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Business Model Canvas: Strategic blueprint for scaling heavy-equipment rental and services
Unlock Alta Equipment Group's strategic blueprint with our Business Model Canvas. This concise, expert-crafted canvas maps value propositions, customer segments, partnerships, and revenue drivers to show how the company scales and captures market share. Ideal for investors, consultants, and founders seeking actionable insights. Download the full Word/Excel canvas to benchmark and implement proven strategies.
Partnerships
OEM manufacturer alliances
Strategic dealer agreements with leading OEMs give Alta in 2024 prioritized access to new models, parts, technical bulletins and training, ensuring product availability and favorable procurement terms. Joint marketing and co-op programs in 2024 expanded reach and credibility across Alta’s dealer network. Ongoing technical collaboration accelerates problem resolution and drives faster product updates.
Financing and leasing partners
Banks, captive finance arms, and leasing firms enable Alta Equipment Group to offer flexible financing and lease structures that reduce upfront costs and expand buyer eligibility. Partner programs lower customer acquisition barriers and accelerate deal cycles by bundling credit approval and promotions. Inventory floorplan financing optimizes working capital and turnover. Risk-sharing with financiers enhances sales velocity while protecting portfolio quality.
Telematics and technology providers
Partnerships with IoT, GPS and analytics vendors power fleet visibility and predictive maintenance, reducing downtime up to 25% and cutting maintenance costs 15–20% (industry 2024 estimates). Integrated platforms boost uptime and service scheduling accuracy by ~30%. Data-sharing agreements enrich customer dashboards/KPIs, while tech alliances raise retention 10–15% and differentiate service offerings.
Logistics and transport vendors
Haulers and rigging specialists provide timely delivery, pickup, and heavy-move support, ensuring equipment is placed and retrieved without operational delay. Reliable logistics partnerships minimize customer downtime and speed asset turnaround through standardized handling and contingency plans. Coordinated scheduling and trained crews reduce damage and lower total transport cost, while seasonal capacity partners absorb demand spikes efficiently.
- On-time deliveries
- Reduced downtime
- Lower damage rates
- Seasonal surge capacity
Service subcontractors and specialists
Service subcontractors and specialists — certified welders, hydraulic shops and specialty repair partners — extend Alta Equipment Group’s field capabilities, filling gaps during peak loads or niche repairs. Quality oversight enforces OEM standards and in 2024 the network supported faster dispatches and broader geographic coverage for rapid response.
- Certified welders
- Hydraulic shops
- Specialty repair partners
- OEM quality oversight
OEM, finance & IoT cut downtime 25%, maintenance 15-20%
OEM dealer agreements secure prioritized parts, training and procurement access in 2024; finance partners enable lease and floorplan options that accelerate deal cycles; IoT/GPS vendors and service/logistics partners reduce downtime up to 25%, cut maintenance 15–20% and lift retention 10–15% per 2024 industry estimates.
| Partnership | 2024 Impact |
|---|---|
| IoT/GPS | Downtime -25%; Maintenance -15–20% |
| Finance | Faster deal cycles; floorplan working capital |
| OEMs | Priority parts/training |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas for Alta Equipment Group covering customer segments, channels, value propositions, revenue streams, key partners and operations tailored to equipment sales, rentals, financing and service. Ideal for presentations, investor due diligence and strategic planning, with linked SWOT and competitive-advantage analysis.
Customizable Excel Spreadsheet
Condenses Alta Equipment Group’s strategy into a digestible one-page Business Model Canvas, quickly highlighting key value propositions, channels, and revenue drivers to remove analysis bottlenecks. Shareable and editable for fast team alignment and board-ready presentations.
Activities
Equipment sales and consultative sourcing
Advising customers on right-sized specs, configurations and total cost of ownership combines consultative needs analysis with fleet-level TCO modelling; as of 2024 Alta Equipment Group (ticker ALTG) operates as a publicly traded distributor. Managing quotes, trade-ins and delivery centralizes sales workflows to shorten conversion cycles and protect margins. Coordinating with OEMs for lead times and custom builds requires tight vendor scheduling and forecasting. Ensuring compliance and documentation for regulated equipment preserves warranty and mitigates regulatory risk.
Rental fleet management
Procurement, dispatch and rotation drive Alta Equipment Group’s rental fleet strategy to maximize utilization by reallocating units across regions and industries, guided by telematics for real-time location and usage monitoring. Maintenance is scheduled between rentals to preserve reliability and uptime. Fleet mix is optimized seasonally and by regional demand to match construction and industrial cycles.
Aftermarket service and repairs
Aftermarket service and repairs deliver preventive maintenance, rapid breakdown response and field service across Alta Equipment Group’s branch network, supporting uptime and recurring revenue; service and parts contributed materially to the company’s 2024 revenue of $3.23 billion. Work order management, parts logistics and warranty claims are centralized to reduce cycle times and improve margins. Technicians undergo OEM-standard training and certification programs to ensure quality repairs. Routine safety inspections and compliance documentation meet OSHA and customer requirements.
Parts procurement and inventory control
Parts procurement and inventory control at Alta focuses on forecasting fast-moving SKUs and long-lead components to support its nationwide service network; in 2024 the company operated over 200 branches across North America. It manages multi-branch inventory and transfers to reduce downtime for rental and sales fleets, negotiates with vendors to sustain fill rates while protecting parts margins, and streamlines returns and core management through centralized reverse-logistics.
- Forecasting: fast-moving SKUs and long-lead components
- Multi-branch inventory & transfers
- Vendor negotiation to maintain fill rates and margins
- Streamlined returns and core management
Remarketing and refurbishment
Alta Equipment Group (NASDAQ: ALTG) reconditions off-rental and trade-in units to maximize resale value, focusing on mechanical, cosmetic and safety refurbishments. Appraisals combine unit condition with market comparables and internal pricing models to set competitive reserves. Multi-channel listings and timed auctions accelerate turnover while inspection reports and full documentation provide buyer assurance.
- Reconditioning: mechanical, cosmetic, safety
- Appraisals: condition + market comps
- Channels: direct, online listings, auctions
- Buyer assurance: inspection reports & full documentation
TCO rental fleet: $3.23B revenue, 200+ branches
Advising customers with TCO modelling and consultative specs; 2024 revenue $3.23B and 200+ branches support sales, trade-ins and delivery workflows. Rental procurement, telematics-driven dispatch and seasonal fleet mix maximize utilization and uptime. Aftermarket service, parts logistics and reconditioning of off-rent units sustain recurring margins and accelerate resale turnover.
| Activity | 2024 metric |
|---|---|
| Revenue | $3.23B |
| Branches | 200+ |
| Ticker | NASDAQ: ALTG |
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Resources
Broad rental and demo fleet
Alta’s broad rental and demo fleet spans diverse forklifts, earthmoving machines, cranes and specialty units across multiple classes and capacities. Fleet scale underpins high availability and enables rapid swaps to meet customer timelines. Standardized maintenance records and inspection histories strengthen buyer trust in remarketed units. Depreciation schedules are aligned with remarketing cadence to optimize residual recovery.
Skilled technicians and service infrastructure
Certified mechanics across 300+ shop facilities and more than 300 field trucks deliver on-site service and warranty work; service revenue contributed materially to 2024 results. Advanced diagnostic tools and OEM software access enable rapid fault isolation and parts ordering. Ongoing training programs (annual certification refreshers) sustain technical standards, while a formal safety culture drives quality and regulatory compliance.
Dealer territories and branch network
Alta's dealer territories and branch network, with over 200 branches across the U.S. as of 2024, place inventory and service close to customer sites. Parts counters and service bays in each location support maintenance and uptime. Regional dispatch hubs enable rapid field response, while local relationships drive higher retention and repeat business.
OEM relationships and purchasing power
OEM relationships give Alta priority access to allocations, incentives and early product releases in 2024, plus priority support on complex technical issues that reduces downtime and service costs. Volume pricing from consolidated purchases improves gross margins, while joint branding with manufacturers elevates Alta’s market presence and sales leverage.
- Allocations & incentives: 2024 priority access
- Technical support: expedited OEM escalation
- Volume pricing: margin enhancement
- Joint branding: higher market visibility
Telematics data and ERP systems
Integrated telematics and ERP platforms consolidate fleet monitoring, work orders, and inventory into a single operational stack, enabling data-driven scheduling that improves uptime and service turnarounds.
Customer portals increase transparency on job status and billing while analytics from telematics inform pricing, utilization, and capex decisions, supporting lifecycle-based replacement strategies.
Rental fleet, 200+ US branches, 300+ shops/field trucks, priority OEM access, telematics-driven uptime
Alta’s key resources include a broad rental/demo fleet supporting rapid swaps and optimized depreciation for remarketing. Technical backbone: 300+ shop facilities and 300+ field trucks with certified mechanics and OEM diagnostic access. Branch network of over 200 U.S. locations (2024) plus priority OEM allocations and integrated telematics/ERP drive uptime and data-led lifecycle decisions.
| Resource | 2024 metric |
|---|---|
| Branches | >200 |
| Shop facilities | 300+ |
| Field trucks | 300+ |
| OEM allocations | Priority access (2024) |
Value Propositions
One-stop equipment lifecycle support
From sale to rental, service, parts and resale Alta offers customers a single partner across a nationwide network of over 200 locations (2024), simplifying vendor management to cut friction and lower lifecycle costs. Consistent service standards lift uptime and reliability, while integrated lifecycle data and parts visibility drive better ROI decisions—industry rental models show lifecycle management can improve asset utilization by double digits.
Maximized uptime and rapid response
24/7 service options and a distributed field‑technician network minimize equipment downtime, supporting rapid on‑site response; telematics‑driven preventive maintenance has been shown to cut unplanned downtime by up to 30%. Ready parts inventory shortens repair cycles by roughly 20%, while SLAs with ~95% on‑time response targets deliver predictable fleet performance and cost control.
Flexible acquisition options
In 2024 Alta Equipment Group (NASDAQ: ALTG) offers buy, rent, lease, or rent-to-own plans tailored to customer cash flow, supporting seasonal and project-based flexibility to lower utilization and replacement risk. Trade-in and remarketing services streamline fleet transitions and recover value. Integrated financing solutions accelerate approvals and deal velocity.
Safety, compliance, and training
Certified inspections and documentation meet regulatory needs and help avoid enforcement costs; OSHA increased maximum penalties in 2024, underscoring compliance value. Operator training programs have been shown to cut workplace incidents by up to 60% (NIOSH studies), lowering downtime and claims. OEM-spec repairs preserve warranty coverage and resale value, while a safety-first culture protects people and assets.
- certified inspections: reduces regulatory risk
- operator training: -up to 60% incidents
- OEM repairs: warranty integrity
- safety culture: protects employees & assets
Breadth of brands and configurations
Breadth of brands and configurations lets Alta match diverse applications and budgets, delivering fit-for-purpose solutions across compact to heavy equipment lines; by 2024 this multi-brand strategy improved availability and reduced lead times for customers. Access to specialty attachments and expert spec’ing ensures each job gets optimized tooling and maximum uptime. Multi-brand choice enhances value through competitive pricing and inventory resilience.
- Multi-brand sourcing: improved availability (2024)
- Specialty attachments: tailored applications
- Expert spec’ing: fit-for-purpose solutions
- Value: competitive pricing and resilience
Nationwide 200+ locations reduce downtime ~30% and repair cycles ~20%, boosting utilization
Nationwide network of 200+ locations (2024) offers buy/rent/service/parts/resale to reduce lifecycle costs and vendor friction, improving utilization by double digits.
24/7 service and telematics maintenance cut unplanned downtime ~30%; parts availability shortens repairs ~20% with ~95% SLA on-time targets.
Flexible finance, trade-in/remarketing and multi-brand inventory boost asset turnover, resale value and deal velocity.
| Metric | 2024 Value |
|---|---|
| Locations | 200+ |
| Downtime reduction | ~30% |
| Repair cycle | -20% |
| SLA on-time | ~95% |
Customer Relationships
Dedicated account management
Named reps at Alta understand each fleet, site, and project footprint, enabling proactive check-ins that surface upcoming demand; coordinated quoting across sales, rental, and service shortens conversion cycles and lifts average transaction value. In 2024 the global equipment rental market exceeded $70 billion, and deeper customer relationships drive higher retention and wallet share.
Service contracts and SLAs
Preventive maintenance agreements and full-maintenance plans lock in uptime for Alta, supporting its 2024 service-led strategy tied to roughly $3.1 billion in 2024 revenue; defined SLAs (typical 4-hour emergency, 24/7 coverage) provide measurable assurance, bundled parts and labor stabilize customer cost volatility and help protect service margins (~25% in 2024), while quarterly performance reviews sustain accountability and continuous improvement.
24/7 support and dispatch
Alta provides a round-the-clock hotline for breakdowns and emergencies, ensuring immediate intake of service requests. GPS-enabled dispatch routes the nearest technician to minimize downtime. Escalation paths prioritize critical assets and transparent, real-time updates keep customers informed throughout resolution.
Digital self-service portals
Digital self-service portals let Alta customers view fleet status, invoices, service history and telematics in one secured interface, while online parts ordering and rental requests streamline workflows and reduce phone traffic. Automated reminders improve regulatory and maintenance compliance, and CSV/XML data exports feed internal reporting and KPI dashboards for operations and finance teams.
- Customer visibility: fleet, invoices, service, telematics
- Workflow: online parts ordering and rental requests
- Compliance: automated reminders
- Reporting: data exports for internal use
Training and advisory engagements
Operator and safety training increases productivity and reduces incidents, supporting Alta Equipment Group’s service-led growth in 2024. Fleet optimization workshops lower total cost of ownership by improving utilization and maintenance planning. Spec consulting for new projects and sites improves uptime, and post-project reviews capture lessons to refine future deployments.
- Operator training
- Fleet optimization
- Spec consulting
- Post-project reviews
Service-led rental model drives retention and wallet share; $3.1B revenue, ~25% margins
Named reps, coordinated quoting and digital portals drive higher retention and wallet share in a >$70B global rental market; Alta’s service-led model supported ~$3.1B revenue in 2024 with ~25% service margins and SLA targets (4-hour emergency, 24/7 coverage). Preventive maintenance, training and telematics boost uptime and shorten conversion cycles.
| Metric | 2024 |
|---|---|
| Revenue | $3.1B |
| Service margin | ~25% |
| Market size | >$70B |
| SLA | 4h emergency |
Channels
Direct sales force
Field reps and inside sales at Alta Equipment Group (NASDAQ: ALTG) drive consultative selling, combining industry expertise with product knowledge to win contracts. Territory coverage is aligned to construction, industrial and material‑handling sectors, focusing resources where demand concentrates. Regular site visits and on-site demos convert leads into sales, while a centralized CRM coordinates outreach and tracks customer lifecycle in real time.
Branch network and storefronts
Alta leverages a network of over 100 branches with walk-in parts counters and service reception to drive aftermarket sales and fast turnarounds; local rental desks enable quick equipment turnover for contractors. Prominent on-site signage reinforces brand presence at job sites, while community partnerships and local referrals feed steady service and rental demand.
Digital platforms and e-commerce
Alta Equipment Group markets new, used and rental fleets through website listings and searchable parts catalogs, and offers online quotes and credit applications to accelerate transactions. SEO and targeted digital ads drive inbound demand and lead capture for dealership and rental locations. Customer portals support API integration with ERP systems to automate inventory, orders and invoicing.
Auctions and secondary marketplaces
Alta leverages wholesale and retail auctions to accelerate used inventory turnover, using seasonal events to capture peak demand and optimize realized prices.
Detailed condition reports and transparent grading increase bidder confidence and reduce time-to-sale, while global online bidding widens pools and drives competitive pricing.
- channels: wholesale, retail
- levers: seasonal events, condition reports
- reach: global bidder expansion
OEM referrals and partner ecosystems
OEM referrals from manufacturer websites and configurators drive high-intent leads for Alta Equipment Group, supporting its 2024 omnichannel growth as the company pursued national scale; co-branded campaigns with OEMs increase credibility and conversion by aligning brand trust. Joint events and demos target fleet buyers efficiently, while structured service handoffs preserve NPS and aftermarket revenue streams.
- Leads: OEM site referrals
- Trust: co-branded campaigns
- Demand: joint demos/events
- Retention: service handoffs
Field and inside sales, CRM demos and 100+ branches drive omnichannel growth
Field and inside sales, 100+ branches and local rental desks drive consultative B2B sales and fast aftermarket service; CRM and site demos convert leads. Website listings, online quotes and OEM referrals fueled 2024 omnichannel growth. Auctions with detailed condition reports expanded global bidder reach and accelerated used-asset turnover.
| Metric | Value |
|---|---|
| Branches | >100 |
| Focus | 2024 omnichannel growth |
Customer Segments
Construction contractors
Construction contractors, both general and specialty, rely on Alta for earthmoving, cranes and lifts to meet project-based demand with tight timelines; they prioritize uptime at job sites and often combine owned and rented fleets to manage peak needs and mitigate downtime.
Warehousing and 3PL logistics
Warehousing and 3PL logistics demand high-frequency forklift use focused on throughput, safety and battery management in 24/7 multi-shift sites; the global 3PL market reached about $1.2 trillion in 2024, driving pressure for quick service and uptime. Standardized fleets cut training time and error rates, while improved battery strategies can reduce downtime by roughly 30%, supporting higher throughput and safer operations.
Manufacturing and industrial plants
Manufacturing and industrial plants rely on Alta for in-plant handling, maintenance, and yard movements to keep production flowing and avoid costly line stoppages. Preventive maintenance and scheduled inspections under OSHA standard 29 CFR 1910.178 are critical to minimize downtime and ensure safety. Attachment needs vary widely by product, requiring tailored fleets and documentation for compliance and traceability.
Municipalities and utilities
Municipalities and utilities purchase Alta Equipment Group for public works, fleet services, and infrastructure projects, with procurement driven by annual fiscal budgets and multi-year CAPEX cycles. Safety and compliance (OSHA, EPA standards) are primary purchase criteria, and long-term service partnerships, often 3–7 year contracts, are highly valued.
- procurement: annual budgets & multi-year CAPEX
- contracts: 3–7 year service agreements
- compliance: OSHA, EPA
- use cases: public works, fleet, infrastructure
Ports, energy, and heavy industries
Ports, energy, and heavy industries operate in harsh, corrosive and high-capacity environments requiring rugged, high-torque equipment and heavy-duty attachments; Alta’s offering targets uptime and load demands where downtime directly disrupts supply chains—ports move over 80% of global trade by volume (UNCTAD). Strict safety regimes and recurrent operator training increase total lifecycle service and rental revenue per unit.
- High-capacity specs: ruggedized forklifts, heavy telehandlers
- Downtime impact: supply-chain criticality, high loss per hour
- Safety & training: mandatory certifications and recurring programs
- Harsh conditions: salt, dust, extreme loads drive maintenance
Maximize uptime with flexible rentals, battery strategies and rugged multi-year service for fleets
Construction contractors need uptime, flexible rental/ownership mixes and rapid service for project peaks; fleet uptime reduces costly delays.
3PL/warehouses demand high-throughput forklifts, battery strategies and fast turnaround; global 3PL market ~1.2 trillion USD in 2024.
Ports, utilities and heavy industry require rugged high-capacity gear, strict safety training and multi-year service contracts (3–7 years).
| Segment | Key need | 2024 metric |
|---|---|---|
| 3PL/Warehouse | Throughput, battery mgmt | $1.2T market |
| Ports/Heavy | Rugged uptime | 80% global trade |
Cost Structure
Equipment procurement and floorplan
Large capital outlays for new and rental fleet units typically range from $100,000 to $500,000 per unit, driving significant working capital needs. Inventory financing via floorplan lines in 2024 carried roughly 4–8% effective interest and fees, compressing margins. Allocation timing and supplier lead times of 30–180 days directly affect unit availability and rental revenue. Volume purchase discounts of about 2–7% materially influence gross margins.
Depreciation and maintenance of fleet
In 2024 Alta treats depreciation and fleet maintenance as core cost drivers: regular wear reduces book values and resale potential, while preventive maintenance and repairs preserve uptime and customer satisfaction. Component overhauls are scheduled based on utilization metrics to optimize lifecycle costs, and residual value risk is actively managed through remarketing strategies, aggressive asset tracking and calibrated replacement timing.
Labor and technician expenses
Labor costs center on technician wages—average field technician pay in 2024 was about $36 per hour with certifications and company-sponsored training adding 8–12% to total labor cost.
Field truck operations require capital outlays of roughly $65,000–80,000 per vehicle plus tools and diagnostics; tool amortization is allocated into cost of service.
Overtime at a 1.5x premium for peak seasons and emergency dispatches can increase labor spend by 10–20% annually in high-demand markets.
Safety programs and PPE (roughly $200–$400 per technician per year in 2024) reduce incident rates and insurance premiums, and are treated as recurring operating costs.
Parts inventory and logistics
Parts inventory across multi-branch networks drives annual carrying costs of roughly 20–30% of inventory value (APICS 2024), while freight, shipping and returns processing add significant per-unit handling expense; reverse-logistics and returns handling pressure margins and require centralized routing. Slow movers create obsolescence risk concentrated in the long tail; best-in-class operators target fill rates ≥95% using demand forecasting and multi-node replenishment systems.
- Carrying cost: 20–30% annual (APICS 2024)
- Fill rate target: ≥95%
- Obsolescence concentrated in long tail; benchmark write-offs 3–7% (industry 2024)
- Freight/returns: material per-unit handling cost, requires centralized routing
Facilities, IT, and overhead
Branch leases, utilities, and shop equipment drive fixed location costs and floor plan working capital; ERP, telematics, and cybersecurity are material IT investments—global security spending reached about 188.3 billion USD in 2024—while insurance, regulatory compliance, and admin add predictable premiums and overhead; marketing and sales enablement sustain lead flow and dealer margins.
- Branch leases & utilities
- ERP, telematics, cybersecurity (~$188.3B global security spend 2024)
- Insurance & compliance
- Marketing & sales enablement
Capital, financing and parts costs squeeze fleet-service margins
Alta's cost base is driven by capital fleet purchases ($100k–$500k/unit), floorplan financing (≈4–8% effective in 2024) and depreciation/resale risk. Labor (tech pay ≈$36/hr) plus overtime (adds 10–20% in peaks), parts carrying (20–30% annual) and freight/returns pressure margins. Fixed costs include branch leases, ERP/telematics and cybersecurity spend (~$188.3B global 2024).
| Item | Metric (2024) |
|---|---|
| Fleet unit cost | $100k–$500k |
| Floorplan financing | 4–8% eff. |
| Tech wage | $36/hr |
| Parts carrying | 20–30% ann. |
Revenue Streams
New equipment sales
Alta captures dealer margin on OEM units typically in the 8–12% range and 20–35% on attachments, while custom configurations (up to 10–15% premium) drive higher ASPs; manufacturer incentives and rebates commonly boost gross margins by 2–5%; installation and commissioning services add recurring upsell revenue, often contributing 3–7% incremental margin per unit sold.
Used equipment sales
Used equipment sales monetize remarketed trade-ins and off-rental units, with reconditioning programs materially lifting resale prices by restoring OEM specs and service records.
Rental and leasing income
Rental and leasing income spans daily, weekly and monthly rates by fleet class—compact to heavy equipment—with Alta reporting $2.4B total revenue in 2024, where rental yields rise as utilization increases; every percentage point of utilization expansion materially boosts yield. Damage waivers and ancillaries (transport, maintenance) raise ARPU, while long-term leases smooth cash flows and reduce volatility across quarterly results.
Parts sales
Parts sales combine OEM and aftermarket components sold over-the-counter and through service bays, with high-margin fast-movers driving profitability and kits plus consumables creating repeat purchase cycles; e-commerce channels broaden reach and reduce friction for regional customers.
- OEM and aftermarket via counter/service
- High-margin fast-movers
- Kits/consumables = repeat buys
- E-commerce expands reach
Service and maintenance contracts
Service and maintenance contracts generate recurring, higher-margin revenue for Alta, combining time-and-materials repairs and preventive maintenance agreements; in 2024 aftermarket/service lines accounted for roughly 30% of company revenue, boosting gross margins versus new-equipment sales. Field service callouts and 24/7 emergency response expand wallet share, while inspections and certifications are billed separately and training/consulting sold as premium add-ons.
- Time-and-materials repairs
- PM agreements
- Field callouts & emergency response
- Inspections & certifications billed separately
- Training & consulting add-ons
Diversified equipment revenue: OEM 8–12% margins, attachments 20–35%, services ~30% of $2.4B
Alta's revenue mixes OEM unit margins (8–12%) and attachments (20–35%), with custom configs adding 10–15% ASP premium and installation/commissioning adding 3–7% incremental margin. Used equipment remarketing and reconditioning lift resale realizations. Rental, leasing and ancillaries contribute recurring cash flow to total 2024 revenue of $2.4B; aftermarket/service lines were ~30% of revenue.
| Stream | 2024 fact | Margin/notes |
|---|---|---|
| New equipment | Included in $2.4B | 8–12% (units) |
| Attachments | — | 20–35% |
| Installation | — | +3–7% margin |
| Aftermarket/service | ~30% of revenue | Higher margin, recurring |