Ag Anadolu Grubu Holding Anonim Sirketi Business Model Canvas

Category partnerships lift shelf productivity and promotions, driving category sales growth of 8–12% per NielsenIQ 2023–24 benchmarks. Data sharing with retail partners improves assortment and planograms, raising SKU productivity ~7% (IRI 2024). Joint logistics cuts stockouts and returns up to 25% (GS1 2024). Co-branded campaigns deliver cost-effective reach with median ROI ~4x and 30–50% reach uplift (WARC 2024).

Strategic franchises with The Coca-Cola Company (system ~$46B 2024) and 225+ bottlers secure brand supply and route-to-market scale.

OEM, 3PL, banks and energy JVs (project leverage 70–80%; PPAs 10–25y) supply capex, electrification tech (>$200B OEM spend 2024) and cold-chain reach (market ~$277B 2024).

Retail/category partners lift SKU productivity ~7% and category sales +8–12% (IRI/NielsenIQ 2024).

Assortment planning balances national brands with a roughly 10% private label share to optimize margin mix. In-store execution targets a ~25% conversion rate and higher basket size through planograms and staff selling. Promotions and loyalty programs typically lift visit frequency by ~15% and AOV by ~12%. Loss prevention keeps shrink near industry averages of ~1.5% to protect margins.

Key activities focus on seasonal production scheduling, HACCP/ISO quality control, integrated cold‑chain and DSD to cut stockouts, plus contract farming and traceability for export compliance. Retail/showroom ops target 20–25% conversion, ~25% promo lift in footfall, 15% visit uplift and 12% AOV gain; workshops aim ~80% bay utilization; shrink ~1.5% in 2024.

Operational experts enable execution at scale across manufacturing and services, while commercial teams manage complex B2B and B2C channels to capture diverse market segments. Engineering and digital skills drive measurable productivity gains amid 5.3 billion internet users in 2024, expanding digital reach. Depth in governance ensures disciplined portfolio strategy and risk oversight across subsidiaries.

Modern bottling, cold-chain and depot network in 81 provinces (Turkey, 2024) enable rapid replenishment and lower last-mile costs. Long-term brand partnerships and exclusive territories preserved margins amid ~80 million global auto sales (2024). Diverse agri-processing revenues and bank/market access support counter-cyclical capex. Digital and engineering teams leverage 5.3 billion internet users (2024) to boost productivity.

Convenient locations and optimized assortments deliver everyday value with promotions that can reduce core-basket costs by up to 15%. Omnichannel ordering plus click-and-collect and home delivery—leveraging Turkey’s ~80% internet penetration in 2024—improves conversion and fulfillment speed. Data-led merchandising raises SKU productivity and can increase basket size by about 20% through personalization.

Trusted nationwide distribution across 81 provinces reaches ~85M consumers; scale drives competitive pricing and 95% retailer fill rates. Mobility suite: 120+ models, 70% packaged sales, 48h repairs. Agribusiness: 65% contracted off-take, 100% traceability, +20% yields. Energy: 99.9% SLA, leases up to 15y, ~20% lower energy intensity.

Structured maintenance plans, offering scheduled services and subscription options, increase repeat business and customer lifetime value, with industry data in 2024 showing up to 30% higher retention. Quick-response service guarantees 24-hour initial response and average on-site repair within 48 hours, minimizing downtime for fleets. Transparent, itemized pricing and clear SLA terms build credibility and reduce disputes. Efficient warranty handling streamlines claims and eliminates major post-sale pain points.

Key accounts get joint plans and quarterly KPI reviews; trade incentives and on-site teams ensure execution with 24-hour issue response. Loyalty and promotions lifted repeat purchases ~20% in 2024; personalization drove +10–30% conversion. Maintenance subscriptions raised retention ~30% and pilots cut time-to-market −25%/failures −40% (2024).

Physical showrooms enable test drives and consultative sales, raising conversion rates and average transaction values; dealership channels typically see aftersales and parts account for over 50% of gross profit. Service bays capture lifecycle value through repeat maintenance and warranty work, often delivering high-margin recurring revenue. Parts counters support DIY and B2B sales, expanding average ticket and inventory turnover. A targeted location strategy maximizes catchment and walk-in conversion.

Field reps and mobile order-taking lift SKU availability ~25% and fill rates 15–20%, boosting sell-through 10–30%.

National chains reached nationwide coverage in 2024; distributors extend reach to tens of thousands of secondary doors; joint promos add 10–15% category uplift.

Online catalogs drove +28% product impressions (2024); click‑and‑collect ~15% of fulfillment; personalization raised AOV ~12%.

Distributors and wholesalers bridge last-mile gaps across Türkiye’s fragmented geographies, supporting supply into ~24.3 million hectares of agricultural land (2024). They prioritize bulk pricing and consistent supply to protect margins and crop timelines. Simple ordering, clear lead-times and integrated logistics reduce stockouts and transactional costs. Co-branded activation with Ag Anadolu can amplify reach through distributors’ regional networks.

Supermarkets, horeca and convenience (modern retail ~60% of Turkish grocery sales in 2024) demand 95%+ fill rates, promo support and flexible credit. Private buyers (Turkey vehicle fleet ~26M in 2024) seek warranties, fast delivery and financing. Distributors and wholesalers (ag land ~24.3M ha) require bulk pricing, steady supply and integrated logistics.

Fuel, power and transport constitute roughly 30–40% of logistics OPEX for fresh-food supply chains, driving major cost exposure for Ag Anadolu Grubu in 2024. Route optimization and dynamic routing can lower cost-to-serve by 10–20% through reduced mileage and better asset utilization. Cold-chain requirements add a 20–40% premium to transport and energy costs due to refrigerated trailers and higher power draw. Backhaul utilization can cut empty-run costs by up to 20–30%, improving overall efficiency.

Primary inputs sugar, PET, aluminum and glass drove 2024 COGS pressure; hedging limited but did not eliminate spot spikes. 2024 capex focused on line upgrades and maintenance, improving OEE and reducing scrap. Fuel, power and transport remained 30–40% of logistics OPEX; cold-chain added a 20–40% premium. Royalties, IT subscriptions and FX interest volatility tightened margins in 2024.

Basket-driven sales across grocery, apparel and home categories lift average ticket and cross-sell rates, while private label improves gross margins by replacing higher-cost branded SKUs and retaining category share. Targeted promotions and loyalty-led markdowns increase store traffic and inventory turns. Supplier-funded promotions and slotting fees contribute to EBITDA resilience by subsidizing marketing and shelf placement.

Beverage sales are volume-led with price-pack optimization and trade programs materially affecting net revenue. Automotive: used/new margins diverge; aftersales and parts drove over 50% of dealership gross profit in 2024, with warranties/accessories lifting LTV. Real estate: recurring rents stabilized cash flow with 2024 average gross yield 4.5%. Energy/agri combine contracted volumes for lower volatility while certificates/ancillary services add incremental margin.