Coles Group Business Model Canvas
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Comprehensive Business Model Canvas for a Leading Australian Retailer: Strategy & Revenue Insights
Unlock the full strategic blueprint behind Coles Group with our in-depth Business Model Canvas—three to five clear sentences that map value propositions, customer segments, and revenue streams. Ideal for investors, consultants, and entrepreneurs seeking actionable insights. Download the complete, editable Word and Excel canvas to benchmark, plan, and execute with confidence.
Partnerships
Fresh food and CPG suppliers
Strategic relationships with thousands of farmers, fisheries and branded manufacturers underpin Coles Group’s fresh supply, supporting steady quality across its ~2,500 stores. Long-term agreements secure volume, pricing and seasonal availability while joint planning with suppliers drives shelf promotions and product innovation. Collaborative initiatives reduce waste and lift in-stock rates across the network.
Logistics and last‑mile providers
National carriers and local couriers such as Toll, Linfox and Australia Post extend reach for store replenishment and home delivery across Coles Group’s network of over 800 supermarkets.
Flexible capacity from these partners scales to peaks—Australia Post handled over 1 billion parcels in 2023–24—helping manage regional variability and e-commerce surges.
Cold‑chain partners protect perishable integrity and tightly aligned service levels sustain on‑time, in‑full performance.
Technology and payments partners
Cloud, eCommerce, POS and data analytics vendors power Coles digital ops across ~2,500 stores and its online channel, enabling personalized offers and demand forecasting; Coles reported continued online sales growth in 2024. Cybersecurity and fraud partners protect millions of transactions and Flybuys data (circa 10 million members). Payment networks and gateways enable seamless omnichannel checkout while joint innovation roadmaps accelerate feature rollout and scalability.
Financial services issuers and underwriters
Financial services issuers and underwriters enable Coles to offer co‑branded credit cards with banking partners that originate and manage card portfolios, while insurance underwriters supply pricing, risk management and claims capabilities; compliance and risk frameworks are co‑developed with partners to meet APRA/ASIC requirements and leverage Coles retail reach (Coles operates over 2,500 supermarkets in 2024) for joint customer acquisition.
- Banking partners: issue & manage co‑branded cards
- Insurers: pricing, risk & claims
- Compliance: joint APRA/ASIC frameworks
- Marketing: in‑store reach across 2,500+ supermarkets
Regulators and sustainability alliances
Engagement with food safety, liquor and financial regulators ensures Coles meets FSANZ and Australian Competition and Consumer Commission requirements, reducing compliance risk and protecting revenues.
Partnerships with recycling and waste-reduction groups and community organisations advance ESG targets and support Coles’ plastic and food-waste initiatives.
Industry bodies provide standards and advocacy, de‑risking operations and strengthening brand trust.
- Regulatory compliance: risk reduction
- Recycling partners: ESG delivery
- Industry bodies: standards & advocacy
- Community ties: brand trust
Alliances secure fresh supply to > 2,500 stores; carriers scale
Strategic supplier alliances secure fresh supply for 2,500+ Coles supermarkets, stabilising price and availability. National carriers (Toll, Linfox, Australia Post) scale capacity—Australia Post handled >1 billion parcels in 2023–24—supporting store replenishment and e‑commerce. Tech, payments and financial partners power online growth and Flybuys (circa 10 million members) while ESG and regulator partners reduce risk.
| Partner | Role | 2024 metric |
|---|---|---|
| Suppliers | Fresh supply & innovation | 2,500+ stores |
| Logistics | Replenishment & delivery | Australia Post >1bn parcels (23–24) |
| Tech & Payments | Omnichannel ops | Flybuys ~10m members |
What is included in the product
Detailed Word Document
A comprehensive, pre-written business model tailored to Coles Group’s retail strategy, covering customer segments, channels, value propositions and revenue streams across the 9 BMC blocks. Organized with SWOT-linked insights and competitive advantages to support presentations, investor discussions and strategic decision-making.
Customizable Excel Spreadsheet
High-level one-page Business Model Canvas for Coles Group that quickly identifies core retail, supply chain and customer segments with editable cells to relieve strategic planning pain points.
Activities
Merchandising and category management
Range curation, pricing and promotion planning drive basket size and margin by prioritising high-velocity and higher-margin lines. Vendor negotiations align trade terms with growth targets and reduce COGS pressure. Space and assortment optimisation tailors stores to local demand using store-level data. Private label portfolio governance complements branded offers to boost margin and customer loyalty.
End‑to‑end supply chain operations
Demand forecasting, automated replenishment and distribution‑centre operations keep Coles' c.2,500 stores stocked, driven by data from sales across an omnichannel network. Transport planning targets cost‑effective, timely delivery across a national fleet, while cold‑chain controls preserve fresh produce and dairy. Continuous improvement programs reduced shrink and logistics costs through process automation and supplier collaboration.
Omnichannel retail execution
Omnichannel retail execution at Coles links a curated online assortment, UX and fulfillment to support delivery and click & collect; online channels now complement roughly 850 stores and hundreds of collection sites, driving digital penetration into grocery sales. Store picking and dark‑store processes raise speed and accuracy through dedicated pick lanes and in‑store workforce allocation. Last‑mile orchestration balances cost and service, while streamlined returns handling preserves customer satisfaction.
Loyalty, data, and personalization
Loyalty program operations capture customer insights and drive retention, with Flybuys supporting over 8.8 million members in 2024 and feeding first-party data into CRM and promotions. Analytics power targeted offers and tailored pricing through behavioral segmentation and A/B testing, improving basket depth and frequency. Media and retail media monetization leverage audience reach while measurement closes the loop on ROAS and incremental sales.
- loyalty: flybuys >8.8m (2024)
- analytics: targeted offers, dynamic pricing
- media: retail media monetisation
- measurement: ROAS & incremental sales tracking
Financial services product management
Range, pricing and private label lift margins; logistics back 2,500 stores
Range, pricing, vendor negotiation, space optimisation and private label governance drive margin and basket growth. Logistics, forecasting and DC operations stock ~2,500 stores and ~850 online fulfilment points. Flybuys >8.8m (2024) fuels targeted promotions; financial services support group profits (FY24 underlying profit A$1.8bn).
| Metric | Value |
|---|---|
| Stores | ~2,500 |
| Online fulfilment points | ~850 |
| Flybuys members (2024) | >8.8m |
| FY24 underlying profit | A$1.8bn |
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Resources
Store and distribution network
Coles Group’s store and distribution network in 2024 includes around 800 supermarkets and roughly 1,300 liquor outlets, providing national coverage and local presence. A national network of distribution centres and cross‑docks supports efficient replenishment and reduced lead times. Extensive cold‑chain assets protect perishable categories, lowering spoilage and ensuring freshness. Ownership of prime retail real estate anchors convenience and customer accessibility.
Brands and private label portfolio
Coles' established retail banners (over 2,500 supermarkets nationwide in 2024) carry strong recognition; their private label portfolio delivers value, exclusivity and margin control, with tiered good‑better‑best ranges meeting varied shopper needs. Distinctive packaging and registered IP reinforce brand equity and private label loyalty, supporting competitive positioning and gross margin resilience.
Loyalty program and customer data
Coles leverages its Flybuys base of over 8 million members (2024) to drive insight‑led merchandising and supply decisions; aggregated transactional feeds across millions of monthly purchases power targeted personalization and owned-media campaigns. Robust consent and governance frameworks (GDPR/Privacy Act aligned) safeguard customer privacy while making data assets a defensible competitive advantage.
Technology platforms and infrastructure
eCommerce platforms, POS, ERP and analytics underpin Coles Group core operations, with Coles operating around 2,500 stores in 2024; scalable cloud and APIs enable rapid rollout of services, cybersecurity capabilities reduce operational risk, and automation improves transaction accuracy and processing efficiency.
- eCommerce/POS/ERP/Analytics
- Scalable cloud & APIs
- Cybersecurity
- Automation
Supplier relationships and workforce
Trusted supplier partnerships underpin product availability and quality, with longstanding trade terms helping stabilise cost and margin dynamics; Coles relies on a workforce of around 117,000 employees (2024) whose frontline and support teams deliver daily service, while ongoing training and culture programs protect safety and operational standards.
- suppliers: over 2,500
- employees: ~117,000 (2024)
- stores: ~2,500+
- focus: training, safety, supplier terms
Retail network: ~2,500, ~1,300, >8m
Coles Group’s key resources in 2024 centre on a national retail footprint—around 2,500 stores with ~1,300 liquor outlets—supported by distribution centres and cold‑chain assets.
Owned brands and private labels plus registered IP drive margin control and customer loyalty.
Data (Flybuys >8m members), scalable IT (POS/ERP/cloud), ~117,000 employees and ~2,500 suppliers underpin operations.
| Metric | 2024 |
|---|---|
| Stores | ~2,500 |
| Liquor outlets | ~1,300 |
| Flybuys members | >8,000,000 |
| Employees | ~117,000 |
| Suppliers | ~2,500 |
Value Propositions
Freshness, quality, and safety
Consistent quality standards across produce, meat and bakery—applied in Coles' ~2,500 stores—build customer confidence and support its c.8 million weekly shoppers in 2024. Robust cold‑chain and QA processes protect product integrity, helping lower spoilage and shrink across the network. Transparent sourcing and supplier traceability enhance trust, while reliable quality reduces returns and food waste, cutting operational costs and preserving margins.
Everyday value and promotions
Coles uses competitive pricing and curated deals to reduce household grocery spend within a market where Coles and Woolworths held about 70% share in 2024. Private label lines, representing roughly 30% of sales, deliver strong price‑to‑quality tradeoffs. Targeted Flybuys offers (over 8 million members in 2024) stretch budgets further, while clear price signage and promotions improve customer decision making.
Omnichannel convenience
Coles leverages over 800 supermarkets alongside online delivery and click & collect to fit varied lifestyles, offering both in‑store and digital touchpoints. Flexible time slots and rapid fulfillment cut friction, with many locations offering same‑day or next‑day delivery options. Simple reordering and managed substitutions reduce basket time, while consistent pricing and availability across channels drive repeat purchases and loyalty.
Loyalty rewards and personalization
Coles leverages earn-and-burn mechanics to deliver immediate value at point-of-sale, with Flybuys boasting over 8 million members in 2024 and driving repeat visits. Tailored offers based on purchase history increase basket relevance and average spend. Status tiers and bonus campaigns lift engagement and frequency, while data-driven recognition creates a bespoke shopping experience for members.
- Earn-and-burn: immediate value at checkout
- Personalization: tailored offers raise basket relevance
- Engagement: status tiers and bonuses boost frequency
Integrated financial services
Integrated financial services through co-branded cards and insurance extend household value by linking everyday spend to benefits; Flybuys had over 10 million members in 2024, boosting rewards synergy and savings. Simple digital onboarding increases take-up, while in-house support and claims handling improve customer peace of mind.
- co-branded cards
- rewards-to-savings
- digital onboarding
- support & claims
c.2,500 stores serve c.8m weekly shoppers; ~30% private labels cut bills
Consistent quality across c.2,500 stores supports c.8m weekly shoppers in 2024, lowering spoilage and returns. Competitive pricing and private labels (~30% sales) reduce household grocery spend in a market where Coles/Woolworths hold ~70% share. Flybuys (10m+ members in 2024) and omni-channel fulfilment drive loyalty and convenient fulfilment.
| Metric | 2024 |
|---|---|
| Stores | c.2,500 |
| Weekly shoppers | c.8m |
| Private label share | ~30% |
| Flybuys members | 10m+ |
| Market share (Big 2) | ~70% |
Customer Relationships
Loyalty lifecycle management
Onboarding, engagement and retention programs nurture members across Coles' network of about 2,200 supermarkets, supporting its ~27% Australian supermarket market share (2024). Milestones and targeted bonuses keep activity high while cross-sell drives spend into adjacent categories like liquor and convenience. Churn analytics—tracking segmented attrition—guides automated win-back offers and loyalty reactivation campaigns.
Proactive customer service
In‑store assistance and digital support resolve issues quickly, backed by Coles' network of over 2,500 stores in 2024 that enables fast on‑site substitutions and staff‑led problem resolution. Clear substitution and refund policies published online and in‑store reduce friction and shorten resolution times. Continuous feedback loops and service KPIs (response times, CSAT, NPS) drive improvements and uphold customer trust.
Personalized communications
Email, app and SMS deliver targeted offers and content, with 2024 benchmarks showing SMS open rates near 98% and email open rates around 20–25%, boosting reach and conversion. Segmentation tailors cadence and value across Flybuys and app audiences to reduce churn and lift basket size. Real‑time triggers respond to browsing and purchase behaviour for timely promotions. Continuous measurement (A/B tests, CLTV) refines journey orchestration.
Community and ESG engagement
Coles leverages local initiatives and donations across its ~2,500 stores and ~114,000 team members to strengthen community ties, while health, nutrition and sustainability programs—backed by its net zero by 2050 commitment—add measurable purpose to customer relationships. Regular Sustainability and Annual Reports disclose progress on emissions, responsible sourcing and community spend, building credibility and differentiating the Coles brand through active ESG participation.
- Stores: ~2,500
- Employees: ~114,000
- Net zero target: 2050
- Annual Sustainability reporting: published
Financial services relationship care
Financial services relationship care at Coles prioritises account servicing, real‑time alerts and self‑service tools to give customers control, while embedding responsible lending and clear disclosure to protect vulnerable customers; claims and disputes are handled empathetically and lifecycle communication (covering onboarding, servicing and exit) actively manages risk and experience across Coles’ ~2,500 stores (2024).
- #account-servicing: proactive servicing and alerts
- #self-service: digital tools for control
- #responsible-lending: clear disclosure and checks
- #claims: empathetic resolution
- #lifecycle: communications to reduce risk
Loyalty-led personalization and omnichannel service protect ~27% supermarket share
Coles drives retention via Flybuys-led personalization, omnichannel service across ~2,500 stores and ~114,000 employees, targeted promos (SMS open ~98%, email 20–25%) and analytics-led win‑backs to protect ~27% supermarket market share (2024).
| Metric | 2024 |
|---|---|
| Stores | ~2,500 |
| Employees | ~114,000 |
| Market share | ~27% |
| Flybuys members | ~7m |
| SMS open rate | ~98% |
| Email open rate | 20–25% |
Channels
Supermarkets and neighborhood stores
Coles' supermarkets and neighbourhood stores deliver immediacy and discovery through extensive footfall and curated layouts; in FY24 Coles Group reported AUD 43.1bn in retail sales, underscoring store-led demand. Localised assortments are tailored to community needs via store-level range reviews and promotions. In‑store media and signage demonstrably lift basket size, while deli, bakery and fresh‑food services drive higher margins and repeat visits.
Liquor retail network
Coles Group's liquor retail network—Liquorland, First Choice and Vintage Cellars—operates around 1,700 stores nationally (2024), providing specialized formats to fulfill diverse beverage missions. Broad range breadth across banners supports occasions and gifting, with premium and value tiers. Responsible service practices, including mandatory ID checks and staff training, ensure compliance. Cross‑promotions connect grocery and liquor via Coles Online, standalone apps and flybuys-linked offers.
Website and mobile app
Coles Group website and mobile app serve as digital storefronts for browsing, ordering and payment, supporting repeat buys via lists, past purchases and automatic substitutions. Real-time inventory and slot booking set clear delivery/pickup expectations across Coles’ network of over 2,500 stores in 2024. Push notifications keep customers informed about orders, offers and slot changes.
Click & collect and home delivery
Coles Click & collect and home delivery offer flexible pickup slots to fit busy schedules, with delivery windows calibrated to balance cost and service; Coles reported online sales growth of 8.2% and group sales of A$41.0bn in FY24, reflecting rising digital demand. Temperature-controlled handling and cold-chain protocols preserve perishable quality, while real-time order tracking raises transparency and reduces customer support contacts.
- Flexible pickup times
- Cost-service balanced delivery windows
- Temperature-controlled handling
- Real-time order tracking
Retail media and social platforms
Owned and paid channels at Coles drive traffic and conversions by combining Coles Online, Flybuys-linked offers and paid placements to convert search and in-app browsing into purchases.
Targeted placements monetize audiences through personalized promos and sponsored product slots while recipe and offer content educates shoppers and lifts basket size.
Social proof from reviews and user-generated content amplifies reach across social platforms, increasing discoverability and trust.
- Owned + paid channels: conversion focus
- Targeted placements: audience monetization
- Content: recipe-led education
- Social proof: amplification
Omnichannel: 2,500+ stores, ~1,700 liquor, digital +8.2% to A$43.1bn
Coles channels combine 2,500+ stores, 1,700 liquor outlets and digital (online sales +8.2% FY24) to drive reach and conversion; FY24 retail sales A$43.1bn. In‑store formats lift basket and margins via fresh services; click & collect, home delivery and real‑time tracking preserve quality and convenience. Owned/paid integrations and Flybuys personalize offers and monetize placement.
| Metric | Value |
|---|---|
| FY24 retail sales | A$43.1bn |
| Stores (total) | 2,500+ |
| Liquor outlets | ~1,700 |
| Online growth FY24 | +8.2% |
Customer Segments
Household grocery shoppers
Household grocery shoppers at Coles are families and individuals seeking weekly necessities where value, freshness and convenience drive choices; in 2024 these shoppers span premium fresh buyers to value-focused families. Basket missions vary from quick top‑ups to large weekly shops, with in‑store and online fulfilment options reflecting that range. Loyalty incentives such as Flybuys and targeted offers increase customer stickiness and repeat visits.
Time‑poor and digital‑first customers
Time‑poor, digital‑first Coles customers demand fast online journeys and reliable fulfillment; Coles’ FY24 focus on Coles Plus subscription and express delivery options has driven higher repeat frequency. Mobile features like one‑tap reorders and saved lists cut checkout time. Predictable delivery slots and order accuracy reduce friction and boost lifetime value.
Value seekers and budget‑conscious
Value seekers at Coles are highly price‑sensitive, responding strongly to promotions and private‑label offers; Coles served about 10 million customers weekly in 2024, boosting relevance of low‑price ranges. Bulk packs and Coles-brand lines drive basket value and frequency. Personalized discounts and Flybuys offers materially increase conversion. Clear price comparisons on shelf and online reduce purchase friction.
Occasion and premium buyers
Occasion and premium buyers seek specialty fresh and premium ranges where quality cues and provenance drive purchase decisions; Coles highlights curated liquor and gourmet items to elevate events, supported by targeted availability and service in stores and online.
- tags: specialty ranges
- tags: provenance & quality
- tags: curated liquor & gourmet
- tags: service & availability
- tags: Coles ~2,500 stores; ~115,000 team members (2024)
Financial services customers
Financial services customers use Coles co‑branded cards and insurance for everyday needs, with rewards integration (flybuys ~8.4 million members in 2024) boosting appeal and spend frequency; convenient credit and bundled coverage drive faster adoption across grocery shoppers. Risk profiles vary by income and shopping frequency, requiring segmented pricing, bespoke claims handling and proactive credit servicing.
- Co‑branded cards: rewards-led retention
- Insurance: everyday bundling convenience
- Adoption drivers: rewards + ease
- Servicing: segmented by risk
Household grocery shoppers split: premium fresh vs value seekers; digital subs drive repeat
Household grocery shoppers range from premium fresh buyers to value-focused families, driving in-store and online baskets; Coles served ~10.0m customers weekly in 2024. Time‑poor digital customers favor Coles Plus, express delivery and mobile reorders, boosting repeat frequency. Value seekers respond to promotions and private labels; Flybuys had ~8.4m members in 2024, aiding targeted offers.
| Segment | Key metric | 2024 |
|---|---|---|
| Household shoppers | Weekly reach | ~10.0m |
| Digital-first | Subscriptions/express | Coles Plus & express growth (FY24) |
| Value seekers | Flybuys members | ~8.4m |
| Network | Stores / Team | ~2,500 stores; ~115,000 staff |
Cost Structure
Cost of goods sold
Product procurement is Coles Group’s largest expense line, with FY24 group revenue about AUD 38.8 billion and gross margin near 23.5%, highlighting procurement’s share of costs. Commodity price volatility in 2024 compressed margins on key categories such as fresh produce and fuel. Negotiated trade terms and supplier rebates materially offset input costs, while waste and shrink controls—targeting inventory loss below industry averages—preserve profitability.
Supply chain and logistics
Coles’ supply chain and logistics cost base is driven by DC operations, long‑haul transport and growing last‑mile drive operating costs across home delivery and click‑and‑collect channels. Fuel, labor and packaging cause day‑to‑day and seasonal variability, while refrigerated product handling/temperature control adds capital and operational complexity. Continuous network optimization—right‑sizing DC capacity and routing—delivers material savings in transport and shrinkage.
Store operations and occupancy
Labor, utilities and maintenance underpin in-store service levels and drove Coles Group's store cost base across its nationwide network in FY2024; these operational expenses are recurring and scale with store hours and sales. Rent and lease commitments form the backbone of fixed occupancy costs, influencing margin volatility across regions. Equipment investment and loss-prevention programs add capital and operating spend, while ongoing efficiency initiatives in FY2024 aimed to protect margins across the over 2,500 retail outlets.
Technology and digital investment
Technology and digital investment at Coles drives ongoing capex and opex across eCommerce platforms, POS upgrades and cloud infrastructure, with Coles reporting approximately A$1.02bn capital expenditure in FY2024 supporting these areas; cybersecurity and data governance are prioritized amid rising threat vectors and regulatory scrutiny. Licensing and vendor fees accumulate annually while automation investment progressively offsets in-store labour costs.
- eCommerce, POS, infra: FY2024 capex ~A$1.02bn
- Cybersecurity & data governance: regulatory focus
- Licensing/vendor fees: recurring opex pressure
- Automation: reduces labour costs over time
Marketing, loyalty, and compliance
Coles, operating around 2,500 supermarkets and serving over 10 million loyalty members in 2024, incurs significant marketing costs as media, promotions and rewards issuance drive demand and redemption expense. Retail media and partner ads partly defray spend, offsetting a portion of campaigns. Regulatory compliance increases operational overhead, while financial services add servicing, claims and risk capital costs.
- Stores ~2,500
- Loyalty members >10M
- Retail media offsets marketing spend
- Compliance, servicing and claims raise operating costs
Procurement and supply chain drive a margin squeeze for Australian grocer
Procurement is Coles’ largest cost driver with FY24 group revenue A$38.8bn and gross margin ~23.5%, squeezing margins amid 2024 commodity volatility. Supply chain, DCs and last‑mile delivery add fuel, refrigeration and transport variability. Store labor, rent and maintenance scale with ~2,500 outlets and >10M loyalty members. Tech and digital capex was ~A$1.02bn in FY24, supporting eCommerce and automation.
| Metric | FY24 |
|---|---|
| Revenue | A$38.8bn |
| Gross margin | ~23.5% |
| Capex | A$1.02bn |
| Stores | ~2,500 |
| Loyalty members | >10M |
Revenue Streams
Grocery and fresh food sales
Grocery and fresh food sales form Coles Group’s core revenue engine, delivered through a network of over 2,500 supermarkets and focused on staples and perishables. Basket size and purchase frequency are primary growth levers, with loyalty and convenience programs increasing trips and spend. Active mix management between high-margin deli/fresh categories and staples optimizes overall margin. Seasonal peaks such as Christmas and Easter provide material uplift to quarterly sales.
Liquor sales
Liquor sales through Liquorland, First Choice and Vintage Cellars deliver attractive category margins via beer, wine and spirits, supported by more than 1,300 Coles liquor outlets as of FY2024. Events and gifting seasonality (holiday and celebration peaks) lift volumes and ASPs. Cross‑category promotions with groceries increase basket size and frequency. Responsible retailing initiatives and ID‑verification sustain long‑term licence compliance and brand trust.
eCommerce fees and services
Delivery fees, subscriptions and priority slots added recurring revenue and lifted average order values; Coles Group reported group sales of A$43.6bn in FY24 with online grocery continuing rapid growth. Digital upsell and cross‑sell via in‑cart offers and personalised promotions increase basket size. Retail media monetises Coles’ audience and first‑party data, creating ad revenue streams. Improved UX on Coles Online increased conversion and repeat purchase rates.
Financial services income
Financial services income for Coles Group stems from card interest, interchange and annual fees, supplemented by insurance premiums and ancillary fees from loyalty and payment products.
Active risk management and credit controls preserve portfolio health and limit losses, while partnerships with banks and insurers share economics and distribution benefits.
Supplier-funded trade and data
Supplier-funded trade and rebates underpin Coles’ pricing strategy, while category development and insights services generate fee income and deepen supplier partnerships; in 2024 these commercial arrangements remained central to margin management. In‑store and digital media placements (shelf, POS, app and web ads) deliver incremental revenue, and joint business plans align incentives across assortment, promotions and logistics.
- Promotional funding supports pricing
- Category insights generate fees
- In‑store & digital media drive income
- Joint business plans align incentives
Grocery-led retailer: A$43.6bn sales, supermarkets, liquor, online, financial income
Coles’ revenue mix is led by grocery and fresh sales via 2,500+ supermarkets, supported by high‑margin deli/fresh categories and seasonal peaks; group sales were A$43.6bn in FY24. Liquor (1,300+ outlets) and growing online fulfilment add margin and convenience revenue. Financial services (fees, interchange, insurance) and supplier-funded trade, plus retail media, provide diversified, recurring income.
| Revenue stream | FY24 metric | Note |
|---|---|---|
| Supermarkets | 2,500+ stores | Core sales, A$43.6bn group |
| Liquor | 1,300+ outlets | High‑margin category |
| Online & delivery | Growing share | Delivery fees, subscriptions |
| Financial services | Fees & premiums | Interchange, insurance |
| Supplier funding & media | Material | Rebates, retail media |