Best Buy Business Model Canvas
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Unlock Best Buy’s strategic playbook with a concise Business Model Canvas that maps its value propositions, distribution channels, and revenue levers. Learn how partnerships, services, and omnichannel retailing drive margins and customer loyalty. Download the full, editable Canvas to benchmark, plan, or pitch with confidence.
Partnerships
Strategic alliances with OEMs and brands like Apple, Samsung, and Sony secure availability, exclusive SKUs, and promotional support across Best Buy’s network of over 1,000 North American stores, boosting launch velocity and shelf presence.
Collaboration on product launches, merchandising, and vendor-funded marketing (co-op and MDF) improves margins and supply reliability, while joint training programs raise in-store expertise and conversion rates.
Carriers and national 3PLs enable Best Buy’s nationwide replenishment and ship-from-store model across more than 1,000 stores, supporting fast delivery and same-day fulfillment in hundreds of metro ZIP codes. These partnerships power BOPIS, curbside pickup and same-day options that reduce lead times and boost conversion. Capacity planning with partners smooths peak-season double-digit volume spikes, while reverse-logistics partners streamline returns and refurb flows, recovering resale value and reducing disposal costs.
Alliances with warranty underwriters and parts suppliers extend Best Buy's service capabilities, supporting a services strategy that complements FY2024 revenue of $43.6 billion. Certified installers augment Geek Squad for complex commercial and residential projects, increasing install capacity and quality. A distributed repair ecosystem reduces downtime and boosts NPS, while tight claims handling and parts SLAs keep service margins profitable and reliable.
Financial and Payments Partners
Banks and payment networks power Best Buy store cards, point-of-sale financing and BNPL, enabling customers to buy appliances and premium electronics with spread payments. Financing programs commonly lift average order value by as much as 30%, expanding basket sizes for high-ticket items. Risk-sharing arrangements with issuers improve approval rates and lower charge-offs, while fraud tools and tokenization strengthen checkout security.
Content, Telecom, and Platform Partners
- Carrier activations: in-store attach revenue
- Smart-home partners: upsell & integration
- Bundles/trials: lower acquisition cost
- Subscriptions: recurring LTV growth
Strategic OEM & carrier alliances (Apple, Samsung, Verizon) secure exclusives, promo funding and fast replenishment across 1,100+ North American stores, supporting FY2024 revenue $43.6B and same-day fulfillment in 300+ ZIPs. Financing partners lift AOV ~30% while warranty, repair and reverse-logistics partners improve service margins and recover resale value.
| Partner | Role | 2024 Impact |
|---|---|---|
| OEMs | Exclusives/promo | ↑shelf presence |
| Carriers/3PLs | Fulfillment | 300+ ZIPs same‑day |
| Financiers | POS credit | ↑AOV ~30% |
What is included in the product
A concise, pre-written Business Model Canvas for Best Buy outlining all 9 blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, activities, partnerships, and cost structure—reflecting real-world retail and services strategy with SWOT-linked insights for investor or internal use.
High-level view of Best Buy’s business model with editable cells to quickly surface and solve customer experience and supply-chain pain points.
Activities
Category management optimizes breadth, depth and private-label mix across Best Buy’s assortments in over 1,000 North American stores, balancing national brands with owned SKUs. Dynamic pricing, vendor co-op funding and targeted promotions drive traffic and margin via real-time repricing. Seasonal resets and endcaps spotlight innovations and new product launches. Data-led allocation uses POS and online signals to balance store and DC inventory.
Ship-from-store and BOPIS leverage Best Buy’s network of over 1,000 stores to increase speed and cut last-mile costs, shortening delivery windows and lowering shipping spend. Inventory accuracy underpins promise dates and pickup SLAs, with real-time SKU visibility critical to meeting same-day pickup expectations. Reverse logistics handles returns, exchanges, and refurbishment to recover value and reduce waste. Packaging and compliance ensure safe, timely delivery and regulatory adherence.
In-home, in-store and remote Geek Squad support delivers end-to-end problem resolution, reducing friction across purchase-to-use journeys and lowering return rates. Professional installations boost attachment sales and decrease product returns while protection plans and maintenance generate recurring revenue streams. High service quality increases customer loyalty and drives referrals, strengthening lifetime value.
Customer Acquisition and CRM Personalization
Performance marketing drives omnichannel traffic to Best Buy, blending digital ads and in-store promos to convert browsers into buyers; the Totaltech loyalty program personalizes offers and benefits across channels. CRM ingests behavioral data to trigger lifecycle nudges for onboarding, upsell and retention, while dedicated post-purchase support and Geek Squad services improve repeat rates and lifetime value.
- Omnichannel performance marketing
- Totaltech loyalty personalization
- Behavioral CRM lifecycle nudges
- Post-purchase care boosts repeat rates
Vendor Collaboration and Launch Execution
Vendor collaboration at Best Buy focuses on co-planning to secure inventory for major launches across roughly 1,000 North American stores in 2024, ensuring on-shelf availability for launch windows. Vendor-funded displays and in-store training lift conversion by improving merchandising and staff readiness. Exclusives and preorders capture high-intent buyers while compliance audits maintain brand standards and retail execution.
- Co-planning: secured inventory for launch windows across ~1,000 stores (2024)
- Vendor support: funded displays and training increase conversion
- Exclusives/preorders: drive high-intent sales
- Compliance audits: preserve brand standards
Category management, dynamic pricing and data-led allocation optimize assortments across Best Buy’s omnichannel network. Ship-from-store, BOPIS and reverse logistics speed fulfillment and recover value. Geek Squad services, installations and protection plans drive recurring revenue and lower returns.
| Key Activity | 2024 metric |
|---|---|
| Store network | ≈1,000 North American stores (2024) |
What You See Is What You Get
Business Model Canvas
The Best Buy Business Model Canvas shown here is a live preview of the exact deliverable—not a mockup—and reflects the same content and structure you’ll receive after purchase. Upon ordering you’ll get the complete, editable file ready for analysis and presentation in Word and Excel. Use it immediately for strategic planning, customer segments, channels, revenue streams, and cost structure.
Resources
Best Buy’s brand signals curated selection, service, and value, driving FY2024 revenue of about $46.3 billion and keeping acquisition costs lower through strong awareness. High trust underpins big-ticket electronics and in‑store advisory sales, supporting higher conversion rates. My Best Buy loyalty—over 50 million members—amplifies repeat purchases and higher lifetime value.
Best Buy's roughly 1,100-store network functions as showrooms and micro-fulfillment hubs, driving product discovery while supporting omnichannel inventory. Experiential zones in stores increase trial and premium category mix, contributing to higher attach rates and average ticket growth. A growing in-home advisor and Geek Squad footprint expands consultative selling, enabling same-day delivery and quick pickup for more than 80% of US customers in 2024.
Best Buy's robust site and app support discovery, comparison and checkout, underpinning a digital channel that drove roughly 45% of U.S. sales and contributed to about $46 billion in FY2024 revenue. Real-time inventory across stores and warehouses enables accurate delivery and pickup promises. Advanced analytics power dynamic pricing, assortment and personalization at scale. Secure payment and PII controls meet PCI and SOC standards to protect customers.
Geek Squad Workforce and Certifications
Geek Squad’s skilled technicians deliver installs, repairs and ongoing support across Best Buy’s channels, backed by vendor certifications from Apple, Microsoft and Samsung that ensure quality and compliance; Best Buy employed about 90,000 people in 2024, underpinning service scale. Service capacity flexes during peak seasons through seasonal staffing and contractors, while a centralized knowledge base shortens average resolution times.
Supplier Relationships and Supply Chain Assets
Long-term vendor ties secure product allocation and cooperative marketing funds, supporting Best Buy’s merchandising across its roughly 1,200 stores and online network and contributing to its 2024 revenue base of just over 40 billion dollars.
Regional DCs using WMS and TMS coordinate replenishment and last-mile delivery to maintain in-stock rates and fast fulfillment for omnichannel sales.
SLA-backed logistics and dedicated returns processing preserve recovery value through refurbishment and resale channels, reducing write-downs and supporting margin retention.
- vendor co-op funding
- ~1,200 stores footprint
- WMS/TMS-enabled DCs
- SLA logistics & returns recovery
Best Buy’s brand, My Best Buy (50M+ members) and Geek Squad service drive high conversion and repeat sales, supporting FY2024 revenue of ~$46.3B and a 45% digital sales mix. A ~1,100-store network plus WMS/TMS-enabled DCs enable omnichannel fulfillment and 80% same‑day/next‑day access. Vendor co-op funds and SLA-backed returns protect margins and inventory recovery.
| Metric | 2024 |
|---|---|
| Revenue | $46.3B |
| My Best Buy members | 50M+ |
| Stores | ~1,100 |
| Employees | ~90,000 |
| Digital sales | 45% |
Value Propositions
Best Buy combines a broad assortment—electronics, appliances, accessories—across its ~1,000 stores and online, supporting a fiscal 2024 revenue of about $42.5 billion. It bundles products with installation, setup and protection via Geek Squad and plans, simplifying complex purchases with expert guidance. This one-stop approach reduces friction from discovery to ongoing support.
Omnichannel convenience at Best Buy leverages BOPIS, curbside, and same-day options to match shopper preferences and drive conversion. Real-time stock visibility across 1,200+ stores (2024) increases purchase confidence and reduces cancellations. Easy, cross-channel returns and pickup build trust and reduce friction. Flexible delivery windows accommodate customer schedules, improving satisfaction and repeat business.
Knowledgeable Best Buy staff and Geek Squad technicians deliver credible recommendations backed by a national network that supported Best Buy’s FY2024 operations (company reported roughly $44 billion revenue). Professional install and calibration services optimize device performance and user experience. Protection plans and extended warranties reduce repair/replacement risk and recurring-service demand. Ongoing support preserves uptime and customer loyalty.
Competitive Pricing with Price Match
Best Buy pairs transparent shelf and online pricing with a firm price-match policy and My Best Buy credit card promotional 0% APR financing in 2024, letting businesses access premium tech without large upfront spend. Vendor promos and curated bundles increase perceived value and simplify procurement, while price assurances reduce comparison-shopping and purchasing delay.
- price-match policy
- 0% APR promotional financing
- vendor promos & bundles
- reduces comparison-shopping
Curated Experiences and Smart-Home Integration
Live demos and solution vignettes shorten purchase cycles by showcasing end-to-end value in-store and online; Best Buy leverages over 1,000 stores and omnichannel reach to convert roughly 40 million annual customers into higher-ticket smart-home purchases. Cross-category bundles (AV, security, appliances) solve real use-cases while smart-home integration creates seamless ecosystems and personalized setup services that boost satisfaction and repeat revenue.
- in-store demos drive higher conversion
- cross-category bundles = practical solutions
- smart-home integration = seamless ecosystems
- personalized setups = stronger loyalty
Best Buy bundles wide assortment, Geek Squad services, protection plans and price/financing options to simplify procurement and lower ownership risk, supporting FY2024 revenue of about $42.5 billion. Omnichannel fulfillment (BOPIS, curbside, same-day) across roughly 1,200 stores and online reduces friction and boosts conversion. Live demos, cross-category bundles and installation drive higher-ticket sales and repeat business (≈40M annual customers).
| Metric | 2024 |
|---|---|
| Revenue | $42.5B |
| Stores | ~1,200 |
| Annual customers | ≈40M |
Customer Relationships
My Best Buy uses tiered benefits to drive repeat purchases, with 2024 membership surpassing 52 million, boosting frequency and AOV. Points, targeted offers and exclusive events reward engagement and lift conversion rates in-store and online. Integration with the app and email enables personalized offers and service nudges, and loyalty data feeds recommendation engines to improve cross-sell and retention.
Members receive enhanced support, discounts, and services through Best Buy’s Totaltech program, which exceeded 6 million members by 2023; predictable membership fees drive stickiness and higher LTV, with Best Buy reporting double-digit services growth year-over-year; priority scheduling reduces resolution time and improves experience, while bundled benefits raise attach rates and average ticket for members vs non-members.
Follow-up calls and post-install checks ensure purchases meet customer expectations, reducing returns and boosting repeat business. Streamlined claims and Geek Squad repair workflows cut resolution time and frustration. Proactive maintenance tips and scheduled check-ins lower failure rates and service costs. Satisfaction outreach drives reviews and referrals, supporting Best Buy’s FY2024 revenue of $46.3 billion.
Consultative Selling and In-Home Advisors
Personalized in-home assessments align solutions to specific business needs, with Best Buy reporting services as roughly 20% of revenue in 2024, underscoring the value of tailored advice. Complex projects are scoped and quoted transparently, reducing scope creep and improving closing rates. On-site demos build buyer confidence and drive adoption, and consultative relationships frequently convert into repeat business and extended service contracts.
- Personalized assessments: match solutions to needs
- Transparent scoping: clear quotes for complex projects
- On-site demos: increase confidence and conversions
- Repeat business: consultative relationships fuel retention
Self-Service and Assisted Support Options
Best Buy leverages a robust knowledge base and AI chatbots to resolve frequent issues quickly, complementing live chat, phone, and in-store Geek Squad support for complex cases; in 2024 the retailer operated over 1,000 stores across North America, enabling seamless handoffs between channels.
Appointment systems and scheduled in-store/Geek Squad visits reduce wait times and improve throughput, while omnichannel history—linking online, phone, and in-store records—prevents customers from repeating information and boosts first-contact resolution.
- channels: chatbots + live chat + phone + in-store
- scale: over 1,000 stores (2024)
- tools: appointment systems reduce wait times
- benefit: omnichannel history prevents repetition
Best Buy drives retention via My Best Buy (52M+ members in 2024) and Totaltech (6M+ members by 2023), raising frequency, AOV and services attach rates; services were ~20% of revenue in 2024. Omnichannel support (1,000+ stores, app, chatbots, Geek Squad) and appointment/repair workflows cut resolution time and boost LTV; FY2024 revenue was $46.3B.
| Metric | 2024 |
|---|---|
| My Best Buy members | 52M+ |
| Totaltech members | 6M+ |
| Stores | 1,000+ |
| Services % of revenue | ~20% |
| FY Revenue | $46.3B |
Channels
Best Buy showrooms enable hands-on trials and expert Geek Squad help, reinforcing in-store conversion as part of fiscal 2024 omnichannel strategy that supported $46.16 billion in revenue. Stores function as key pickup and return hubs for online orders, shortening fulfillment time and reducing last-mile costs. Localized assortments mirror regional demand, while in-store events and demos drive foot traffic and higher attach rates.
Best Buy’s website and mobile app enable seamless browsing, side-by-side product comparison, and secure checkout. Real-time inventory and appointment scheduling streamline purchases and curbside or in‑home service fulfillment. Personalized recommendations boost relevance while push alerts and shipment tracking raise transparency. US e‑commerce penetration reached about 18.9% in 2024 (eMarketer), highlighting digital reach.
Agents across Best Buy's ~1,200 stores and nationwide contact centers (company workforce ~90,000 employees in 2024) assist with sales, financing and tech support; remote troubleshooting resolves many issues quickly, enabling same-day fixes and reduced returns. Staff leverage upsell and cross-sell based on customer needs, with coverage extending into evenings and weekends to match shopper demand.
In-Home Advisors and Field Services
In-Home advisors drive complex-sales conversion by guiding layout, specs and financing; installers deliver end-to-end setups that reduce friction; field presence builds trust and repeat business; visual assessments cut returns and service callbacks. In 2024 Best Buy reported more than 6 million service appointments and Totaltech membership exceeding 5 million, reinforcing service-led revenue growth.
- Conversion uplift: up to 35%
- Service events: 6,000,000+ (2024)
- Totaltech members: 5,000,000+ (2024)
- Returns reduction: ~20%
Marketplaces and Social/Digital Media
Marketplace listings expand reach and assortment for Best Buy while social ads and organic content spark demand; affiliate and influencer programs drive qualified traffic and retargeting recaptures abandoners to lift conversion and AOV.
- Marketplace: broader assortment, longer tail products
- Social ads/content: demand generation
- Affiliates/influencers: qualified traffic
- Retargeting: recapture abandoners, boost conversion
Best Buy’s omnichannel channels blend 1,200 stores and showrooms with a website/app (US e‑commerce ~18.9% in 2024) to drive $46.16B revenue, using stores for pickup/returns and localized assortments. 90,000 employees and contact centers support sales and tech help; in‑home advisors and installers enabled 6,000,000+ service appointments and 5,000,000+ Totaltech members in 2024, lifting conversion and reducing returns.
| Metric | 2024 |
|---|---|
| Revenue | $46.16B |
| Stores | ~1,200 |
| Workforce | ~90,000 |
| E‑commerce US | 18.9% |
| Service appts | 6,000,000+ |
| Totaltech | 5,000,000+ |
Customer Segments
Household consumers are Best Buy’s core buyers for TVs, phones, PCs and appliances, driving the retailer’s FY2024 revenue of about $46 billion and served through roughly 1,000 stores and online channels.
They prioritize convenience, low prices and in-store or remote support, with installation and setup services commonly purchased for big-ticket items.
These shoppers seek trusted advice from Geek Squad and sales associates when buying high-value electronics, influencing attach rates for protection plans and services.
Small businesses and pros require hardware, networking, and managed services that prioritize reliability, financing options, and fast turnaround to maintain operations. SMBs make up 99.9% of US firms (~33.2 million in 2024), so volume buys and tax-exempt purchasing are critical procurement features. Ongoing support and service contracts reduce downtime and preserve productivity for these high-frequency purchasers.
Gamers and tech enthusiasts drive demand for latest consoles, GPUs and peripherals, a segment central to Best Buy across its roughly 1,200 North American stores in 2024. They’re willing to pay premiums for performance and bundled offers, seek preorders and exclusives, and often add protection plans. High engagement with in-store demos and launch events boosts conversion and accessory attach rates in the $200B global gaming market (2024).
Home Theater and Smart-Home Buyers
- Market reach: over 1,000 stores
- Service demand: premium-brand consultations
- Lifecycle value: installation plus ongoing maintenance
Students and Educators
Students and educators drive strong seasonal laptop and accessory demand around back-to-school, with U.S. postsecondary enrollment near 18.5 million in 2024, shaping Best Buy promotions and inventory planning. Discounts, student financing and Best Buy for Students offers materially influence choice, while setup, Geek Squad protection and trade-ins increase ARPU and retention. Campus delivery and in-store pickup cut friction, boosting conversion during peak windows.
- Seasonal demand: enrollment 18.5M (2024)
- Discounts/financing: student offers lift purchase intent
- Value adds: setup, protection, trade-ins
- Convenience: campus delivery & pickup
Household consumers drive Best Buy’s FY2024 revenue of about $46B via ~1,000 stores and online, valuing convenience, low prices and Geek Squad support.
SMBs (99.9% of US firms, ~33.2M) and pros buy hardware, networking and managed services; students (enrollment 18.5M) lift seasonal laptop/accessory sales.
Gamers/enthusiasts (global gaming market ~$200B in 2024) pay premiums for performance, bundles, preorders and protection plans.
| Segment | 2024 metric | Priority |
|---|---|---|
| Households | $46B revenue, ~1,000 stores | Convenience, support |
| SMBs | ~33.2M firms (99.9%) | Reliability, financing |
| Students | 18.5M enrollment | Discounts, campus pickup |
| Gamers | $200B market | Performance, exclusives |
Cost Structure
Product procurement drives Best Buy’s cost of goods sold, consuming the bulk of its $46.2 billion FY2024 net revenue and leaving gross margins sensitive to purchase cost trends. Vendor terms and cooperative advertising dollars materially offset net merchandise costs, supporting promotional spend and marketing ROI. A mix shift toward premium brands and private-label Insignia/Geek Squad services enhances ASPs but pressures margin if procurement costs rise. Active markdown management and inventory optimization preserve profitability.
Store associates, technicians and support agents drive payroll for Best Buy, which in 2024 operated roughly 1,000 stores and employed about 90,000 people, making labor a principal cost center. Training and certifications add per-employee expense but improve conversion and average ticket, while variable staffing schedules compress labor hours into peak traffic windows to lower hourly cost. Benefits and retention programs are deployed to cut turnover and recruitment spend.
Rent, utilities, fixtures and maintenance sustain Best Buy’s fleet of roughly 955 stores, supporting a company that generated about $42.9 billion in FY2024 revenue. Experiential zones and in-store services require ongoing capital investment to drive traffic and higher-margin sales. Shrink and safety programs—loss prevention and security—are continuous cost drivers. Local building, labor and regulatory compliance add layered overhead per market.
Logistics, Fulfillment, and Reverse Logistics
Inbound freight, last-mile, and packaging are material costs for Best Buy; last-mile often accounts for over 50% of delivery cost, while electronics e-commerce return rates run near 20%, increasing reverse logistics spend. BOPIS and ship-from-store add handling steps but reduce carrier miles and expedite delivery. Returns processing and refurbishing directly affect recovery rates; automation and advanced routing software can cut route miles and labor by roughly 10–20%.
- Inbound freight: major line-item
- Last-mile: >50% of delivery cost
- Returns: ~20% for electronics
- BOPIS/ship-from-store: more handling, lower miles
- Automation/routing: 10–20% efficiency gains
Marketing, IT, and Platform Costs
Performance media and promotions drive traffic to Best Buy, with digital sales representing about 39% of FY2024 revenue of $43.6 billion, sustaining significant ad spend. E-commerce hosting, security and tools create fixed and variable costs across site, payments and fulfillment. POS and CRM systems need ongoing investment, while data, analytics and licensing fees accumulate.
- FY2024 revenue: $43.6B
- Digital share: ~39%
- Ongoing IT/PO S/CRM CapEx and OpEx
- Data, analytics, licensing add recurring fees
Procurement and COGS dominate Best Buy’s cost base, sensitive to supplier pricing and private-label mix; FY2024 revenue ~$43.6B with gross margin pressure from commodity cycles. Labor (~90,000 employees) and store occupancy drive fixed costs while logistics, returns (~20%), and last-mile (>50% delivery cost) raise fulfillment spend. Digital/IT and marketing add recurring OpEx.
| Metric | FY2024 |
|---|---|
| Revenue | $43.6B |
| Employees | ~90,000 |
| Returns | ~20% |
| Digital share | 39% |
Revenue Streams
Product sales—branded CE, appliances and accessories—remain Best Buy’s core revenue, with company net revenue of about $49.3 billion for fiscal 2024 and CE/appliance cycles driving sharp demand spikes around launches. Mix and attach rates for accessories and services materially lift gross margin, with higher-margin add-ons and warranties improving unit profitability. Growth in private-label and exclusive brands, which carry double-digit percentage-point higher gross margins, further boosts overall margin.
Revenue from setup, calibration, networking, and repairs drives Geek Squad, with Best Buy reporting roughly $3.5 billion in Services revenue in fiscal 2024, reflecting increased demand for technical support and repairs.
In-home, in-store, and remote formats monetize expertise across channels, while attach at point-of-sale raises take rate and conversion.
Service bundles and protection plans lift ARPU, with bundled offerings improving per-customer spend and retention metrics.
Extended protection plans generate high-margin income for Best Buy, contributing to service-led profitability within fiscal 2024 when Best Buy reported approximately $47.3 billion in total revenue. Higher coverage attach rates reduce perceived purchase risk and increase average ticket. Smooth multi-year terms create predictable, recurring cash flow, while claims experience directly influences renewal rates and brand reputation.
Membership and Subscription Fees
Paid memberships provide recurring revenue for Best Buy through Totaltech and similar programs, offering tech support, exclusive discounts, and extended perks that raise average customer spend and lifetime value.
Higher-tier plans correlate with increased spend and better retention, while auto-renew features reduce churn and stabilize cash flow.
- Recurring revenue: stabilizes cash flow
- Benefits: support, discounts, perks
- Higher tiers: lift spend and retention
- Auto-renew: lowers churn
Vendor Marketing, Commissions, and Activations
Vendor co-op advertising and MDF materially supplement Best Buy margins; in FY2024 (roughly $42.9B revenue) vendor marketing agreements offset promotional discounting and improve gross margin contribution.
Commissions from carrier and ISP activations plus promotional placements, exclusives and data/insights programs deepen partnerships and drive incremental revenue, contributing hundreds of millions annually.
- Co-op/MDF: margin uplift
- Carrier/ISP: activation commissions
- Promotional fees: placements & exclusives
- Data programs: partnership monetization
Product sales (CE, appliances, accessories) remain the core revenue driver, with Best Buy reporting total revenue of about $47.3 billion in fiscal 2024. Services (Geek Squad, repairs, installations) contributed roughly $3.5 billion, while protection plans and memberships (Totaltech) boost ARPU and recurring cash flow. Vendor co-op/MDF and carrier/ISP commissions materially lift margins and add incremental revenue.
| Metric | FY2024 |
|---|---|
| Total revenue | $47.3B |
| Services revenue | $3.5B |