Array Technologies Business Model Canvas
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Unlock the full strategic blueprint behind Array Technologies’s Business Model Canvas—three to five core insights reveal how the firm captures value, scales operations, and secures partnerships in utility-scale solar. This concise preview teases pricing, channels, and revenue levers; download the full, editable canvas to drive investment or strategic decisions.
Partnerships
Array partners with utility-scale EPC contractors to integrate its trackers into turnkey solar plants, aligning tracker design with EPC civil and mechanical interfaces to streamline logistics and on-site assembly.
Deep coordination with EPCs reduces installation risk and shortens timelines, while preferred-partner agreements increase pipeline visibility and improve bid competitiveness.
Coordinate mechanical loads, string configurations, and control logic with module and inverter OEMs to ensure co-validation for compatibility, wind-loading compliance, and performance guarantees; joint testing enhances bankability packages and supports bundled offers that cut commissioning times by up to 25% in many utility-scale projects in 2024.
Array secures high-volume steel, gearboxes, motors and fasteners to support its >20 GW deployed tracker footprint, focusing on price and quality stability through dual-sourcing to mitigate commodity volatility and disruptions. Vendor-managed inventory and long-term contracts cut lead-time variability and working-capital needs, while regionalized supply lines help meet US IRA and other local-content requirements.
Software and SCADA integrators
Software and SCADA integrators link Array Technologies tracker control to plant SCADA, forecasting and EMS, enabling APIs for autonomous stow, backtracking and grid-curtailment coordination; cybersecurity and telemetry are co-developed to improve uptime, diagnostics and grid compliance in 2024.
- API-enabled stow/backtrack/curtail coordination
- Co-developed cybersecurity and telemetry
- Improved uptime and diagnostics
- Plant SCADA + forecasting + EMS integration
Financiers and insurers
Financiers and insurers collaborate with Array Technologies to enhance project bankability by leveraging Array's track record; as of 2024 Array Technologies (NYSE: ARRY) has shipped ~23 GW of solar trackers, supplying performance data, certifications and warranties that support lender underwriting. Insurance-backed guarantees reduce perceived technology risk, facilitating larger project pipelines and enabling lower WACC for developers.
- Track record: NYSE: ARRY, ~23 GW shipped (2024)
- Supports bankability: performance data + warranties
- Risk transfer: insurance-backed guarantees
- Financial impact: larger pipelines, lower WACC
Array partners with EPCs, OEMs and financiers/insurers to accelerate utility-scale deployments and reduce installation and finance risk.
Dual-sourcing, VMI and long-term contracts support >23 GW shipped (2024) and help meet US IRA local-content rules while cutting lead-time variability.
Software/SCADA partners provide API-enabled stow/backtrack/curtail coordination and co-developed cybersecurity to improve uptime.
Preferred-partner agreements increase bid conversion and lower developer WACC via insurance-backed guarantees.
| Partner | Role | 2024 metric |
|---|---|---|
| EPCs | Integration & logistics | Pipeline visibility ↑, commissioning −25% |
| Suppliers | Steel, gearboxes, motors | >23 GW supply; dual-source |
| Financiers/Insurers | Bankability & guarantees | Lower WACC; insurance-backed |
What is included in the product
A comprehensive, pre-written Business Model Canvas tailored to Array Technologies—covering customer segments, channels, value propositions, revenue streams, key partners/activities/resources, cost structure, and 9-block narratives that reflect real-world operations and competitive advantages. Ideal for presentations, investor discussions, and decision-making with linked SWOT insights and actionable strategic guidance.
High-level, editable Business Model Canvas for Array Technologies that condenses solar tracking strategy into a one-page snapshot—saves hours of structuring, clarifies core components for teams or boards, and is shareable for fast collaboration and side-by-side comparisons.
Activities
Design focuses on robust mechanical structures and drive systems for varied terrains and wind regimes, targeting 25-year design life and 10–25% energy gain vs fixed-tilt. FEA, wind-tunnel testing and IEC reliability engineering validate performance. Component standardization cuts BOM and O&M complexity, often lowering costs up to 20%. Modular architectures enable scalable, rapid deployments.
Produce steel structures and electromechanical assemblies at scale for multi-GW utility projects, with manufacturing hubs in Albuquerque, NM and India to support regional demand. Implement rigorous QA/QC, full traceability and supplier audits aligned to industry standards and NASDAQ-listed governance (ARRY). Lean operations target minimal scrap and bottlenecks, while regional fabrication shortens lead times and meets localization requirements.
Develops control algorithms for sun-tracking, backtracking, stow, and grid interaction to deliver typical yield gains of 10–25% vs fixed-tilt; ensures secure over-the-air updates and diagnostics to minimize downtime. Integrates weather feeds and soiling models (soiling losses often 3–15%) to optimize energy capture. Provides open SCADA interfaces for seamless utility-scale interoperability.
Project delivery and commissioning
Project delivery and commissioning coordinate logistics, site kitting, and standardized installation methodologies with EPCs to support Array Technologies' fleet of over 20 GW installed as of 2024, providing field training, onsite supervision, and structured punch-list closure. Acceptance testing validates performance against contract PPA metrics, while standardized commissioning workflows can shorten COD timelines and reduce rework.
- Logistics & kitting aligned with EPC schedules
- Field training + supervision to close punch lists
- Acceptance tests to confirm PPA performance
- Standard workflows to accelerate COD
Aftermarket service and lifecycle support
Aftermarket service and lifecycle support delivers preventive maintenance, spares management and remote monitoring to sustain >98% availability; Array executes warranty claims and corrective actions within typical industry targets of <30 days and uses performance analytics to raise uptime and reduce O&M costs. Upgrades and retrofits can extend tracker life 5–10 years and improve LCOE.
- Preventive maintenance
- Spares & logistics
- Remote monitoring & analytics
- Warranty claims <30 days
- Upgrades/retrofits: +5–10 years
Design, manufacture and scale deployment of single-axis trackers (20+ GW installed as of 2024) delivering 10–25% yield gains; hubs in Albuquerque, NM and India enable multi-GW supply. Controls and OTA diagnostics optimize capture and uptime (>98%) while project delivery standardizes COD; aftermarket supports warranties (<30 days) and retrofits (+5–10 years).
| Metric | Value | 2024 |
|---|---|---|
| Installed capacity | 20+ GW | 2024 |
| Yield gain | 10–25% | typical |
| Availability | >98% | operational |
| Warranty turnaround | <30 days | target |
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Resources
Array Technologies (NASDAQ: ARRY) maintains a portfolio of mechanical and control-system patents that protect its differentiation, specifically covering torque tube, drive mechanisms, and wind-mitigation features. These patents enable premium pricing and licensing leverage by reducing competitor substitution and supporting higher project margins. Proven patented designs enhance bankability for utility-scale financings by lowering perceived technology risk.
In 2024 Array Technologies operates a global manufacturing network for steel fabrication and assembly, supported by a qualified supplier base for motors, gearboxes and electronics and flexible production lines to absorb project surges; integrated logistics capabilities enable utility-scale shipments and cross-border delivery for large PV projects.
Control software combines proprietary algorithms and firmware for precise positioning and stow strategies, supporting the tracker segment that accounted for about 65% of utility-scale PV capacity in 2024. Secure connectivity and data pipelines deliver near 99.9% remote availability, while analytics enable performance tuning and fault detection that can cut downtime by double-digit percentages. Robust REST APIs integrate seamlessly with plant SCADA and EMS for real-time orchestration.
Engineering and field talent
Array relies on experienced mechanical, electrical and software engineers, field supervisors and technicians skilled in complex terrains, and program managers overseeing multi-gigawatt portfolios (>1 GW each) to deliver projects; 2024 training programs scale to certify over 1,000 partner technicians annually to reduce O&M downtime and accelerate commissioning.
- engineers: mech/elect/software
- field: supervisors & technicians
- program managers: >1 GW portfolios
- training: 1,000+ partner techs (2024)
Bankability data and certifications
- Deployments: >25 GW (2024)
- Third-party: TÜV, UL test reports
- Warranty: up to 10 years
- References: NextEra, EDF Renewables
Array Technologies key resources include patented mechanical and control designs, a global steel manufacturing and supplier network, proprietary control software with ~99.9% remote availability, and trained engineering/field teams scaling 1,000+ partner techs in 2024; bankability supported by >25 GW deployments and up to 10-year warranties.
| Resource | Key metric (2024) |
|---|---|
| Patents | Torque-tube, drive, wind-mitigation |
| Deployments | >25 GW |
| Tracker share | ~65% utility-scale |
| Training | 1,000+ techs |
| Warranty/Avail | Up to 10 yrs / 99.9% avail |
Value Propositions
Trackers maximize irradiance capture, delivering 10–25% higher annual energy yield versus fixed-tilt (NREL 2024 ranges). Advanced backtracking cuts shading losses on uneven terrain by up to 8% in field studies. Adaptive stow minimizes downtime during severe events, preserving production and contributing to LCOE improvements of roughly 5–15% versus fixed systems.
Modular DuraTrack designs reduce parts count and field assembly, supporting Array’s global footprint of over 30 GW installed by 2024; pre-assembled kits cut onsite labor and crane time, shortening schedule and lowering overhead; standardized components simplify procurement and spare-part logistics; shorter construction schedules reduce financing and carrying costs, improving project IRR and cashflow timing.
Ruggedized mechanics are engineered for high winds and harsh environments, supporting projects in Class 3 wind zones and beyond; redundant drives and smart controls reduce single-point failures and target >99% array availability. Remote monitoring cuts mean-time-to-repair, with fleet telemetry enabling rapid fault isolation across 1000s of sites. Array backs systems with industry-standard 10-year product warranties and long-term structural assurances, supported by proven field reliability figures and MTBF-based service programs.
Simplified integration
Open interfaces such as Modbus and SunSpec ease SCADA and inverter coordination, enabling direct telemetry and control without custom protocols. Compatibility with 60/72-cell and large-format (>210 mm) bifacial modules and common layouts minimizes BOM changes. Clear documentation and targeted training speed commissioning and reduce engineering change orders and site rework.
- Modbus/SunSpec support
- 60/72-cell & large-format compatibility
- Documentation + training = faster commissioning
- Fewer ECOs and less site rework
Global delivery and support
Regional manufacturing in North America, Latin America and Asia aligns with local-content and tariff rules, reducing duty exposure and lead times; local field teams handle installation and O&M to maintain uptime and warranty performance. Scalable logistics and standardised kit deployment enable multi-GW rollouts while ensuring predictable timelines and rapid service responsiveness for project partners.
- Regional plants
- Local field teams
- Scalable logistics
- Predictable timelines
Trackers increase energy yield 10–25% vs fixed-tilt (NREL 2024); advanced backtracking cuts shading losses up to 8% and adaptive stow reduces severe-event downtime, improving LCOE ~5–15%. Modular DuraTrack and pre-assembled kits enabled 30+ GW installed by 2024, shortening schedules and capex. Regional plants, >99% availability target and 10-year warranties boost IRR and service responsiveness.
| Metric | 2024 Value | Impact |
|---|---|---|
| Installed base | 30+ GW | Scale, proven reliability |
| Yield uplift | 10–25% | Higher revenue |
| Shading loss cut | Up to 8% | Better CF |
| LCOE improvement | 5–15% | Lower project cost |
Customer Relationships
Assign strategic managers to top developers and IPPs, covering over 70% of Array Technologies' 2024 project pipeline to ensure roadmap visibility and enable joint planning. Coordinate bids across portfolios and geographies to improve win rates and scale operations. Build long-term procurement frameworks to lock pricing and secure supply for multi‑GW deployments.
Engage early in layout optimization and slope analysis to capture 5–15% yield uplift from tracker siting and reduce land use. Run collaborative yield simulations and wind studies to validate energy forecasts and structural loads. Customize designs for site constraints and de-risk projects pre-NTP, shortening development timelines and lowering contingency costs.
Performance guarantees assure availability and mechanical integrity, citing that solar trackers can boost energy yield up to 25% (2024 industry data); warranties typically span 10–25 years with clearly defined coverage and response SLAs (often 48–72 hours); optional insurance-backed guarantees further mitigate risk and align incentives around sustained long-term output.
Training and certification programs
Array Technologies certifies EPC crews on installation best practices, pairs O&M training with digital manuals to reduce errors and speed commissioning, and drives higher safety and compliance through standardized protocols.
- Certify EPC crews
- O&M training + digital manuals
- Reduce errors, faster commissioning
- Elevate safety & compliance
Digital support and monitoring
Array Technologies digital support and monitoring provides portal access for telemetry, alarms, and over-the-air firmware updates across its deployed tracker fleet, enabling rapid issue detection and remote remediation.
Integrated ticketing manages service and spares logistics while analytics dashboards track KPIs like availability and fault rates, improving response times and operational efficiency.
These capabilities enhance transparency and trust with customers and asset owners, supporting data-driven O&M and warranty compliance.
- Portal: telemetry, alarms, firmware updates
- Ticketing: service and spares management
- Analytics: KPI dashboards for availability and fault tracking
Strategic account managers cover >70% of Array Technologies' 2024 project pipeline to enable joint planning and coordinated bids.
Early layout optimization and wind/yield collaboration targets 5–15% energy uplift and up to 25% tracker-linked yield gains.
Warranties (10–25 years), 48–72h SLAs, portal telemetry (99.9% uptime) and analytics drive O&M efficiency and trust.
| Metric | 2024 Value |
|---|---|
| Pipeline coverage | >70% |
| Yield uplift | 5–15% |
| Tracker yield boost | up to 25% |
| Warranty | 10–25 yrs |
| Portal uptime | 99.9% |
Channels
Direct enterprise sales teams target developers, independent power producers and utilities, managing RFPs, pricing and master supply agreements to secure large contracts. They deliver technical proposals and bankability packages to satisfy lenders, EPCs and off-takers. This channel drives large, repeat orders and was central to Array Technologies’ 2024 commercial strategy.
EPC partner network leverages EPCs as channel multipliers, enabling Array to bundle trackers within turnkey bids and accelerate procurement cycles. Joint marketing and shared project references in 2024 expanded geographic reach and shortened sales cycles. This approach increases site-level influence by embedding Array into EPC design and O&M decisions, improving specification wins.
Strategic alliances with inverter and module OEMs enable Array Technologies to coordinate offers and deliver validated, compatible bundles that ease engineering and reduce on-site changes; these bundles are used in 100+ MW utility tenders and joint bids. Validated designs shorten procurement cycles and simplify buyer procurement by consolidating SKUs and warranties, improving bid competitiveness and project timelines.
Digital presales and configurators
Digital presales and configurators provide online layout, yield and BOM estimates that speed feasibility and budgeting for Array Technologies, shortening pre-bid engineering cycles and improving lead qualification; industry adoption of digital tools drove measurable reductions in design time and increased proposal throughput in 2024.
Industry events and thought leadership
Presence at major solar expos, forums and standards bodies (eg Solar Power International, Intersolar) amplifies Array Technologies brand, enables publication of performance studies and case histories, and strengthens credibility with financiers and insurers to lower project financing costs and insurance premiums.
- Global reach: attracts multinational EPCs and developers
- Credibility: underpins lender and insurer due diligence
- Marketing: case studies drive procurement decisions
Direct enterprise sales target developers, IPPs and utilities, managing RFPs, pricing and master supply agreements to secure large contracts in 2024.
EPC partner network bundles trackers into turnkey bids, accelerating procurement and expanding geographic reach during 2024.
Strategic OEM alliances, digital presales and expos supported 100+ MW utility tenders and shortened pre-bid engineering cycles in 2024.
| Channel | Role | 2024 metric |
|---|---|---|
| Direct sales | Large contracts | Primary commercial channel 2024 |
| EPC partners | Turnkey bids | Expanded geographic reach 2024 |
| Alliances & digital | Validated bundles & presales | 100+ MW tenders; reduced design time 2024 |
Customer Segments
Utility-scale developers, typically originating greenfield projects ≥5 MW, prioritize bankable hardware to secure financing and insurance for projects. They value predictable costs and schedules to protect IRR and meet offtake timelines, often across multi-site pipelines exceeding 100 MW. These developers require early technical support for siting, EPCI coordination and bankability evidence to move projects to FID.
Independent power producers prioritize long-term yield and OPEX, demanding reliability and serviceability from trackers; in 2024 utility-scale solar additions topped ~250 GW globally, driving demand for robust warranties and analytics to protect revenue streams. Strong warranty terms and remote performance analytics reduce downtime and are cited as purchase drivers, with many IPPs becoming repeat buyers across portfolios.
Vertically integrated utilities procuring for rate base favor Array for proven scale—Array reported over 25 GW of deployed solar trackers by 2024—meeting procurement teams' preference for established vendors. Utilities emphasize grid compliance and resilience, pushing specs for fault ride-through and O&M visibility. Procurement typically runs strict RFP processes with detailed technical and financial bid scoring.
EPC contractors
EPC contractors bear construction risk and therefore demand install-friendly tracker designs, simplified logistics and predictable lead times; with solar trackers representing about 80% of new US utility-scale PV capacity in 2024, EPCs heavily influence Array Technologies product selection and procurement decisions. They favor partners who provide training, certification and on-site support to reduce schedule risk and warranty exposure.
- Construction risk focus
- Install-friendly design & logistics
- Onsite training & support valued
- Major influence on product choice (~80% tracker uptake 2024)
Asset managers and funds
Asset managers and funds optimize returns post-COD by balancing O&M costs, degradation and yield to protect IRR and cash flows. In 2024 institutional owners commonly target >98% tracker availability and require granular SCADA/performance data for gate reviews. They scrutinize upgrade paths and 10–25 year warranty terms and drive retrofit and repower capex decisions based on LCOE and asset life.
- performance-data
- uptime->98%
- warranties-10–25yr
- retrofit-repower-influence
Utility developers, IPPs, utilities, EPCs and asset managers seek bankable, install-friendly, reliable trackers to protect IRR and schedules; Array reported >25 GW deployed by 2024.
2024 utility-scale additions ~250 GW globally; US tracker uptake ~80%, boosting demand for warranties, analytics and O&M.
Buyers prioritize 10–25 yr warranties, >98% availability, predictable lead times and retrofit/repower paths.
| Segment | Priority | 2024 metric |
|---|---|---|
| Developers | Bankability/schedule | FID pipelines >100 MW |
| IPPs | Yield/OPEX | Repeat buyers; revenue protection |
| Utilities/EPCs | Scale/install | Array >25 GW; US tracker ~80% |
| Asset managers | Uptime/data | >98% availability; warranties 10–25 yr |
Cost Structure
Steel, motors, gearboxes and electronics comprise the bulk of Array Technologies' COGS, driving procurement focus on steel and motor supply chains. Commodity price swings in 2024 increased margin volatility, prompting long-term contracts with key suppliers to hedge input-cost risk. Strict quality specifications reduce costly rework and warranty exposure, preserving installed-base reliability and margin stability.
Plant operations at Array Technologies center on plants in New Mexico and Mexico, with labor and tooling expenses concentrated in high-volume assembly lines; freight, packaging and large-load site kitting comprise a material portion of logistics spend. Regionalization into North American and Latin American hubs lowers transport mileage and costs, while lean manufacturing practices (continuous improvement, takt-time control) drive per-unit efficiency and lower OPEX.
R&D and product validation absorb major engineering salaries plus prototyping and iterative testing to refine tracker reliability and reduce LCOE. Wind-tunnel and environmental validations replicate lifetime loads and extremes to certify durability. Ongoing software development and cybersecurity harden controls and fleet management. These investments sustain Array's competitive differentiation through higher uptime and lower O&M.
Sales, support, and commissioning
Sales, support, and commissioning combine salesforce, applications engineering, and bid costs with field supervision, training, and warranty service to ensure installations hit performance targets; bid costs often run 1–3% of project value while digital platform hosting and monitoring use SLAs around 99.9% in 2024.
- salesforce
- applications_engineering
- bid_costs_1-3%
- field_supervision
- training_and_warranty
- digital_hosting_99.9%_SLA
- customer_success_critical
G&A and compliance
G&A and compliance at Array cover corporate overheads—IT systems, HR, and global payroll—plus certifications, legal, and insurance to support large-scale solar tracker deployments across regions. Trade compliance and localization drive costs and change procurement, requiring country-specific testing and documentation to operate globally. These functions enable project readiness, warranty support, and market entry.
- IT: enterprise ERP, cybersecurity
- HR: global payroll, benefits
- Certs/legal: type approvals, insurance
- Trade/localization: customs, local content
COGS driven by steel, motors, gearboxes and electronics; 2024 saw increased input-cost volatility, prompting multi-year supplier contracts and strict QC to protect margins. Manufacturing hubs in New Mexico and Mexico concentrate labor, tooling and logistics; lean ops reduce OPEX. R&D, software and warranty support sustain uptime; bid costs run 1–3% and digital hosting targets 99.9% SLA.
| Item | 2024 |
|---|---|
| Bid costs | 1–3% of project |
| Digital hosting SLA | 99.9% |
| Manufacturing hubs | New Mexico, Mexico |
| Mitigation | Multi-year supplier contracts |
Revenue Streams
Primary revenue derives from torque tubes, drives, controllers and structures sold as tracker hardware, typically priced per watt or per row; Array targets multi‑GW project contracts in 2024. Large project volumes enable scale economies across manufacturing and logistics, lowering unit costs and boosting margins. Sales are recurring as developer pipelines convert stages into repeat orders and long‑term service opportunities.
Fees for control algorithms, firmware, and SCADA integrations are billed via subscription or per-site licensing, with Array bundling controller software into its tracker offerings. Updates and advanced features are delivered through recurring subscriptions, improving customer retention and upsell. Software revenue carries high gross margins—often above 80%—which enhances Array Technologies’ overall margin profile. This stream complements hardware sales and recurring service contracts.
Revenue from installation support, training, and commissioning provides Array with recurring project-based income, billed under time-and-materials or fixed-fee contracts to match customer risk profiles. These services accelerate commercial operation dates and reduce commissioning risk for large-scale projects, shortening deployment timelines. Post-commissioning training and support increase customer stickiness and create upsell opportunities for long-term O&M engagements.
O&M and spares
O&M and spares revenue centers on sale of spare parts, preventive maintenance and remote monitoring delivered via multi-year service agreements; these services raise fleet uptime and energy yields, converting performance improvements into predictable recurring income and higher asset valuations.
- Sale of spare parts
- Preventive maintenance
- Remote monitoring
- Multi-year contracts
- Predictable recurring income
Warranties and performance guarantees
Array sells extended warranty packages and insured performance guarantees priced by duration and scope, letting owners select coverage that matches their risk tolerance and project finance terms; in 2024 the utility-scale tracker sector continued emphasizing long-term performance contracts as lenders require extended coverage for bankability.
- Warranties priced by duration/scope; aligns with owner risk prefs; high-margin ancillary revenue
Primary revenue is tracker hardware sold per watt/row, targeting multi‑GW project contracts in 2024. Software (controllers/SCADA) is bundled or licensed with gross margins often above 80%. Services—installation, O&M, spares, warranties—are multi‑year contracts creating recurring, high‑visibility cashflows.
| Stream | 2024 signal | Margin |
|---|---|---|
| Hardware | multi‑GW targets | moderate |
| Software | subscriptions/licenses | >80% |
| Services | multi‑year contracts | high |