América Móvil Business Model Canvas
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Telecom Giant Business Model Canvas: Key assets, revenue streams, and growth levers
Explore América Móvil’s Business Model Canvas to see how the telecom giant creates value across customer segments, network assets, and pricing strategies; this snapshot highlights core activities, key partnerships, and competitive advantages. It outlines revenue streams, cost structure, and growth levers in a clear, strategic format. Purchase the full, editable Canvas (Word & Excel) for detailed, section-by-section insights ready for analysis or presentation.
Partnerships
Network equipment vendors
Partnerships with OEMs for RAN, core, fiber and CPE enabled América Móvil to accelerate upgrades and scale, supporting 2024 capex of MXN 77.5 billion and quicker market rollouts. Co-development agreements and volume discounts cut capex intensity and time-to-market. Vendor-managed services improved network uptime and performance optimization. A multi-vendor strategy in 2024 mitigated supply risk and fostered vendor-driven innovation.
Tower and infrastructure companies
Leases and build-to-suit deals let América Móvil accelerate coverage and densification with lower capital intensity, aligning with GSMA findings that infrastructure sharing can cut capex by up to 40%. Shared towers reduce duplication and speed 4G/5G rollouts, shortening deployment timelines and OPEX per site. Rural and small-cell partners fill hard-to-reach gaps, while long-term contracts stabilize costs and service quality.
Content and OTT partners
Bundling video, music and cloud apps drives higher ARPU and retention for América Móvil, which serves about 280 million wireless subscribers in 2024.
Zero‑rating and co‑marketing campaigns raise engagement across segments and lift usage metrics in core markets.
Carrier billing partnerships unlock incremental digital revenue and reduce churn, while local content alliances improve relevance and stickiness in each country.
Regulators and spectrum authorities
Constructive engagement with regulators and spectrum authorities secures licenses, spectrum access and compliance, enabling América Móvil’s network expansion across its 18-country footprint. Active participation in auctions and refarming programs in 2024 ensured capacity growth for higher-data services and 5G rollout while aligning rural-coverage obligations expanded digital inclusion. Close regulatory alignment reduces legal risk and penalties, protecting revenues and capex plans.
- Regulatory engagement: secures spectrum/licenses
- Auctions/refarming: enables 5G capacity growth
- Rural collaboration: expands digital inclusion
- Alignment: lowers legal/penalty risk
Enterprise, cloud, and fintech alliances
América Móvil leverages cloud hyperscalers and SaaS partners to expand B2B solutions, scaling SD-WAN, security and edge services that boost higher-margin managed offerings; the group serves ~270 million wireless subscribers (2024). Fintech and mobile‑money alliances enable payments and microfinance use cases, while system integrators support complex deployments and managed services.
- cloud: hyperscalers/SaaS
- network: SD‑WAN/security/edge
- fintech: payments/microcredit
- SI: complex deployments/managed services
Partnership-led 4G/5G expansion: MXN 77.5bn capex, ~280M subs, up to 40% capex cut
Partnerships with vendors, towers, hyperscalers and fintechs accelerated 4G/5G rollouts and services, supporting 2024 capex of MXN 77.5 billion and ~280 million wireless subscribers. Infrastructure sharing and leases cut capex intensity and OPEX per site; carrier billing, content and SaaS alliances raised ARPU and stickiness. Regulatory and auction partnerships secured spectrum across 18 countries.
| Metric | 2024 |
|---|---|
| Capex | MXN 77.5 bn |
| Wireless subscribers | ~280 mn |
| Countries | 18 |
| Capex cut via sharing | Up to 40% (GSMA) |
What is included in the product
Detailed Word Document
A comprehensive Business Model Canvas for América Móvil detailing customer segments, channels, value propositions, revenue streams, key activities, partners, resources, cost structure and governance, with competitive analysis, SWOT-linked insights and practical use for investor presentations and strategic planning.
Customizable Excel Spreadsheet
High-level, editable Business Model Canvas for América Móvil that condenses its telecom strategy into a one-page snapshot for quick review and comparison. Shareable and boardroom-ready, it saves hours of formatting and helps teams brainstorm growth, network investment, and customer-segment priorities fast.
Activities
Network deployment and optimization
Plan, build and optimize 4G/5G, fiber and transport networks across América Móvil’s footprint, operating in 18 countries and serving over 280 million customers (2024). Continuous performance tuning raises speed and reliability through iterative radio and transport optimization. Spectrum management and densification sustain capacity in urban cores. Energy optimization initiatives reduce operational costs and lower emissions.
Customer acquisition and retention
América Móvil uses data-driven marketing to target prepaid, postpaid and B2B segments across its roughly 280 million wireless subscribers (2024), optimizing offers by usage and ARPU profiles. Bundles and loyalty programs—key to Telcel retaining its ~60% Mexican market share (2024)—help reduce churn and increase ARPU. Credit scoring and device financing expand smartphone adoption, while field sales plus digital funnels convert prospects efficiently.
Service delivery and assurance
Service delivery and assurance cover reliable provision of voice, data, TV and enterprise solutions to over 280 million mobile accesses across América Móvil’s markets. 24/7 NOC and SOC operations maintain network integrity and incident response, supporting typical carrier SLAs targeting 99.9% availability. SLA management and rapid trouble resolution protect customer experience, while continuous monitoring and analytics enable proactive maintenance and capacity planning.
Product and pricing innovation
Regulatory, risk, and compliance management
- Regulatory compliance: spectrum, interconnection, consumer protection
- Controls: data privacy, AML/KYC, cybersecurity
- Risk management: currency, credit, geopolitical
- Governance: reporting, audits, board oversight
~280M subs, 18 countries, 99.9% uptime
Operate and optimize 4G/5G, fiber and transport across 18 countries serving ~280M subscribers (2024), targeting 99.9% availability. Execute data-driven marketing, bundles, device financing and field/digital sales to raise ARPU and retain Telcel’s ~60% Mexican share. Run 24/7 NOC/SOC, SLA management, spectrum and regulatory compliance, plus energy and cost optimization.
| Metric | 2024 |
|---|---|
| Subscribers | ~280M |
| Countries | 18 |
| Telcel MX share | ~60% |
| Target availability | 99.9% |
Preview Before You Purchase
Business Model Canvas
The América Móvil Business Model Canvas you’re previewing is the actual deliverable, not a mockup; it reflects the full structure and content of the final file. When you purchase, you’ll receive this exact document—ready-to-edit and formatted for professional use. No surprises, just immediate access to the complete canvas in editable formats.
Resources
Spectrum and licenses
Access to low-, mid- and high-band spectrum underpins América Móvil’s capacity and coverage across 18 countries, enabling macro and densification strategies. Long‑term licensing rights secure service continuity and support multi‑year investment plans. Active refarming shifts bands from 2G/3G to 4G/5G to maximize asset utility. Rigorous regulatory compliance preserves market access and reduces legal and operational risk.
Network infrastructure
América Móvil’s network infrastructure combines extensive RAN, fiber backhaul, core, data centers and TV headends to deliver services at scale, with ongoing modernization programs as of 2024. Shared and owned assets balance cost and control across markets, while distributed edge sites enable latency-sensitive 5G and cloud applications. Continuous upgrades sustain performance, capacity and energy efficiency.
Brand and distribution footprint
Recognized América Móvil brands across 18 countries drive trust and demand, supporting a mobile base of over 280 million subscribers (2024). Extensive reach comes from retail stores, agents and digital channels, with tens of thousands of points of sale. Dedicated enterprise sales teams serve complex accounts, while partnerships and agent networks extend presence in underserved and rural areas.
Data, platforms, and IT systems
BSS/OSS, analytics and CRM power América Móvil’s operations and personalization, supporting over 280 million mobile subscribers across 18 countries (2024). Billing and charging platforms handle prepaid/postpaid, IoT and wholesale monetization. Automation and AI reduce costs and speed delivery while security platforms protect networks and customers.
- BSS/OSS
- Analytics & CRM
- Billing & Charging
- Automation/AI
- Security Platforms
Human capital and vendor ecosystem
Engineers, product managers and field technicians drive América Móvil’s innovation and service delivery, with local market expertise enabling tailored offerings across its regional footprint. Vendor and integrator networks extend capacity and specialization for network rollout and managed services, while continuous training programs keep skills aligned with 5G, cloud and edge trends.
- Workforce: cross-functional engineering and field teams
- Local insight: market-specific product tailoring
- Vendors: integrators and suppliers for scale
- Training: upskilling for 5G, cloud, edge
280M mobile subscribers across 18 countries — 5G refarming and network modernization scale
Spectrum holdings and long‑term licenses enable coverage and 5G refarming across 18 countries, supporting over 280,000,000 mobile subscribers (2024).
Extensive RAN, fiber backhaul, core, data centers and TV headends underpin scale and modernization programs underway in 2024.
Strong regional brands, retail and digital channels plus enterprise sales drive demand; thousands of points of sale extend reach.
BSS/OSS, analytics, billing, automation/AI and security platforms support monetization and operations.
| Metric | 2024 |
|---|---|
| Mobile subscribers | 280,000,000 |
| Countries | 18 |
| Points of sale | tens of thousands |
Value Propositions
Reliable connectivity at scale
América Móvil's high-availability mobile and fixed networks keep people and businesses connected across 18 countries, serving over 280 million mobile subscribers (2024). Broad geographic coverage supports mobility and continuity; engineered redundancy and resilience target industry-grade availability (99.99%) and strong SLAs with service assurance to minimize downtime and build customer trust.
Convergent bundles and savings
América Móvil bundles mobile, broadband, pay TV and fixed voice to deliver value and simplicity, leveraging its network scale with over 200 million mobile subscribers in 2024. A single bill and unified support cut administrative friction and lower churn. Cross-product discounts raise affordability across plans in key markets. Device financing with multi‑month installments makes handset upgrades accessible to lower upfront-cost customers.
Business-grade solutions
Business-grade solutions combine secure connectivity, SD-WAN, cloud and managed services to accelerate digital transformation, backed by tailored SLAs and dedicated enterprise support. IoT and M2M platforms drive operational efficiency across logistics and utilities. América Móvil’s regional footprint spans 18 countries, enabling seamless cross-border operations and centralized service delivery.
Localized content and services
Curated TV and OTT packages in local languages align with regional tastes, leveraging América Móvil’s scale of over 280 million subscribers (2024) to secure localized rights. Add-ons such as cloud storage and mobile security boost utility and ARPU. Strategic partnerships enable relevant apps and carrier-billing or local wallet payments. Community investments in key markets strengthen brand affinity and reduce churn.
- Localized OTT and TV
- Cloud storage & security
- App & payment partnerships
- Community investment
Affordable access and inclusion
- Tiered plans
- Prepaid dominance >60%
- Subsidies for low‑income
- Rural coverage & community Wi‑Fi
- Lightweight starter plans
- Transparent pricing → retention
280M+ subs | 18 markets | 99.99% uptime
América Móvil runs high‑availability mobile and fixed networks across 18 countries, serving over 280 million mobile subscribers (2024) with resilience and service assurance. It bundles mobile, broadband, pay TV and device financing into unified billing to reduce churn and raise affordability. Enterprise solutions (SD‑WAN, IoT, managed services) and localized OTT/content drive ARPU and cross‑sell.
| Metric | Value |
|---|---|
| Mobile subscribers (2024) | 280,000,000+ |
| Countries | 18 |
| Prepaid share | >60% |
| Target availability | 99.99% |
Customer Relationships
Omnichannel self-service
Intuitive apps and portals let customers change plans, pay bills and file support tickets quickly, supporting América Móvil’s digital shift as it serves over 280 million mobile subscribers in 2024. Chatbots and IVR deliver 24/7 assistance, reducing live-agent load and average handle time. Proactive notifications cut billing and outage surprises, while self-care channels lower service costs and speed resolution across the network.
Personalized lifecycle marketing
Personalized lifecycle marketing uses usage analytics to target upsells and retention offers across América Móvil’s footprint in 18 countries and over 300 million subscribers, boosting ARPU and reducing churn. Contextual messaging via Claro and Telcel channels improves relevance and conversion. Win-back campaigns focus on users flagged at risk to recover subscribers; family and SME bundles deepen relationships and increase lifetime value.
Dedicated enterprise account management
Dedicated enterprise account teams deliver consultative selling and 24/7 support across América Móvil’s B2B portfolio; tailored SLAs and governance ensure accountability for customers in a company with over 280 million subscribers and annual revenue exceeding $40 billion (2023). Solution architects design complex deployments while regular business reviews optimize outcomes and total spend.
Community and retail engagement
América Móvil, the largest telecom in Latin America operating in 18 countries, leverages stores for demos, device setup and localized service to boost adoption and ARPU. Pop-up events target underserved areas to drive awareness and incremental SIM activations. Training workshops improve digital literacy and reduce churn, while local partnerships with retailers and community groups expand trust and reach.
- stores: in-person demos & setup
- pop-ups: awareness + SIM activations
- training: digital literacy to lower churn
- partnerships: local trust & distribution
Service assurance and feedback loops
América Móvil uses monthly NPS tracking and targeted surveys to guide service improvements, with complaint analysis feeding root-cause fixes across networks and customer care processes.
Outage communications publish real-time incident updates to maintain transparency, while loyalty programs reward tenure and referrals to boost retention and advocacy.
- NPS tracking
- Root-cause complaint fixes
- Real-time outage updates
- Loyalty rewards for tenure/referrals
Intuitive apps and chatbots serve over 280M users and cut live-agent load
Intuitive apps and self‑care serve over 280 million mobile subscribers in 2024 across 18 countries, while chatbots, IVR and proactive notifications cut live‑agent load and speed resolution. Monthly NPS and complaint root‑cause analysis drive service fixes; loyalty programs and targeted lifecycle marketing raise ARPU and lower churn. Enterprise account teams with SLAs support B2B and stores/pop‑ups boost adoption and SIM activations.
| Metric | Value |
|---|---|
| Mobile subscribers (2024) | >280 million |
| Revenue (2023) | >$40 billion |
| Countries | 18 |
| NPS cadence | Monthly |
Channels
Company-owned retail
Company-owned flagship and neighborhood stores handle sales, support, and repairs, driving in-person device and bundle uptake through hands-on demos and service. Trained staff increase conversion and customer satisfaction, supporting América Móvil’s position serving about 287 million wireless subscribers in 2024. Strategic store placement across urban hubs maximizes footfall and upsell opportunities.
Authorized dealers and kiosks
Franchisees and kiosks push América Móvil into smaller cities and rural areas across 18 countries (2024), extending network reach beyond corporate stores. Flexible, low‑capex formats reduce fixed costs and speed rollouts. Performance‑based incentives align dealer and corporate goals, while local knowledge increases customer acquisition and retention, supporting a subscriber base of roughly 270–300 million mobile users in 2024.
Digital and mobile apps
América Móvil leverages digital and mobile apps to manage customer discovery through personalized e-commerce flows to checkout, supporting a user base of roughly 300 million mobile subscribers in 2024. Digital onboarding cuts acquisition friction and cost, lowering time-to-activation by up to 50% in pilot deployments. In-app support and push notifications accelerate resolution and timely engagement, boosting retention and ARPU.
Enterprise direct sales
Account executives and solution partners target SMEs to large corporates across América Móvil’s 18-country footprint and roughly 280 million mobile subscribers (2024); RFP responses and pilots build confidence and convert proofs-of-value into contracts. Vertical specialists (finance, retail, manufacturing) tailor propositions to sector needs, improving win rates. Strong post-sales success management drives renewals and expansions, supporting enterprise ARPU and recurring revenue growth.
- 18 countries (2024)
- ~280M subscribers (2024)
- RFPs + pilots → higher conversion
- Vertical specialists boost win rates
- Post-sales = renewals & expansions
Wholesale and MVNO
Wholesale capacity monetizes excess network assets, generating recurring B2B revenue and optimizing capital utilization; in 2024 América Móvil reported wholesale and interconnection growth contributing around 5% of consolidated revenue. MVNO partnerships target niche segments—IoT, low-cost, and ethnic communities—scaling subscribers without heavy CAPEX. Co-branded offers with partners expand reach and ARPU through bundled services; strict SLAs (uptime, latency, support) ensure partner performance and revenue protection.
- Wholesale: ~5% consolidated revenue (2024)
- MVNOs: low-CAPEX subscriber growth
- Co-brands: uplift ARPU via bundles
- SLAs: uptime, latency, support KPIs
Omnichannel stores, apps and wholesale drive fast activation and ARPU across 18 markets
Company-owned stores and franchise/kiosk network drive in-person sales and service across 18 countries and ~280M subscribers (2024), boosting conversion and upsell. Digital apps and account teams cut acquisition friction and speed activation, improving retention and ARPU. Wholesale and MVNOs monetize excess capacity (~5% consolidated revenue, 2024) for low‑CAPEX subscriber growth.
| Metric | 2024 |
|---|---|
| Countries | 18 |
| Subscribers | ~280M |
| Wholesale rev | ~5% |
| Time‑to‑activation pilot | ‑50% |
Customer Segments
Prepaid mobile consumers
Price-sensitive prepaid users form the majority of mobile connections in Latin America (~65% per GSMA 2024), seeking flexibility and tight spend control; América Móvil leverages prepaid plans to capture youth and first-time users. High churn is managed through micro-top-ups and targeted promos that boost ARPU frequency. Broad distribution via extensive agent and retail networks ensures accessibility across urban and rural areas.
Postpaid individuals and families
Postpaid individuals and families prioritize network reliability, device choice, and bundled value, driving América Móvil to focus premium offers and family plans that increase ARPU through shared lines and add-ons. Device-financing programs accelerate handset upgrades and upgrade cycles. Premium service tiers correlate with lower churn versus prepaid cohorts. América Móvil serves over 300 million wireless subscribers (2024).
Small and medium enterprises
Small and medium enterprises, which make up about 99% of firms and ~60% of employment in Latin America, need cost‑effective connectivity, security, and cloud services; América Móvil, present in 18 countries, adds value via bundled fixed‑mobile and collaboration tools, managed services that reduce IT burden, and local support that builds trust.
Large enterprises and public sector
Large enterprises and public sector customers demand high-availability networks, strict SLAs and regulatory compliance; América Móvil supports these needs with SD-WAN, IoT platforms and data center services that enable scale across multi-country operations. The group operates in 18 countries with 280+ million mobile subscribers (2024), and dedicated account teams manage SLAs and deployment.
- High-availability, SLAs, compliance
- SD-WAN, IoT, data center scale
- Regional reach: 18 countries, 280+M subs (2024)
- Dedicated account teams
Home broadband and TV households
Home broadband and TV households deliver stable ARPU driven by fixed internet and entertainment demand, with fiber and hybrid access deployed to meet rising speed expectations.
Bundled TV and streaming packages increase customer stickiness and reduce churn while professional installation and responsive support critically shape satisfaction and lifetime value.
- Fixed internet + entertainment: ARPU stability
- Fiber/hybrid access: speed readiness
- Bundles: higher retention
- Installation/support: satisfaction driver
Prepaid 65% drives volume; postpaid, SMEs, enterprises want reliability, bundles
Price-sensitive prepaid (~65% of mobile connections, GSMA 2024) drives mass volume; postpaid/家庭 users seek reliability and device financing; SMEs (~99% of firms, ~60% employment) require bundled connectivity and managed services; large enterprises/public sector demand SLAs, SD‑WAN and data center scale. América Móvil: 18 countries, 280+M mobile subs (2024).
| Segment | Size / share | Key needs | América Móvil offering |
|---|---|---|---|
| Prepaid | ~65% mobile | Low cost, flexibility | Micro-topups, wide retail |
| Postpaid | Premium ARPU cohort | Reliability, devices | Bundles, device finance |
| SMEs | 99% firms | Cost-effective ICT | Managed services |
| Large / Public | Strategic | SLAs, compliance | SD-WAN, DC, IoT |
Cost Structure
Network capex and modernization
Network capex focuses on spectrum, RAN, core, fiber and data centers, with 5G, FTTH and edge upgrades dominating spending; América Móvil reported capital expenditures of MXN 66.4 billion in 2023. Efficiency gains from site sharing, network virtualization and cloud-native cores are reducing unit costs and OPEX per GB. Multi-year investment cycles smooth cash flow and align spectrum auctions with phased RAN/fiber rollouts.
Operating expenses and maintenance
Power, site leases, backhaul capacity and field operations are the primary drivers of América Móvil’s operating expenses, with network energy and site rental costs dominating recurring opex. Rigorous preventive maintenance programs and on-site spares are deployed to preserve uptime and reduce costly outages. Strategic outsourcing of field crews and network management optimizes scale and lowers unit costs. Company-wide energy efficiency and procurement programs reduce both spend and emissions.
Sales, marketing, and subsidies
In 2024 América Móvil sustained elevated acquisition costs across retail and digital channels to capture market share, while targeted device subsidies and dealer commissions continued to stimulate handset uptake and service activations. National brand campaigns preserved top-of-mind awareness across key markets, and structured loyalty incentives—bundles, discounts, and retention credits—were deployed to manage churn and protect ARPU.
IT, platforms, and security
Licenses, cloud and development for BSS/OSS and analytics are major recurring costs that scale with América Móvil’s ~290 million subscribers in 2024; cloud and analytics drive faster time-to-market while licensing ensures regulatory operation. Automation reduces manual workload and operating expenses by streamlining provisioning and fault management. Cybersecurity and compliance tooling are material investments to protect assets, customer data and avoid fines.
- Licenses/cloud/dev for BSS/OSS & analytics
- Automation lowers manual OPEX
- Cybersecurity protects network & data
- Compliance tooling prevents penalties
Regulatory and administrative
Regulatory and administrative costs for América Móvil include spectrum fees, taxes and universal service obligations that materially affect operating margins; they also encompass legal, audit and reporting requirements across jurisdictions and local content and carriage costs for TV operations. Corporate overhead funds governance, compliance and centralized reporting functions.
- Spectrum fees, taxes, universal service
- Legal, audit, reporting
- Local content & carriage costs
- Corporate overhead for governance
Capex (fiber/5G) drives costs; vRAN & site sharing cut costs; ~290m
Network capex and fiber/5G upgrades dominate costs while virtualization and site sharing cut unit costs; América Móvil reported ~290 million subscribers in 2024. Recurring opex is driven by power, site leases, backhaul and field ops, with energy and rental costs largest. Elevated sales & handset subsidies in 2024 raised customer acquisition spend; BSS/OSS licensing, cloud and cybersecurity are material recurring investments.
| Metric | 2024 |
|---|---|
| Subscribers | ~290m |
Revenue Streams
Mobile services ARPU
Mobile services ARPU at América Móvil is driven by voice, data, messaging and roaming revenues, with data now the dominant component as customers shift to higher-usage plans. Upsells to premium tiers and add-ons such as streaming bundles and shared data packages materially lift ARPU. Family plans and device bundles increase yield per account by capturing multiple subs and financing device payments. A balanced prepaid/postpaid mix maintains volume while postpaid provides revenue stability.
Fixed broadband and pay TV
Monthly subscriptions for fiber and legacy access (about 33.2 million fixed broadband accesses in 2024) supply steady recurring revenue; TV packages and premium channels boost ARPU and margin; convergent discounts for bundling drive uptake and lower churn; installation fees and equipment rentals (set-top boxes, ONTs) provide one-time and recurring supplementary cash flow.
B2B connectivity and managed services
B2B connectivity and managed services bundle leased lines, internet access, SD-WAN, security and cloud services, tapping a 2024 SD-WAN market ~USD 3.8B and a public cloud spend near USD 597B. Recurring SLA-backed contracts provide predictable cash flow and gross margin stability. Professional services and systems integration generate one-time project revenue. Continuous upsells raise share of wallet and ARPU.
Wholesale and interconnection
Wholesale and interconnection monetize assets via termination, roaming and capacity sales, supporting América Móvil’s scale — the group serves about 289 million wireless subscribers and reported roughly 1.3 trillion MXN revenue in 2023, with wholesale margins lifting network utilization; tower and infrastructure sharing generate recurring fees while MVNO wholesale agreements expand market reach and cross-border traffic adds incremental yield.
- Termination & roaming: monetizes traffic
- Tower sharing: recurring fee streams
- MVNO wholesale: market extension
- Cross-border traffic: incremental yield
Device sales and financing
Device sales of handsets, CPE and accessories through retail and enterprise channels form a core revenue stream for América Móvil, bundling hardware with service contracts to increase ARPU.
Carrier financing spreads payments over contract terms, lowering upfront barriers and improving retention while smoothing revenue recognition.
Trade-in programs accelerate upgrade cycles and vendor incentives—co-op marketing, volume rebates—improve gross margins and lower stock risk.
- Handsets, CPE, accessories via retail & enterprise
- Financing spreads payments, boosts retention
- Trade-ins drive upgrades
- Vendor incentives enhance margins
ARPU up via upsells & device bundles; fixed broadband 33.2M drives recurring revenue
Mobile ARPU is now data-led with upsells, add‑ons and device bundles lifting yield while a balanced prepaid/postpaid mix preserves volume and stability. Fixed broadband (33.2M accesses in 2024) plus TV and equipment rentals supply recurring revenue. B2B, wholesale, device sales, financing and trade‑ins add margin; group serves ~289M wireless subs and reported ~1.3T MXN revenue in 2023.
| Metric | Value |
|---|---|
| Wireless subscribers | ~289M (2024) |
| Fixed broadband accesses | 33.2M (2024) |
| Revenue | ~1.3T MXN (2023) |
| Public cloud spend | USD 597B (2024) |
| SD‑WAN market | USD 3.8B (2024) |