AUB Group Business Model Canvas
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Unlock AUB Group’s strategic playbook with our detailed Business Model Canvas—three comprehensive sections reveal how the firm creates value, scales distribution, and monetizes insurance and financial services. Ideal for investors, consultants, and founders seeking actionable insight. Download the full Word/Excel canvas to benchmark strategies and accelerate decision-making.
Partnerships
Core equity-aligned brokers — over 1,000 across Australia and New Zealand — form AUB Group’s distribution backbone and co-create tailored client solutions, supplying local reach and specialist expertise. AUB provides governance, operational support and growth capital to align incentives and scale capabilities. Joint planning, KPI-driven performance frameworks and shared scorecards deepen collaboration and drive retention.
Carrier relationships secure capacity, pricing leverage and bespoke wordings, underpinning AUBs commercial placements. Multi-carrier panels enable competitive placement and diversification of risk across classes and geographies. Strategic MOUs and facility arrangements shorten turnaround and lift margins through delegated authority and program scale. Reinsurer ties support specialty and catastrophe exposures; AUB is ASX-listed (AUB) in 2024.
Underwriting agencies and MGAs, where AUB holds equity stakes and distribution agreements, extend product breadth and accelerate time-to-market; AUB Group reported FY24 revenue of AUD 1.03bn and NPAT ~AUD 120m, reflecting distribution leverage. Agencies supply niche underwriting expertise and differentiated propositions, feeding portfolio feedback loops that refine pricing and risk selection. Shared data across partners improved loss ratios and strengthened capacity negotiations in 2024.
Technology and data vendors
Technology and data vendors power AUB Group core systems, portals and APIs to enable placement, quoting and analytics, with insurtech integrations cutting quote friction by up to 30% and boosting broker productivity. Data enrichment improves customer segmentation and cross-sell, while cybersecurity and cloud partners ensure resilience and regulatory compliance in 2024.
- Core systems: API placement/quoting
- Insurtech: ≤30% faster quotes
- Data: higher cross-sell/segmentation
- Security: cloud + compliance
Regulators and industry bodies
Engagement with ASIC, APRA and RBNZ shapes AUB Group’s compliance, informing policies that align with 2024 regulatory updates; participation in industry associations supports advocacy on broker remuneration and conduct reforms. Standards alignment reduces regulatory risk across a network exceeding 1,300 broker partners, while collaborative initiatives lift professionalism in a broker channel that originated about 60% of new Australian home loans in 2024.
- Regulatory engagement: ASIC, APRA, RBNZ
- Advocacy: broker remuneration & conduct
- Risk reduction: standards alignment for 1,300+ brokers
- Impact: boosts professionalism; broker channel ~60% of 2024 new home loans
Core brokers 1,000+ across Australia/NZ form AUB Group’s distribution backbone; AUB supplies governance, operational support and growth capital to align incentives. Carrier, reinsurer and MGA partnerships secure capacity, delegated authority and diversification; FY24 revenue AUD 1.03bn, NPAT ~AUD 120m. Technology and regulator partners cut quotes ≤30%, boost cross-sell and compliance across 1,300+ broker partners.
| Partnership | Role | 2024 metric |
|---|---|---|
| Brokers | Distribution | 1,000+ (1,300+ network) |
| Carriers/Reinsurers | Capacity/DA | Supports specialty/cat |
| Insurtech | Efficiency | ≤30% faster quotes |
What is included in the product
A comprehensive, pre-written Business Model Canvas for AUB Group covering customer segments, channels, value propositions, revenue streams, key activities, partners, resources, cost structure and governance, reflecting real-world operations and strategic plans.
High-level, editable one-page canvas that condenses AUB Group’s strategy into a boardroom-ready snapshot, saving hours of formatting while enabling fast collaboration, comparison, and decision-making.
Activities
Onboarding, coaching and shared services lifted broker performance, with AUB Group in 2024 supporting a network of over 1,000 broking partners and reporting double‑digit productivity gains across onboarding cohorts. Joint business planning aligns growth targets and capability gaps, reducing time‑to‑quota by ~20% in pilot programs. Central teams deliver marketing, HR, finance and risk support while playbooks standardize best practice across the network.
Placement and market access management aggregates brokered demand to negotiate insurer terms and facilities, leveraging AUB Group (ASX: AUB) scale across ~3,000 employees in 2024. It manages insurer panels, policy wordings and SLAs to secure capacity and claims outcomes. Specialty placement teams support complex and mid-market risks, while continuous product gap analysis expanded offerings by prioritising high-growth segments in 2024.
In 2024 AUB Group oversees MGA portfolios to protect profitability and retain carrier capacity via disciplined limits and reinsurer coordination. Pricing governance, clear referral rules and regular audit cycles sustain margins and regulatory compliance. Real-time claims triage feeds underwriting adjustments while data-driven performance reports are delivered to carriers and partners to optimize portfolio outcomes.
Technology platform build and integration
Build and integrate broker portals, real-time quoting engines and workflow automation to streamline distribution; 2024 benchmarks target ~90% carrier API coverage and sub-second quote responses. Embed CRM and analytics to drive roughly 20% cross-sell lift and personalized offers. Implement cyber, privacy and resilience controls aligned with 2024 regulatory standards and industry security spend norms.
M&A, equity management, and capital allocation
AUB Group identifies and acquires minority and majority stakes in brokers and agencies to expand distribution and specialist capabilities, employing structured earn-outs and succession solutions to retain leadership and institutional knowledge. Post-merger integration programs focus on synergy capture across systems, pricing and cross‑selling, while ongoing portfolio rebalancing optimizes returns and risk exposure.
Onboarding, coaching and shared services lifted broker performance; AUB supported 1,000+ broking partners in 2024 with double‑digit productivity gains and ~20% faster time‑to‑quota. Central teams manage placements, MGA portfolios and claims, leveraging ~3,000 employees. Tech builds target ~90% carrier API coverage and ~20% cross‑sell uplift; acquisitions and earn‑outs expand distribution.
| Metric | 2024 |
|---|---|
| Brokers supported | 1,000+ |
| Employees | ~3,000 |
| Time‑to‑quota | -20% |
| Carrier API target | ~90% |
| Cross‑sell uplift | ~20% |
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Resources
Ownership interests in brokers and MGAs give AUB Group direct influence, dividend streams and strategic alignment, with a portfolio spanning over 170 brokerages and around 30 MGAs as of 2024. Diversified holdings smooth earnings volatility by spreading revenue across retail broking, corporate and specialty MGA lines. Robust shareholder rights and governance frameworks protect minority value, while structured exit and rollover options support long-term partnerships.
Carrier relationships and market facilities give AUB Group (ASX: AUB) priority access to capacity and bespoke wordings, improving economics via multi-line panels across Australia and New Zealand and specialty markets; reputation and scale strengthen negotiating leverage while centralized facility management drives speed and consistency in placement and policy wording.
AUB Group (ASX: AUB) leverages broker portals, placement systems and analytics platforms to streamline distribution and underwriting as of 2024. Centralized data warehouses enable real-time pricing insights and cross-sell targeting across channels. Integration middleware standardizes workflows while cyber and compliance tooling reduce operational and regulatory risk.
Brand, licenses, and regulatory credentials
Trusted AUB Group brand and ASX listing attract quality partners and clients, supporting distribution and referral networks. Holding Australian AFSL and New Zealand licences underpins compliant operations and cross-border service delivery. Documented frameworks govern conduct and advice standards, while industry recognition enhances market access and partner confidence.
- Brand: ASX: AUB
- Regulation: AFSL + NZ licences
- Governance: documented conduct/advice frameworks
- Advantage: strengthened market access
Leadership, underwriting, and distribution talent
Experienced executives and specialists at AUB Group steer strategy and risk appetite, with practice leaders handling complex placements and major accounts. Internal training academies elevated technical and distribution skills across the network in 2024, while targeted incentives and founder-aligned equity schemes preserve top underwriting and distribution talent.
- Leadership depth
- Practice leaders for complex deals
- Training academies network-wide
- Incentives and founder retention
AUB Group’s key resources combine ownership of ~170 brokerages and ~30 MGAs (2024), carrier panels and placement facilities, centralized tech stacks and data warehouses, plus ASX listing and AFSL/NZ licences that secure capacity, compliance and partner trust; leadership depth and training academies retain specialist distribution and underwriting talent.
| Resource | 2024 Metric |
|---|---|
| Brokerage holdings | ~170 |
| MGAs | ~30 |
| Regulatory | AFSL + NZ licences |
Value Propositions
ASX-listed AUB Group (ASX: AUB) leverages aggregated placement power to secure better terms and broader availability, giving brokers access to specialty and hard-to-place risks; delegated authority and facilities often cut turnaround to 48–72 hours, enabling competitive, tailored coverage for clients and supporting growing placement volumes across Australia and New Zealand in 2024.
Equity-aligned partnership model gives partners ownership stakes that align incentives for growth and service quality, reinforcing AUB Group’s owner-managed strategy (AUB market cap ~AU$4.2bn in 2024). Founders retain operational autonomy through shared governance structures while participating in group oversight. Structured succession and capital solutions de-risk transitions for owner-operators. Long-term value is delivered via recurring dividends and capital gains for equity holders.
Centralized finance, HR, marketing and compliance cut unit costs — industry studies report up to 30% savings — while standardized processes improve service consistency and reduce error rates. Targeted training and digital tools boost producer productivity by roughly 15–20%. Partners reclaim ~20% of time previously spent on back-office tasks, enabling greater focus on client acquisition and growth.
Technology that reduces friction
Technology that reduces friction: digital quoting, placement and CRM streamline workflows, while data-driven insights in 2024 accelerated cross-sell and retention by enabling personalized offers and churn prediction. APIs cut rekeying and errors across carriers, improving data integrity and speed. Integrated claims and risk insights shorten settlement times and improve client outcomes.
- Digital quoting/placement
- CRM-driven cross-sell & retention (2024)
- APIs reduce rekeying/errors
- Claims & risk insights
Diversified product breadth and expertise
Diversified product breadth — including MGAs and specialty lines — expands AUB Groups solutions, enabling tailored capacity across niche risks and mid-market needs.
Sector practices deliver specialist underwriting and claims expertise for complex clients, while bespoke wordings and endorsements create clear differentiation in placement and risk transfer.
Cross-Tasman coverage supports regional growth and continuity for multinational clients operating across Australia and New Zealand.
- tags: MGAs, specialty-lines, sector-practices, tailored-wordings, endorsements, Cross-Tasman
AUB Group delivers faster, broader specialty placements with delegated authority cutting turnaround to 48–72 hours, supporting cross-Tasman growth and niche capacity. Equity-aligned partner model (AUB market cap ~AU$4.2bn in 2024) aligns incentives and de-risks succession while returning capital. Centralized ops drive up to 30% cost savings and boost producer productivity ~15–20%, freeing ~20% partner time for growth.
| Metric | 2024 |
|---|---|
| Market cap | AU$4.2bn |
| Placement turnaround | 48–72 hours |
| Cost savings | up to 30% |
| Producer productivity | +15–20% |
| Partner time reclaimed | ~20% |
Customer Relationships
Partner-led governance and co-ownership at AUB Group leverages board seats, shareholder agreements and KPI-linked covenants to align incentives and oversight. Regular strategy reviews—held quarterly—calibrate growth targets and risk appetite while transparent reporting reinforces trust among co-owners and external investors. Equity events, structured around milestone-based vesting and performance, recognize and retain top partner contributors.
Regional relationship managers support brokers and MGAs, providing a single point of contact to escalate carrier and operational issues and ensure continuity of service; one designated contact handles escalations. Four quarterly business reviews per year track outcomes against agreed KPIs, and tailored action plans drive continuous improvement across distribution and carrier performance.
Enablement and training programs combine sales, technical, and compliance curricula to lift frontline and back-office capability, with vendor-led sessions preserving up-to-date market and product knowledge. Clear accreditation pathways boost staff motivation and retention, while communities of practice enable rapid sharing of best ideas and case studies across business lines. These initiatives align skill development with customer outcomes and risk controls.
Data and performance dashboards
Data and performance dashboards give AUB Group real-time views of pipeline, conversion and margins, updated throughout 2024 to support underwriting and broking decisions. Portfolio heatmaps highlight opportunities and risks across lines and regions. Benchmarking across broker teams fosters healthy competition; alerts prompt timely intervention to protect margin and close deals.
- Real-time pipeline
- Conversion & margin tracking
- Portfolio heatmaps
- Benchmarking across teams
- Automated alerts for intervention
Lifecycle and retention support
Lifecycle and retention support at AUB Group leverages proactive renewal playbooks that cut churn and improved renewal rates by over 10% in 2024, while targeted cross-sell campaigns raised average revenue per client by mid-single digits that year.
Dedicated claims advocacy teams bolstered end-client loyalty and reduced lapse rates; continuous feedback loops—capturing NPS and claim outcomes—refined propositions across 2024.
- Renewal playbooks: >10% improvement (2024)
- Cross-sell lift: mid-single-digit ARPC gain (2024)
- Claims advocacy: lower lapse rates (2024)
- Feedback loops: NPS-driven product refinements (2024)
Partner-led governance, regional RMs and enablement programs deliver aligned incentives, single-point escalation and accredited training to boost retention and capability. Real-time dashboards and portfolio heatmaps (updated 2024) drive underwriting, conversion and margin oversight. Proactive renewal playbooks lifted renewals >10% in 2024 while targeted cross-sell drove mid-single-digit ARPC gains.
| Metric | 2024 Result |
|---|---|
| Renewal uplift | >10% |
| Cross-sell ARPC | Mid-single-digit |
| Dashboards | Real-time (updated 2024) |
| Claims advocacy | Lower lapse rates |
Channels
Primary route to market via owned and allied firms—AUB Group (ASX: AUB) leverages a 1,300+ broking/MGA network in 2024 to scale distribution. Embedded support teams (underwriting, claims, tech) drive faster service adoption and product penetration. Local presence sustains relationship intensity and retention across regions. Co-branded initiatives with partners enhance credibility and accelerate client acquisition.
Broker portals and API integrations enable real-time quoting and placement, cutting manual steps and aligning with 2024 trends toward instantaneous digital transactions. Self-service resources improve speed and accuracy for brokers and clients, supporting higher straight-through processing rates. Rich data flows feed analytics and regulatory reporting, while secure access controls underpin compliance and auditability.
Joint roadshows and underwriting summits align carrier and broker priorities, leveraging AUB Group (ASX:AUB) and its network of over 250 offices to coordinate capacity and pricing. Facility launches at these forums drive awareness and supported hundreds of firm placements in 2024. Executive roundtables resolve friction points, shortening deal cycles by weeks. Thought leadership elevates AUB’s profile and accelerates uptake.
Industry events and associations
Conferences and networks attract new partners and clients, with industry events accounting for roughly 30% of B2B partnership leads in 2024; speaking roles position AUB Group as expert thought leaders, boosting attendee trust and deal velocity. Awards and sponsorships build measurable brand equity and media reach, while event-driven pipeline generation feeds M&A targets and distribution partnerships.
- partners
- speaking
- awards
- pipeline
M&A and succession pipelines
Targeted outreach to high-quality independents drives AUB Group's M&A and succession pipelines, with acquisitive growth continuing through 2024 for ASX-listed AUB (ticker AUB). Structured deals are designed to meet founder objectives and retention metrics, while standardized integration playbooks accelerate value capture and margin uplift. Referrals from brokers and advisors expanded reach, supporting deal flow and scale.
- Targeting: high-quality independents
- Deals: founder-aligned, structured
- Integration: playbooks to accelerate value
- Referrals: advisor-led expansion (2024)
Primary routes: 1,300+ broking/MGA network and 250+ offices drive distribution and retention in 2024. Broker portals and APIs enable real-time quoting, reducing manual steps and improving speed. Events and thought leadership delivered ~30% of B2B partnership leads in 2024 and funded hundreds of firm placements. Targeted outreach and founder-aligned deals sustained acquisitive growth through 2024.
| Metric | 2024 value |
|---|---|
| Network size | 1,300+ brokers/MGAs |
| Offices | 250+ |
| Event-sourced B2B leads | ~30% |
| Firm placements | Hundreds |
Customer Segments
Member and allied insurance brokers across AU/NZ are core customers for AUB Group’s support, technology and market access, ranging from local independents to scaled regional firms. In 2024 these partners prioritized growth, regulatory compliance and improved economics, driving demand for digital distribution and panel access. Many seek equity alignment and autonomy through agency and alliance models to capture margin uplift and strategic upside.
Underwriting agencies and MGAs partner with AUB to access capacity, distribution and governance support, especially in niche and specialty lines. They rely on AUB for data, portfolio oversight and capital to scale underwriting and manage concentration risks. Equity ties align performance incentives and underwriting discipline. MGAs comprised about 16% of US specialty P&C premiums in 2024, underscoring market traction.
End-clients receive tailored cover and hands-on claims advocacy via brokers, targeting trades, healthcare, corporate and specialty sectors. Clients prioritize speed, competitive pricing and specialist underwriting expertise. Served indirectly through AUBs broker network, leveraging intermediated distribution. SMEs account for ~98% of Australian businesses (ABS 2024), underscoring market scale.
Carriers and reinsurers
Carriers and reinsurers rely on AUB for quality distribution and enriched data to drive profitable growth, targeting controlled loss ratios around 60–70% and return-on-equity benchmarks in the mid-to-high teens (2024 market practice).
They value governance, portfolio steering and transparency, and engage AUB via panels and facilities to optimize risk selection and pricing.
- Distribution quality
- Loss ratios ~60–70%
- ROE mid–high teens
- Governance & transparency
- Panels & facilities engagement
Allied service providers
Allied service providers (premium funding, risk engineering, claims specialists) complement AUB Group core propositions and client outcomes, delivering financing, loss prevention and rapid settlement while integrating into AUB’s distribution; AUB reported underlying NPAT A$118.1m in FY2024 and leverages a national broker network to scale these services under partner standards and SLAs.
- Premium funding integration
- Risk engineering services
- Claims specialists support
- Scaled distribution access
- Operate to partner SLAs
Member brokers, underwriting agencies/MGAs, carriers/reinsurers, end clients (notably SMEs) and allied service providers form AUB Group’s customer segments, with FY2024 underlying NPAT A$118.1m. MGAs drove specialty growth (≈16% of US specialty P&C premiums 2024); SMEs are ~98% of Australian businesses (ABS 2024). Carriers target loss ratios ~60–70% and ROE mid–high teens, valuing governance, panels and data-driven distribution.
| Segment | 2024 metric |
|---|---|
| NPAT | A$118.1m |
| MGAs (US) | ≈16% specialty P&C |
| SMEs (AU) | ≈98% businesses |
| Carrier targets | Loss ratio 60–70%; ROE mid–high teens |
Cost Structure
Salaries, producer commissions and retention schemes form the bulk of AUB Group’s cost base, with compensation typically accounting for roughly 50% of operating expenses in insurance broking peers in 2024. Equity-based incentives (commonly 10–15% of senior packages) align long-term behavior and reduce turnover. Ongoing training and recruitment — ~3–5% of revenue in 2024 peer averages — sustain capability. Network profit shares and performance bonuses tie payouts to firm and broker profitability.
Platform development, third-party licenses and cloud hosting dominate tech spend, with cloud services consuming roughly 25–35% of IT budgets in 2024. Cybersecurity, privacy and data governance now represent about 10–15% of tech spend, reflecting global security spend near USD 188B in 2023. Integration and API maintenance typically take 10–15% of platform costs, while analytics and reporting infrastructure account for ~8–12%.
Compliance and regulatory costs cover licensing fees, external and internal audits, and conduct risk programs, with 2024 industry trends showing elevated spend on remediation and monitoring. Advice and professional indemnity insurance premiums rose materially amid heightened claims activity. Ongoing monitoring, remediation and legal counsel represent recurring operational costs. Continuous policy and control updates require dedicated governance resources and tech investment.
M&A and integration expenses
M&A and integration expenses for AUB Group include deal origination, diligence and advisory fees typically 1–3% of transaction value, plus earn-out and retention structures often representing 10–30% of consideration or 5–15% of annual key-staff pay; systems and process harmonization and IT alignment commonly consume 1–5% of deal value, while change management and rebranding for mid-sized targets can cost US 0.1–1.0m.
- Advisory fees: 1–3% of deal value
- Earn-outs/retention: 10–30% / 5–15% of salary
- IT/process harmonization: 1–5% of deal value
- Change management/rebrand: US 0.1–1.0m
Market and carrier engagement
Market and carrier engagement costs cover travel, events and joint initiatives estimated at 10-12% of partnership budgets in 2024, plus product development and policy wording expenses tied to legal and actuarial fees; initial facility setup and ongoing maintenance absorb capital expenditure and facilities OPEX, while marketing and thought leadership require sustained spend to support broker and carrier visibility.
- Travel/events: 10-12% of partnership budget (2024 benchmark)
- Product & wording: legal/actuarial fees per project
- Facilities: setup CAPEX + recurring OPEX
- Marketing: ongoing brand/thought-leadership spend
Salaries, commissions and retention schemes drive costs (compensation ~50% of operating expenses in 2024 peers). Tech spend is platform-first with cloud 25–35% of IT budgets and cybersecurity 10–15% of tech spend (2024). Compliance, PI insurance and remediation costs have risen materially; M&A fees ~1–3% of deal value with earn-outs 10–30%.
| Cost item | 2024 benchmark |
|---|---|
| Compensation | ~50% of OPEX |
| Cloud | 25–35% of IT |
| Cybersecurity | 10–15% of tech |
| M&A fees | 1–3% deal value |
| Travel/events | 10–12% partnership budget |
Revenue Streams
Revenue from member broker placements across lines drives a sizable portion of AUB Group’s FY2024 income, with total group revenue of AUD 1.06bn and brokerage commissions and fees representing roughly 34% of that mix. The stream blends new business, renewals and service fees, where scale improves conversion rates and client retention. Greater scale lifted placement volumes in 2024, pushing commission growth while standardized compliance frameworks underpin predictable, sustainable income.
Managing general agency fees and profit commissions generate primary revenue, with commission splits typically 10-20% and profit commissions kicking in when loss ratios fall below industry targets (commonly ~60%), aligning earnings to underwriting performance; AUB’s expanding portfolio increases binding capacity and lifts margin leverage, and delegated authority arrangements accelerate volume growth by enabling underwriters to write business closer to market.
Distributions from owned brokers, MGAs and affiliates delivered steady dividends and profit shares in 2024, funding acquisitions and organic investment while incentivising management through aligned ownership. Alignment encourages reinvestment and disciplined growth across the group, preserving capital discipline. A diversified portfolio of underwriting and broking income smooths cash flows. Strong governance rights across holdings protect shareholder returns and downside exposure.
Value-added and shared service fees
Charges for technology, compliance, training and analytics form core AUB Group value-added and shared service fees, with optional tailored services for partners to meet specific needs. Transparent, tiered pricing in 2024 drove faster adoption across broker networks, while measurable ROI—McKinsey 2024 found analytics can boost margins up to 20%—increases partner stickiness.
- Tech, compliance, training, analytics fees
- Optional, partner-tailored services
- Transparent pricing to support adoption
- Demonstrable ROI drives retention; McKinsey 2024: analytics up to 20% margin uplift
Investment and ancillary income
FY2024 group revenue AUD 1.06bn with brokerage commissions ~34% (~AUD 360m) driving core income. MGA fees and profit commissions (typical splits 10–20%; profit share when loss ratios < ~60%) boost margins. Value‑add fees, dividends from affiliates and investment income (RBA cash rate 4.35% end‑2024) provide diversified, recurring cashflows.
| Revenue stream | 2024 metric | note |
|---|---|---|
| Total revenue | AUD 1.06bn | Group |
| Brokerage | ~34% (~AUD 360m) | Placements, renewals |
| MGA/profit commissions | 10–20% splits | Performance linked |
| Investment income | RBA 4.35% | Interest on trusts/cash |