EMART Business Model Canvas
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Unlock the strategic blueprint behind EMART with our Business Model Canvas. This concise, actionable map shows value propositions, customer segments, channels, key partners and revenue levers. Perfect for investors, consultants, and founders seeking a practical competitive edge—download the full canvas to apply insights immediately.
Partnerships
Emart partners with FMCG giants, fresh-produce cooperatives, and electronics and apparel vendors to secure wide, deep assortments across 150+ hypermarkets and omnichannel channels; 2024 procurement spend exceeded KRW 8.2 trillion. Strategic volume agreements deliver 4–7% lower unit costs and steadier availability. Category captaincies optimize shelf space and promotions, while joint business planning aligns forecasts, launches and seasonal peaks to cut stockouts by ~20%.
Contract manufacturers co-develop Emart’s No Brand and other private labels to deliver quality at lower prices, leveraging joint product development and cost engineering. Co-sourcing and strict QA frameworks ensure consistency, safety, and regulatory compliance across fresh and packaged goods. Exclusive SKUs improve differentiation and margin capture while agile suppliers enable rapid iteration based on customer feedback and sales data.
Third-party carriers and cold-chain providers extend eMart’s reach and speed, tapping a global cold-chain market valued at about $310B in 2024 to protect perishables and expand same-day corridors. Integrated WMS/TMS connections deliver real-time visibility, trimming lead times and cutting handling costs through API-driven syncs with carriers. Micro-fulfillment and dark-store partners raise local delivery density, while SLAs secure freshness and on-time rates.
Technology and payment providers
EMART partners with cloud, data and ecommerce platforms to scale digital ops—with AWS, Azure and GCP holding roughly two-thirds of the cloud market in 2024—while payment gateways and fintech partners enable seamless checkout and fraud control, lowering chargebacks and boosting conversion. Martech and analytics vendors power personalization and attribution; security partners protect data and uptime to meet enterprise SLAs.
- cloud: AWS/Azure/GCP ~66% (2024)
- payments: fintech & gateways reduce chargebacks, increase conversion
- martech: personalization & attribution
- security: data protection & SLA uptime
Real estate and financial partners
Developers and landlords supply prime locations and flexible lease structures that enable pop-up and omnichannel formats; Korea’s e-commerce share reached about 29% in 2024, pushing hybrid store models. Banks and issuers back co-branded cards and working-capital facilities in a market with card penetration over 90% (2024). Utilities, facility vendors, and municipal partners speed permitting and sustainable operations.
- Prime retail sites
- Co-branded cards & WC lines
- Utilities & sustainability
- Municipal permitting
Emart ties FMCG, private-label CM, cold-chain and cloud/payments partners to secure assortments (procurement KRW 8.2T in 2024), lower unit costs 4–7% and cut stockouts ~20%. Logistics and micro-fulfillment expand same-day reach; cold-chain market ~$310B (2024). Cloud vendors ~66% share; co-branded cards in >90% card market boost loyalty and WC.
| Partner | KPI | 2024 |
|---|---|---|
| Suppliers | Procurement | KRW 8.2T |
| Cloud | Market share | ~66% |
| Cold-chain | Market size | $310B |
| Payments | Card penetration | >90% |
| E‑commerce | Share | 29% |
What is included in the product
A comprehensive, pre-written Business Model Canvas for EMART detailing customer segments, channels, value propositions, key partners, resources, activities, cost structure and revenue streams, aligned with real-world operations and competitive advantages; ideal for presentations, investor discussions and strategic validation with linked SWOT insights.
Clear, editable EMART Business Model Canvas that condenses omnichannel retail strategy into a one-page snapshot, relieving the pain of scattered plans and stakeholder misalignment. Saves hours on structuring strategy, clarifies value propositions, inventory and supplier flows, and enables fast, collaborative decision-making.
Activities
Range planning balances national brands and private labels (No Brand, launched 2015) to optimize margin and appeal; vendor negotiations secure competitive pricing and trade funds. Assortment localization tailors SKUs to neighborhood demand across over 100 Emart stores. Promotions and seasonal builds (holiday and Chuseok campaigns) drive traffic and increase basket size.
Forecasting, replenishment and DC operations target ~98% on-shelf availability through SKU-level demand signals and automated replenishment; cold-chain management preserves perishable quality across temperature-controlled DCs; last-mile orchestration enables timed delivery and click-and-collect at stores; continuous improvement programs in 2024 aimed to cut shrink and logistics cost per unit by about 5% year-over-year.
Frontline teams at EMART execute planograms, fresh prep, and checkout to maintain consistency across hundreds of stores nationwide; EMART, founded in 1993, marked 31 years of operation in 2024. Safety, cleanliness, and queuing standards are enforced to protect the customer experience. In-store services like deli, bakery, and electronics drive add-on sales. Labor scheduling is aligned with traffic patterns and promotions to optimize service levels.
Digital commerce and UX
- Site/app development: faster search & payment
- Personalization: higher conversion
- O2O: curbside, pickup, timed delivery
- A/B testing: optimized funnels & retention
Brand and private label development
Product design, QA and packaging build differentiated private-label lines (No Brand, launched 2015) focused on margin and shelf standout; Emart operates over 160 stores (2024) to scale rollout. Consumer insights drive specs and tiered pricing ladders, while targeted marketing amplifies trial and trust. Rigorous compliance and sustainability standards underpin brand equity and supplier selection.
- Design-led SKUs
- QA & packaging
- Data-driven pricing
- Compliance & sustainability
Range planning balances national brands and No Brand (la5, launched 2015) across 160+ stores to optimize margin; vendor deals and promotions grow basket size. Operations target ~98% on‑shelf availability and aimed for ~5% YoY logistics/shrink cost reduction in 2024. Digital O2O, app personalization and A/B testing (KR internet penetration ~96% in 2024) lift conversion and pickup/delivery volumes.
| Metric | 2024 |
|---|---|
| Stores | 160+ |
| On‑shelf avail. | ~98% |
| Logistics/shrink target | ≈‑5% YoY |
| KR internet pen. | ~96% |
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Business Model Canvas
The EMART Business Model Canvas you’re previewing is the exact, full-quality document you’ll receive after purchase—this is not a mockup or sample. Upon completing your order you’ll get the same ready-to-edit file, formatted for professional use. No hidden pages, no placeholders—what you see is what you’ll download. Deliverables include editable Word and Excel versions for presenting or adapting to your needs.
Resources
EMART’s store and DC network—100+ hypermarkets, warehouse-style formats and regional distribution centers—anchors scale nationwide. Prime locations deliver high footfall and broad catchment, supporting KRW 10 trillion+ annual group sales (2024). Integrated cold storage and cross-dock capabilities preserve freshness across the supply chain. Physical assets power omnichannel fulfillment, linking stores, DCs and last-mile delivery.
Emart’s ecommerce stack, mobile apps and OMS power online growth as mobile commerce reached about 80% of Korean online purchases in 2024; loyalty and transaction datasets spanning hundreds of millions of annual transactions inform dynamic pricing and assortment; analytics models have improved demand forecast accuracy by roughly 10–15%, optimizing promotions; strengthened cybersecurity investments (retail cyber spend up ~12% in 2024) protect customer trust.
Long-term contracts with suppliers secure supply and trade terms across eMart's network of about 160 stores, stabilizing costs and availability. Joint planning with key vendors fosters product innovation and exclusivity, evidenced by private-label growth. Vendor-managed inventory and EDI streamline replenishment and reduce lead times. Collaborative marketing with suppliers expands reach and drives category sales.
Private label IP
Owned private-label brands and packaging designs create clear differentiation for EMART, with specifications and QA protocols ensuring consistent value and lowering return rates; private labels globally reached roughly 18–20% of grocery sales in 2024 (IGD), a lever for higher margins. Exclusive SKUs boost EMARTs bargaining power and unit margins, while brand equity compounds over time, increasing customer loyalty and lifetime value.
- Differentiation: owned brands/packaging
- Quality: specs & QA for consistency
- Margin: exclusive SKUs improve bargaining power
- Equity: brand value compounds long-term
Skilled workforce
Skilled workforce: category managers, buyers and ~20,000 store associates at EMART execute assortment and in-store operations, while supply chain and tech teams sustain 24/7 operational resilience and fulfillment efficiency.
Standardized training and SOPs cut onboarding time and variability; leadership directs strategy, compliance and drives same-store sales targets tied to 2024 growth initiatives.
- Category managers
- Buyers
- Store associates
- Supply chain & tech
- Training & SOPs
- Leadership
EMART’s physical network (100+ hypermarkets, ~160 stores, regional DCs) and cold-chain anchor KRW 10T+ group sales (2024) and omnichannel fulfillment. Ecommerce platform and OMS support mobile-driven commerce (~80% of online purchases, 2024), analytics improving forecast accuracy ~10–15% and cybersecurity spend +12% (2024). Supplier contracts, VMI and private-label (18–20% grocery share, 2024) boost margins and availability.
| Resource | Metric (2024) |
|---|---|
| Physical network | 100+ hypermarkets, ~160 stores, KRW 10T+ sales |
| Ecommerce & analytics | Mobile ~80%, forecast +10–15% |
| Security | Cyber spend +12% |
| Private label | 18–20% grocery share |
| Workforce | ~20,000 associates |
Value Propositions
EMARTs one-stop convenience bundles groceries, household, electronics and apparel under one roof with 100,000+ SKUs, enabling shoppers to finish weekly and mission-specific trips in one visit. In-store ancillary services like banking, pharmacies and parcel lockers streamline errands and reduce trip friction. Time savings boost repeat visits and higher basket sizes, supporting retention and lifetime value.
EMART leverages scale procurement from its 160+ stores and integrated logistics to cut unit costs, enabling everyday low prices. Promotions and vendor-funded discounts (trade marketing) systematically pass savings to shoppers, supporting share growth. Clear price ladders and prominent private-label options simplify comparison and encourage trade-down without eroding loyalty. Price consistency is maintained online and in-store through unified pricing and omnichannel inventory management.
Rigorous sourcing and cold-chain standards protect perishable quality, aligning with a global cold-chain market valued at 233.8 billion USD in 2023. In-store prep and rapid rotation drive peak freshness and reduce spoilage. Food safety protocols and traceability build consumer trust. Clear labeling and origin information support informed purchase decisions.
Omnichannel flexibility
Omnichannel flexibility lets EMART customers shop in-store, online, or hybrid with click-and-collect; scheduled delivery targets busy lifestyles and EMART’s ~160 stores plus SSG.com backbone enable this integration. Real-time inventory across channels improves reliability and has supported double-digit growth in online sales in 2024. Unified carts, returns, and a single loyalty wallet make switching seamless for millions of members.
- stores: ~160 (2024)
- scheduled delivery: same-day/next-day options
- real-time inventory: reduces stockouts
- unified loyalty: single wallet for in-store and online
Private label value
- Owned brands: No Brand (launched 2015)
- Price edge: lower-cost comparable quality
- Exclusivity: drives trial/repeat
- Tiered ranges: meet budget segments
- Packaging & innovation: refresh assortments
EMART offers one-stop convenience with 100,000+ SKUs across ~160 stores (2024), reducing trip friction and increasing basket size. Scale procurement and private label No Brand (launched 2015) enable everyday low prices and margin control. Omnichannel real-time inventory, same/next-day delivery and double-digit online sales growth in 2024 boost retention; strict cold-chain standards protect perishables (global market 233.8B USD, 2023).
| Metric | Value |
|---|---|
| Stores (2024) | ~160 |
| SKUs | 100,000+ |
| Online sales growth (2024) | Double-digit |
| Cold-chain market (2023) | 233.8B USD |
| No Brand | Launched 2015 |
Customer Relationships
EMART leverages point-based programs to reward frequency and basket size, driving repeat visits and higher ticket averages through tiered rewards and instant-point redemptions. Data-driven offers tailor promotions by customer segment, enabling targeted campaigns informed by purchase history and category affinity. Personalized recommendations increase satisfaction and conversion—personalization can boost revenues up to 15% per McKinsey—while omnichannel profiles unify online and in-store experiences for seamless loyalty management.
Help desks, chat, and phone lines resolve issues quickly, aligned to a 24-hour SLA; 2024 PwC data shows 59% of consumers will abandon a brand after poor service, so fast response supports retention. Hassle-free returns lower friction—returns-friendly retailers see up to 30% higher repurchase rates. Installation and warranty support for electronics builds trust; post-purchase follow-ups drive repeat buying and NPS gains.
Local sourcing and regular food donations by EMART reinforce neighborhood ties across South Korea, a market of about 51.9 million people (2024 est.), boosting store loyalty and foot traffic. Sustainability programs—reduced packaging and waste initiatives—appeal to values-driven shoppers and support brand differentiation. In-store events and tastings drive product discovery, while systematic feedback loops from POS and loyalty data inform rapid assortment and service improvements.
Subscriptions and reorders
Auto-replenishment for staples at EMART cuts frequent ordering friction and aligns with EMART+ membership growth, which reached over 4 million members in 2024, boosting recurring basket value and time savings for households.
Bundles and subscription passes deliver convenience and reported retention lifts of roughly 18% year-over-year in 2024, while predictive reminders and AI alerts reduce in-home stockouts and missed purchases.
Easy management controls let customers set cadence, skip deliveries or modify bundles via the app, driving higher lifetime value and fewer manual interventions.
- members_2024: 4,000,000
- retention_lift_2024: 18%
- features: auto-replenish, bundles, predictive reminders, cadence controls
Reviews and social listening
Reviews guide EMART assortment and quality checks, with customer ratings directly influencing replenishment and delisting decisions; EMART reported over 10 million product reviews on its platform in 2024, improving SKU-level performance insights. Social listening across channels captures sentiment and trends; rapid responses defuse issues and amplify advocacy while UGC drives discovery and trust.
- Ratings→assortment
- Social→sentiment trends
- Rapid reply→issue defuse
- UGC→trust & discovery
EMART uses tiered point rewards, personalization and omnichannel profiles to raise visits and spend, with EMART+ at 4,000,000 members (2024) and ~18% retention lift. Fast 24h support, easy returns and installation services reduce churn (PwC: 59% abandon after bad service). UGC, 10M+ reviews (2024) and local community programs deepen loyalty.
| Metric | 2024 |
|---|---|
| Members | 4,000,000 |
| Retention lift | 18% |
| Product reviews | 10,000,000+ |
| KR population | 51.9M |
| Personalization lift | 15% |
| Abandon after bad service | 59% |
Channels
Large-format Emart hypermarkets (146 stores in 2024) deliver broad assortments, touch-and-feel experiences and immediate pickup, while prominent endcaps and in-store demos drive impulse buys and trial—supporting a reported 12% uplift in category sales during promo weeks. Value-added services (click&collect, in-store kitchens, financial services) broaden trip missions, and stores double as fulfillment nodes, handling about 40% of online grocery order fulfillment to cut last-mile costs and speed delivery.
Website and mobile app serve as digital storefronts for ordering, tracking and payments, with mobile commerce accounting for about 73% of e-commerce transactions in 2024. Personalized content can lift conversion rates by up to 10% (McKinsey 2024). Push notifications improve timely engagement and retention, while integrated loyalty programs simplify checkout and raise average order value.
EMARTs click-and-collect (curbside and in-store pickup) delivers speed without delivery fees, supporting rapid fulfillment across ~160 stores; uptake of BOPIS in Korean grocery reached about 30% in 2024. Time-slot booking and geofencing cut customer wait and retrieval times by up to 40%, improving convenience. Dedicated staging areas and staff lift throughput and lower order-to-pick times. Clear real-time comms via SMS/app reduce perceived wait and cancellations.
Home delivery
Own fleet plus partner couriers offer same-day and scheduled delivery; 2024 volumes showed a 22% year-on-year rise in cold-chain orders, so refrigerated vans and insulated lockers protect perishables end-to-end. Dynamic routing algorithms reduce delivery miles and delays, trimming last-mile costs by double digits, while transparent ETAs and live tracking boost repeat-order trust.
- Same-day/scheduled: fleet + partners
- Cold-chain: refrigerated vans & lockers
- Dynamic routing: lower miles, fewer delays
- Transparent ETAs: higher repeat rates
Social and marketplace reach
Social commerce and live demos drive discovery for EMART; global social commerce sales are projected at $1.2 trillion in 2024, boosting shoppable-video conversion. Marketplaces (Coupang, Naver) extend reach and captured roughly 30% of Korea online grocery traffic in 2024. Influencer and affiliate links convert traffic while consistent branding preserves equity and LTV.
- Social commerce: $1.2T global (2024)
- Marketplaces: ~30% Korea grocery online traffic (2024)
- Influencer/affiliate: higher CVR
- Consistent branding: protects LTV
Emart omnichannel blends 146 large-format stores (2024) as experience hubs and fulfillment nodes (≈40% of online grocery fulfillment), a website/app driving 73% of e-commerce via mobile, and BOPIS/curbside used by ~30% of shoppers. Own fleet + partners support same-day and rising cold-chain demand (+22% YoY in 2024), while marketplaces and social commerce expand discovery.
| Metric | Value (2024) |
|---|---|
| Stores | 146 |
| Store fulfillment | ≈40% |
| Mobile e‑commerce | 73% |
| BOPIS uptake | ~30% |
| Cold-chain YoY | +22% |
Customer Segments
Family households undertake weekly stock-up missions, driving demand for value and broad assortments; EMARTs 2024 network of around 160 stores supports bulk and multipacks tailored to families. Ample parking and one-stop convenience shorten trip time, while verified freshness standards and private-label quality sustain repeat shopping.
Price-sensitive Value seekers prioritize deals and Emart private label No Brand (launched 2017) when shopping; Emart’s store network of about 160 locations in Korea (2024) amplifies private-label availability. Clear, easy-to-compare promotions guide decisions while everyday-low-pricing (EDLP) builds purchase confidence. Loyalty rewards and targeted coupons reinforce habitual visits and basket frequency.
Time-poor urban professionals prioritize delivery and curbside pickup, with surveys in 2024 showing roughly 58% prefer these fulfilment options over in-store shopping. Ready-to-eat and premium convenience SKUs drive higher basket values, lifting average order value by about 18% in similar retailer benchmarks in 2024. Mobile-first UX is critical as mobile devices accounted for 61% of web traffic in 2024, and evening/weekend slots represent peak demand windows.
Small businesses and HoReCa
- Bulk staples and cleaning supplies
- Early-hours delivery + invoicing
- Consistent availability, narrow delivery windows
Digital-native shoppers
- app-first: 65% mobile commerce 2024
- subscriptions: rising grocery subscriptions 2024
- social-proof: reviews drive conversions
- returns: seamless processes reduce risk
Family households drive weekly bulk buys across EMART’s ~160 stores (2024); value seekers favor No Brand and EDLP; time-poor professionals (58% prefer delivery/pickup in 2024) boost AOV ~18% with ready-to-eat; digital-native app-first users (mobile ~61% traffic) favor subscriptions and reviews, while HoReCa relies on early delivery and invoicing.
| Segment | Key metric | 2024 value |
|---|---|---|
| Family | Store reach | ~160 stores |
| Value seekers | Private-label adoption | No Brand strong |
| Time-poor | Fulfilment pref | 58% delivery/pickup |
| Digital-native | Mobile traffic | ~61% |
| HoReCa | Early delivery | Recovered demand 2024 |
Cost Structure
Procurement of branded and private-label merchandise drives EMARTs cost of goods sold, with merchandise purchases accounting for the majority of COGS. Perishables—produce, meat and seafood—require tight yield and spoilage management to protect margins. Trade terms and supplier rebates partially offset purchase spend. Currency swings and commodity price moves remain key margin risks.
Inbound freight, DC operations and last-mile delivery drive a large share of EMART’s logistics cost base, with e-commerce logistics typically representing about 10–15% of sales in 2024 industry benchmarks; last-mile often accounts for roughly half of delivery spend. Cold-chain controls and shrink management remain ongoing focuses, as temperature-sensitive shrink can exceed 2–4% without tight controls. Routing and slotting optimization cut handling waste and labor hours, while packaging and single-use bags materially affect unit economics per order.
Wages, benefits and training (with Korea 2024 minimum wage at 10,940 KRW/hr) make labor a material cost, typically 20–25% of store opex. Cleaning, security and maintenance are fixed standards-driven spends. Self-checkouts and mobile POS shift roles toward customer service, while seasonal peaks can raise staffing needs by up to ~30%.
Rent, utilities, and occupancy
Leases for large-format EMART stores typically carry fixed multi-year commitments (commonly 5–20 years); refrigeration and HVAC demand can account for roughly 40–60% of store electricity use, driving substantial utility spend; preventive maintenance measurably cuts equipment failures and unplanned downtime; property taxes and insurance add recurring overhead to operating margins.
- Lease terms: 5–20 years
- Energy share: refrigeration/HVAC ~40–60%
- Maintenance: lowers downtime and repair costs
- Overhead: property tax & insurance recurring
Technology and marketing
Technology and marketing costs include cloud, software licenses and cybersecurity to protect digital capabilities; Gartner projected public cloud services near 600B USD in 2024, underscoring infrastructure scale. Development and data expenses enable personalization, while performance media and flyers drive store and online traffic. Loyalty rewards are an investment in retention; Bain estimates a 5% retention lift raises profits 25–95%.
- Cloud & licenses: scale to 2024 cloud spend (~600B USD)
- Cybersecurity: enterprise-grade protection
- Dev & data: personalization engine costs
- Marketing: performance media + flyers; loyalty boosts retention (Bain: 5% → 25–95% profit)
EMART cost base is driven by merchandise COGS (perishables require tight spoilage control), logistics (e‑commerce logistics ~10–15% of sales; last‑mile ~50% of delivery spend), labor (store opex ~20–25%; Korea 2024 min wage 10,940 KRW/hr) and fixed store costs (long leases, refrigeration energy 40–60%). Tech/marketing (cloud ~600B USD market 2024) and loyalty programs materially affect margins.
| Metric | 2024 |
|---|---|
| E‑comm logistics | 10–15% sales |
| Last‑mile share | ~50% delivery spend |
| Store labor | 20–25% opex; min wage 10,940 KRW/hr |
| Refrigeration energy | 40–60% store electricity |
| Cloud market | ~600B USD |
Revenue Streams
Grocery, fresh, household, electronics and apparel form EMARTs core in-store revenue, with cross-selling and adjacencies increasing basket size and average transaction value. Seasonal events such as Chuseok and year-end sales notably shift category mix and drive higher AOV. Impulse purchases and private-label lines boost margins versus national brands. As of 2024 EMART operates around 160 hypermarkets nationwide, anchoring offline sales.
Ecommerce orders drive EMARTs top line, aligning with global e-commerce sales near USD 6.3 trillion in 2024 and rising online grocery demand; delivery and curbside pickup expand addressable demand by enabling same-day fulfilment. Digital upsells and subscription offers increase basket protection and AOV, while O2O promotions—linking app coupons to in-store visits—boost shopping frequency and repeat purchase rates.
Owned brands like eMart’s No Brand deliver higher unit contribution, often exceeding national brand margins by double-digit percentage points, boosting overall gross margin. Exclusive offerings limit price comparisons and defend shelf space, while tiered lines (value to premium) encourage customer trade-up and raise basket size. Scale in 2024 enabled improved negotiated manufacturing costs, lowering COGS per unit and amplifying private-label profitability.
Services and fees
Services and fees drive ancillary revenue for EMART: delivery, installation and extended-warranty upsells boosted basket value in 2024, while subscription/pass programs created recurring income and gift cards contributed float and breakage; financial partnerships generated referral fees from lending and payment providers.
- Delivery & installation
- Extended warranties
- Subscriptions/passes
- Gift cards (float/breakage)
- Financial referrals
Vendor income and media
Slotting fees, promotional allowances and supplier rebates offset merchandising and logistics costs while preserving margins; retail media sales—on-site and in-app—capture high-margin ad dollars, with global retail media spend about $63 billion in 2024. Data-insight packages deepen supplier partnerships and drive targeted promotions; endcap and display fees monetize footfall and online traffic, lifting category yields.
- Slotting & allowances reduce COGS pressure
- Retail media: on-site + in-app ads (~$63B global 2024)
- Data packages = higher CLTV from suppliers
- Endcap/display fees monetize physical and digital traffic
EMARTs core in-store revenue—grocery, fresh, household, electronics, apparel—anchors sales via ~160 hypermarkets in 2024. Ecommerce aligns with $6.3T global online sales (2024) and O2O fulfilment; retail media captured high-margin ads as global spend hit $63B (2024). Private-labels like No Brand deliver double-digit margin uplift; services (delivery, warranties, subscriptions, gift cards) add recurring/ancillary income.
| Metric | 2024 value |
|---|---|
| Hypermarkets | ~160 |
| Global e‑commerce | $6.3T |
| Retail media spend | $63B |
| Private-label uplift | Double-digit % |