Big Y Foods Business Model Canvas
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Unlock the strategic blueprint behind Big Y Foods with our concise Business Model Canvas—see how targeted value propositions, supplier networks, and community-focused retailing drive growth. Perfect for investors, consultants, and founders seeking actionable insights. Purchase the full, editable Word/Excel canvas to benchmark and execute these strategies.
Partnerships
Partnering with regional farms and seafood suppliers supplies fresher, sustainably sourced goods aligned with New England tastes, supporting Big Y’s roughly $3.5 billion retail footprint (2023). Shorter lead times cut spoilage and shrinkage, enable seasonal promotions and farm-to-store branding, and strengthen community ties to differentiate from national chains.
Collaborations with national CPGs and private‑label manufacturers secure volume pricing, trade spend and faster new‑product access, leveraging Big Y’s network of over 70 stores. Co‑developed private‑label lines lift margins and loyalty; US private‑label penetration hit about 19% in 2024 (NielsenIQ). Joint marketing funds underwrite weekly circulars and in‑aisle offers, while reliable supply sustains in‑stock across categories.
Third-party wholesalers complement Big Y's direct sourcing to extend product breadth and flexibility across its ~70 stores in Massachusetts and Connecticut. 3PL partners optimize inbound flows and store replenishment, reducing lead times and supporting seasonal spikes; cold-chain specialists ensure integrity of perishables and pharmacy items during transport. These partnerships mitigate weather disruptions and capacity surges.
Healthcare and pharmacy networks
Alliances with PBMs, insurers, and vaccine suppliers enable Big Y’s in-store pharmacy services and access to formularies and reimbursement flows that sustain prescription volume; the top three PBMs managed roughly 80% of prescription processing in 2024. Clinical vendors support immunizations and health screenings (pharmacies delivered 200M+ COVID/flu vaccines through 2020–2023). Compliance partners ensure HIPAA and regulatory standards are met.
- PBM share ~80% (2024)
- 200M+ vaccines delivered (2020–2023)
- Formulary access sustains RX revenue
- HIPAA/compliance partnerships
Technology and payments providers
POS, e-commerce and mobile app vendors power Big Y’s omnichannel operations as grocery e-commerce penetration reached roughly 7% in 2023, with omnichannel shoppers spending materially more per visit; payment processors and loyalty platforms enable seamless checkout and targeted offers; data analytics partners drive assortment, dynamic pricing and personalization; cybersecurity vendors protect transactions and customer data, with average breach costs around 4.45 million USD (IBM 2023).
- POS/e‑commerce/mobile app: omnichannel enablement
- Payment & loyalty: frictionless checkout, targeted promotions
- Data analytics: assortment, pricing, personalization
- Cybersecurity: breach prevention (avg cost 4.45M USD)
Regional farms, CPGs, 3PLs and PBMs underpin Big Y’s fresh assortment and pharmacy reach across ~70 stores and a $3.5B retail footprint (2023), boosting margins via private‑label (19% US penetration, 2024) and securing supply (PBM share ~80%, 2024). Omnichannel vendors support 7% e‑commerce penetration (2023) and data-driven pricing; cybersecurity protects against ~$4.45M avg breach cost (2023).
| Partner | Metric |
|---|---|
| Regional farms | Fresh/sustainable |
| Private‑label | 19% penetration (2024) |
| PBMs | ~80% share (2024) |
What is included in the product
A comprehensive, pre-written Business Model Canvas tailored to Big Y Foods, covering customer segments, channels, value propositions, key activities, resources, partners, cost structure and revenue streams across the 9 classic BMC blocks; reflects real-world operations, competitive advantages and linked SWOT insights, ideal for presentations, funding discussions and strategic decision-making.
High-level snapshot of Big Y Foods' business model with editable cells to quickly pinpoint operational bottlenecks, streamline supply chain and merchandising pain points, and align loyalty and store operations for faster decision-making.
Activities
Curating a full-service mix across grocery, fresh, bakery, floral and pharmacy drives higher basket size and cross-category spend at Big Y, which as of 2024 operates over 70 stores in Massachusetts and Connecticut. Space and pricing optimization are localized to neighborhood demand patterns, boosting unit sales per sqft. Weekly promotions and seasonal resets sustain traffic and frequency. Strategic vendor negotiations preserve value perception while protecting margins.
In-store prep of produce, meats, seafood and bakery across Big Ys 70+ New England stores ensures freshness and local differentiation and supports the chains fresh-first positioning.
Standardized recipes and HACCP-based processes secure food safety and regulatory compliance across departments.
Daily QC audits help minimize shrink—grocery industry shrink averages about 1.5%—and consistent execution in prepared foods and catering preserves margins and repeat business.
Coordinated buying, replenishment, and cold-chain logistics at Big Y (over 70 stores in 2024) reduce stockouts and preserve freshness across regional DCs. Demand forecasting ties inventory and labor scheduling for perishables, lowering spoilage and overtime. Cross-docking and route optimization cut transport and handling costs. Store-level execution enforces planograms and on-shelf availability.
Customer experience and community engagement
- Service training → higher repeat rate
- Clean stores + fast checkout → loyalty
- Community events, donations, local sourcing → brand affinity
- Surveys/social → continuous improvement
- Pharmacy counseling → trusted touchpoints
Omnichannel operations and digital marketing
Big Y extends reach through online ordering, curbside pickup and delivery, tapping into a US online grocery market exceeding $120 billion in 2024; app and email campaigns use loyalty data to increase basket size, with email marketing still delivering roughly $36 ROI per $1 invested; SEO and social amplify weekly deals; continuous UX optimization can boost conversion and repeat use by up to 20%.
- Online reach: >$120B US online grocery 2024
- Loyalty-driven offers: email ROI ~$36:$1
- SEO/social: promote weekly deals & services
- UX optimization: conversion + repeat use up to 20%
Curating full-service grocery, fresh, bakery, floral and pharmacy across 70+ Big Y stores (2024) drives higher basket size and cross-category spend. Localized space/pricing, weekly promos and in-store prep (fresh-first) reduce shrink (~1.5% grocery avg) and boost margin. Coordinated DC logistics, demand forecasting and online/curbside (US online grocery >$120B 2024) cut stockouts and transport costs.
| Metric | 2024 |
|---|---|
| Stores | 70+ |
| Online grocery US | $120B+ |
| Grocery shrink | ~1.5% |
| Email ROI | $36:$1 |
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Business Model Canvas
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Resources
Big Y operates 71 supermarkets and 16 Save A Lot stores across Massachusetts and Connecticut, supplying strategic locations that provide convenient access for core communities. Store layouts emphasize fresh departments—produce, bakery, deli and prepared foods—to enable experience-led shopping. Parking, curbside pickup zones and in-store pharmacy bays support convenience for shoppers. A mix of owned properties and long-term leases stabilizes operations.
Butchers, bakers, pharmacists and service associates at Big Y—serving over 70 stores and roughly 10,000 associates—deliver consistent quality; company training programs provide standardized safety and skills instruction across the chain, while a family-owned culture supports higher retention and long-tenure staff, and experienced management teams in Springfield, MA coordinate multi-store operations and supply-chain execution.
Established supplier ties secure dependable fill rates and purchase-cost advantages across Big Y’s network of over 70 stores. Access to local artisans and national suppliers balances store-level uniqueness with scale efficiencies. Private-label manufacturing partners bolster margin control as private label represented about 18% of US grocery sales in 2023. Contract terms and supplier co-op programs fund targeted promotions and merchandising support.
Loyalty and customer data assets
Big Y’s membership programs capture purchase behavior and preferences, creating a first-party data asset that informs pricing, promotions and assortment decisions; McKinsey 2024 found personalization can boost revenues 10–15%, and analytics convert loyalty signals into targeted actions that increase visit frequency and basket size.
- members as data backbone
- data-driven pricing & promotions
- personalization → higher frequency & basket
- analytics operationalize insights
Brand equity and community trust
Founded in 1936, Big Y brings 88 years of local service and recognition across Connecticut and Massachusetts; decades of goodwill amplify customer loyalty. A consistent focus on quality fresh foods and service sets higher expectations than big-box rivals, while community involvement and sponsorships deepen differentiation. That trust underpins pharmacy, catering, and premium private-label sales.
- Founded: 1936 — 88 years local presence (2024)
- Regional focus: Connecticut and Massachusetts
- Trust enables pharmacy, catering, higher-margin offerings
Big Y’s 87 stores (71 supermarkets, 16 Save A Lot) and ~10,000 associates deliver fresh-forward layouts, pharmacy and curbside convenience across MA and CT. Supplier partnerships and private-label scale (private label ~18% of US grocery sales, 2023) support margins. First-party loyalty data and analytics drive personalization (McKinsey 2024: +10–15%).
| Metric | Value |
|---|---|
| Stores | 87 |
| Associates | ~10,000 |
| Private label (US) | ~18% (2023) |
| Personalization lift | +10–15% (McKinsey 2024) |
Value Propositions
Full-service one-stop shopping—fresh produce, grocery, bakery, floral and in-store pharmacy—saves time and increases basket size; Big Y operates 79 stores in MA and CT (2024), enabling neighborhood reach. Local merchandising ensures favored SKUs are stocked using store-level sales data, reducing stockout risk. Consistent quality and friendly service drive repeat visits and higher customer loyalty.
Big Y’s promise of freshness and quality you can taste is delivered through daily-prepared foods, hand-cut meats and a standout fresh seafood program across its more than 70 stores. Strict cold-chain protocols and QC checkpoints protect flavor and safety from supplier to shelf. Local sourcing adds seasonality and authenticity, while customers receive reliable, high-quality meals and ingredients at consistent standards.
Big Y leverages online ordering, curbside and delivery to serve shoppers across its more than 70 stores in CT and MA, aligning with US online grocery sales topping about 100 billion dollars in 2023 to meet busy lifestyles.
Easy pharmacy refills and vaccine services shorten errands and drive repeat visits, while seamless payment and loyalty integration speed checkout and boost basket sizes.
Flexible pickup windows improve reliability and reduce missed orders, strengthening omnichannel retention.
Value through promotions and private label
Weekly deals and digital coupons keep baskets affordable for price-sensitive shoppers and drive repeat traffic; private-label lines deliver comparable quality at lower cost—store brands held about 18% of US grocery sales in 2023 (NielsenIQ).
Bundle offers and meal deals simplify planning and checkout, while transparent pricing and coupon clarity build trust in measured savings.
- deals-driven traffic
- private-label ~18% US share (2023)
- bundles simplify planning
- transparent savings
Community-first, family-owned service
- Founded 1936
- Local hiring focus
- Personalized service vs national chains
- Long-term ownership = stability
Full-service one-stop shopping across 79 stores (2024) increases basket size and neighborhood reach. Daily-prepared foods, strict cold-chain and local sourcing ensure consistent freshness and quality. Omnichannel options, in-store pharmacy, weekly deals and private-label (≈18% US share, 2023) drive convenience and value.
| Metric | Value |
|---|---|
| Stores (2024) | 79 |
| Founded | 1936 |
| Private-label share (US, 2023) | ≈18% |
| US online grocery sales (2023) | ≈$100B |
Customer Relationships
Big Y leverages tiered rewards, digital coupons, and tailored offers to drive repeat visits, with loyalty members receiving points and member pricing that reinforce value and uplift basket size; as of 2024 Big Y serves roughly 75 stores across New England, enabling data-driven outreach that recognizes preferences and supports easy enrollment via its app and in-store signups.
Knowledgeable staff in Big Y’s roughly 70-store chain provide product advice and custom cuts while bakery and floral teams handle special orders; clear signage and clean aisles improve navigation and efficiency. Fast, same-day issue resolution policies aim to sustain customer trust, supporting Big Y’s ~$2.5B annual sales (2024).
Pharmacists at Big Y’s over 70 pharmacy locations provide medication guidance, vaccinations and refill services, integrating text alerts and auto-refill programs shown to boost adherence roughly 20–34%. Strict HIPAA and state pharmacy compliance reinforce credibility and protect patient privacy. Community health events and in-store clinics—hundreds annually—drive engagement and capture incremental revenue from pharmacy services.
Digital engagement and support
Big Y leverages app chat, email, and social channels to resolve customer inquiries rapidly, integrating order status updates to reduce pickup and delivery anxiety and using proactive recall alerts to protect safety while feedback loops close service gaps and drive continuous improvement.
- app chat response
- email & social support
- real-time order status
- proactive recall alerts
- closed feedback loops
Catering and event coordination
Consultative party and holiday planning at Big Y personalizes menus and timelines, adding measurable value to customers; Big Y operates 71 supermarkets in Massachusetts and Connecticut (2024), enabling regional catering reach. Custom menus and budgeted packages increase uptake. Reliable fulfillment builds repeat business and post-event follow-up encourages referrals.
- Consultative planning: tailored timelines
- Custom menus: budget- and taste-aligned
- Fulfillment: reliability = repeat sales
- Follow-up: drives referrals and NPS
Big Y drives repeat visits via tiered rewards, digital coupons, app enrollment and member pricing, supporting personalized outreach across 71 stores; 2024 sales ≈ $2.5B. In-store specialists, bakery/floral and 70+ pharmacies deliver consultative service, same-day issue resolution and hundreds of community health events to sustain trust and referrals.
| Metric | 2024 |
|---|---|
| Stores | 71 |
| Sales | $2.5B |
| Pharmacies | 70+ |
| Community events | Hundreds |
Channels
Brick-and-mortar supermarkets are Big Y's primary sales channel, offering full assortment and services across over 70 supermarkets in 2024 with annual sales exceeding $2 billion. Endcaps and prominent signage drive product discovery, often lifting category sales by 25-40%. Pharmacy windows and service desks enhance convenience and basket size. Regular in-store events boost traffic and local engagement.
Big Y's website and app enable scheduled curbside collection, aligning with 2024 grocery e-commerce penetration near 9% of US grocery sales to capture digital demand. Dedicated parking stalls and marked pick stations speed handoff and reduce dwell time for the chain's regional footprint. Real-time communication handles substitutions while loyalty integration preserves member discounts and fuel points at checkout.
Home delivery partnerships, whether third-party or in-house, extend Big Y’s market reach into the ~10% online-grocery segment in 2024; offering selectable time-slots balances demand and labor, cutting last-mile costs by ~10–15%. Insulated handling preserves cold-chain integrity for 4–6 hours per delivery window, and delivery fees (avg. $5 in 2024) add ancillary revenue per order.
Email, app, and SMS marketing
Email, app, and SMS marketing power Big Y through digital circulars and targeted offers that lift conversion ~12% and drive basket growth; push alerts spotlight weekly deals and seasonal items with open rates around 20–25%, while receipt-linked coupons increase next-visit rate ~15% and opt-in controls keep unsubscribe rates low.
- Email ROI ~$36 per $1 (DMA)
- Digital circulars +12% conversion
- Push open 20–25%
- Receipt coupons +15% visits
- Opt-in controls preserve trust
Social media and community events
Social media platforms showcase Big Y fresh arrivals and prepared foods, leveraging visual posts and Reels to drive in-store visits across the chain of more than 70 stores.
Local sponsorships and in-store tastings at community events boost brand visibility and local market share, linking to event calendars for seasonal and holiday catering pushes.
Two-way dialogue on social channels collects customer feedback and drives menu tweaks and catering orders for peak Q4 demand.
- Stores: more than 70
- Focus: fresh arrivals, prepared foods, holiday catering
- Channels: social posts + local events for feedback
Big Y channels blend 70+ brick-and-mortar stores (2024 sales >$2B) with digital (website/app) capturing e‑commerce demand as US grocery online ≈9% in 2024, plus curbside and in‑house/3rd‑party delivery (avg fee $5). Email/CRM drives ROI ~$36 per $1 and +12% conversion; delivery/time-sloting cuts last‑mile costs ~10–15% while preserving cold chain.
| Channel | 2024 KPI |
|---|---|
| Stores | 70+, $2B+ |
| E‑commerce mix | ~9% US grocery |
| Delivery fee | $5 avg |
| Email ROI | $36/$1 |
Customer Segments
Core suburban families are Big Y core shoppers who make 1–2 weekly stock-up trips seeking meal solutions; value, convenience, and quality fresh produce and proteins drive loyalty. Catering and bakery services support birthdays, graduations and other life events. Big Y reaches these households through over 70 stores across Massachusetts and Connecticut and targeted loyalty offers that keep household grocery budgets in check.
Time-pressed professionals drive demand for grab-and-go and online pickup; Big Y, with over 70 stores in New England, leverages curbside pickup and in-store pharmacy to deliver one-stop convenience. Targeted ready-to-eat assortments raise basket size, while digital offers and app messages—aligned with 2023 online grocery adoption trends—boost engagement.
Reliable in-store pharmacies and personalized service attract seniors and caregivers, a key segment given US 65+ population ~17% in 2024. Delivery and in-home assistance boost accessibility amid online grocery penetration near 15%. Health-focused assortments address needs—about 80% of seniors have at least one chronic condition—while trust and familiarity drive repeat visits and higher basket retention.
Food enthusiasts and premium seekers
Food enthusiasts and premium seekers at Big Y seek high-quality meats, seafood and specialty items; Big Y’s 70+ stores stock premium cuts and curated seafood to meet demand. Prepared gourmet meals and bakery items elevate occasions, while local and seasonal products drive loyalty. These shoppers are willing to trade up for quality.
- High-quality meats, seafood, specialty items
- Prepared gourmet meals & bakery
- Local/seasonal focus; trade-up willingness
Small offices and event planners
Small offices and event planners drive bulk catering demand for Big Y, leveraging predictable fulfillment and a broad menu for meetings and gatherings; Big Y operates 71 stores across MA and CT (2024), enabling local bulk logistics and same-day pickup. Floral and bakery offerings create one-stop solutions that increase average order value and loyalty, while volume pricing and contract discounts encourage repeat institutional orders.
- 71 stores (Big Y, 2024)
- One-stop: deli, bakery, floral
- Predictable fulfillment = same-day/contract capability
- Volume pricing boosts repeat orders
Core suburban families (primary shoppers) drive weekly stock-ups; Big Y 71 stores (2024) offer value, fresh produce and proteins. Time-pressed professionals favor curbside pickup and grab-and-go as online grocery ~15% (2024). Seniors (65+ ~17% US, 80% with chronic conditions) rely on pharmacy and delivery. Food enthusiasts and offices buy premium items and catering, lifting AOV.
| Segment | Metric | Key need |
|---|---|---|
| Core families | 71 stores (2024) | Value, fresh |
| Professionals | Online ~15% (2024) | Pickup, convenience |
| Seniors | 65+ ~17% (2024) | Pharmacy, delivery |
| Enthusiasts/Offices | Catering & premium sales | Quality, bulk |
Cost Structure
Wholesale purchases drive the bulk of Big Y Foods' cost structure, reflecting industry norms where product procurement represents the largest expense. Perishable shrink—especially in produce, meat and deli—erodes margins, with industry shrink estimated around 1.5–2% of sales in 2024. Enhanced forecasting and quality control programs reduce waste and protect fresh-department margins. Negotiated vendor terms and promotional allowances help manage input-price volatility and cash flow.
In-store staffing, specialists and pharmacy teams drive Big Y’s largest operating cost; as of 2024 Big Y runs about 71 stores with roughly 11,000 associates, concentrating labor spend on front-line and clinical roles. Investing in training and retention lowers turnover-related replacement costs, while demand-aligned scheduling (weekend and holiday peaks) optimizes hours. Competitive benefits strengthen the employer brand and reduce recruitment spend.
Transportation, refrigeration, and warehousing are primary operating costs for Big Y, with fuel at a U.S. 2024 average diesel price of about $3.79/gal (EIA) materially affecting delivery economics and carrier rates. Cold-chain compliance reduces perishable shrink—industry estimates put retail perishables loss roughly 2–5%—preventing revenue loss and food-safety liabilities. Continuous route optimization and consolidated deliveries cut miles and hours, lowering spend on carriers and fuel.
Store operations and occupancy
Rent, utilities, maintenance and equipment capex/opex together drive major store-level costs for Big Y, with refrigeration and store fixtures often requiring $200k–$500k lifecycle investments; cleanliness and upkeep preserve brand standards and reduce shrink. Energy management (LED, HVAC, refrigeration controls) can cut utility spend 10–20% and security plus insurance (roughly 0.5–1% of revenue) mitigate operational risk.
- Occupancy & rent: significant fixed cost
- Equipment capex: $200k–$500k per store lifecycle
- Energy savings: 10–20%
- Insurance/security: ~0.5–1% revenue
Technology and marketing
Technology and marketing for Big Y require ongoing investment in POS, e-commerce, and cybersecurity to sustain omnichannel operations; U.S. grocery e-commerce reached about 11.5% of sales in 2024, increasing platform spend. Licenses and integrations create fixed annual costs for vendors and maintenance. Digital and print circulars plus data analytics staffing consume marketing budgets and enable ROI tracking.
- POS updates and licensing — fixed maintenance and vendor fees
- e-commerce platforms — driven by 11.5% e-grocery share (2024)
- cybersecurity — continuous monitoring and incident readiness
- marketing circulars & analytics staffing — recurring budget items
Big Y’s cost base is dominated by wholesale procurement and perishables shrink (1.5–2% of sales in 2024), with labor (about 11,000 associates across 71 stores) as the largest operating expense. Logistics, fuel ($3.79/gal diesel 2024) and cold-chain capex (equipment $200k–$500k/store lifecycle) and rising e-commerce (11.5% share) drive technology and distribution spend.
| Item | 2024 Metric |
|---|---|
| Shrink | 1.5–2% sales |
| Labor | 11,000 associates |
| Stores | 71 |
| Diesel | $3.79/gal |
| Equipment capex | $200k–$500k |
| E‑commerce | 11.5% sales |
Revenue Streams
Primary revenue comes from center store, produce, meat, seafood and dairy across Big Y’s 71 stores, contributing to roughly $3.0 billion in annual sales in 2024; margin mix varies by category (center store ~25% gross margin, fresh proteins/dairy often 15–20%) and by seasonality. Promotions (weekly ads, loyalty offers) drive traffic with promotional lift often approaching 20–30% on featured items. Private label, which accounted for about 12% of sales in 2024, enhances profitability via higher margins and margin stability.
Big Ys grab-and-go meals, deli, bakery and event catering deliver higher-margin sales, with prepared-food margins typically in the 25–40% range and driving incremental profitability in 2024.
Holiday catering packages lift seasonal revenue—industry patterns in 2024 show carousel spikes up to 15% of prepared-food sales during peak weeks—while custom orders increase average basket size and spend per visit.
Repeat corporate clients and contract catering provide recurring revenue that stabilizes demand and smooths weekly volatility for the prepared-foods segment.
Big Y’s pharmacies generate steady revenue from prescription fills and OTC sales, with prescriptions typically accounting for roughly 70–75% of pharmacy revenue in 2024. Vaccinations and clinical services (e.g., COVID, influenza, wellness visits) add fee-based income—public data show tens of millions of adult vaccines administered annually. Reimbursements depend heavily on PBM contracts, which process about 75–80% of U.S. prescriptions. Health programs and adherence initiatives boost loyalty and repeat visits by roughly 10–15%.
Floral and specialty departments
Floral and specialty departments at Big Y (71 stores as of 2024) sell premium-priced bouquets, arrangements and seasonal gifts, with customization commanding higher margins; tie-ins with bakery and catering increase basket size and cross-sell conversion. Holiday peaks (Valentine’s, Mother’s Day, Thanksgiving) produce sharp sales spikes and inventory turnover, supporting premium pricing and perishable-led upcharges.
- Premium bouquets: higher ASPs
- Cross-sell with bakery/catering: higher AOV
- Holiday spikes: concentrated demand
- Customization: differentiation & margin lift
Delivery, fees, and media income
Delivery and pickup fees (typically $3–5 per order) boost margins; slotting fees, vendor promotions and retail media drive trade revenue often equating to 1–3% of store sales. Gift cards and ~2% breakage provide incremental cash flow. Data partnerships and retail media (global market ~48 billion USD in 2024) enable new monetization.
- delivery-fees: $3–5/order
- trade-revenue: 1–3% of sales
- gift-cards-breakage: ~2%
- retail-media-market: ~$48B (2024)
Big Y generated roughly $3.0B in 2024, driven by center store, produce, meat, seafood and dairy with category margins ranging ~15–25% (center store ~25%). Private label was ~12% of sales, lifting margins. Prepared foods (deli/bakery/ready meals) saw 25–40% margins and seasonal catering spikes; pharmacies relied on prescriptions for ~70–75% of pharmacy revenue.
| Stream | 2024 Metric |
|---|---|
| Total sales | $3.0B |
| Private label | 12% sales |
| Prepared foods margin | 25–40% |
| Pharmacy prescriptions | 70–75% |