiring reserves.

Monthly and annual subscription tiers unlock advanced features and are offered alongside bundled packages for marketing, analytics, and seating to drive upsell and retention. These committed plans create predictable ARR from recurring organizer fees and improve revenue visibility. Volume-commitment discounts incentivize enterprise and high-frequency organizers, lowering acquisition friction and increasing average contract value.

Service fees drive transactions (US typical Eventbrite Payments 2.5% + $0.99 per ticket; billed to organizer or attendee). Subscriptions (Essentials/Professional/Premium) create recurring ARR and volume discounts raise ACV. Add-ons (reserved seating, hardware, promos) and ads/affiliate (5–15%) + partner shares (~20–30%) lift ARPU.