BlackRock Business Model Canvas
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Discover BlackRock's strategic blueprint in our Business Model Canvas, revealing how it creates value across asset management, Aladdin technology, and global distribution. This concise, professional canvas maps customer segments, revenue models, key partners and cost structure for direct benchmarking. Download the full Word & Excel files to apply BlackRock's playbook to your strategy or investment analysis.
Partnerships
BlackRock partners with index licensors MSCI, FTSE Russell and S&P Dow Jones to power iShares index-tracking ETFs—iShares held roughly $3.6 trillion of ETF AUM in 2024—enabling broad geographic and factor coverage. Licensing agreements influence expense ratios via index fees and constrain product design. Co-development deals have accelerated new benchmarks and ESG screens, shortening time-to-market for themed ETFs.
Market makers and banks acting as authorized participants create and redeem iShares ETF shares, sustaining liquidity and sub-penny to single-basis-point spreads in large US ETFs; BlackRock's iShares platform held roughly 40% of global ETF AUM in 2024, which concentrates AP activity. Their continuous activity keeps ETF prices aligned with NAV, reducing tracking error and trading frictions. Joint liquidity programs with APs and banks bolster resilience during stressed markets by widening capacity for creations/redemptions.
Global custodians safeguard BlackRock’s assets, process corporate actions and enable efficient settlement across jurisdictions, supporting its roughly 10 trillion USD in AUM as of 2024. Prime brokers provide financing, securities lending and execution for active and alternatives strategies, enhancing liquidity and leverage capacity. Robust operations and counterparty controls reduce settlement and operational risk, while scale relationships lower transaction costs and expand market access.
Technology & Data Vendors
Technology and data vendors supply market data, analytics, cloud infrastructure and cybersecurity that integrate with Aladdin, supporting BlackRock’s services for over 10 trillion USD AUM (2024). High-quality datasets improve risk models, compliance and portfolio construction, while cloud alliances boost scalability and speed-to-market and joint innovation expands Aladdin’s API ecosystem for clients.
- Market data & analytics
- Cloud scalability & speed
- Cybersecurity & compliance
- API ecosystem expansion
Regulators & Industry Bodies
BlackRock engages constructively with regulators, exchanges and trade associations to shape market structure and standards, aligning compliance to support product approvals and cross-border distribution across 100+ countries. Policy dialogue informs sustainability and liquidity frameworks while participation boosts trust and systemic resilience; BlackRock managed about 9.6 trillion USD AUM in 2024.
- Regulatory engagement: global footprint 100+ countries
- Compliance: enables cross-border approvals
- Policy input: sustainability & liquidity frameworks
- Systemic resilience: enhances market trust
- Scale: 9.6 trillion USD AUM (2024)
BlackRock’s key partners—index licensors, authorized participants, global custodians, prime brokers, and tech/data vendors—enable iShares scale, liquidity and Aladdin functionality; iShares held about 3.6 trillion USD ETF AUM in 2024 and ~40% global ETF market share. Custodians and brokers support settlement across 100+ countries; cloud and data partners power risk models for BlackRock’s ~9.6 trillion USD AUM (2024).
| Partner | Role | 2024 metric |
|---|---|---|
| Index licensors | Benchmark & licensing | 3.6T ETF AUM |
| APs/Banks | Liquidity/creation | ~40% ETF market share |
| Custodians | Settlement | 100+ countries |
| Tech/Data | Aladdin support | 9.6T AUM |
What is included in the product
A comprehensive, pre-written Business Model Canvas for BlackRock that maps customer segments, channels, value propositions and revenue streams across the 9 BMC blocks, with competitive analysis, SWOT linkage and investor-ready narrative to support strategic decisions.
High-level view of BlackRock’s business model with editable cells to quickly map asset classes, revenue streams, and risk levers—ideal for boardrooms, client briefings, or rapid strategic analysis.
Activities
Designs and manages strategies across equities, fixed income, multi-asset, alternatives and cash for BlackRock’s global platform, supporting over $10 trillion in AUM (2024). Balances alpha generation, risk and cost through portfolio construction, diversification and active/passive mixes. Implements factor exposures and ESG overlays where mandates permit. Continuously optimizes portfolios to meet evolving client mandates and regulatory requirements.
Develops and operates Aladdin for enterprise risk, analytics and order management, serving 200+ institutional clients and integrating firmwide data feeds and models across portfolios; BlackRock invests over $1 billion annually in technology and cybersecurity (2024). It performs large-scale stress testing, scenario analysis and compliance monitoring across diversified asset classes, processing millions of risk calculations daily. Resilience measures include 24/7 ops, redundancy, and advanced threat detection to protect client data and trading continuity.
BlackRock creates, lists and maintains over 900 iShares ETFs across regions, representing over $3 trillion in AUM as of 2024. It coordinates with authorized participants, exchanges and index providers to manage rebalances and corporate actions. Tax-efficient structures and liquidity-focused marketing and education support tighter spreads and robust secondary-market trading.
Client Advisory
Client Advisory delivers consultative solutions across institutions and wealth channels—OCIO, model portfolios and asset allocation—supporting BlackRock's over $10 trillion AUM; it structures custom mandates and liability-driven investing for pension and insurance clients, embeds ESG integration and stewardship guidance, and maintains structured performance reporting with regular review cycles (quarterly and ad hoc).
- OCIO and model portfolios
- Custom mandates & LDI
- ESG integration & stewardship
- Performance reporting: quarterly reviews
- Scale: >$10 trillion AUM
Stewardship
BlackRock, with about $10 trillion AUM in 2024, engages portfolio companies on governance, strategy and sustainability. Proxy voting follows published principles. Thematic research (eg climate, governance) guides engagements. Stewardship outcomes are reported transparently to clients.
- Engagements on governance, strategy, sustainability
- Proxy voting aligned to published principles
- Thematic research informs engagements
- Transparent client reporting on outcomes
Designs and manages strategies across equities, fixed income, multi-asset, alternatives and cash supporting over $10 trillion AUM (2024); optimizes portfolios, factor exposures and ESG overlays.
Operates Aladdin risk/OMS for 200+ institutional clients; firm invests >$1 billion/yr in technology and cybersecurity (2024).
Creates and maintains 900+ iShares ETFs totaling >$3 trillion AUM; manages liquidity, tax efficiency and market making.
| Metric | 2024 |
|---|---|
| Total AUM | >$10 trillion |
| iShares AUM | >$3 trillion |
| iShares ETFs | 900+ |
| Aladdin clients | 200+ |
| Tech spend | >$1 billion/yr |
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Business Model Canvas
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Resources
Aladdin is BlackRock’s proprietary risk and investment platform, used internally and licensed to over 200 institutional clients as of 2024. It integrates analytics, trading, compliance, and data into a single workflow, enabling multi-asset coverage across portfolios. Its scalable architecture supports global scale and differentiates BlackRock’s service, driving operating leverage and recurring software revenue.
iShares is BlackRock’s flagship ETF franchise with global recognition and market depth, managing over $3 trillion in ETF AUM in 2024 and capturing roughly 40% of the global ETF footprint. Network effects from deep liquidity, broad AP coverage and investor education amplify scale and reduce trading costs. A wide shelf spans equities, fixed income, commodities and 100+ countries. It is a trusted partner for institutions and advisors on portfolio construction and liquidity solutions.
Investment Talent includes portfolio managers, quants, traders, and credit analysts deployed across regions, covering passive, factor, active, and alternatives strategies; research and stewardship specialists further enhance insights. As of 2024 BlackRock remains the world’s largest asset manager and serves clients in 100+ countries, with global desks delivering 24-hour market coverage.
Data & Models
BlackRock combines extensive market, issuer, ESG and alternative datasets (petabyte scale) with proprietary risk models and factor libraries; Aladdin’s analytics covered about 21.6 trillion USD in assets on the platform in 2024. Rigorous data governance and quality controls underpin model validation and compliance, while APIs and pipelines deliver real‑time analytics and reporting across roughly 9.6 trillion USD of client AUM (mid‑2024).
- Datasets: market, issuer, ESG, alternatives
- Scale: petabytes; Aladdin ~21.6T USD (2024)
- Models: proprietary risk models, factor libraries
- Controls: governance, validation, quality checks
- Delivery: APIs, pipelines for real‑time analytics
Regulatory Licenses
Regulatory licenses: BlackRock maintains registrations across major jurisdictions, supporting product distribution and advisory in 100+ countries and positioning iShares as a leading global ETF platform with listings on multiple exchanges. Robust compliance frameworks and audit readiness are embedded in its control environment, enabling rapid scale while meeting cross-border regulatory requirements. Strong controls support operational resilience and trust.
- Global registrations: 100+ countries
- ETF listings: iShares on multiple exchanges
- Compliance: centralized frameworks & audit readiness
- Control environment: supports rapid scale
Aladdin platform (~21.6T assets covered in 2024) and enterprise APIs drive analytics, trading and recurring software revenue. iShares ETF franchise manages ~3T ETF AUM (2024), ~40% global ETF share, deep liquidity and distribution. Investment talent, global registrations (100+ countries) and petabyte datasets enable multi‑asset solutions and stewardship at scale.
| Resource | 2024 metric |
|---|---|
| Aladdin assets covered | 21.6T USD |
| iShares ETF AUM | ~3T USD |
| Clients on Aladdin | 200+ institutions |
| Global registrations | 100+ countries |
Value Propositions
BlackRock leverages $9.9 trillion AUM and roughly $3.6 trillion in iShares (2024) to deliver low-cost index and cash solutions at scale. Efficiency is passed to clients via competitive fees—flagship IVV charges 0.03%—while deep liquidity (billions in daily traded value) in iShares supports tight markets. Operational excellence keeps slippage minimal and tracking error typically under 0.10% for major ETFs.
Aladdin delivers end-to-end portfolio, risk, and trading workflows, supporting over $28 trillion in assets on-platform as of 2024. Clients gain transparency and control through centralized analytics and customizable dashboards that surface exposures, stress tests, and attribution. The platform interoperates with third-party tools and data providers via open APIs and connectors. Continuous enhancements and iterative releases align functionality with evolving market structure and regulatory shifts.
BlackRock leverages roughly $9.5 trillion in AUM (2024) to deliver outcome-focused solutions tailored to retirement income, LDI, total return or capital preservation. Model portfolios and OCIO implementations align with sponsor policy objectives and glidepaths. Custom mandates incorporate regulatory, liquidity and ESG constraints. Measurable outcomes are delivered via quarterly dashboards, stress tests and performance-attribution reporting.
Breadth of Access
BlackRock offers breadth of access across equities, fixed income, alternatives and factor strategies, delivering single-ticker exposure via iShares ETFs and bespoke structures; as of 2024 BlackRock manages over 10 trillion USD in AUM and provides 900+ ETFs globally. Regional vehicles cover 30+ markets, enabling local tax and liquidity efficiencies and intra-day ETF liquidity for complex exposures.
- Breadth: equities, fixed income, alternatives, factors
- Single-ticker: iShares ETFs for complex exposures
- Scale: >10 trillion USD AUM (2024); 900+ ETFs
- Global: 30+ markets, regional vehicles with tax/liquidity benefits
Stewardship Trust
Stewardship Trust: BlackRock leverages active ownership to enhance long-term value creation, aligning engagement with its publicly stated voting principles and engagement priorities and reflecting oversight for institutional clients; BlackRock manages over 10 trillion in assets (2024) and publishes annual Investment Stewardship reports to document outcomes.
- Active ownership: long-term value focus
- Clear voting principles: public stewardship policy
- Reporting: annual Investment Stewardship report
- Reputation: supports fiduciary mandates and institutional confidence
BlackRock leverages $9.9 trillion AUM and ~$3.6T in iShares (2024) to deliver low-cost, liquid ETF and cash solutions (IVV fee 0.03%, major ETF tracking error <0.10%).
Aladdin supports >$28T on-platform (2024), offering centralized risk, trading and analytics with open APIs for integration.
Outcome-focused OCIO and stewardship scale across 900+ ETFs in 30+ markets, driving fiduciary reporting and active ownership.
| Metric | 2024 |
|---|---|
| Total AUM | $9.9T |
| iShares AUM | $3.6T |
| Aladdin AUM | >$28T |
| ETFs | 900+ |
Customer Relationships
Relationship managers and product specialists deliver dedicated coverage to institutional clients and large distributors, supporting BlackRock’s roughly $10 trillion AUM (2024). They conduct regular reviews, strategy updates and training sessions to align portfolios and risk profiles. Clients receive tailored insights and timely market commentary informed by BlackRock’s global research. Clear escalation pathways route complex needs to senior specialists and investment teams.
Digital self-service portals deliver documents, analytics and reporting tied to BlackRock’s scale as the world’s largest asset manager with over 8 trillion USD in AUM, enabling clients to run Aladdin and web tools for self-directed workflows. On-demand data downloads and APIs support automated integration and bulk exports, reducing friction for everyday interactions and accelerating operational cycles.
Consultative projects span strategic asset allocation, portfolio diagnostics and transition management engagements, leveraging BlackRock's scale of over $9 trillion AUM to offer proposals, models and implementation plans tailored to institutional needs.
Engagements are governed via joint working groups and governance forums—now established with 100+ institutional clients—to align strategy and execution.
Success is measured by client outcomes: portfolio risk-adjusted returns, implementation cost reduction and adherence to agreed KPIs.
Education & Content
BlackRock's education and content program delivers thought leadership, webinars and ETF/factor playbooks tied to iShares' ~$3.6 trillion ETF franchise and BlackRock's ~$9.8 trillion AUM in 2024, focusing on CE-eligible advisor programs and tools that translate macro views into portfolios. Webinars and playbooks span markets and factors with measurable advisor engagement. Programs run on a consistent regional cadence to support advisors globally.
- thought-leadership
- CE-eligible-webinars
- macro-to-portfolio-tools
- consistent-regional-cadence
Service SLAs
- Response times: 1 hour / 24–72h
- Onboarding: standardized checklists
- Reporting: monthly & quarterly
- Feedback: surveys + governance
- Improvement: KPI-driven
Relationship managers and digital platforms support BlackRock’s ~9.8 trillion USD AUM (2024) and iShares ~3.6T, combining bespoke coverage for 100+ institutional governance clients with self-service Aladdin/API tools. SLAs: ack 1h, resolution 24–72h; success via risk-adjusted returns, cost reductions and KPI tracking.
| Metric | Value | Year |
|---|---|---|
| AUM | $9.8T | 2024 |
| iShares | $3.6T | 2024 |
| Governance clients | 100+ | 2024 |
Channels
Institutional Sales provides direct coverage to pensions, sovereigns, insurers, endowments and corporates, executing RFP/RFI processes for mandates and OCIO engagements and delivering executive briefings and investment-committee support. In 2024 BlackRock reported about $10.2 trillion in AUM, leveraging a global account-management structure to coordinate cross-border mandates and bespoke solutions. Teams run tailored OCIO searches, client governance reviews and quarterly C-suite/investment-committee briefings.
Distribution across wirehouses, RIAs, banks and broker-dealers leverages platform access to place iShares ETFs and managed model portfolios; iShares held roughly $2.7 trillion AUM in 2024. BlackRock provides advisor training and practice-management support and integrates data connectivity for sleeve-level reporting and performance attribution across thousands of advisory firms.
BlackRock company sites and fund pages host documents, prospectuses and tools across 3,500+ funds and iShares' ~2,800 ETFs (2024), supporting over $10 trillion AUM. Interactive screeners and analytics deliver performance, risk and factor breakdowns for ETFs and mutual funds. Robust API integrations provide real-time pricing and holdings feeds to advisors and platforms. Lead capture forms and 24/7 client-support chat route prospects into CRM and wealth teams.
Exchanges
Exchanges: BlackRock lists iShares ETFs on major venues (NYSE, LSE, HKEX), giving broad market access; iShares ETF AUM was about $2.3 trillion in 2024. Intraday liquidity and price discovery are supported by designated market makers; open/close processes drive creation/redemption mechanisms. Global listings across time zones enable continuous investor access.
- iShares AUM ~ $2.3T (2024)
- Major listings: NYSE, LSE, HKEX
- Intraday liquidity via market makers
- Creation/redemption at open/close
- Global time-zone coverage
Partnership Alliances
Collaborations with banks, fintechs and custodians extend BlackRock’s distribution into retail and institutional channels; co-branded education and research programs build trust and product adoption; selective white-label and sub-advisory relationships enable local market scale; joint events and roadshows drive client engagement. As of 2024 BlackRock operated in 30 countries and 70 offices and reported $9.12 trillion AUM (end‑2023).
- Banks/Fintechs: broaden distribution
- Co-branded research: trust & adoption
- White-label/sub-advisory: local scale
- Joint events: client acquisition
Channels: Institutional sales, distributors, platforms, exchanges and partnerships drive BlackRock’s go‑to‑market, supporting $10.2T AUM (2024) and iShares ~$2.7T (2024); teams run OCIO, RFPs, advisor programs and API integrations for sleeve reporting. Global listings (NYSE, LSE, HKEX), market makers and creation/redemption sustain ETF liquidity and 24/7 digital capture funnels feed CRM and wealth teams.
| Metric | 2024 |
|---|---|
| Total AUM | $10.2T |
| iShares AUM | $2.7T |
| Funds/ETFs | ~6,300 (combined) |
| Offices/Countries | 70 offices / 30 countries |
| Major listings | NYSE, LSE, HKEX |
Customer Segments
Pensions and SWFs seek scale, governance and bespoke solutions from managers able to deploy across markets; BlackRock reported about $10 trillion AUM in 2024, underscoring capacity for large mandates. Demand centers on LDI, private markets and index core exposures, with priority on measured risk, cost efficiency and transparency. Relationships are multi-year with rigorous oversight and contractual governance.
Insurers are balance-sheet aware investors focused on ALM, capital efficiency and liquidity management to protect policyholder obligations.
They demand custom fixed income and securitized solutions tailored to duration, credit and regulatory constraints, with regulatory reporting and risk management paramount.
Appetite for private credit and infrastructure is rising; US insurers held roughly $8.9 trillion in invested assets (NAIC, YE2023), highlighting scale and opportunity.
Financial advisors, RIAs and broker-dealer platforms leverage BlackRock’s ETFs and model portfolios to drive practice efficiency and improve client outcomes, with iShares holding roughly one-third of the global ETF market. BlackRock provides education and portfolio-construction tools used by thousands of advisors to implement risk-aware allocation and tax-efficient strategies. Scalable, compliant workflows integrate reporting, rebalancing and custody to support advisor growth and fiduciary requirements.
Retail Investors
Retail investors access iShares via brokerages and trading apps to tap a platform that held about $3.6 trillion in ETF AUM in 2024; they prioritize low fees (core index ETFs often 0.03–0.30%), deep liquidity, and transparency. Investors use iShares ETFs for both core long-term allocations and tactical, short-term positions while relying on BlackRock content and digital tools to support do-it-yourself decisions.
- Access: brokerages, apps
- 2024 iShares AUM: ~$3.6 trillion
- Pillars: low fees, liquidity, transparency
- Use cases: core + tactical; DIY tools/content
Corporates & Banks
Pensions/SWFs, insurers, advisors, retail, corporates/banks form core segments; BlackRock reported ~ $10T AUM (2024), iShares ~ $3.6T (2024); Aladdin served 3,000+ institutional users (2024); US insurers held ~ $8.9T invested assets (YE2023).
| Metric | Value |
|---|---|
| Total AUM | ~$10T (2024) |
| iShares ETF AUM | ~$3.6T (2024) |
| Aladdin users | 3,000+ (2024) |
Cost Structure
Compensation for investment, technology, sales, and operations staff at BlackRock accounts for a large share of personnel costs, with the firm employing approximately 22,000 people in 2024. Incentive programs tie bonuses and long-term equity to performance and retention, aligning pay with AUM and revenue metrics. Global teams require competitive benefits and mobility programs to support cross-border roles. BlackRock invests materially in training and development, including institutionalized upskilling and tech bootcamps.
Technology costs cover cloud infrastructure, data lakes and cybersecurity for Aladdin and analytics, with ongoing software development and R&D to retain edge. Licences for market data and third-party tools plus hardware and network capacity drive recurring spend. Aladdin serves over 2,000 institutional clients and supports BlackRock’s scale—BlackRock reported $8.59 trillion AUM at Dec 31, 2023—amplifying tech cost leverage and requirements.
Operations costs center on custody, fund administration, transfer agency and trading infrastructure supporting BlackRock's approximately $10 trillion AUM and presence in 100+ markets; index licensing and exchange listing fees add recurring per-fund charges that raise expense ratios; audit, legal and compliance are material overheads tied to regulatory scrutiny; business continuity and resiliency programs require ongoing investment, often in the hundreds of millions annually.
Distribution
Distribution cost for BlackRock centers on global sales coverage, marketing and investor education to support ~10 trillion USD AUM in 2024, with over 1,300 iShares ETFs requiring localized content and translation. Platform fees and revenue-sharing with distributors are material to product economics, while client events and sponsorships (regional roadshows, conferences) form recurring marketing spend. Localization scales across 100+ markets to meet regulatory and language needs.
- Sales coverage: global teams across 100+ markets
- Marketing/education: supports ~1,300 ETFs
- Platform fees: revenue-sharing with distributors
- Client events: regional roadshows/sponsorships
- Localization: translation for 100+ jurisdictions
Real Estate
BlackRock's real estate cost structure covers global offices and facilities across ~70 offices in 30 countries supporting ~19,000 employees; hybrid-work investments and collaboration spaces increase recurring lease, fit-out and tech costs. Travel and client-meeting expenses remain material for client servicing. Sustainability upgrades (LED, HVAC, green certifications) drive capex while lowering long-term Opex in 2024.
- Offices: ~70 locations, 30 countries
- Employees: ~19,000
- Key costs: leases, fit-out, hybrid tech
- Variable: travel & client meetings
- Sustainability: capex for efficiency & certifications
Major costs are personnel (≈22,000 staff, incentive pay tied to AUM), technology (Aladdin cloud, cybersecurity, market data), operations (custody, fund admin, compliance across global markets) and distribution (sales, marketing, platform fees for ~1,300 iShares). Real estate, travel and sustainability capex add recurring and capital spend. Scale (AUM $8.59T at 12/31/2023) amplifies fixed tech and ops leverage.
| Category | 2024 metric | Primary cost drivers |
|---|---|---|
| Personnel | ≈22,000 FTE | Comp, incentives, benefits |
Revenue Streams
Base fees are asset-based management fees across ETFs, mutual funds, SMAs and alternatives, with pricing that reflects asset class, vehicle type and scale. BlackRock’s revenue is primarily driven by AUM and product mix, with about $9 trillion in AUM at end-2024 amplifying fee income. Fee breaks are common for large mandates and institutional mandates to win scale. ETF fees are typically lowest while alternatives command higher margins.
BlackRock levies incentive performance fees on select active and alternatives strategies, typically using industry-standard carry rates around 20% for private markets and hedge-like products. Structures are aligned to benchmarks or absolute-return targets with high-water marks and hurdle rates common to protect investors. These fees are cyclical and outcome-dependent, materializing only in years of outperformance.
Technology fees comprise subscription and service revenue from Aladdin and related modules, supplemented by implementation, integration, and ongoing support services. Pricing is tiered by user count and functionality, driving scalable license revenue and professional-services uplifts. Long-term, sticky contracts and high switching costs produce predictable, recurring cash flows and strong client retention.
Distribution & Lending
Distribution & Lending drives ancillary revenue at BlackRock through securities-lending revenue sharing within eligible funds, cash-management and sweep program economics, and platform/service fees in select markets; in 2024 BlackRock managed roughly 10.3 trillion USD AUM, leveraging lending and cash solutions to boost net revenue contribution beyond base fees.
- Securities lending: revenue-sharing with funds
- Cash management: sweep economics
- Platform fees: select-market services
- Ancillary income: complements fee base
Advisory & OCIO
Advisory and OCIO deliver consulting and delegated-solutions for institutions, charging custom portfolio construction and transition-management fees plus retainers and project-based billing, which deepen multi-year client relationships and lock in recurring advisory revenue.
- Consulting for institutions
- Custom portfolio construction fees
- Transition-management fees
- Retainers and project billing
- Strengthens multi-year client ties
Base fees drive the bulk of revenue, scaled by roughly 10.3 trillion USD AUM at end-2024 and product mix (ETFs low, alternatives high). Incentive performance fees occur in select active/alternative strategies and are outcome-dependent. Aladdin subscription and services deliver recurring tech revenue while securities lending, cash-management and advisory/OCIO add ancillary income.
| Metric | 2024 |
|---|---|
| AUM | 10.3 trillion USD |
| Estimated blended base fee yield | ~0.33% |