amaysim Business Model Canvas
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Discover how a telco links value, costs and customer growth in a Business Model Canvas
Discover how amaysim connects value, costs, and customer growth in a concise Business Model Canvas overview. This snapshot highlights key partnerships, revenue streams, and scalability levers. Want the full, editable canvas with section-by-section insights and strategic recommendations? Purchase the complete Business Model Canvas to benchmark, plan, and execute with confidence.
Partnerships
Optus network wholesale
Access to Optus 4G/5G underpins amaysim’s nationwide coverage and performance, with Optus reporting 4G reach across ~99% of Australians and 5G roll‑out covering roughly 60% of the population as of 2024. Wholesale rates directly shape unit economics, plan pricing and capacity scaling, impacting gross margins and ARPU. Joint planning with Optus aligns device profiles, new spectrum and features. SLAs define uptime, latency targets and escalation pathways for support.
SIM, eSIM, and logistics vendors
Suppliers deliver physical SIMs, eSIM provisioning and retail packaging while logistics partners manage warehousing, kitting and last‑mile delivery for amaysim; reverse logistics handle returns and swaps. Scale efficiencies in 2024 cut unit acquisition costs and activation friction, supported by rising eSIM adoption (GSMA: >1 billion eSIM‑capable devices by 2024), improving margins and OTA activation rates.
Billing, CRM, and analytics technology providers
Cloud billing engines power prepaid charging, top-ups and add-ons with real-time rating and balance updates, enabling amaysim to serve part of roughly 30 million Australian mobile subscriptions in 2024. CRM and CDP stacks enable segmentation and lifecycle automation to target high-value cohorts. Data tools support churn prediction and campaign optimization, while integrations ensure real-time provisioning and usage visibility for immediate customer experience updates.
Retail and affiliate distribution partners
Retail partners — supermarkets, c-stores and online affiliates — expand amaysim reach into mass channels; amaysim reported about 1.1 million active subscribers in 2024, with retail sales accounting for a material share of activations. Co-branded POS and in-store promotions drive volume with low capex through shared displays and QR activations. Reseller reporting monitors sales velocity and activation quality, while incentive tiers align partners to upsell higher-value plans.
- Retail reach: supermarkets, convenience stores, online affiliates
- Low capex: co-branded POS, QR activations
- Controls: reseller reporting for quality & velocity
- Alignment: incentive tiers to push higher-value plans
International roaming and interconnect partners
International roaming agreements enable outbound travel and pay-as-you-go usage, letting amaysim offer day passes and per-MB billing to maintain ARPU when customers roam. Interconnect arrangements support international calling value and revenue share with global carriers. Quality routing improves call completion and customer experience, while wholesale rates allow competitive add-on pricing and protect margins.
- Roaming: pay-as-you-go day passes
- Interconnect: international call value
- Routing: higher call completion/CX
- Wholesale: competitive add-on pricing
Wholesale network: 4G 99% / 5G 60%, eSIM >1bn, 1.1M active subs
Optus wholesale (4G ~99% reach, 5G ~60% pop in 2024) sets network costs and ARPU. Suppliers/logistics and rising eSIM (>1bn devices 2024) lower activation costs. Cloud billing, CRM and retail/resellers support 1.1M active subs (2024) and scalable distribution.
| Partnership | KPI | 2024 |
|---|---|---|
| Optus | Coverage/wholesale | 4G 99% / 5G 60% |
| Suppliers | eSIM/device | >1bn eSIM devices |
| Retail | Subs/activations | 1.1M active subs |
What is included in the product
Detailed Word Document
A concise, pre-written Business Model Canvas for amaysim outlining customer segments, channels, value propositions, revenue streams, key activities, resources, partners, cost structure and customer relationships across nine BMC blocks. Designed to reflect real-world operations, competitive advantages and linked SWOT insights for presentations, investor discussions and strategic decision-making.
Customizable Excel Spreadsheet
High-level view of amaysim’s business model with editable cells, quickly highlighting how its prepaid, no-contract mobile and energy offerings relieve pain points like customer churn, billing complexity, and service bundling for fast strategic decisions.
Activities
Plan design and pricing optimization
As an Optus MVNO since 2022 and operating in 2024, amaysim benchmarks competitor price points to craft simple, compelling offers; manages data inclusions, speed caps and expiry cycles; runs A/B tests on bundle configurations and promos to improve conversion; and updates plans frequently to reflect network cost changes and shifting demand.
Digital acquisition and onboarding
Performance marketing drives web and app traffic for amaysim, feeding streamlined KYC, number porting and activation flows designed to complete porting within 24 hours. eSIM instant provisioning enables activation in under 5 minutes, cutting time to first use. Tracking funnel metrics across impressions, clicks, installs and conversions focused efforts and delivered an estimated ~20% reduction in CAC in 2024.
Service provisioning and lifecycle management
Automating SIM/eSIM activation, add-ons and renewals streamlines onboarding and reduces manual churn triggers; amaysim, acquired by Optus in 2022, served over 1 million customers, emphasizing scale benefits for automation.
Monitoring usage thresholds and plan expiries via real-time alerts prevents bill shock and supports retention metrics.
Enabling self-service top-ups and plan changes through apps and portals, coordinated with network APIs for real-time entitlements, ensures instant provisioning and higher ARPU.
Customer care and retention
Omnichannel support via chat, phone, email and community forums ensures rapid issue resolution and consistent experience across touchpoints, while proactive alerts for data usage and renewals reduce bill shock and emergency contacts. Targeted save offers and win-back campaigns lift lifetime value by re-engaging churn-risk customers, and root-cause analysis of contacts drives process fixes to lower repeat interactions.
- Omnichannel support
- Proactive usage and renewal alerts
- Targeted save and win-back offers
- Root-cause analysis to cut repeat contacts
Compliance and risk management
Compliance and risk management at amaysim enforces ACMA rules, KYC/AML and number portability processes while protecting customer data and securing payments; Australia recorded about 33.8 million mobile subscriptions in 2024 (≈130 per 100 people), raising scale risk. TCF and fair‑use policies and accessible disclosures reduce complaints; robust complaint handling ties to industry service standards and breach reporting.
- ACMA compliance
- KYC/AML
- Number portability
- Data protection & payments
- TCF, fair‑use, disclosures
- Complaint handling
MVNO delivers under 5-minute activations, under 24-hour porting and 20% lower CAC in 2024
Amaysim (Optus MVNO) designs competitive, frequently updated plans using A/B testing and network cost signals; automates SIM/eSIM provisioning to enable <5-minute activations and <24-hour porting. Performance marketing cut CAC ~20% in 2024 while omnichannel support, proactive alerts and targeted win-back offers lift retention and ARPU. Compliance (ACMA, KYC/AML) and real‑time entitlements secure scale operations.
| Metric | 2024 |
|---|---|
| Customers (amaysim) | ≈1,000,000 |
| Aus mobile subs | 33.8M |
| CAC change | −20% |
| Activation | <5 min |
| Porting | <24 hrs |
Preview Before You Purchase
Business Model Canvas
The document you're previewing is the actual amaysim Business Model Canvas—not a mockup—and it’s identical to the file you’ll receive after purchase. When you complete your order, you’ll instantly get the full, editable document formatted for Word and Excel. No placeholders, no hidden pages—what you see is exactly what you’ll own, ready to edit and present.
Resources
Wholesale network access
Contracted access to Optus 4G/5G capacity is foundational to amaysim’s retail MVNO model; Optus remained Australia’s second-largest mobile operator in 2024. Robust SLAs and APIs enable reliable service delivery and integration. Coverage footprint underpins market credibility and churn metrics. Access to Optus’s network roadmap informs product timing, pricing and capacity planning.
Brand and customer base
A value-led brand known for simplicity and affordability drives loyalty and lower churn. Over 1 million prepaid subscribers (2024) provide predictable, recurring revenue and scale. Strong word-of-mouth and positive reviews reduce customer acquisition costs and support viral growth. Segment insights from usage and billing data enable targeted offers and upsell campaigns.
Digital platforms and apps
amaysim’s eCommerce site and mobile app manage sales, SIM ordering and self-care account functions, while billing and provisioning systems orchestrate plan activation and service changes in real time. An analytics stack enables personalization, churn prediction and fraud/risk controls. Scalable cloud infrastructure underpins elasticity and high availability for peak campaigns and OTA updates.
Licenses and regulatory compliance
Amaysim maintains required operating authorisations under ACMA and aligns with ACCC guidelines; it was acquired by Optus in 2022, preserving its MVNO regulatory status. KYC, Privacy Act 1988 obligations and the Notifiable Data Breaches scheme underpin documented privacy and security frameworks. Porting uses Australia’s long‑standing number portability regime and formal TIO dispute pathways.
- Regulators: ACMA, ACCC
- Privacy: Privacy Act 1988; NDB scheme
- Porting: Australian number portability (since 1999)
- Disputes: Telecommunications Industry Ombudsman
Partnership ecosystem
amaysim leverages distribution, logistics and tech partners to scale service delivery and reduce time-to-market, while roaming and interconnect partners extend coverage to 200+ destinations for international customers.
Affiliate networks drive efficient customer acquisition with industry-standard conversion lifts of 2–4x, and strong vendor relationships provide procurement discounts that compress gross costs by mid-single digits.
- Distribution partners: scale and reach
- Roaming/interconnect: 200+ destinations
- Affiliates: 2–4x conversion uplift
- Vendors: mid-single-digit cost leverage
4G/5G capacity, >1m prepaid & 200+ roaming fuel scale MVNO
Contracted Optus 4G/5G capacity (Optus #2 by subs in 2024) plus Optus acquisition in 2022 underpin network access and roadmap. >1m prepaid subscribers (2024) drive recurring revenue and lower CAC. Ecommerce, billing, analytics and cloud infra enable scale and SLA-backed reliability. Roaming/interconnect covers 200+ destinations; vendor deals cut gross margins by mid-single digits.
| Tag | Metric | 2024 |
|---|---|---|
| Network | Operator rank | Optus #2 |
| Subscribers | Prepaid base | >1,000,000 |
| Roaming | Destinations | 200+ |
Value Propositions
Simple, affordable prepaid plans
Simple, affordable prepaid plans with clear pricing and no lock-in contracts, providing competitive inclusions for data, calls and texts tailored to Australian users in 2024. Transparent renewals and one-touch top-ups via app or online minimize friction and bill shock. No hidden fees; charges and allowances are displayed upfront to support predictable monthly spend.
Reliable 4G/5G coverage on Optus
Reliable 4G/5G coverage on Optus: nationwide footprint across metro and regional Australia with growing 5G availability; Optus holds roughly 30% of the Australian mobile market. Consistent speeds support everyday use—independent 2024 tests reported median 5G download speeds in metro areas often above 100 Mbps. Trust anchored in a tier-one host network and service quality aligned to business SLAs commonly targeting 99.9% uptime.
Flexible add-ons and international options
Flexible data add-ons ranging from 1 to 50 GB let customers handle bursts in usage without changing base plans, while value packs for international calls and roaming cover 40+ countries. Customers tailor plans to travel and seasonal needs, switching between add-ons and pack bundles. Self-service activation completes within minutes via the app or web portal, reducing friction and time-to-use.
Fast digital onboarding with eSIM
- Instant activation
- Seamless port-in
- Minimal purchase-to-call friction
- Real-time notifications
Fixed wireless broadband alternative
- Quick install: no cabling or technician
- Good for renters and underserved regions
- Streaming/work-capable: 4K & remote productivity
- Bundle savings with mobile
Affordable prepaid, instant eSIM & fast port-in on a major carrier (~30%, 5G >100 Mbps)
Simple, affordable prepaid plans with clear pricing and no lock-in; transparent renewals and one-touch top-ups. Reliable Optus-hosted 4G/5G service (Optus ~30% market share; median metro 5G >100 Mbps in 2024). eSIM instant activation (supports >70% new 2024 smartphones) and fast port-in reduce friction. Fixed wireless offers minute-scale install for renters and underserved areas.
| Metric | 2024 |
|---|---|
| Optus market share | ~30% |
| Median metro 5G speed | >100 Mbps |
| eSIM support | >70% new phones |
Customer Relationships
Self-service first experience
amaysim’s self-service first experience centers on an intuitive app and web portal giving customers full account control, letting them manage plans, payments and add-ons anytime. A searchable knowledge base delivers fast answers and how-to guides, aligning with industry data that 66% of customers prefer self-service. This approach reduces contact volumes and wait times, cutting support costs by roughly 20–30% in comparable telco implementations.
Responsive multichannel support
Responsive multichannel support offers live chat, phone, and email to handle complex porting, billing, and technical cases with trained agents empowered to resolve issues end-to-end.
Clear SLAs and scheduled callbacks target faster resolution and lower churn risk, while continuous feedback loops from support interactions drive process and product improvements.
Proactive notifications and alerts
amaysim uses SMS and app push to send usage, expiry and renewal alerts—SMS open rates 98% and push engagement ~5% in 2024—ensuring timely action. Early warnings reduce service interruptions and inbound support volumes. Personalized recommendations for right-sized plans drive better fit and can lift ARPU by ~8% (2024), while improving customer satisfaction and retention.
Loyalty and retention offers
Loyalty and retention offers on amaysim use discounts for multi-month renewals and bundles, tiered data bonuses at tenure milestones, and targeted save offers at identified churn risk points to encourage long-term engagement.
- Discounts: multi-month renewals/bundles
- Bonuses: data at tenure milestones
- Targeted: save offers at risk points
- Outcome: higher long-term engagement
Community and education
FAQs, forums and step-by-step guides simplify customer decision-making on plans and features, while targeted tips on roaming, eSIM activation and savings increase self-serve uptake; crowdsourced solutions cut ticket volumes by ~40% (industry 2024) and boost NPS and brand advocacy for amaysim.
- FAQs
- Forums
- Guides
- Roaming tips
- eSIM help
- Savings advice
Self-service-first telco: 66% prefer app/web; SMS 98% open, personalization +8% ARPU
amaysim prioritizes self-service via app/web, matching 66% customer preference and cutting support volumes; comparable telco cases show 20–30% support cost reductions. Multichannel live support with SLAs handles complex porting/billing to lower churn. SMS (98% open) and push (~5% engagement in 2024) drive alerts; personalized offers lift ARPU ~8% (2024).
| Metric | 2024 Value |
|---|---|
| Self-service preference | 66% |
| SMS open rate | 98% |
| Push engagement | ~5% |
| ARPU lift (personalization) | ~8% |
| Support cost cut (telco comps) | 20–30% |
| Crowdsourced ticket reduction | ~40% |
Channels
Direct website
Direct website is amaysim's primary sales and information hub, handling SIM and eSIM purchases and activations. It is optimized for conversion and SEO, driving the majority of online sign-ups for ≈1M customers (2024). Integrated payments include card, digital wallets and buy-now-pay-later financing, supporting fast checkout and recurring billing.
Mobile app
amaysim mobile app enables self-care, top-ups and plan changes on the go, serving over 1 million customers (2024) and reducing service calls. Push notifications drive engagement and deliver targeted offers, improving in-app retention and recharges. In-app eSIM provisioning accelerates activation to minutes and provides a direct channel for cross-sell of add-ons and bundles.
Retail and convenience outlets
SIM starter kits sold through supermarkets and convenience stores leverage POS displays and promotions to drive impulse buys and expand reach to offline shoppers. On-pack instructions streamline activation, lowering friction for new users. With mobile penetration at about 106% in Australia in 2024 (GSMA), offline channels remain strategic.
Online marketplaces and affiliates
Online marketplaces and affiliate networks funnel performance-based demand to amaysim; price-comparison partners drove a measurable uplift during peak seasons in 2024 via trackable links and promo codes that simplify ROI attribution and reduce customer acquisition cost. Seasonal campaigns extended reach cost-effectively while public ratings and reviews strengthened conversion credibility.
- price-comparison sourcing
- trackable links & promo codes
- seasonal campaign leverage
- ratings-based credibility
Social and digital advertising
Performance ads on Meta, Google and TikTok drive scalable acquisition for amaysim, with Meta+Google estimated to capture over half of global digital ad spend in 2024, and TikTok delivering rapid reach among 18–34s; targeting by device, location and intent improves ROAS, always-on creative and offer testing refines CAC, and retargeting can lift conversion rates substantially.
- Platforms: Meta, Google, TikTok
- Targets: device, location, intent
- Approach: always-on testing
- Impact: retargeting boosts conversions
Digital-first telco: ≈1M users, eSIM speed + retail reach in 106% market
amaysim's website and app are primary digital sales channels, serving ≈1M customers (2024) with fast eSIM activation and recurring billing. Retail SIM kits in supermarkets expand offline reach amid 106% mobile penetration in Australia (2024 GSMA). Performance ads and comparison partners drive scalable acquisition; Meta+Google held over half of global digital ad spend in 2024, improving ROAS via targeting and retargeting.
| Channel | Reach/KPI (2024) | Role |
|---|---|---|
| Website/App | ≈1M users | Direct sales, eSIM |
| Retail | Market reach; 106% penetration | Acquisition |
| Ads/Affiliates | Meta+Google >50% ad spend | Scalable CAC |
Customer Segments
Value-seeking consumers
Budget-conscious users prioritise low monthly cost; amaysim's 2024 prepaid entry plans start from AU$10, appealing to price-sensitive households. They prefer prepaid control and transparent usage, relying on Optus network coverage across urban and suburban areas. This segment is highly promo-sensitive in 2024, while Australia has over 25 million mobile subscribers.
Students and international callers
Students and international callers need affordable, flexible international plans and often port numbers seasonally; Australia hosted about 740,000 international students in 2024 (Department of Education), driving high demand. eSIM compatibility matches travel patterns as over 60% of new smartphones in 2024 supported eSIM (GSMA). Referral programs deliver measurable uplift in telco sign-ups, frequently outperforming paid channels.
Heavy data users and streamers
Heavy data users and streamers seek amaysim plans with large inclusions and 5G access, aligning with over 1.8 billion 5G connections worldwide by end-2024; they want reliable speeds without bill shock and report median monthly use near 20 GB in 2024. They are receptive to data add-ons as upsells, value device compatibility across iOS/Android and tethering for multiple-device streaming.
Renters and households needing broadband
Fixed wireless offers renters a fast-setup broadband alternative that avoids NBN installation delays and long contracts, ideal for shared homes and frequent movers; bundling with amaysim mobile increases household savings and flexibility, supporting roughly 30% of Australian households that rent (ABS trend into 2024).
- Fast setup
- No long contracts
- Good for movers/shared homes
- Bundle savings with mobile
Small businesses and sole traders
Small businesses and sole traders (≈2.4m businesses and ~1.3m sole traders in Australia, 2024 ABS) favour amaysim for simple work phone and hotspot plans that keep mobile costs predictable and management minimal. Plans target low admin overhead with flat-rate data/shareable hotspots and predictable monthly billing. Occasional international calling needs are met by affordable add-ons; responsive support—cited by ~60% of SMEs as a key factor—drives selection.
- Simple plans for work phones and hotspots
- Predictable costs and easy management
- Occasional international calling add-ons
- Support responsiveness influences choice (~60% importance)
Prepaid from AU$10; 60% eSIM students; median 20GB (5G)
amaysim serves budget-conscious prepaid users (plans from AU$10 in 2024) within ~25m mobile subscribers, price- and promo-sensitive; students/international callers (≈740,000 intl students in 2024) value flexible international & eSIM (≈60% new phones). Heavy data users demand 5G and ~20 GB median monthly use; renters adopt fixed wireless (≈30% households rent) and SMEs (~2.4m businesses, 1.3m sole traders) seek simple predictable plans.
| Segment | Key metrics (2024) |
|---|---|
| Budget | From AU$10; 25m subs |
| Students/Intl | 740,000 students; 60% eSIM |
| Heavy data | 5G; median 20 GB |
| Renters/FW | 30% households rent |
| SMEs | 2.4m businesses; 1.3m sole traders |
Cost Structure
Wholesale network and interconnect fees
Wholesale network and interconnect fees are amaysim’s largest variable cost, directly scaling with usage and subscriber counts; as of 2024 amaysim operates on Optus’ wholesale network. Rates for access, roaming and international termination constrain pricing flexibility and margins. These fees include roaming and international termination charges. Management relies on multi-year contracts and optimising traffic mix to control cost per GB and per-minute.
SIM, eSIM, and logistics costs
Physical SIM production, packaging and outbound shipping average AUD 0.50–1.50 per SIM plus parcel costs ~AUD 8–12 in Australia (2024); eSIM platform and QR provisioning fees typically run AUD 0.20–0.60 per activation; warehouse storage and last‑mile fulfillment add ~AUD 2–10 per unit; returns handling and shrinkage commonly consume 1–3% of sales value.
Sales and marketing spend
amaysim allocates sales and marketing budget across performance media, affiliates and promotional offers, with retailer margins and shelf/placement fees typically running around 10–20% of ARPU in 2024. Creative production and ongoing experimentation consume ~15% of the marketing budget to optimize creatives and landing pages. CAC is actively managed via multi-touch attribution and incrementality testing, with Australian telco digital CAC averaging about AUD 70–120 in 2024.
Customer support and operations
Contact centre staffing and tooling drive recurring costs at amaysim, covering salaried agents, CRM/licensing and omni-channel platforms; quality assurance and training programs add scheduled coach time and e-learning expenses to maintain NPS and reduce AHT. Dispute resolution and compliance create overhead from legal reviews and ACL compliance processes; fraud prevention and chargebacks require transaction monitoring and reserves.
- Contact centre: agents, CRM, omni-channel
- QA & training: coaching, e-learning, audits
- Disputes/compliance: legal reviews, ACL processes
- Fraud & chargebacks: monitoring, reserves
IT, platforms, and compliance
IT, platforms, and compliance drive ongoing costs for amaysim through cloud hosting, billing engines and CRM licenses, plus continuous investment in data security and privacy controls, regulatory levies and audit compliance, and development and integration resources to support MVNO operations.
- Cloud hosting and SaaS licenses
- Billing/CRM maintenance
- Data security & privacy controls
- Regulatory levies & audits
- Dev & integration resources
Wholesale network and fulfillment costs drive 2024 MVNO unit economics
Wholesale network and interconnect are amaysim’s largest variable costs; as of 2024 amaysim runs on Optus’ wholesale network.
SIM production AUD 0.50–1.50, parcel AUD 8–12, eSIM activation AUD 0.20–0.60; warehouse/fulfilment AUD 2–10 per unit.
Marketing CAC AUD 70–120 (2024); contact centre, IT, compliance and fraud controls are significant fixed/recurring overheads.
| Cost | 2024 |
|---|---|
| Wholesale access | Optus wholesale (variable) |
| SIM & fulfil | AUD 0.50–1.50 / SIM; parcel 8–12; fulfil 2–10 |
| eSIM act. | AUD 0.20–0.60 |
| CAC | AUD 70–120 |
Revenue Streams
Prepaid mobile plan renewals
Recurring revenue from data, call and text bundles forms the core of amaysim prepaid renewals, delivered month-to-month with auto-renew options that smooth cash flow. ARPU is driven by plan tier and tenure; industry reports in 2024 show Australian prepaid ARPU around AUD 25 per month, rising for higher-tier data plans. Low churn—historically below market averages for MVNOs—boosts customer lifetime value and supports predictable revenue forecasting.
Data and international add-ons
Data and international add-ons deliver incremental revenue through top-ups and packs, with timely upsell via usage alerts driving higher conversion rates. These bundles typically yield higher margins than base plans, improving overall ARPU. Seasonal spikes occur during travel periods such as December–January and school holidays, increasing add-on uptake.
Fixed wireless broadband subscriptions
Fixed wireless broadband subscriptions deliver steady monthly fees for home internet access, typically priced in the Australian market around A$60–120 per month (2024 market range).
The service appeals strongly to renters and customers needing quick setup and portability, allowing rapid activation without fixed-line installs.
Bundling with mobile and entertainment increases average revenue per account and customer lifetime value, while the convenience and fast provisioning help mitigate churn.
Roaming and pay-per-use charges
- Outbound roaming and out-of-bundle usage
- Transparent rates with optional caps
- Monetizes travel and overages
- Drives add-on upgrades
SIM starter kits and ancillary services
SIM starter kits and ancillary services deliver one-time retail and online sales for amaysim in Australia, supplemented by eSIM activation fees where applicable (eSIM support is standard on iPhone XS and later). Device finance and accessories are offered selectively to drive ARPU and churn reduction. These sales are modest per unit but high-velocity, supporting customer acquisition and immediate cash inflow.
- Retail/online one-time sales
- eSIM activation fees
- Device finance/accessories
- Modest contribution, high velocity
Prepaid ARPU AUD 25/mo; fixed wireless A$60–120/mo
Core recurring revenue from prepaid plans drives predictable monthly cash flow with reported Australian prepaid ARPU around AUD 25 in 2024. Data and international add-ons increase ARPU and margins seasonally; fixed wireless broadband adds steady subscriptions priced A$60–120 per month (2024). eSIM support (iPhone XS and later) and SIM kit sales provide one-time cash inflows.
| Metric | 2024 Value |
|---|---|
| Prepaid ARPU | AUD 25/month |
| Fixed wireless price range | A$60–120/month |
| eSIM support | iPhone XS and later |