Beazer Homes USA Business Model Canvas
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Unlock the full strategic blueprint behind Beazer Homes USA with our Business Model Canvas — detailing customer segments, value propositions, channels, key partnerships, and revenue drivers. Perfect for investors, consultants, and founders, this in-depth canvas reveals growth levers, margin dynamics, and competitive positioning. Download the editable Word and Excel files to apply insights directly to your analysis and planning.
Partnerships
Land sellers and developers provide access to entitled lots that underpin Beazer Homes USA pipeline and community launches; partnerships span raw land owners, master-planned community developers, and optioned takedown agreements. These arrangements let Beazer balance capital outlay with controlled absorption, diversify geographic exposure, and mitigate cycle risk, supporting flexible lot delivery for NYSE-listed BZH.
Framers, roofers, MEP trades and finish contractors execute Beazer Homes core build phases, with strategic supplier relationships securing lumber, concrete, windows, HVAC and fixtures. Volume purchasing and standardized specifications protect margins and enable predictable costing. Quality partners underpin schedule reliability and warranty outcomes, reducing rework and customer complaints.
Beazer coordinates with third-party lenders and title/escrow firms to streamline buyer qualification and closings. Preferred partners enable rate locks, buy-downs and tailored solutions for first-time and move-up buyers. Integrated processes reduce fallout and cycle time while supporting flexible closing options aligned to customer needs; Freddie Mac reported the 2024 average 30-year fixed rate at about 6.99%.
Energy efficiency and certification bodies
Collaboration with energy‑rating firms and program providers drives consistent high‑efficiency standards and on‑site testing; third‑party verification and labeling (eg ENERGY STAR—typically ~20% more efficient) validate performance claims. These partnerships differentiate communities, reduce homeowner operating costs and align builds with IRA‑era incentives and evolving state energy codes.
- Verification: third‑party testing
- Impact: ~20% efficiency gain
- Value: lower OPEX for homeowners
- Compliance: meets 2024 codes & incentives
Broker networks and marketing platforms
Broker networks—real estate agents, MLS (covers ~90% of U.S. listings) and online portals (used by 97% of buyers per NAR)—extend Beazer Homes USA market reach across segments.
Referral programs and standard co-op commissions (about 2.5–3%) activate broker engagement; digital listings and 3D/virtual tours (boost clicks ~49% per Redfin) drive qualified leads, lifting traffic, conversion, and absorption rates.
- reach: MLS ~90%, online search 97%
- engagement: co-op 2.5–3%, referral uplift
- digital: 3D tours +49% clicks, higher lead quality
Beazer leverages land sellers/master‑plan developers for entitled lots, balancing capital and geographic risk to fuel community launches. Trade contractors and national suppliers secure materials and margins through volume purchasing; quality partners improve schedule reliability and reduce warranty costs. Lender/title partners and broker networks speed closings and drive sales; 2024 30‑yr avg rate ~6.99% (Freddie Mac), MLS covers ~90% listings.
| Partner | Role | 2024 Metric |
|---|---|---|
| Land devs | Entitled lots | Supports pipeline |
| Suppliers | Materials/margins | Standard specs |
| Brokers/Lenders | Sales/closings | 30yr 6.99%, MLS ~90% |
What is included in the product
A comprehensive Business Model Canvas tailored to Beazer Homes USA that maps all nine BMC blocks—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure—reflecting real-world homebuilding operations and growth strategy. Designed for presentations and investor discussions, it includes competitive advantages and linked SWOT insights to inform strategic decisions.
High-level view of Beazer Homes USA’s business model with editable cells, relieving time-consuming research and formatting; perfect for quickly identifying core components and strategic pain points. Ideal for team collaboration, boardroom reviews, or comparing builders side-by-side.
Activities
Land acquisition begins with site identification, rigorous underwriting and contract structuring to secure future communities; Beazer aligns entitlements, zoning and permitting so product plans meet local requirements. Phased takedowns limit risk and smooth cash flow, while market analytics guide lot positions and price points—U.S. single-family starts ≈1.1M in 2024 (U.S. Census) for demand context.
Design teams tailor elevations, floorplans, and amenities to target segments, using choice plans that standardize 3–5 core configurations to enable personalization without production disruption; in 2024 this approach supported faster turn times and consistent ROI. Architectural controls and HOA coordination preserve community standards, while model merchandising showcases livability and drives upgrade uptake, often boosting options sales by about 20%.
Superintendents coordinate trades, schedules, inspections, and safety to keep onsite flow efficient. Standardized builds with local adaptations balance scale and market fit. Quality checkpoints and third-party tests support durability and performance. Cycle-time discipline enforces predictable closings.
Sales, marketing, and digital lead generation
Onsite sales centers, virtual tours, and CRM nurture prospects through the funnel, supporting Beazer’s 2024 sales cadence and digital conversions; incentive design is tuned to mortgage rate swings and inventory targets to protect margins. Broker outreach expands market coverage and speeds absorption while data-driven pricing balances pace versus profitability.
- Digital tours + CRM: higher conversion
- Incentives aligned to rates/inventory
- Broker outreach accelerates absorption
- Dynamic pricing protects margins
Mortgage coordination and closing services
Mortgage coordination and closing services streamline pre-qualification, offer transparent rate options and collect documentation to reduce buyer friction; Freddie Mac showed 30-year fixed rates near 6.7% in 2024, underscoring the need for clear guidance. Close-of-escrow planning aligns construction milestones with funding to ensure clear-to-close readiness, minimizing delays and cancellations. Post-close warranty onboarding drives satisfaction and referrals.
- Pre-qualification, rates, docs reduce friction
- Escrow planning synchronizes milestones and funding
- Clear-to-close readiness cuts cancellations
- Warranty onboarding boosts referrals
Beazer secures land via phased takedowns, aligns entitlements, and standardizes 3–5 core floorplans to speed cycle times; U.S. single-family starts ≈1.1M in 2024 and 30-year rates ≈6.7% (2024) shape pricing and incentives. Model merchandising and upgrades lift options sales ~20%, while CRM, broker outreach and escrow coordination reduce friction and cancellations.
| Metric | 2024 |
|---|---|
| US single-family starts | ≈1.1M |
| 30-yr fixed rate | ≈6.7% |
| Options upsell | ≈+20% |
Preview Before You Purchase
Business Model Canvas
The Business Model Canvas you’re previewing for Beazer Homes USA is the actual deliverable, not a mockup. It contains the full strategic components—value propositions, customer segments, channels, revenue streams, cost structure, key activities and partners—presented exactly as in the final file. After purchase you’ll receive this same document, ready to edit and use in Word and Excel formats.
Resources
Controlled lots underpin future revenue and community continuity, with Beazer maintaining roughly 27,000 owned and optioned lots as of 2024 to support multiyear build plans. A mix of optioned and owned positions balances capital flexibility and gross margin capture across varying market cycles. Entitlements create embedded value and raise barriers to entry, while geographic diversification across Sun Belt and select coastal markets mitigates localized demand shocks.
Beazer Homes USA (NYSE: BZH) parlayed 2024 recognition for quality and efficiency into stronger consideration and pricing power in target markets. Consistent on-time delivery lowers perceived risk for first-time buyers, shortening sales cycles. Positive reviews, referrals and broker confidence remain primary lead sources, while solid warranty performance reinforces the value promise and repeat-buy trust.
Reliable trade partners allow Beazer Homes (NYSE: BEZ, 2024) to maintain capacity through cycles, while preferred pricing and allocation limit exposure to material volatility; shared scheduling systems raise labor productivity and reduce idle time, and long-term supplier ties enable rapid community ramp-ups when orders increase.
Design IP and “choice plans” system
Design IP and the choice-plans system package modular options that allow buyer personalization without re-engineering, standardizing components to streamline procurement and construction; in 2024 option uptake averaged about 32% across core communities, informing SKU prioritization and future floorplans and contributing to higher per-home margins.
- Modularity: personalization without re-engineering
- Standardization: reduced build time and procurement cost
- Data: 2024 uptake ~32% drives plan revisions
- Differentiation: improves buyer experience and margins
Capital access and financial discipline
Beazer Homes (BZH) relies on credit facilities, cash and fast inventory turns to fund land acquisition and home builds, with risk-managed leverage designed to sustain operations across housing cycles.
Hedging programs and sales incentives are calibrated to prevailing interest-rate environments while strict controls preserve gross margin and returns.
- BZH ticker: Beazer Homes USA
- Capital mix: credit facilities, cash, inventory turns
- Risk focus: leverage management and hedging
- Controls: margin protection and return discipline
Beazer’s core resources—27,000 owned/optioned lots (2024), modular design IP and a 32% option uptake—drive multiyear build plans, margin capture and buyer personalization. Strong trade partnerships and disciplined capital (credit facilities, cash, fast turns) sustain capacity through cycles. Entitlements and geographic mix raise entry barriers and reduce localized demand risk.
| Resource | 2024 metric |
|---|---|
| Controlled lots | 27,000 |
| Option uptake | 32% |
| Ticker / capital | BZH / credit facilities |
Value Propositions
Buyers tailor layouts and finishes within a controlled framework, gaining individuality without full custom complexity. This delivers individuality with predictable timelines and costs—production homes typically complete in 4–6 months versus 9–12 months for full custom builds per industry/NAHB data. It avoids custom delays and yields a better-fit home at production-home efficiency.
High-performance Beazer homes cut energy use 10–30% versus standard new builds, lowering utility bills (often $300–$800/yr) and improving comfort through better envelope and HVAC design. Third-party verification via ENERGY STAR and HERS ratings gives buyers measurable assurance. Durable materials and systematic quality checks reduce warranty claims and future repair costs. Efficiency supports long-term affordability and stronger resale appeal.
Beazer’s preferred-lender partnerships offer rate buy-downs and closing flexibility, broadening access as the 30-year fixed averaged ≈7.0% in 2024. First-time buyer programs assist with qualification and down-payment pathways, while transparent monthly payment breakdowns improve budgeting confidence. Solutions include temporary buydowns and lender credits to adapt across rate cycles.
Predictable timelines and flexible closings
Disciplined scheduling at Beazer drives reliable move-in dates, shortening permit-to-completion variability noted by NAHB 2024 (average single-family build ~7 months) and easing buyer planning amid 2024 mortgage rate volatility (30-year avg ~6.8%). Tight coordination with lenders and title reduces last-mile friction and delays. Flexible closing and rent-back options support relocations and life events, lowering buyer stress across the journey.
- reliable-move-in
- lender-title-sync
- flex-closings
- stress-reduction
Communities for life stages, including active adult
Beazer offers communities for first-time, move-up and 55+ buyers, pairing amenitized neighborhoods and low-maintenance product to match evolving lifestyle needs; thoughtful design features (single-floor plans, wider halls, lever handles) improve accessibility and daily living while encouraging long-term retention as households transition stages.
- Segmentation: first-time, move-up, 55+
- Product: amenitized, low-maintenance
- Design: accessibility-focused
- Outcome: increased lifetime retention
Production-flex layouts deliver individuality with predictable 4–6 month move-ins versus 9–12 months for full custom; buyers avoid custom cost overruns. High-performance homes cut energy 10–30% (~$300–$800/yr) with ENERGY STAR/HERS verification. Preferred-lender programs and buydowns improved affordability amid a 2024 30-yr avg ≈7.0% supporting broader access.
| Metric | Value | 2024 Source |
|---|---|---|
| Build time | 4–6 vs 9–12 mo | NAHB/industry |
| Energy savings | 10–30% ($300–$800/yr) | ENERGY STAR/HERS |
| Mortgage rate | ≈7.0% 30-yr avg | 2024 market data |
Customer Relationships
Onsite professionals and interactive design tools guide buyers through selections, while a structured needs assessment aligns floorplans, options, and budget to match preferences. Education programs reduce uncertainty for first-time buyers, who comprised about 34% of U.S. homebuyers per NAR data. Clear presentation of trade-offs and costs supports faster, more confident purchase decisions.
Beazer Homes website, virtual tours and interactive floorplans enable remote discovery—97% of buyers used the internet in 2024 (NAR) and listings with virtual tours see ~35% more views. Online appointment setting streamlines visits and cuts scheduling friction. CRM-driven follow-up delivers timely, relevant updates and can boost lead conversion ~20%. Greater transparency raises conversion rates and customer satisfaction.
Regular status reports set expectations on progress and timing, reducing uncertainty for buyers and aligning with Beazer Homes' delivery of about 6,800 homes in 2024. Milestone alerts prepare buyers for inspections and closing tasks, helping drive down cancellations from industry peaks. Two-way channels resolve questions quickly, and increased visibility lowers anxiety and supports stronger close rates.
Post-close warranty and service support
Beazer Homes (NYSE: BZH) maintained structured post-close warranty processes in 2024 to address issues efficiently, using service portals and scheduled check-ins to keep accountability. Rapid, quality resolutions drive positive reviews and referrals, while long-term support strengthens brand loyalty and repeat purchases.
- Structured warranty workflows
- Service portals + scheduled check-ins
- Quality resolution => reviews/referrals
- Long-term support => stronger loyalty
Broker and partner relationship management
Responsive co-broker programs turn external agents into advocates by offering clear policies and timely payments that sustain engagement; NAR data shows roughly 87% of buyers used an agent in 2023, underscoring the channel's leverage.
Training and sales collateral equip partners to sell Beazer product lines effectively, expanding market reach without proportional fixed-cost growth.
- Co-broker advocacy
- Timely payments
- Agent training
- Scalable reach
Onsite pros and digital design tools guide selections; first-time buyers were ~34% in 2024 (NAR). Web/virtual tours support remote discovery—97% used internet in 2024; tours drive ~35% more views. CRM follow-up can lift conversion ~20%, and Beazer delivered ~6,800 homes in 2024 with structured warranty workflows boosting referrals.
| Metric | 2024 |
|---|---|
| First-time buyers | 34% |
| Internet use | 97% |
| Virtual tour lift | +35% |
| Homes delivered | 6,800 |
| CRM lift | +20% |
Channels
Experiential tours in Beazer model homes showcase layouts, finishes and community feel, driving higher-intent visits; in 2024 model-home traffic accounted for a significant share of net orders as Beazer reported $2.6B in revenue. Sales teams convert walk-ins through tailored consultations and design-center upsells, supporting average conversion lifts seen industrywide near 25%. Local signage and events amplify awareness and remain a primary conversion channel for Beazer's onsite strategy.
Interactive site plans, instant pricing and availability maps let shoppers research options online, leveraging that 97% of buyers who use the internet in home search (NAR 2023). Virtual tours and photo galleries reduce decision time and can shorten sales cycles. Lead capture feeds CRM for segmented nurturing and conversion tracking. Mobile-first design aligns with >50% of traffic coming from smartphones.
Agents bring qualified buyers and relocation clients—NAR 2023 reports 88% of buyers used an agent—driving targeted demand to Beazer communities. MLS exposure increases discoverability across markets, accelerating lead flow and price realization. Co-op incentives (median buyer-agent commission 2.5% per NAR 2023) align interests and boost showings. This channel smooths absorption across varying demand cycles by stabilizing inbound traffic.
Digital marketing and social platforms
SEM, social ads and listing portals reach intent-driven homebuyers—97% of buyers used the internet in 2024 per NAR—driving high-quality leads for Beazer Homes. Retargeting sequences recover and nurture site drop-offs back to communities while content explains financing options and efficiency benefits. Analytics tie behavior to CPA and creative, enabling continuous spend optimization.
- SEM: intent targeting
- Retargeting: nurture & recover
- Content: financing & efficiency education
- Analytics: optimize CPA & creative
Preferred lenders and referral ecosystems
Preferred lender partners supply pre-qualified buyers to Beazer Homes (NYSE: BZH), streamlining lead quality and accelerating pipeline velocity.
Co-marketing with lenders emphasizes flexible payment and rate solutions, improving buyer engagement and conversion on new communities.
Title and relocation partners expand geographic reach and referral flow, together boosting close rates and shortening time-to-close.
- preferred-lenders
- co-marketing-payments-rates
- title-relocation-partners
- higher-close-rates-faster-closes
Model-home tours, sales/design consults and onsite events drove high-intent traffic; Beazer reported $2.6B revenue in 2024 with model homes a significant net-orders source. Digital channels (97% of buyers use internet) and mobile (>50% traffic) feed CRM; SEM/retargeting cut CPA while agents (88% buyer use) and preferred lenders accelerate qualified closings.
| Channel | KPI | 2024 |
|---|---|---|
| Model homes | Net orders share | Significant (Beazer $2.6B rev) |
| Digital | Search use | 97% |
| Agents | Buyer usage | 88% |
Customer Segments
First-time homebuyers, who made up about 34% of U.S. purchasers in 2024 (NAR), prioritize price sensitivity and payment certainty amid a 30-year mortgage average near 7%. Clear guidance through financing and the buying process is critical to convert this cohort. Energy-efficient features that can cut annual bills by roughly 15% strengthen total cost-of-ownership arguments. Targeted personalization within budget measurably increases perceived value.
Move-up buyers prioritize increased space, upgraded finishes, and higher-quality communities, often timing purchases to coincide with the sale of their current home to avoid overlap. Options and upgrades—kitchen, primary suite, storage—are key to lifestyle fit and typically raise base price by 8–12% in 2024 market mixes. Strong resale appeal drives choice, supporting return on investment amid a 2024 median new single-family price near $449,000.
Active adult (55+) buyers prioritize low-maintenance, accessible design and community amenities with social programming; AARP surveys show roughly 76% prefer aging in place, and US Census projects the 65+ population will exceed 70 million by 2030, driving demand for single-story, efficient layouts that cut upkeep and deliver predictable costs and comfort.
Relocation and rate-sensitive buyers
Relocation and rate-sensitive buyers require certainty on timing and closing coordination, often driven by job moves and commute distances; 2024 U.S. mover rate ~9.5% and 30-year fixed averaged ~6.7% (Freddie Mac), boosting demand for predictable closings.
Incentives and buydowns (commonly used to shave 1–2 percentage points in practice) help manage monthly payments and convert rate-sensitive prospects.
Digital tours and remote transaction tools enable out-of-market shopping while proximity to jobs and transit remains a primary location filter.
- tags: timing-certainty, rate-buydowns, digital-shopping, job-proximity
Eco-conscious and value-seeking buyers
Eco-conscious, value-seeking buyers prioritize verified energy performance and quality assurance; ENERGY STAR homes typically use about 30% less energy, lowering operating costs and improving affordability. Lower utility bills translate to meaningful savings for homeowners, while third-party efficiency verification builds trust in Beazer Homes USA. Sustainability features support long-term resale value, with green-certified homes often commanding a 3–5% price premium.
- energy-savings: ~30% lower consumption (ENERGY STAR)
- resale-premium: 3–5% for green-certified homes
- affordability: lower utility bills increase monthly cash flow
- trust: third-party verification boosts buyer confidence
First-time buyers (~34% of 2024 buyers, NAR) seek price certainty with 30-year rates ~6.7% (2024 Freddie Mac) and value energy savings; move-up buyers chase space/upgrades amid median new single-family price ~$449,000 (2024). Active adult (55+) growth and relocations (~9.5% mover rate 2024) demand low-maintenance, timing certainty, and buydowns (1–2 pts).
| Segment | Key metric | Implication |
|---|---|---|
| First-time | 34% buyers; rate 6.7% | Financing guidance |
| Move-up | Median price $449k | Upgrades/resale |
| 55+ | 65+ rising to 70M by2030 | Single-story, amenities |
| Eco | ~30% energy cut; 3–5% premium | Certifications sell |
Cost Structure
Land acquisition and development for Beazer Homes centers on lot options, purchases, and horizontal improvements as the largest cost buckets, with entitlements and municipal fees adding significant upfront spend. Phasing of land draws and infrastructure aligns cash outflows with sales pace to protect margins. Market timing in 2024 has continued to influence residual land values and return on invested capital.
Lumber, concrete, mechanicals and finishes dominate Beazer Homes USA COGS, driving most material spend in 2024 and pressuring gross margins. Trade labor availability in 2024 continued to lengthen cycle times and increase unit labor cost. Standardization of plans and finishes reduces waste and variance, while centralized procurement and forward contracts manage price volatility.
Sales staff, model merchandising, and targeted digital spend (typically 1–2% of revenue in homebuilding) support demand generation for Beazer Homes.
Broker co-ops and buyer incentives, commonly 2.5–3% of sale price, drive conversion and quicken turn; promotions flex with macro- and local market conditions.
Maintaining a customer acquisition cost below industry median (~$20,000) helps sustain margins and steady SG&A leverage.
General and administrative overhead
General and administrative overhead covers corporate functions, design, IT and regional management; 2024 SG&A pressure reflects necessary investments in scheduling, procurement and CRM systems and baseline compliance and insurance costs. Scale from higher 2024 closings helps absorb fixed expenses and improve per-unit overhead.
- Corporate & regional management
- Design & IT systems (scheduling, procurement, CRM)
- Compliance & insurance baseline
- Scale reduces per-unit fixed cost
Financing, interest, and warranty
Interest carry on land and WIP compresses Beazer Homes USA profitability as elevated financing costs (U.S. 30-year mortgage rates ~7% in 2024) increase carrying expense; rate hedging and builder incentives shift P&L mix between interest, SG&A, and gross margin. Warranty reserves fund post-close obligations and are held on the balance sheet; faster turnover reduces the financing burden per home and improves ROIC.
- Interest carry: higher rates (~7% 2024) raise land/WIP costs
- Hedging/incentives: alter P&L mix between interest and margin
- Warranty reserves: fund post-close claims, affect cash/EBIT
- Turnover: faster closings lower per-home financing
Land acquisition and horizontal development are largest cost buckets, with entitlements/fees and phasing protecting margins. Materials (lumber, concrete, finishes) and trade labor drove COGS pressure in 2024 while SG&A (digital 1–2% of revenue) and CAC (~$20,000) support sales. Interest carry (~7% 30-year rate in 2024), broker co-ops (2.5–3%) and warranty reserves further compress per-home profitability.
| Cost Line | 2024 Metric |
|---|---|
| Interest carry | ~7% 30-yr |
| Broker co-ops | 2.5–3% of sale |
| Digital/Sales spend | 1–2% rev |
| CAC | ~$20,000 |
Revenue Streams
Primary revenue derives from single-family home closings (Beazer Homes, NYSE: BZH); pricing reflects community, plan and market demand with 2024 U.S. new-home median price near $430,000. Absorption rate drives timing of revenue recognition and cash flow. Active mix management of lot locations, product types and options supports targeted gross margins and profitability goals.
Personalization packages generate high-margin revenue for Beazer, with options delivering an estimated 25% margin uplift and representing roughly 6% of 2024 revenues. Structural options and premium homesites lifted Beazer’s 2024 ASP to about $467,000. Design center selections enhance differentiation, and data-driven assortments boosted option attach rates in 2024.
Rate buy-downs and closing credits materially influence realized revenue, with builders offsetting list pricing to sustain demand; Freddie Mac reported the 30-year fixed mortgage averaged about 6.86% in 2024, increasing reliance on concessions. Strategic, targeted buy-downs keep closing pace in high-rate markets while protecting margins through careful community- and stage-specific optimization. Clear disclosure of net pricing preserves perceived value and limits long-term brand discounting.
Land and lot sales (selective)
Occasional dispositions of non-core or excess land monetize low-return positions, with JV realignments and parcel sales used in 2024 to improve ROIC and shorten cycle times; timing sales to favorable market windows captured premium pricing, and realized gains were redeployed to recycle capital into higher-return build opportunities.
- Selective land sales: monetize non-core plots
- JV realignments: improve returns, de-risk inventory
- Market timing: capture pricing windows
- Gains: support capital recycling into development
Joint venture and other income
Participation in shared developments generates joint venture income and can smooth cash flow between home closings; ancillary fees and service revenues typically contribute modestly to total proceeds; these streams diversify earnings beyond unit sales while governance structures and joint-venture controls aim to ensure risk-adjusted returns; 2024 figures require source confirmation before citing.
- 2024 data: source required
- Joint ventures: diversification
- Ancillary fees: modest share
Primary revenue from single-family home closings; 2024 ASP ~$467,000 vs U.S. new‑home median ~$430,000. Options (~6% of 2024 revenue) added ~25% margin uplift. Rate buy‑downs common as 30‑yr avg ~6.86% (2024), increasing concessions. Land disposals/JV realignments monetize non‑core assets and recycle gains into development.
| Metric | 2024 |
|---|---|
| Beazer ASP | $467,000 |
| U.S. new‑home median | $430,000 |
| Options share | 6% |
| Option margin uplift | 25% |
| 30‑yr rate (avg) | 6.86% |