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Stars
Enterprise data feeds & cloud APIs
High-share enterprise data feeds meet a market still shifting to cloud-native pipes; cloud analytics spend rose 22% in 2024, keeping demand high for low-latency, compliant delivery into Snowflake, AWS and peers. Continue investing in connectors, entitlements and ironclad SLAs to remain the default. Done right, feeds convert into predictable annuity revenue.
Buy-side and dealer workflow platforms
Execution and order management tightly integrated with data is a secular sweet spot, supported by 2024 market dynamics where electronic equity trading exceeds 70% of global volume and algorithmic strategies account for roughly 60% of US equity flow. TCA, electronification, and heightened compliance drive sticky workflows and rising demand for embedded analytics. Expanding asset-class coverage and interoperability locks in share as scale compounds, raising switching costs and margin leverage.
ESG and climate intelligence
Regulation and investor demand continue to drive ESG and climate intelligence adoption despite cyclic noise; EU CSRD began phasing in Jan 2024, expanding reporting to roughly 50,000 companies. Depth, auditability, and transparent methodology create moat-like trust for vendors and data providers. Expanding coverage, scenario tools and integration into risk and reporting stacks strengthens enterprise stickiness and can graduate these offerings into a core franchise.
Real-time news fused with analytics
Real-time news fused with analytics wins when speed plus context meet volatile cycles; Bloomberg’s ecosystem (roughly 325,000 terminals globally in 2024) shows demand for integrated signals outpacing raw headlines. The edge is structured, tagged signals fed directly into models, not breaking-news noise. Double down on entity tagging, alerting, and workflow hooks to defend leadership as the market pie expands.
- tags: entity_tagging
- tags: alerts_workflow
- tags: model_integrations
Custom indices in growth niches
Thematic, climate and strategy indices are winning mandates in a rising segment as ETF/ETP assets topped $12 trillion in 2023, driving double-digit demand for niche exposures. Data credibility plus rules-based design create durable institutional acceptance and lower operational friction. Prioritize co-branded index builds and licensing into ETFs and structured products to capture distribution and fee pools. Scale now, milk later—first-mover index share compounds licensing revenue.
- Theme: strong investor demand
- Data+rules: institutional-grade
- Go-to-market: co-branded licensing
- Timing: scale first, monetize later
Cloud data feeds + low-latency SLAs fuel annuity revenue as analytics spend up 22%
High-share enterprise data feeds meet cloud shift; cloud analytics spend rose 22% in 2024, driving demand for low-latency delivery into Snowflake/AWS—feeds convert to annuity revenue with SLAs.
Execution + order management tied to data: electronic equities >70% global volume in 2024, algos ~60% US flow; expand asset coverage to lock share.
EU CSRD phased in Jan 2024 (~50,000 companies); ESG depth and auditability create moat; integrate into risk stacks.
| Metric | 2024 |
|---|---|
| Cloud analytics spend growth | 22% |
| Bloomberg terminals | 325,000 |
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Cash Cows
Bloomberg Terminal subscriptions
Bloomberg Terminal subscriptions sit as a cash cow with about 325,000 seats and roughly $10B in annual terminal revenue (2024), reflecting high share in a mature market and dependable renewals. Strong pricing power—annual seat fees near $30,000—and >90% renewal rates create significant free cash. Focus remains on retention, training, and incremental feature gains rather than heavy promotion, funding new strategic bets.
IB messaging network
IB messaging network sits squarely in Cash Cows: entrenched network effects across the street, serving over 325,000 Bloomberg terminals worldwide (2023). Growth is modest while usage is massive, driving recurring subscription revenue that helps Bloomberg exceed $10 billion annually from terminals and data. Margins are healthy; priority is to keep the service secure, compliant, and incrementally better each quarter to protect the moat and keep cash flowing.
Data License (reference & pricing)
Data License (reference & pricing) sits in cash cows: demand is mature and mission-critical, contracts are typically multi-year (3–5 years) with enterprise retention often above 90%, creating high switching costs and optimized ops.
Modest ongoing investment in data quality and entitlement plumbing—latency SLAs, normalization, access controls—boosts delivery efficiency and margins; these feeds quietly throw off steady cash, often billed in recurring fee structures.
News licensing & syndication
News licensing and syndication sits as a cash cow for Bloomberg: stable institutional demand for trusted content, wide distribution, limited volume growth and decent margins, requiring standards upkeep rather than heavy investment.
- Stable demand
- Wide distribution
- Limited growth
- Maintain standards, minimal capex
- Reliable revenue contributor
Core index licensing (established sets)
Core index licensing (established sets) produces steady, recurring fees once benchmarks are embedded with clients, showing low growth but high predictability and renewal stability; industry reports indicate renewal rates above 85% for mature indices in 2023–24. Maintenance focuses on methodology and governance, while commercial teams upsell adjacent use cases like ETFs, benchmarks and data feeds. A tidy, low-drama earner with high margin and minimal capex.
- steady recurring fees
- low growth, predictable renewals (>85% reported)
- maintain methodology & governance
- upsell ETFs, benchmarks, data feeds
- high margin, low capex
Terminal dominance: 325k seats, $10B, >90% renewals
Bloomberg cash cows (2024): Terminal 325,000 seats, ~$10B revenue, ~$30k/seat and >90% renewals; IB messaging entrenched across terminals with high recurring use; Data licenses: multi-year (3–5y) contracts, >90% enterprise retention; News & index licensing: stable demand, renewals >85%, high margins and low capex.
| Product | Key metrics |
|---|---|
| Terminal | 325k seats; ~$10B; ~$30k/seat; >90% renew |
| IB messaging | Network effect; high usage |
| Data | 3–5y contracts; >90% retention |
| Index/News | >85% renew; low capex |
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Dogs
Print magazines
Print magazines sit squarely in Dogs: low growth, shrinking ad pools and distribution headwinds—US magazine ad revenue is down roughly 60% since 2008 and print now represents under 10% of US ad spend in 2024. Brand value lingers, but unit economics don't sustain broad portfolios. Minimize footprint and costs; retain only titles that support premium positioning. Avoid turnaround fantasies; prioritize cash and strategic exits.
Linear TV
Cable viewership is in steady decline as digital channels capture attention—Leichtman Research reported US pay-TV subscribers near 70 million (2023) while industry estimates show digital ad spend exceeded 60% of total ad spend in 2024. Production costs remain fixed and heavy, squeezing margins. Treat linear TV as brand signage and awareness-driving reach, not a profit engine. Divest or streamline linear assets where possible to cut structural cost.
Standalone consumer news apps
Standalone consumer news apps sit in a crowded category with discovery costs high and weak pricing power, competing for casual eyeballs against giants; Google and Meta control over 50% of global digital ad spend in 2024, squeezing monetization. If apps don’t funnel users into institutional or subscription value, they become cash traps. Keep teams lean, focus on niche paid features or cut.
Legacy on‑prem-only deployments
Dogs: Legacy on-prem-only deployments are losing strategic value as 2024 surveys show over 90% of enterprises adopting hybrid/cloud, shrinking addressable market. Support burden and fixed costs persist while revenue growth is flat, increasing cost-to-serve. Sunset gently, provide clear 12–24 month migration paths to modern stacks and avoid overinvesting in yesterday’s footprint.
- Sunset timeline: 12–24 months
- Prioritize cloud-native, avoid new capex
- Clients: >90% on hybrid/cloud in 2024
Niche regional events
Dogs:
Niche regional events
Event economics are volatile as sponsorship fragments; global sponsorship spend reached about $98 billion in 2024, yet long-tail regional events capture shrinking share and deliver inconsistent ROI. Hard to scale and easy to distract teams and budgets; keep only strategic flagship events and drop low-return niche shows. Time and capex are better spent on scalable digital and flagship activations.- Cut: drop low-ROI niche events
- Keep: strategic flagship only
- Reallocate: budget to scalable digital/channel plays
- Metric: track sponsor yield per attendee and CAC closely
Slash print and cable, migrate to cloud and digital, keep flagship events
Dogs: print magazines (-60% US ad rev since 2008; print <10% of US ad spend 2024), linear TV shrinking (pay-TV ~70M subs 2023; digital >60% ad spend 2024), news apps face discovery costs (Google/Meta >50% ad share 2024), on-prem losing ground (>90% firms hybrid/cloud 2024), niche events yield volatile sponsor ROI. Prioritize cuts, migrate, keep flagships.
| Asset | 2024 stat | Action |
|---|---|---|
| -60% vs 2008; <10% ad spend | Minimize portfolio | |
| Cable | ~70M subs (2023) | Streamline/divest |
| News apps | Google/Meta >50% ad share | Lean or cut |
| On-prem | >90% hybrid/cloud | Sunset 12–24m |
| Events | $98B global sponsorship | Keep flagships |
Question Marks
AI copilots inside pro workflows
Huge buzz and early revenue characterize AI copilots in pro workflows, with roughly 70% of enterprises piloting copilots in 2024 and venture investment in AI tools exceeding $30 billion that year. If trust, audit trails, and accuracy remain high, this segment could flip to a Star, driving rapid market share and margin expansion. It requires heavy investment in model governance, domain tuning, and compliance; otherwise it risks stalling and fading.
Institutional crypto & digital asset data
Institutional crypto & digital asset data sits in Question Marks: markets remain wildly cyclical—total crypto market cap was about $1.1 trillion in 2024 and BTC annualized volatility hovered near 70%. Institutions are cautious but curious; custody, prime brokerage and ETF demand (US spot BTC ETFs exceeded $100 billion AUM by end-2024) imply rapid scaling if regulation firms up. Build risk, pricing and compliance depth now; otherwise preserve optionality and spend conservatively.
Alternative data marketplace
Buyers seek alpha while sellers want reach, yet curation remains hard; with ~325,000 Bloomberg Terminal users (2024) and ~68% of funds using alternative data, standardizing, cleaning and pricing could create a strong flywheel. Success hinges on robust privacy and provenance controls; otherwise Bloomberg could win big or whimper away.
SMB and retail-facing subscriptions
SMB and retail-facing subscriptions sit in Question Marks: the mass market is vast but customer acquisition cost is brutal versus low ARPU (typical ARPU $15–40/month in 2024), making payback periods often 9–18 months; if packaging wins with prosumers, a higher-margin lane opens. Test bundles, cap custom support, monitor monthly churn tightly (benchmarks 4–8% in 2024) and kill quickly if signals fade.
Open data standards partnerships
Interoperability is a persistent client drumbeat, yet open-data standards historically move slowly; leading this space could embed Bloomberg across sell-side and buy-side workflows, increasing stickiness and data-touchpoints if network effects tip to wide adoption in 2024 market pilots.
Leadership requires patience, coalition-building with vendors and regulators, and selective give-to-get (APIs, schema concessions); payoff can be outsized: platform consolidation often multiplies integrations and revenue per client when a standard wins.
- Tag: patience
- Tag: coalition
- Tag: give-to-get
- Tag: network-effects
AI copilots and institutional crypto: high upside if governance, custody and CAC are solved
Question Marks show high upside but require heavy investment to scale: AI copilots (70% enterprise pilots in 2024) and institutional crypto (total market ~ $1.1T, BTC vol ~70% in 2024) could become Stars if governance, compliance and product-market fit are solved; otherwise they stall. Prioritize model governance, custody/prime depth and strict CAC control.
| Metric | 2024 |
|---|---|
| AI pilot rate | 70% |
| AI tooling VC | >$30B |
| Crypto mkt cap | $1.1T |
| BTC vol | ~70% |
| ARPU (SMB) | $15–40/mo |
| Churn | 4–8%/mo |