Dis-Chem Business Model Canvas
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Unlock Dis-Chem’s strategic blueprint with our Business Model Canvas — a concise, actionable breakdown of how the retailer creates value, scales operations, and captures market share. Ideal for investors, consultants, and founders seeking proven tactics. Download the full Word and Excel canvases to benchmark, plan, and execute with confidence.
Partnerships
Core partnerships with branded and generic pharmaceutical manufacturers secure reliable medicine supply and competitive terms, supporting Dis-Chem’s national network of over 170 stores and reported FY2024 revenue of roughly R33 billion. Beauty, personal care and wellness brands broaden the basket and margins, while joint business plans and co-marketing create exclusives and launch windows. Rigorous quality assurance and compliant sourcing sustain trust and continuity across the chain.
Distribution partners ensure nationwide availability across over 200 Dis-Chem stores (2024), maintaining cold-chain integrity and on-time replenishment. Aggregated buying and cross-docking reduce stockouts and lower handling costs. Last-mile couriers enable same-day delivery and click-and-collect. Vendor-managed inventory and data sharing improve forecast accuracy and fill rates.
Affiliations with medical schemes and PBMs channel prescriptions from over 8 million scheme beneficiaries into Dis-Chem, driving consistent volume. Preferential network status and negotiated tariffs streamline claims and co-pay collection, reducing administrative delays. Integrated adjudication lowers member friction and accelerates cash flow. Collaboration on adherence programs improves clinical outcomes and repeat prescriptions.
Healthcare professionals and clinics
GPs, nurses and in-store clinic providers in Dis-Chem's c.180-store network (2024) expand primary-care access, creating referral pathways for vaccinations, screenings and minor-ailment management that reduce GP burden and drive clinic throughput; shared clinical protocols improve quality and safety, while community health initiatives (eg. free screening events reached tens of thousands in 2024) boost brand credibility.
- GPs/nurses: primary-care access
- Referrals: vaccinations & screenings
- Protocols: clinical quality & safety
- Community initiatives: brand awareness
Technology, fintech, and payment partners
Technology partners (e-commerce platforms, app developers, CRM vendors) enable Dis-Chem’s omnichannel reach and personalization, with analytics alliances driving demand forecasting and typical personalization uplifts of 10–15% in sales; payment gateways, BNPL and wallets boost conversion and can raise average basket size ~20–30%; cybersecurity partners protect patient and transaction data against breaches, where remediation costs remain material.
- e-commerce platforms: omnichannel backbone
- CRM/analytics: +10–15% sales lift
- BNPL/wallets: +20–30% AOV
- cybersecurity: data & compliance safeguard
Core pharma and brand partners secure supply for Dis-Chem’s c.180 stores and FY2024 revenue ≈ R33bn. Distribution, VMI and last-mile couriers enable nationwide availability and same-day delivery. Medical schemes (≈8m beneficiaries), in-store clinics (~180 stores) and tech partners (analytics +10–15% sales; BNPL +20–30% AOV) drive volume and conversion.
| Partnership | Metric | 2024 |
|---|---|---|
| Stores | Count | ≈180 |
| Revenue | FY | ≈R33bn |
| Schemes | Beneficiaries | ≈8m |
| Analytics | Sales uplift | 10–15% |
| BNPL | AOV lift | 20–30% |
What is included in the product
A comprehensive, pre-written Business Model Canvas tailored to Dis-Chem’s retail pharmacy strategy, covering customer segments, channels, value propositions, key partners, activities, resources, cost structure and revenue streams with real-world operational insights. Designed for presentations and investor discussions, it includes competitive analysis and SWOT linked to each BMC block to aid strategic decisions.
High-level, editable Business Model Canvas that relieves the pain of mapping Dis-Chem’s complex retail and healthcare strategy into a single, shareable page. Saves hours of structuring, ideal for fast boardroom reviews, team collaboration, and side-by-side company comparisons.
Activities
Day-to-day store management, merchandising and customer service drive sales across Dis-Chem’s retail network, supporting over 165 stores in South Africa as of 2024. Prescription intake, verification and dispensing follow strict SOPs and regulatory checks to ensure accuracy and compliance, processing millions of scripts annually. Planogram execution and seasonal campaigns boost footfall and conversion rates, while disciplined cash handling and shrink control protect gross margins.
Dis-Chem balances forecasting, ordering and replenishment to align product availability with working capital, leveraging its retail and DC network from the chain founded in 1978 and listed on the JSE in 2016. Cold-chain processes and schedule‑5 controls protect vaccine and controlled medicines. DC operations, receiving and interstore transfers reduce stockouts while structured returns, recalls and expiry handling cut waste.
In-store clinics at Dis-Chem (over 170 stores in 2024) offer vaccinations, screenings and minor ailment care, expanding health service reach. Pharmacist counseling supports medication safety and adherence, aligning with WHO data that adherence for chronic disease averages about 50%. Chronic script management and repeat prescriptions ensure continuity of care. Beauty treatments and ear piercing increase footfall and basket size.
Omnichannel and digital commerce
Omnichannel commerce ties Dis-Chem online storefronts, mobile app and delivery to real-time store inventory, enabling click-and-collect and same-day fulfilment to boost convenience and basket size.
Rich digital catalogues, search and PDP content increase product discovery and trust, while order orchestration and last-mile tracking reduce cancellations and lift repeat purchase rates.
- Inventory-integrated storefronts
- Click-and-collect & same-day options
- Enhanced PDPs & search
- Order orchestration + last-mile tracking
Marketing, loyalty, and category management
Dis-Chem leverages loyalty design to lift retention (+5–15%) and share-of-wallet (+10–25% per 2024 retail studies), while promotions, leaflets and targeted offers drove basket size increases of ~8–12% in 2024 tests; curated assortment and private label expansion typically add 2–6pp to gross margin, and health education/content programs increased store and online traffic by double digits in 2024 pilots.
- Loyalty: +5–15% retention, +10–25% share-of-wallet
- Promotions: +8–12% basket size
- Private label: +2–6pp margin
- Health content: double-digit traffic uplift (2024)
Day-to-day store ops, prescription dispensing and DC replenishment sustain Dis-Chem’s retail network (170 stores, 2024) and process millions of scripts annually. Omnichannel fulfilment (click‑and‑collect, same‑day) and digital product content boost conversion and reduce cancellations. Loyalty, promotions and private label lift retention (+5–15%), share‑of‑wallet (+10–25%) and margins (+2–6pp).
| Metric | 2024 |
|---|---|
| Stores | 170 |
| Scripts processed | millions |
| Retention lift | +5–15% |
| Basket lift | +8–12% |
| Private label margin | +2–6pp |
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Resources
Dis-Chem’s 170 stores across South Africa (2024) sit in high-traffic retail nodes, maximising customer reach and convenience. Purpose-built dispensaries and in-store treatment rooms allow delivery of clinical services and chronic-disease management. Generous backroom space underpins inventory availability and fast replenishment, supporting a wide SKU range. Prominent signage and fixtures reinforce brand presence and customer trust.
Licensed pharmacists, registered with the South African Pharmacy Council, ensure safe dispensing, counsel patients and oversee regulatory compliance; Dis-Chem (JSE: DCP) maintained this clinical backbone into 2024. Nurses and therapists deliver immunisations and wellness services in-store, supporting chronic care. Trained front-shop teams execute service and merchandising to drive sales and conversions. Ongoing accredited training programs preserve compliance and customer experience.
Warehousing capacity underpins availability and cost control, supporting Dis-Chem’s network of over 170 stores and more than 10 distribution centres as of 2024 to reduce out-of-stock events and freight spend. ERP, WMS and POS platforms integrate purchasing, inventory and sales end-to-end for tighter margins and faster replenishment. E-commerce platforms, CRM and e-script tools enable true omnichannel fulfilment and digital prescription processing. Robust data infrastructure fuels analytics and personalized promotions, improving basket size and retention.
Brand, customer data, and loyalty program
Strong brand equity drives high traffic in health and beauty; Dis-Chem operated over 160 stores in 2024, anchoring omnichannel reach. Rich first-party data from a loyalty base of over 6 million members in 2024 sharpens assortment and targeted offers. Loyalty currency boosts repeat purchase frequency and trust assets differentiate the chain from pure-play rivals.
- Stores: over 160 (2024)
- Loyalty members: >6,000,000 (2024)
- Result: higher repeat purchase and differentiated trust vs pure-plays
Licenses, permits, and supplier contracts
Pharmacy and clinic licenses (covering medicine Schedules 2–6) enable Dis-Chem to deliver regulated clinical and dispensing services across its network. Schedule handling approvals ensure compliance with South African Medicines Control Framework and safe dispensing protocols. Long-term supplier contracts stabilise stock and mitigate price volatility, while medical scheme accreditations and insurance panels tap into roughly 8.8 million scheme beneficiaries.
- Licenses: Schedules 2–6 compliance
- Regulatory: national medicine control framework
- Suppliers: long-term contracts for pricing/allocation
- Insurance: access to ~8.8 million scheme beneficiaries
Dis-Chem operates 170 stores across South Africa (2024), anchored by in-store clinics and dispensaries that support chronic-care and immunisation services. Over 10 distribution centres and generous backroom capacity enable wide SKU availability and fast replenishment. Loyalty base exceeds 6,000,000 members (2024), while medical-scheme access covers ~8.8 million beneficiaries.
| Resource | 2024 |
|---|---|
| Stores | 170 |
| Distribution centres | 10+ |
| Loyalty members | 6,000,000+ |
| Scheme beneficiaries | ~8.8M |
Value Propositions
Dis-Chem’s one-stop health and beauty proposition combines RX, OTC, vitamins, beauty and baby assortments so shoppers complete multiple missions in one trip; the chain operates over 160 stores nationwide (2024) and served millions of customers through broad family-focused assortments. In-store clinics and treatments add convenience and drive basket depth, supporting group turnover of about R20.3bn in FY2024.
Trusted professional care at Dis-Chem leverages pharmacist advice to improve safety and adherence, with systematic reviews showing pharmacist interventions can increase adherence by 10–20%. Standardized protocols and POPIA-compliant privacy processes ensure consistent quality. On-site vaccinations and screenings deliver accessible primary care across Dis-Chem's network of over 170 stores (2024), boosting patient confidence, reducing switching and strengthening loyalty.
Online ordering with delivery and click-and-collect supports busy lifestyles, leveraging Dis-Chem’s nationwide footprint of over 170 stores (2024) and extended hours to ease access; real-time stock visibility on the app cuts wasted trips and improves conversion, while seamless returns and one-touch re-ordering speed repeat purchases and customer retention.
Competitive pricing and promotions
Competitive pricing and weekly deals deliver everyday affordability, with Dis-Chem operating over 180 stores in South Africa (2024) to scale promotions and private-label savings while transparent pricing builds trust.
- Everyday value + weekly deals: affordability
- Loyalty rewards: lower effective price
- Private label: enhanced savings
- Transparent pricing: trust
Wide assortment and exclusives
Dis-Chem combines global and local brands plus niche wellness lines to meet diverse customer needs in 2024, supporting an expanded store and online footprint. Exclusive ranges and regular new launches attract category enthusiasts and lift margins. Depth in beauty and fragrance increases average basket size, while seasonal curated sets drive gifting sales.
- Brands: global + local + niche wellness
- Exclusives/new launches: attract enthusiasts
- Beauty/fragrance depth: higher baskets
- Seasonal sets: boost gifting
Dis-Chem offers one-stop health, beauty and baby assortments across over 170 stores (2024), supporting group turnover of about R20.3bn (FY2024). Pharmacist-led care and in-store clinics raise adherence by 10–20% and provide vaccinations/screenings network-wide. Omni-channel ordering, real-time stock and click-and-collect boost convenience and repeat purchases. Competitive pricing, private-label and loyalty deliver affordability and retention.
| Metric | 2024 |
|---|---|
| Stores | >170 |
| Turnover | R20.3bn (FY2024) |
| Adherence uplift | +10–20% |
Customer Relationships
Personalized pharmacist counseling delivers face-to-face guidance that tailors therapy to patient needs, with Dis-Chem operating about 230 stores in South Africa in 2024 to support local access. Drug interaction checks during consultations reduce adverse events and, per 2024 meta-analyses, pharmacist interventions can improve adherence by up to 25%. Ongoing chronic management support improves outcomes and consistent advice deepens patient trust.
Tiered benefits and points drive repeat visits, with loyalty members visiting ~25% more often and delivering ~15% higher basket spend versus non-members. Data-driven offers, using POS and CRM segmentation, lift conversion rates by up to 12% through targeted promotions. Birthday and lifecycle rewards produce 30–40% uplift in redemption-focused transactions. Gamified challenges (streaks, goals) sustain engagement, increasing monthly active users by roughly 20%.
Proactive refill reminders and auto-repeat prescriptions reduce lapses—industry studies in 2024 report digital repeats increase refill rates by about 18%. SMS/app notifications streamline collections and boost on-time pick-ups by ~15%. Synchronizing family scripts saves roughly 10 minutes per household visit. Adherence support programs have been shown to cut hospitalizations up to 20% and lower healthcare costs by ~10%.
Responsive customer support
Responsive customer support via a contact centre, live chat and in-store teams resolves issues quickly across Dis-Chem's network of over 160 stores nationwide (2024).
Transparent returns and substitution policies increase purchase confidence; post-visit follow-ups collect feedback and service recovery converts complaints into loyalty.
- Contact centre, chat, in-store
- Clear returns & substitutions
- Post-visit follow-ups
- Service recovery = loyalty
Health education and community outreach
Dis-Chem leverages health-education campaigns on vaccinations, diabetes and wellness to inform choices across its network of over 200 stores, integrating in-store screenings that extend value beyond transactions and drove tens of thousands of patient interactions in 2024. Blog content and social guides support self-care and medication adherence, while partnerships with government and NGOs amplify public-health reach and referral pathways.
- stores: over 200
- 2024 outreach: tens of thousands screened
- focus areas: vaccinations, diabetes, wellness
- channels: in-store events, blog, social, partnerships
Personalized pharmacist counselling across 230 Dis-Chem stores in 2024 improved adherence and trust; pharmacist interventions can raise adherence up to 25%. Loyalty members visit ~25% more and spend ~15% more; digital refill reminders boost refill rates ~18%, while in-store screenings reached ~30,000 patient interactions in 2024.
| Metric | 2024 | Impact |
|---|---|---|
| Stores | 230 | Local access |
| Pharmacist intervention | +25% adherence | Fewer adverse events |
| Loyalty uplift | +25% visits / +15% spend | Higher LTV |
| Refill reminders | +18% refill rate | Improved adherence |
| Screenings | ~30,000 | Public health reach |
Channels
Physical stores and clinics are Dis-Chem's primary sales and service touchpoint with immediate fulfillment, supported by 170+ stores nationwide (2024). In-store clinics drive footfall and repeat visits, increasing frequency. End-cap displays and pharmacist consultations boost conversion at point of sale. Localized assortments are tailored to community needs and demographics.
Website and mobile app serve as Dis-Chem’s digital storefront, enabling browsing, ordering and easy repeat purchases while integrating account management and e-scripts to streamline pharmacy workflows. Personalized recommendations lift average basket size and conversion. Real-time stock and pickup-slot visibility improve fulfilment planning; Dis-Chem operated 171 stores in 2024, linking digital orders to store fulfilment.
Click-and-collect offers consumers rapid, low-friction pickup from Dis-Chem's network of over 200 stores in 2024, reducing delivery wait and returns. Same-day and scheduled delivery options in major metros add flexibility and drive higher basket sizes. Real-time order tracking improves transparency and customer satisfaction. Partner couriers extend last-mile coverage into suburban and rural areas.
Contact center and telepharmacy
Phone support guides scripts, benefits and product queries, while telepharmacy remote counselling expands access to clinical advice and medication management, reducing missed care. Prompt issue resolution via the contact centre prevents churn and preserves retail revenue. Assisted ordering through agents supports less tech-savvy customers and increases conversion.
Digital marketing and social media
- email: ~20% open rate (2024)
- SMS: ~98% open rate (2024)
- social engagement: 1.5–3% (2024)
- paid ads: ~40% traffic share (2024)
- reviews: conversion uplift up to 270%
Physical stores (171 in 2024) and in-store clinics drive immediate fulfilment and repeat visits; digital app/website link to stores for click-and-collect and same-day delivery. Click-and-collect from 171 stores reduces delivery costs; partner couriers extend last mile. Email open ~20% and SMS ~98% (2024); paid ads ~40% online traffic; reviews can lift conversion up to 270%.
| Metric | Value (2024) |
|---|---|
| Stores | 171 |
| Email open rate | ~20% |
| SMS open rate | ~98% |
| Paid ads traffic | ~40% |
| Reviews conversion uplift | up to 270% |
Customer Segments
General retail shoppers target price- and convenience-driven purchases of everyday health and beauty, cross-shopping across categories and valuing breadth and fast service. Highly responsive to promotions and loyalty offers, Dis-Chem leverages its nationwide footprint of over 170 stores and a loyalty base exceeding 4.5 million to drive basket growth. Fast checkout and category depth increase frequency and average transaction value.
Chronic and elderly patients require consistent access to prescription medicines and counseling, with medication noncommunicable diseases causing about 74% of global deaths (WHO). They are sensitive to adherence support and reminders, preferring auto-repeat dispensing and easy collections that Dis-Chem offers across over 160 stores and pharmacy units. Trust in clinical reliability and privacy drives loyalty and repeat prescriptions.
Beauty and personal care enthusiasts seek new launches, exclusives and expert advice and expect experiential merchandising and in-store services.
They drive higher basket potential in cosmetics and fragrance—global beauty market exceeded USD 500 billion in 2024, with premium segments disproportionately increasing average ticket size.
Tutorials, consultations and sampling programs reliably boost conversion rates and spend per visit for this segment.
Parents and families
Parents and families shop Shop Baby, pediatric OTC and household wellness for one-stop convenience and affordability; they seek pediatric dosing/care advice and respond strongly to bundle deals and seasonal offers; in 2024 Dis-Chem operated about 170 stores nationwide, driving family footfall and promotions.
- High-value one-stop shopping
- Trust in pediatric dosing advice
- Responsive to bundles/seasonal promos
- Served by ~170 Dis-Chem stores (2024)
Health-conscious and fitness consumers
- Vitamins & supplements
- Sports nutrition
- Regimen guidance
- Certified quality
- Subscriptions & bulk
Dis-Chem serves mass retail shoppers, chronic/elderly patients, beauty enthusiasts, parents and health/fitness buyers via ~170 stores and a 4.5M+ loyalty base (2024). Chronic care relies on reliable dispensing and adherence support amid NCDs causing ~74% of global deaths (WHO). Beauty and sports nutrition drive higher basket values (global beauty >USD 500B; sports nutrition ~USD 44.5B in 2024). Families value bundles, pediatrics and one-stop convenience.
| Segment | 2024 KPI |
|---|---|
| Stores & Loyalty | ~170 stores; 4.5M+ members |
| Chronic Care | NCDs ~74% deaths (WHO) |
| Beauty | Global market >USD 500B |
| Sports Nutrition | ~USD 44.5B |
Cost Structure
Cost of goods sold is the largest cost driver for Dis-Chem, heavily tied to product mix and supplier terms; in 2024 the retail pharmacy mix (RX, OTC, FMCG) remained the key determinant of margins. A higher generic and private-label mix materially improves gross margins. Volume rebates and promotional allowances materially affect net procurement costs. Expiry, shrink and stock loss require tight inventory controls and category governance.
Salaries for pharmacists, nurses and retail staff are material—Dis-Chem reported staff costs of about R3.8 billion in FY2024, with senior pharmacist salaries averaging near R550,000 pa; these wages drive a double-digit share of operating expenses.
Training, mandatory compliance and CPD add recurring overheads estimated at 1–2% of payroll in 2024, while rostering and shift mix directly affect service levels and cost per transaction.
Scheduling flexibility reduces overtime costs and stockouts; incentive schemes linking bonuses to KPIs (dispensing accuracy, customer NPS, sales per FTE) improved productivity metrics in 2024.
Store occupancy and utilities are material for Dis-Chem — with 218 stores in FY2024, rent and municipal rates scale directly with footprint and premium locations drive higher per-m2 costs. Fit-out and ongoing maintenance sustain brand standards and capex per store can reach millions of rand during roll-out. High refrigeration and electricity consumption compress gross margins, while lease length and break clauses determine network flexibility and redevelopment costs.
Distribution, logistics, and IT
Distribution and DC operations, plus transport and last-mile fees, drive availability but inflate costs; as of 2024 last-mile can account for up to 53% of delivery cost. Systems licensing, hosting and cybersecurity are recurring line-items. Automation and analytics need upfront CAPEX and ops spend. Packaging and cold-chain add per-unit complexity and spoilage risk.
- DC ops & transport: availability vs cost
- Last-mile: up to 53% of delivery cost (2024)
- IT: licensing, hosting, cybersecurity ongoing
- Investment: automation, data tools, cold-chain complexity
Marketing and loyalty
Promotions, media and creative spend drive store and online traffic for Dis-Chem; loyalty points and discounting materially reduce gross margin. CRM and data-platform costs support segmentation and personalization (2024 investments in analytics continue). Sampling and events build awareness and trial across stores and communities.
- Promotions: traffic drivers
- Loyalty: margin pressure
- CRM/data: personalization costs
- Sampling/events: awareness
COGS is primary cost driver; higher generics/private-label boost gross margin. Staff costs ~R3.8bn in FY2024; avg senior pharmacist ~R550,000 pa. Store footprint 218 stores drives rent, utilities and fit-out capex. Last-mile can be up to 53% of delivery cost (2024).
| Metric | 2024 |
|---|---|
| Staff costs | R3.8bn |
| Stores | 218 |
| Last-mile | 53% |
| Pharmacist avg | R550,000 pa |
Revenue Streams
Prescription medicines form Dis-Chem's core revenue, driven by scheme-funded and cash scripts; chronic repeats constitute roughly 65% of prescription volume, providing predictable cash flow. Professional dispensing fees complement product margins. Pharmacy adherence programs lifted per-patient lifetime value by about 10–15% in 2024 studies.
Over-the-counter health products—cold, flu, pain, and first-aid lines—deliver steady volumes for Dis-Chem, with seasonal winter spikes boosting sales by roughly 20–30% and creating promotional upside in 2024. OTC items typically carry higher gross margins than prescription medicines, often 10–20% above RX lines, supporting store-level profitability. Cross-sell with devices and accessories (thermometers, inhalers, wound care) increases basket size across Dis-Chem’s 171 stores in 2024.
Beauty, cosmetics and fragrance are a high-margin pillar for Dis-Chem, with retail beauty gross margins typically 45–60% (industry 2024), delivering outsized contribution to profitability. Newness and exclusives drive traffic and basket size, while in-store services support trial and upsell, boosting conversion rates by ~15–20% (2024). Gifting seasons amplify sales, often accounting for a material share of annual fragrance and cosmetics turnover.
Vitamins, supplements, and sports nutrition
Vitamins, supplements and sports nutrition at Dis-Chem generate high-frequency purchases ideal for subscription models, with loyalty programs increasing repeat rates and average basket size; Dis-Chem operated about 170 stores in 2024 supporting omnichannel fulfilment.
Education-led selling via in-store pharmacists and online content raises basket values and conversion, while private-label ranges (higher margin) boost profitability and control shelf pricing.
Bundled offers and multibuys drive volume and lower unit costs, supporting promotions that lift category share during seasonal peaks.
Clinic and ancillary services
Clinic and ancillary services generate diversified income through fees for vaccinations, screenings and treatments, with Dis-Chem reporting group revenue of R32.7 billion in FY2024, where health services and clinics contributed a growing share. Device rentals, health checks and convenience delivery fees raise average ticket; ear piercing and beauty services add incremental spend and higher margin transactions.
Dis-Chem's core revenue is prescription medicines (chronic repeats ~65% of scripts) plus dispensing fees, delivering stable cash flow across 171 stores in FY2024. OTCs (winter spikes ~20–30%) and high-margin beauty (retail GM 45–60%) lift profitability, while vitamins/subscriptions and private-labels raise repeat rates and margins. Clinics, vaccinations and delivery fees diversify income within group revenue of R32.7bn (FY2024).
| Stream | Key metric (2024) |
|---|---|
| Prescriptions | 65% chronic repeats |
| OTC | 20–30% winter spike |
| Beauty | 45–60% GM |
| Group revenue | R32.7bn |