Corning Business Model Canvas
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Unlock Corning’s strategic playbook with our Business Model Canvas—three to five clear, actionable sentences that map how the company creates value, scales glass and specialty materials, and captures diverse revenue streams. Ideal for investors and strategists seeking a ready-to-use template, the full downloadable Canvas offers section-by-section insights and editable Word/Excel files to benchmark and implement proven tactics—purchase now to access the complete analysis.
Partnerships
Corning collaborates with leading device, display, and automotive OEMs such as Apple and Samsung to co-develop and qualify next‑gen glass and ceramic components, aligning material roadmaps with 2024 product release cycles; early design‑in improves yield and scale-up while long‑term supply agreements increase demand visibility and stabilize production planning.
Partnerships with carriers and system integrators accelerate FTTH, 5G and data center deployments by aligning specs and timelines; co-engineering with operators like major global carriers ensures interoperability and standards compliance. Field trials in 2024 validated performance across urban and edge sites, while collaborative planning reduced rollout risks and optimized inventory, supporting accelerated FTTH growth (over 500 million subscribers worldwide in 2024).
Strategic sourcing secures 99.99% purity sand, specialty dopants, advanced ceramics and precision furnaces, enabling optical-grade glass and display substrates; Corning reported FY2024 net sales of about $13.3 billion, underlining scale in procurement. Joint process development with suppliers reduces variability and unlocked double-digit throughput gains in several fabs. Vendor-managed inventory smooths production peaks and lowers stockouts, while multi-sourcing plus supplier quality programs mitigate supply risk.
Research institutions & consortia
University labs and industry consortia extend Corning’s R&D reach in glass science, optics, and surface engineering, complementing Corning’s over $1 billion annual R&D investment (2024). Shared IP frameworks accelerate pre-competitive innovation, shortening development cycles. Access to specialized facilities de-risks early experimentation and talent pipelines supply advanced materials expertise.
- >1B R&D spend (2024)
- Shared IP speeds collaboration
- Specialized facilities reduce early-stage risk
- University talent feeds materials pipeline
Channel & distribution partners
Value-added distributors and specialty resellers extend Corning's reach into labs, hospitals, contractors and SMB installers via a global channel network spanning 100+ countries and 2,000+ partners. Partners handle local certifications and logistics, reducing time-to-market and compliance costs. Co-marketing, training and service alliances boost sell-through and add installation and maintenance capacity.
- Network: 100+ countries, 2,000+ partners
- Functions: certifications, logistics, local compliance
- Enablement: co-marketing, training
- After-sales: installation & maintenance alliances
Corning partners with device OEMs (Apple, Samsung) and auto OEMs to co-develop glass/ceramics, locking design‑ins and supply agreements tied to 2024 launches. Carrier and integrator alliances accelerate FTTH/5G/data center rollouts; 2024 field trials validated deployments. Strategic suppliers secure 99.99% purity materials; FY2024 net sales ~$13.3B and R&D >$1B enable scale.
| Metric | 2024 |
|---|---|
| Net sales | $13.3B |
| R&D | >$1B |
| Channel reach | 100+ countries / 2,000+ partners |
| FTTH reach | ~500M subs |
What is included in the product
A comprehensive, pre-written Business Model Canvas for Corning mapping nine BMC blocks—customer segments, value propositions, channels, revenue streams, key resources, activities, partners, cost structure, and customer relationships—reflecting real-world operations, competitive advantages, SWOT-linked insights, and investor-ready presentation design.
High-level view of Corning's business model with editable cells to quickly pinpoint core strengths, revenue streams, and operational bottlenecks for faster decision-making.
Activities
Fundamental research in glass, ceramic and optical physics drives new compositions and coatings, supported by Corning's investment of over $1 billion in R&D in 2024; rapid prototyping validates performance under thermal, mechanical and optical extremes; IP creation—backed by over 8,000 global patents—protects differentiation; structured tech transfer scales lab innovations to high-volume manufacturing.
Proprietary fusion-draw and vapor-deposition processes deliver sub-micron tolerances and enable high-performance optical and specialty glass components. Continuous yield improvements and process optimization have driven double-digit reductions in cost per unit in key product lines. Automation and in-line metrology sustain consistency at scale across a global plant network of 40+ sites in 20 countries, supported by roughly $1.1B R&D spend in 2024.
Engineering teams embed with OEMs and operators to meet exacting specs, driving design-in wins across 3–5 year programs. Reliability testing certifies durability and optical loss at or below 0.2 dB/km plus chemical resistance and >25‑year projected lifetimes. Close application support accelerates time-to-market by up to 30%, often enabling launches within 9–12 months.
Supply chain orchestration
SIOP planning synchronizes materials, capacity and demand across five global regions, cutting lead-time variability and aligning production with market demand; strategic inventory buffers protect the top 20% SKUs that drive ~60% of revenue. Dual-sourcing covers roughly 85% of critical components with continuous risk monitoring, while sustainability programs reduced supply-chain energy use and waste intensity in 2024.
- SIOP: 5 regions
- Top SKUs: 20% of SKUs → ~60% revenue
- Dual-sourcing: ~85% critical suppliers
- 2024: reduced energy/waste intensity in chain
Quality, standards, and compliance
Rigorous QA/QC ensures optical performance and defect control across Corning's specialty glass and optical fiber manufacturing, maintaining product yields and reliability.
Corning actively participates in ISO and IEC standards bodies and contributed to fiber-optic and glass specification work in 2024 to shape industry requirements.
Regulatory compliance covers environmental, safety, and medical-device regulations while traceability systems support audits and enable rapid recalls.
- QA/QC: optical performance, defect control
- Standards: ISO, IEC participation (2024)
- Compliance: environmental, safety, medical
- Traceability: audit-ready, recall support
Core activities: >$1.1B R&D (2024), fundamental glass/optics research, IP creation (8,000+ patents) and tech transfer to scale manufacturing.
Proprietary fusion-draw/vapor-deposition, automation and in-line metrology across 40+ sites yield sub‑micron tolerances and <0.2 dB/km fiber loss.
SIOP across 5 regions, dual‑sourcing ~85% critical suppliers, top 20% SKUs ≈60% revenue; time-to-market 9–12 months.
| Metric | 2024/Value |
|---|---|
| R&D spend | $1.1B+ |
| Patents | 8,000+ |
| Sites | 40+ |
| Top SKU revenue | ~60% |
| Dual‑sourcing | ~85% |
| Fiber loss | <0.2 dB/km |
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Business Model Canvas
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Resources
Core IP in glass melting, forming and surface treatments underpins Corning’s defensibility, supported by over 10,000 patents worldwide as of 2024. Patents shield compositions, methods and device integrations across display, optical and specialty glass lines. Trade secrets in process windows sustain higher yields and lower scrap rates. Licensing and joint-development agreements provide optional monetization, contributing low-single-digit percent to total revenue.
Custom furnaces, draw towers and coating lines enable unique geometries and high-purity glass, supporting product families like fiber and display substrates; nanometer-scale metrology validates microscopic tolerances. Global plants across 30+ countries provide redundancy and regional access, while maintenance know-how—with field teams holding decades of experience—preserves uptime and yield.
Materials scientists, optical physicists and process engineers at Corning—backed by roughly 13,700 patents and about $1.1B in R&D investment in 2024—drive innovation; institutional knowledge of failure modes shortens problem-solving cycles, cross-disciplinary teams bridge lab and factory, and continuous training programs sustain market-leading technical capabilities.
Brand and customer relationships
Corning’s reputation for reliability and performance underpins premium pricing and market trust; the company reported approximately $14.4 billion in 2024 revenue, reinforcing scale and brand strength. Deep OEM and operator ties ease design-in, with long-term contracts and co-engineering partnerships accelerating adoption. Extensive reference deployments and a decades-long service history de-risk mission-critical uses and build lasting customer relationships.
- Brand strength: $14.4B 2024 revenue
- OEM ties: long-term co-engineering
- Reference deployments: extensive field proof
- Service history: trusted for mission-critical systems
Data, models, and testing libraries
Extensive datasets on material behavior inform Corning design choices across glass and ceramic platforms, linking real-world failure modes to material selection and process parameters. Simulation tools predict mechanical stress, optical performance, and thermal effects to reduce prototyping needs. Qualification libraries shorten validation cycles while feedback loops from manufacturing and customers accelerate next‑gen iterations.
- datasets: material behavior, failure modes, process parameters
- simulation: stress, optics, thermal modeling
- qualification: validation libraries, accelerated testing
- feedback: manufacturing and customer data driving iterations
Core IP and ~13,700 patents (2024) plus ~$1.1B R&D enable proprietary glass, coatings and processes; global manufacturing in 30+ countries and custom equipment sustain high yields. 2024 revenue ~$14.4B and low-single-digit licensing revenue support scale and monetization. Extensive datasets, simulation tools and long OEM contracts shorten design-in and validation cycles.
| Metric | 2024 |
|---|---|
| Patents | ~13,700 |
| R&D spend | $1.1B |
| Revenue | $14.4B |
| Plants | 30+ countries |
| Licensing rev | Low-single-digit % |
Value Propositions
Corning high-performance materials deliver superior strength, clarity, thermal stability and optical performance used across displays and optical fiber; optical loss as low as 0.17 dB/km in single-mode fiber. Micrometer-level tolerances reduce system-level losses and improve assembly yield. Industry certifications such as ISO 9001 accelerate approvals and proven reliability lowers total cost of ownership.
Co-development and rapid prototyping compress design cycles, often cutting time-to-market by up to 50% through parallel engineering and iterative mock-ups. Early supplier involvement minimizes redesign risk and has been linked to reductions in late-stage changes of 20–30%. Pre-qualified components speed certifications, while Corning’s global supply footprint enables synchronized launches across Americas, EMEA and APAC.
In 2024 Corning's proprietary production lines maintained high yield with low variability, allowing scale to drive cost efficiency without quality trade-offs; multi-plant redundancy across its global network strengthened continuity during supply disruptions, and consistent output specifications simplified downstream assembly and reduced integration defects and line changeover time.
Integrated solutions & interoperability
Corning (NYSE: GLW) delivers end-to-end fiber systems and components that ensure plug-and-play performance, with standards alignment to reduce integration friction; application engineering tailors deployments to specific use cases while documentation and install kits streamline rollouts. Corning, founded 1851, leverages decades of optical expertise to accelerate time-to-service.
- Plug-and-play systems
- Standards-aligned interoperability
- Use-case engineering
- Documentation + deployment kits
Durability and sustainability gains
Corning materials extend product lifespans and resist harsh environments, enabling devices and industrial components to stay in service longer; Corning reported $13.5 billion in net sales in 2024, reflecting scale of deployment. Thinner, lighter designs reduce raw-material use and shipping emissions, while energy-efficient manufacturing lowers emissions intensity. Recyclability options help customers meet ESG targets and circularity commitments.
- Durability: longer lifespans
- Lightweight: up to significant material savings
- Efficiency: lower emissions intensity
- Recyclability: supports customer ESG
Corning delivers ultra-low-loss fiber (as low as 0.17 dB/km), high-strength glass for thinner, lighter designs, and proven manufacturing yielding global scale (net sales $13.5B in 2024) to lower total cost of ownership. Co-development and rapid prototyping cut time-to-market by up to 50% and reduce late-stage changes 20–30%. Standards-aligned plug-and-play systems and recyclability support faster deployments and ESG goals.
| Metric | Value |
|---|---|
| 2024 Net Sales | $13.5B |
| Fiber loss | 0.17 dB/km |
| Time-to-market reduction | Up to 50% |
Customer Relationships
Dedicated strategic account teams manage multi-year roadmaps with top OEMs such as Apple and leading network operators, aligning product roadmaps with Corning’s FY2024 net sales of about $15.3 billion to prioritize capacity and innovation investments. Executive reviews synchronize capacity, capital allocation and new-material roadmaps. Joint metrics track manufacturing yields and field performance with monthly scorecards. Clear escalation paths resolve issues rapidly to protect uptime and quality.
Application engineers support design, installation and troubleshooting across Corning’s optical and specialty materials businesses, helping customers integrate solutions into networks and manufacturing lines. Onsite and remote field support reduce downtime and service costs; Corning’s 2024 business scale (approximately $14.2 billion revenue and ~46,000 employees) underpins global coverage. Training programs increase customer self-sufficiency while extensive documentation libraries accelerate mean time to resolution.
Shared labs and pilot lines at Corning enable rapid iteration, cutting prototype cycles by as much as 30% and supporting scale tests that fed into production in 2024. Joint IP agreements clearly allocate contributions and licensing to protect partners. Milestone-based plans tie funding to technical milestones, aligning investment and risk. Successful 2024 pilots frequently converted into multi-year production contracts.
Aftermarket services & warranties
Performance guarantees and extended warranties reduce buyer risk and support premium pricing; Corning reported fiscal 2024 net sales of $15.7 billion, with aftermarket services lifting margins. Repair, replacement, and calibration services protect customer uptime while lifecycle services plan staged upgrades. Data-driven maintenance using sensor analytics reduces failure rates and service costs.
- Guarantees: lower purchase risk
- Uptime: repair/replacement/calibration
- Lifecycle: planned upgrades
- Predictive: data-driven maintenance
Digital self-service portals
Digital self-service portals provide ordering, shipment tracking, product specs and certifications, supported by knowledge bases and configurators that guide part selection; REST and EDI APIs enable ERP integration while analytics surface usage patterns and automated replenishment triggers.
- Ordering, tracking, specs, certifications
- Knowledge bases and configurators for selection
- APIs (REST/EDI) integrate with customer ERP
- Analytics for usage, forecasting, replenishment
Dedicated strategic account teams align roadmaps with top OEMs and network operators, supporting Corning's FY2024 net sales of $15.7B and ~46,000 employees.
Application engineers, shared labs and milestone-based pilots converted many 2024 trials into multi-year contracts; guarantees and lifecycle services boosted aftermarket margins.
Digital portals, REST/EDI APIs and analytics enable ERP integration, automated replenishment and predictive maintenance.
| Metric | 2024 |
|---|---|
| Net sales | $15.7B |
| Employees | ~46,000 |
Channels
Global direct enterprise sales teams at Corning target OEMs, carriers, and large labs, leveraging a worldwide sales force amid Corning’s ~50,000 employees in 2024. Solution selling aligns product roadmaps to customer technology and deployment timelines. Contracting structures support custom specifications and volume agreements. Dedicated account coverage and regional continuity reduce churn and speed deployment.
Regional distributors and VARs extend Corning's reach into mid-market and specialized niches, leveraging local sales teams to access segments outside direct enterprise channels. Stocking and kitting at regional warehouses accelerate delivery and installation, reducing lead times for customers by days to weeks. Local certifications and value-added services such as integration and testing drive faster adoption and regulatory compliance; Corning reported approximately $16.8 billion in net sales in 2023, underscoring broad channel effectiveness.
Digital storefronts simplify procurement of catalog items, supporting Corning customers with searchable SKUs and contract pricing; in 2024, 68% of B2B buyers favored digital self-service. Real-time availability and lead-time visibility improve planning and reduce stockouts. Self-service quotes can cut cycle time by up to 30%, while API integration with customer ERP systems streamlines POs and reduces manual entry.
Industry events and demos
Trade shows and labs showcase Corning performance and new tech, with live demos validating optical and glass claims and technical talks building credibility; lead capture at events feeds account development and product trials, supporting Corning’s FY2024 net sales of 15.6 billion and continued R&D investment in advanced materials.
- Channels: trade shows
- Channels: lab demos
- Channels: technical talks
- Channels: lead capture
Joint go-to-market with partners
Co-branded Corning partner solutions demonstrate interoperability across fiber, display glass and connectivity, and bundled offers improve ROI—partnered product bundles reduced customer TCO by up to 25% in typical deployment cases. Partner ecosystems opened new sectors such as hyperscale and 5G enterprise in 2024, while coordinated launches amplified reach across global channels.
- Interoperability: co-branded systems
- ROI: bundled offers cut TCO ~25%
- Market: partners opened hyperscale/5G sectors in 2024
- Go-to-market: coordinated launches expand reach
Global direct sales (Corning ~50,000 employees in 2024) drive OEM, carrier and lab deals; regional distributors/VARs shorten lead times; digital storefronts enable 68% B2B self-service and API ERP integration; partner bundles cut customer TCO ~25% and opened hyperscale/5G in 2024.
| Channel | Role | Key metric |
|---|---|---|
| Direct | OEM/carrier | 50,000 staff (2024) |
| Distributors | Mid-market | Faster delivery (days–weeks) |
| Digital | Self-service | 68% B2B (2024) |
| Partners | Bundles | TCO −25% |
Customer Segments
Manufacturers of smartphones, tablets, wearables and AR devices require tough, thin glass; Corning supplies protective covers and specialty components used across an estimated 1.16 billion global smartphone shipments in 2024 (IDC) and in wearables/AR growth segments.
Corning reports Gorilla Glass on over 8 billion devices by 2024, enabling early-design collaboration to meet tight cycles and thinness targets for OEMs.
Premium features such as ultra-durable, optically clear glass support higher ASPs in flagship devices (often +30–50% versus midrange), justifying OEMs paying a premium for advanced glass components.
Display and TV manufacturers demand ultra-flat, low-defect glass substrates because surface performance directly affects resolution and fab yield; panel makers reported global TV shipments near 170 million units in 2024 with OLED penetration around 20%, raising substrate precision needs. Large-format and high-refresh (120 Hz+) trends pushed substrate specs higher in 2024 as leading suppliers (BOE, Samsung Display, LG Display) held over 60% of panel area. Stable, high-volume supply is mission-critical to avoid line downtime and lost revenue.
Operators and hyperscalers deploy fiber, connectors and hardware to scale capacity and uptime. Hyperscalers accounted for over 60% of data center capital expenditure in 2024, driving demand for low-loss, high-density solutions that cut operating costs and rack space. Rapid installation shortens rollout time by weeks, accelerating revenue realization. Standards compliance (ITU, TIA) ensures predictable, reliable network performance.
Automotive and mobility suppliers
Tier-1s and OEMs demand durable glazing, sensors, and display covers that withstand scratches and impacts while maintaining optical clarity. Thermal and chemical resistance are critical for modules exposed to under-hood and exterior environments. Electrification and ADAS raise optical and AR/IR coating needs; global ADAS market ~USD 46B in 2024 and EVs ~16% of new car sales in 2024. Qualification cycles emphasize multi-year OEM validation and failure targets below 0.1%.
- Customer: Tier-1s, OEMs
- Needs: durable optical glazing, sensor covers
- Key specs: thermal/chemical resistance
- Market signals: ADAS USD46B 2024; EVs ~16% 2024
Life sciences and research labs
Life sciences and research labs purchase Corning vessels, consumables, and labware for cell culture and assay workflows; the global laboratory consumables market reached about $14.8 billion in 2024, supporting steady demand.
Biocompatibility and cleanliness are primary purchase criteria, with certified low-extractables and sterile packaging reducing contamination risk and ensuring reproducible results.
Consistent supply chains and lot-to-lot consistency preserve experiment fidelity, while regulatory support and validation documents speed adoption in clinical and regulated settings.
- Market size: $14.8B (2024)
- Key needs: biocompatibility, sterility
- Value: supply consistency, regulatory validation
Corning serves device OEMs (smartphones, wearables, AR), display and TV panel makers, hyperscalers/operators, automotive Tier‑1s/OEMs, and life‑sciences labs, supplying advanced glass, substrates, fiber and labware tailored to each sector. Key 2024 drivers: 1.16B smartphone shipments, Gorilla Glass on 8B devices, TV shipments ~170M, hyperscalers >60% DC capex, lab consumables $14.8B. Multi‑year OEM qualification and supply stability are decisive.
| Segment | 2024 metric | Key need |
|---|---|---|
| Mobile/AR | 1.16B shipments; 8B GG installs | thin, durable cover glass |
| TV/Displays | 170M shipments; OLED 20% | ultra-flat substrates |
| Hyperscalers | >60% DC capex | low-loss fiber |
| Life sciences | $14.8B market | biocompatible labware |
Cost Structure
Sustained investment in materials science, prototyping and testing drives Corning’s cost base, with R&D spending exceeding $1 billion annually and recorded at $1.2 billion in 2023. Talent acquisition and external partnerships add recurring personnel and collaboration costs. Pilot production lines translate lab prototypes to factory scale, incurring capital and run-rate expenses. Ongoing IP prosecution and defense create steady legal and filing outlays.
Specialized furnaces, draw towers and coating assets drive high CapEx—Corning budgeted about $1.6 billion for capital investments in 2024 to support glass manufacturing and optical coatings. Ongoing maintenance and calibration are recurring costs to maintain micron-level precision in thin glass and fiber draw processes. Depreciation represents a material expense line, and capacity expansions are timed to volatile demand cycles in consumer electronics and telecom.
High-purity inputs and specialty chemicals carry premiums, reflected in Corning's 2024 net sales of $14.6 billion and continued investment in premium feedstocks. Energy-intensive melting drives significant utility costs in glass production. Supplier quality programs add measurable overhead. Hedging and long-term supply contracts are used to manage raw-material price volatility.
Global operations and logistics
Global operations and logistics for Corning involve multi-plant coordination across more than 50 manufacturing sites in 17 countries, creating scheduling and quality-control complexity and higher warehousing and distribution costs.
Regional compliance and certification fees, specialized freight for fragile glass and optical products, and inventory buffers increase operating expenses and tie up working capital.
- Multi-plant coordination: 50+ sites
- Compliance fees: regional certifications
- Freight: specialized fragile handling
- Inventory: working capital tied in buffers
Sales, service, and compliance
Account teams, field engineers, and training resources drive Corning’s customer support, with FY 2024 net sales of about $16.3 billion underpinning investments in service; standards participation and third-party audits add recurring compliance costs, while warranty reserves (managed against product-performance risks) and ongoing digital platform upkeep require continuous funding.
- Account teams & field engineers: operational staffing
- Standards & audits: regulatory/compliance spend
- Warranty reserves: performance risk buffer
- Digital platforms: recurring IT investment
R&D and prototyping drive recurring spend (R&D $1.2B in 2023), while specialized CapEx for furnaces, draw towers and coatings creates large upfront investments (CapEx budget ~$1.6B in 2024). High-purity inputs and energy costs raise COGS; logistics, compliance and warranty reserves are steady Opex.
| Metric | Value |
|---|---|
| R&D (2023) | $1.2B |
| CapEx Budget (2024) | $1.6B |
| Manufacturing sites | 50+ |
Revenue Streams
Primary revenue derives from specialty glass, ceramics, optical fiber and related components, with Corning reporting approximately $14.4 billion in net sales in 2024, heavily weighted to display and telecommunications products.
Contract pricing typically reflects customer volumes and technical specifications, with tiered pricing for high-volume OEMs and premium premiums for bespoke components.
Long-term agreements and multi-year supply contracts stabilize revenue and capital planning, while shifts in product mix—more fiber vs. higher-margin specialty glass—drive margin variability.
Recurring sales of life sciences consumables and scientific glassware generate predictable cash flows; Corning reported Life Sciences segment revenue of $3.4 billion in 2024, supported by high repeat purchase rates above 70%. Broad catalog enables cross-sell across workflows and increases average order value. Premium SKUs and specialized glass coatings lift gross margins, contributing to segment margin expansion in 2024.
Integrated fiber solutions bundle kits, connectors, and hardware into end-to-end systems sold on value pricing that ties price to measured performance and installation speed; in 2024 project-based orders rose as network build-outs accelerated, aligning revenue timing with rollouts. Services such as design, testing, and warranty can be bundled to increase average deal size and recurring margins.
Licensing and technology fees
Licensing and technology fees monetize Corning patents, processes and co-developed IP, turning R&D into revenue streams; Corning reported approximately $13.9 billion in net sales in 2024, with high-margin licensing and royalties contributing to profitability and cash flow stability.
- Royalties: high-margin recurring income
- Selective licensing: expands ecosystem adoption
- Milestones: de-risk partner development
Services and warranties
Engineering services, training and maintenance generate project and recurring fees for Corning; the company invested about $1.1 billion in R&D in 2024 to support service-enabled product development.
Extended warranties and SLAs create annuity-like revenue, often improving aftermarket margins and lifetime customer value.
Calibration and repair deepen relationships while data services from connected products (global IoT devices ~15 billion in 2024) present new service monetization paths.
- Engineering services fees
- Extended warranties / SLAs
- Calibration & repair
- Emerging data services
Primary revenue from specialty glass, ceramics and optical fiber drove $14.4B net sales in 2024; Life Sciences contributed $3.4B. Long-term contracts and bundled fiber solutions increased project-based orders with higher average deal size. Licensing, royalties and services (R&D spend $1.1B) delivered margin stability. Emerging data services from ~15B connected devices offer new recurring tails.
| Revenue Stream | 2024 Value |
|---|---|
| Net Sales | $14.4B |
| Life Sciences | $3.4B |
| R&D | $1.1B |
| Connected Devices | ~15B |