Capcom Boston Consulting Group Matrix

Street Fighter 6, launched in 2023, is a robust performer for Capcom, achieving 5.2 million units sold by June 2025. This title commands a significant market share within the highly competitive fighting game and esports landscape.

The game's sustained popularity is fueled by a dedicated and expanding player community, alongside consistent content updates and a vibrant esports ecosystem. These factors firmly establish Street Fighter 6 as a Star in Capcom's portfolio.

Stars represent Capcom's high-performing titles with significant market share in rapidly growing segments.

These games are major revenue drivers, contributing substantially to the company's overall financial success.

Their sustained popularity and strong sales figures indicate continued potential for growth and market leadership.

Monster Hunter Wilds, with over 10.5 million units sold by June 2025, and Resident Evil 4 Remake, at 10.6 million units by the same date, exemplify this category.

Devil May Cry 5 stands as a prime example of a Cash Cow for Capcom. By June 2025, it had achieved over 10.5 million units in sales, showcasing its enduring popularity and strong market penetration in the action-adventure segment.

While the franchise might not be experiencing the rapid growth of brand-new IPs, Devil May Cry 5 reliably generates significant revenue. Its consistent sales, coupled with manageable ongoing marketing expenses, translate into a healthy profit margin for Capcom.

The game benefits from a mature product lifecycle and a loyal, established player base. This dedicated fanbase ensures continued demand, making Devil May Cry 5 a stable and profitable asset within Capcom's portfolio.

Capcom's older, highly successful games, often referred to as 'Platinum Titles', serve as its cash cows. These titles, like the Resident Evil series and Monster Hunter franchise, continue to generate substantial revenue through ongoing digital sales, even years after their initial release.

These established games require minimal new investment for development or marketing, allowing them to achieve high profit margins. Their enduring popularity and broad appeal ensure a consistent and dependable income stream for Capcom.

The company's strategy of aggressively promoting digital sales for these catalog titles effectively monetizes its intellectual property, providing a stable financial foundation.

Later entries in the Dead Rising franchise, including Dead Rising 4 and the spin-off Umbrella Corps, faced significant commercial and critical setbacks. These titles struggled to gain traction, with Dead Rising 4 reportedly selling poorly following its 2016 release, and Umbrella Corps, launched in 2016, receiving overwhelmingly negative reviews and failing to capture a significant player base.

The underperformance of these later games severely impacted the franchise's market share and future growth potential. Sales figures for Dead Rising 4 were notably disappointing compared to earlier installments, and Umbrella Corps quickly faded from relevance, contributing to a negative perception of the series.

Consequently, these titles can be viewed as poor performers within Capcom's portfolio, representing investments that did not yield the expected returns. They are prime candidates for divestiture or to be left dormant, as their current sales and critical standing offer little prospect for revival or future investment.

The Dino Crisis, Lost Planet, and Dead Rising franchises, alongside the Sengoku Basara series and unsupported arcade IPs, are all classified as Dogs within Capcom's BCG Matrix. These franchises exhibit low market share and minimal growth potential, representing past investments that are no longer significant revenue drivers.

Their current performance indicates they are not strategic priorities for Capcom, with limited or no ongoing development and minimal contribution to overall sales. For example, while Capcom reported robust financial results for the fiscal year ending March 31, 2024, these specific titles do not feature as key performers.

These 'Dogs' consume resources without generating substantial returns, making them candidates for divestment or to remain dormant in Capcom's portfolio.

Onimusha: Way of the Sword, slated for a 2026 release, represents Capcom's strategic move to revitalize a dormant franchise. This initiative is paired with the May 2025 remaster of Onimusha 2, signaling a concerted effort to reintroduce the series to a modern audience.

Despite a dedicated cult following, the Onimusha franchise currently holds a modest market share within Capcom's portfolio, especially when contrasted with their dominant IPs like Resident Evil. This positions the revival as a high-risk, high-reward venture in the BCG matrix.

The success of Onimusha: Way of the Sword hinges on its ability to attract a broader player base and recapture the magic of its predecessors. If it fails to gain significant traction, it could be categorized as a Dog, requiring careful management of resources to avoid further losses.

Question Marks in Capcom's portfolio represent new ventures with uncertain futures in high-growth markets. These titles, like Pragmata and Resident Evil 9, require significant investment to determine if they can capture substantial market share and become Stars. Their success is not guaranteed, and they carry the risk of becoming Dogs if they fail to gain traction.

The Onimusha revival and the Monster Hunter Stories series also fall into this category, aiming to leverage existing brand recognition in expanding genres. Similarly, a potential Okami sequel is positioned as a Question Mark, needing to broaden its appeal within the growing action-adventure market.

Capcom's strategy involves carefully nurturing these Question Marks, channeling resources into development and marketing to boost their market share. The global gaming market is projected for continued growth, with mobile gaming alone expected to exceed $20 billion by 2025, offering fertile ground for these ambitious projects.

The success of these Question Marks is vital for Capcom's long-term portfolio balance, as they have the potential to become the next major revenue drivers. However, the inherent risk means that strategic resource allocation and market analysis are paramount to mitigate potential losses.