Akzo Nobel Business Model Canvas
Fully Editable
Tailor To Your Needs In Excel Or Sheets
Professional Design
Trusted, Industry-Standard Templates
Pre-Built
For Quick And Efficient Use
No Expertise Is Needed
Easy To Follow
Akzo Nobel Bundle
Unlock the strategic Business Model Canvas for a global coatings and chemicals leader
Unlock the full strategic blueprint behind Akzo Nobel's business model. This in-depth Business Model Canvas reveals how the company creates value, scales operations, and sustains competitive advantage across coatings, chemicals, and services. Purchase the complete, editable Canvas to access all nine blocks, company-specific insights, and ready-to-use Word/Excel files for benchmarking or investor work.
Partnerships
Strategic raw material suppliers
Partnerships with resin, pigment, additive and solvent suppliers secure consistent quality inputs and cost stability through long-term agreements. Dual-sourcing and multi-year contracts reduce volatility and supply risk while joint innovation programs with suppliers accelerate new formulations and sustainability improvements. Collaborative compliance work ensures alignment with REACH and other global chemical regulations.
OEMs and industry specifiers
Automotive, aerospace, marine and industrial OEMs co-develop coatings to meet stringent specs, with early design-in locking approved products and Akzo Nobel reporting €11.3bn revenue in 2024 supporting R&D and scale. Multi-year agreements, often 3–5 years, secure predictable volumes and technical roadmaps while field testing and certifications shorten OEM adoption cycles.
Applicators and contractor networks
Professional painters and coating applicators ensure correct application and long-term performance, reducing warranty claims and rework. Training partnerships with AkzoNobel raise onsite quality and cut failures through certified courses and hands-on support. Preferred applicator programs broaden market reach and drive loyalty via specification preference and recurring procurement. Continuous feedback loops from applicators inform product and tool improvements.
Universities and tech institutes
Collaborations with universities and tech institutes advance material and color science and accelerate sustainability solutions, with AkzoNobel working with 60+ academic partners in 2024 to fast‑track low‑VOC and circular coatings research.
Shared labs, joint grants and IP co‑development shorten innovation cycles and broaden the patent base while creating talent pipelines that supply specialized chemists and coatings engineers.
- 2024 partners: 60+
- Focus: low‑VOC, circularity, color science
- Outcomes: shared labs, co‑patents, talent pipeline
Logistics and distribution partners
AkzoNobel leverages global 3PLs and regional distributors to extend market coverage across over 80 countries and ~34,000 employees in 2024, while temperature‑controlled and hazardous‑material handling preserves product integrity for coatings and specialty chemicals. VMI and integrated planning with key partners improve inventory turns and working capital efficiency, and last‑mile partners ensure reliable delivery to job sites and retailers.
- Global 3PLs extend reach
- Regional distributors & retailers boost coverage
- Temp‑controlled & hazmat handling
- VMI + integrated planning improve turns
- Last‑mile partners enable reliable delivery
Partnerships, OEM co-development and academia drive €11.3bn
Partnerships with resin, pigment and additive suppliers secure quality and cost through multi‑year contracts (3–5y) and dual‑sourcing, supporting €11.3bn revenue in 2024. OEM co‑development (automotive, marine, aerospace) locks specifications and predictable volumes; professional applicator programs and 3PL/distributor networks extend reach across 80+ countries. Collaborations with 60+ universities accelerate low‑VOC and circular coatings innovation.
| Metric | 2024 |
|---|---|
| Revenue | €11.3bn |
| Academic partners | 60+ |
| Countries | 80+ |
| Employees | ~34,000 |
What is included in the product
Detailed Word Document
A comprehensive, pre-written Business Model Canvas tailored to Akzo Nobel’s strategy, covering all nine BMC blocks with detailed customer segments, channels, value propositions and revenue streams. Includes competitive advantage analysis, linked SWOT insights and polished presentation-ready narratives to support investor pitches, strategic planning and idea validation.
Customizable Excel Spreadsheet
High-level view of Akzo Nobel's business model with editable cells for quickly aligning coatings, specialty chemicals, and R&D priorities, relieving the pain of fragmented strategy and cross-team coordination.
Activities
Formulation R&D
Formulation R&D focuses on high-performance, low-VOC and waterborne coatings, central to AkzoNobel’s product strategy and sustainability goals. Rapid prototyping and iterative testing accelerate time-to-market by weeks, supported by global labs across more than 80 countries. Advanced color science and digital tinting algorithms improve match accuracy and reduce waste. Active IP generation protects innovations and margins.
Advanced manufacturing
Advanced manufacturing at AkzoNobel combines batch production, dispersion and curing to guarantee consistent quality across ~33,000 employees and global sites; 2023 group sales were about EUR 10.3bn, supporting scale efficiencies. Lean methods and automation drive yield improvements and waste reductions in line with industry gains. In-plant tinting and small-lot flexibility meet local demand, while embedded safety and compliance systems track key metrics across operations.
Technical service and specification
On-site technical service optimizes surface preparation and application, reducing rework and ensuring warranty compliance; specification writing translates standards into executable procedures for customers and contractors. Rapid failure analysis and root-cause support limit downtime and lifecycle costs, while targeted training elevates applicator skill and first-time pass rates. AkzoNobel employs about 33,000 people (2024) to deliver these services globally.
Supply chain and S&OP
Global S&OP aligns raw-material sourcing, plant capacity and demand for AkzoNobel, supporting ~€10.9bn 2024 sales while protecting margins. Risk management hedges commodity swings and builds disruption resilience. Inventory optimization lowers days working capital. Supplier qualification ensures continuity and quality via audits and KPIs.
- Global planning: balance materials/capacity/demand
- Risk: commodity hedges, contingency
- Inventory: lower WCR
- Suppliers: audits, KPIs
Sustainability and compliance
AkzoNobel continuously reduces VOCs, hazardous substances and its carbon footprint, targeting a 50% CO2 reduction by 2030 versus 2018 and pursuing carbon-neutral production pathways.
Lifecycle assessments are used to guide product design and reformulation, while certifications such as LEED and EN ISO standards support green building and industry acceptance; active regulatory monitoring secures global market access.
- 50% CO2 reduction target by 2030 (vs 2018)
- LEED, EN ISO certifications for key product lines
- Lifecycle assessments embedded in R&D
- Global regulatory monitoring to maintain market access
Low-VOC coatings R&D, >80 labs, €10.9bn sales, -50% CO2 by 2030
R&D develops low-VOC, waterborne coatings and digital color systems; >80 country labs speed prototyping. Manufacturing ensures consistent quality across ~33,000 employees; 2024 sales ~€10.9bn. Technical service and S&OP reduce rework, hedge commodity risk and optimize WCR; target 50% CO2 cut by 2030 (vs 2018).
| Metric | 2024 |
|---|---|
| Sales | €10.9bn |
| Employees | ~33,000 |
| Labs | >80 countries |
| CO2 target | -50% by 2030 vs 2018 |
Delivered as Displayed
Business Model Canvas
The document you're previewing is the exact Akzo Nobel Business Model Canvas you’ll receive after purchase. It’s not a mockup—this live preview contains the same structured content, formatting, and pages. After buying, you’ll instantly download the complete editable file ready for use.
Resources
Brands and reputation
AkzoNobel brands Dulux, Sikkens and International drive trust, supporting pricing power and premium shelf presence; proven performance reduces buyer risk and aids cross-border sales—brands reach over 150 countries and are backed by roughly 34,000 employees (2024).
IP and formulations
Patents, trade secrets and color databases underpin AkzoNobel’s differentiation, supporting its coatings portfolio and reported €11.6bn sales in 2024. Proprietary resin systems and additives boost durability and lower warranty incidents. Large datasets drive >98% tinting reproducibility across markets. Robust freedom-to-operate reduces legal risk and protects margin.
Global plants and labs
Global plants and labs place manufacturing sites close to customers—shortening lead times and enabling regional service in 80+ countries—while application centers and test facilities validate product performance against local standards. Pilot lines accelerate scale-up from lab to commercial production, reducing time-to-market for specialty coatings. Geographic diversity and a workforce of c.34,000 (2024) spread operational and supply-chain risk across markets.
People and expertise
Coatings chemists, color scientists and application engineers drive formulation and performance across automotive, industrial and decorative segments; AkzoNobel employs 33,000+ people globally (2024). Key account teams manage complex B2B relationships and OEM contracts. EHS and regulatory experts ensure safe, compliant operations while digital talent builds color tools and ecommerce platforms.
- People: 33,000+ employees (2024)
- R&D: coatings chemists & application engineers
- Commercial: key account teams for OEMs
- Compliance & digital: EHS/regulatory + color/ecommerce talent
Supply and channel network
Qualified suppliers, distributors and retail partners extend AkzoNobel’s reach across more than 150 countries (2024), enabling local availability and compliance. In-store tinting machines and POS systems provide rapid customization and higher margin sales. CRM and ERP platforms integrate demand signals with fulfillment, while logistics capabilities ensure compliant transport of chemical products.
- Suppliers: global network
- Tinting: in-store machines
- Systems: CRM/ERP integration
- Logistics: compliant transport
€11.6bn, 150+ markets, >98% tint match
AkzoNobel’s brands (Dulux, Sikkens, International) support pricing power across 150+ countries and drove reported sales of €11.6bn in 2024.
Proprietary resins, patents and color databases enable >98% tint reproducibility and lower warranty incidents.
Global plants, 80+ regional service hubs and pilot lines shorten lead times; workforce c.34,000 (2024).
R&D chemists, application engineers, key-account teams and EHS/regulatory talent secure innovation and compliance.
| Metric | 2024 |
|---|---|
| Sales | €11.6bn |
| Employees | c.34,000 |
| Countries | 150+ |
| Tint reproducibility | >98% |
Value Propositions
Performance and durability
Coatings resist corrosion, UV, chemicals and abrasion in harsh environments, cutting failure rates and extending service life; NACE estimates corrosion costs 3.4% of global GDP. Longer life reduces maintenance cycles and total cost of ownership, improving uptime and capex efficiency. Reliable performance protects physical assets and brand reputation. Certifications such as ISO 12944, IMO and NORSOK (widely used in 2024) validate performance claims.
Sustainability leadership
Sustainability leadership offers low-VOC, waterborne and bio-based coatings that cut VOC emissions by up to 90% versus solvent systems; energy-saving and low-temperature cure technologies lower process energy use by ~30% and reduce curing costs. In 2024 AkzoNobel reports progress toward Net Zero and provides transparent product LCA data to meet ESG targets and green specs. Robust recycling and waste-reduction programs recover materials and lower waste disposal costs.
Color accuracy and finish
Digital matching delivers precise, repeatable colors across AkzoNobel’s global network in over 150 countries, ensuring brand-consistent results. Broad palettes and special effects offer designers thousands of options, expanding creative freedom. Consistent finishes elevate aesthetics and customer satisfaction, while fast tinting—often under 10 minutes in retail—speeds project timelines.
Application efficiency
Application efficiency: high-solids, fast-dry and one-coat systems accelerate throughput—one-coat systems can cut application steps by up to 50%—while user-friendly formulations lower rework and training time. Compatibility across primers and topcoats simplifies inventory and reduces system failures. AkzoNobel reported group revenue ~€11.5bn (2023), backing continued product investment and technical support to ensure right-first-time results.
- High-solids → lower VOC, fewer coats
- Fast-dry → shorter cycle times (~50% faster)
- User-friendly → less rework/training
- Cross-compatibility → simplified systems
- Technical support → right-first-time
Global service and availability
Local supply with global standards ensures continuity across 80+ countries and 150+ markets, supporting projects with multi-region approvals and minimizing compliance bottlenecks; 2024 group revenue ~€9.2bn underpins scale. Technical teams deliver onsite support for complex coatings, while robust inventory and logistics networks cut lead times and reduce project delays.
- Local supply, global standards
- Multi-region approvals
- Onsite technical teams
- Strong inventory & logistics
Certified durable coatings cut corrosion costs, lower VOCs up to 90%, and ensure global color match
Durable coatings cut corrosion/maintenance costs (NACE: corrosion = 3.4% global GDP) and extend asset life; ISO 12944/IMO/NORSOK certifications validate performance in 2024. Low‑VOC, waterborne and bio‑based lines reduce VOCs up to 90% and support AkzoNobel 2024 targets; digital color matching ensures global consistency across 150+ markets.
| Metric | 2024 |
|---|---|
| Markets | 150+ |
| Revenue (reported) | €9.2bn |
| VOC reduction vs solvent | up to 90% |
Customer Relationships
Key account management
Dedicated account teams serve large OEMs and industrial clients, with AkzoNobel executing joint planning to align volumes and project timelines. Customized SLAs and KPIs are set per account to secure agreed service levels and quality metrics. In 2024 these relationships were reinforced through quarterly joint reviews. Regular performance reviews drive continuous improvement and corrective actions.
Technical support and training
Hotlines, onsite visits and lab support deliver fast resolution with a 95% first-response SLA and average fix within 24 hours; certified training programs—training 12,000 applicators in 2024—boost competence and reduce errors; standardized documentation and application guides cut rework by ~30%; systematic post-application follow-up raises successful outcome rates to 98% and lowers warranty claims.
Co-development partnerships
Co-development partnerships with key customers align AkzoNobel R&D to bespoke specifications, accelerating formulation fit and performance. Pilot trials reduce adoption risk by validating scale-up under customer conditions. Shared process and performance data speeds qualification cycles and joint troubleshooting. Clear IP frameworks and licensing agreements protect innovations and commercial interests for both parties.
Community and loyalty programs
Contractor clubs and painter loyalty rewards drive repeat purchases and channel share, supported by AkzoNobel’s scale (2023 sales €10.4bn) which enables targeted offers. Educational content and certification programs build long-term brand affinity and increase specification rates. Time-limited promotions and dealer rebates stimulate seasonal demand spikes. Direct feedback channels and NPS surveys capture voice of customer for product and service refinement.
- ContractorClub
- PainterRewards
- EducationAffinity
- SeasonalPromos
- VOCFeedback
Digital self-service
Digital self-service at AkzoNobel centralizes ordering, tracking and documentation through customer portals; color tools like Visualizer enable real-time selection and visualization, while a technical knowledge base reduces support calls. CRM-driven personalization (2024) increases repeat purchase relevance; company revenue was about €9.7bn in 2023, guiding digital investment priorities for 2024.
- Portals: ordering, tracking, documentation
- Color tools: selection & visualization
- Knowledge base: technical Q&A, deflects calls
- CRM personalization: targeted engagement
12k trained • 98% success • 95% SLA
Dedicated account teams and co‑development with OEMs use quarterly 2024 reviews and SLAs (95% first‑response, avg fix 24h) to drive service quality; 12,000 applicators trained in 2024 and post‑application success at 98% lower warranty claims; digital portals, Visualizer and CRM personalization (2024) raise repeat purchase relevance and contractor loyalty.
| Metric | Value |
|---|---|
| Applicators trained (2024) | 12,000 |
| First‑response SLA | 95% |
| Avg fix time | 24h |
| Post‑app success | 98% |
| Rework reduction | ~30% |
| Sales (2023) | €10.4bn |
Channels
Direct enterprise sales
Global sales teams target OEMs and large industrial buyers, leveraging Akzo Nobel’s global footprint and about 34,000 employees (2024) to secure major accounts. Contract pricing and multi-year supply programs stabilize demand and margins for core coatings segments. Technical specialists support complex specifications and approvals on-site, while integrated EDI and procurement portals streamline order-to-invoice workflows.
Distributors and wholesalers
Regional distributors and wholesalers give AkzoNobel local coverage and stock, enabling same‑day tinting and delivery across markets; the global paints and coatings market was about USD 170 billion in 2023 with ~8% regional fragmentation into trade channels. Value‑added services such as on‑site tinting and logistics reduce lead times, while joint marketing with partners broadens reach and flexible credit terms ease purchasing for professional customers.
Retail and trade stores
Branded and partner outlets serve both professional and DIY consumers, with AkzoNobel's Dulux network exceeding 1,200 stores in 2024 to broaden market reach. In-store tinting provides instant customization and same-day fulfillment, raising accessory sales and average basket size. Targeted merchandising and staff training—backed by company retail programs—boost brand visibility and recommendation rates in outlets.
Ecommerce and portals
Ecommerce and portals streamline replenishment for AkzoNobel, enabling online ordering that shortens reorder cycles and supports click-and-collect for faster fulfillment; digital catalogs and SDS access on portals improve compliance and safety. In 2024 AkzoNobel reported EUR 10.1 billion in sales, with digital channels growing double digits, and portal data feeds refining assortments and pricing.
- Online ordering: faster replenishment
- Digital catalogs/SDS: compliance
- Click-and-collect: rapid fulfillment
- Data insights: assortment optimization
Specification and influencers
Architects, engineers and surveyors drive product selection for AkzoNobel, shaping spec decisions across commercial and residential projects. CEU courses and sample kits support spec-in, with AkzoNobel reporting extensive 2024 professional training activity. Case studies demonstrate performance and active participation in standards bodies builds technical credibility and market trust.
- Architects/engineers key specifiers
- CEU courses + sample kits boost spec-in
- Case studies validate performance
- Standards participation = credibility
Paints group: EUR 10.1bn, digital double-digit growth
AkzoNobel uses global sales teams, distributors, Dulux retail and digital portals to reach OEMs, professionals and DIY customers, leveraging 34,000 employees (2024) and EUR 10.1bn sales (2024). Contract programs, technical support and EDI portals stabilize margins; digital channels grew double‑digits in 2024. Dulux >1,200 stores enable same‑day tinting; global paints market ~USD 170bn (2023).
| Metric | Value |
|---|---|
| Sales (2024) | EUR 10.1bn |
| Employees (2024) | 34,000 |
| Dulux stores (2024) | 1,200+ |
| Global market (2023) | USD 170bn |
| Digital growth (2024) | Double‑digit |
Customer Segments
Automotive and aerospace OEMs
Automotive and aerospace OEMs require high-spec exterior, interior and component coatings, driving a global automotive coatings market of about 23 billion USD in 2024; they demand consistency, light-weighting and strict regulatory compliance. Long qualification cycles of 12–36 months favor trusted suppliers like AkzoNobel, and global platforms require synchronized supply across 20–30 manufacturing hubs.
Marine and protective industries
Shipyards, offshore platforms and marine infrastructure demand anti-corrosion and fouling control to protect assets in saltwater and UV exposure; the global marine coatings market was valued at about $10.2 billion in 2024. Harsh environments force specification of durable, high-solids and silicone fouling-release technologies with documented multi-year performance. Maintenance cycles drive total cost of ownership and can represent up to 30–40% of life-cycle costs, making longer intervals commercially critical. Certification and class approvals (DNV, ABS, Lloyds) are mandatory for specification and contract award.
Industrial and powder users
Appliance, metal, wood and general-industry customers prioritize efficiency, reduced downtime and line-speed compatibility, pushing demand for AkzoNobel coatings that match production rates. Powder and waterborne technologies offer near-zero VOC emissions and lower waste versus solvent systems, supporting sustainability goals and regulatory compliance. Aesthetics plus corrosion and wear protection remain key selection drivers, aligning with AkzoNobel’s leading industrial coatings portfolio and 2023 group sales of €9.3bn.
Construction pros and homeowners
- Contractors/painters: professional performance
- DIY: color range and washability
- Retail: ~70% sales share (2024)
- Promotions: 15–25% brand switching (2024)
Oil, gas, and utilities
Oil, gas, and utilities assets demand heavy-duty protective coatings to withstand corrosion and high temperatures, with safety and regulatory compliance driving specification and procurement; downtime reduction is critical, as unplanned outages in offshore and refining contexts are frequently reported to cost up to $1 million per day, and long warranties plus technical audits (commonly 2–10 year service agreements) add measurable value.
- Heavy-duty protection
- Strict safety/regulatory specs
- Downtime costs up to $1M/day
- Warranties 2–10 years
- Technical audits add lifecycle value
High-spec coatings: Automotive $23B, Marine $10.2B, DIY ~70%
Automotive/aerospace need high‑spec coatings; automotive coatings ~23B USD (2024) and 12–36 month qualification cycles favor incumbents. Marine requires anti‑corrosion/fouling; marine coatings ~10.2B USD (2024) with class approvals. Decorative (contractors/DIY) drives ~70% retail sales (2024). Oil & gas demand heavy‑duty protection; outages can cost up to $1M/day.
| Segment | 2024 metric | Key needs |
|---|---|---|
| Automotive | $23B market | Consistency, qual cycles |
| Marine | $10.2B market | Anti‑corrosion, class approvals |
| Decorative | ~70% retail share | Color, coverage, washability |
| Oil & Gas | — | Durability, downtime reduction |
Cost Structure
Raw materials and packaging
Resins, pigments, solvents and additives account for the bulk of AkzoNobel's COGS, typically exceeding 50% of material costs; commodity volatility in 2024 continued to pressure margins with mid-single-digit to low-double-digit price swings. Sustainable and specialty inputs command premiums of 10–30%, while packaging and tinting consumables add several percentage points to total cost.
Manufacturing and energy
Plant operations, labor and maintenance are major cost drivers in AkzoNobel’s manufacturing footprint, supported by a global workforce of about 34,000 (2024). Energy for mixing, curing and climate control is a material input across sites. Targeted lean investments in 2024 focused on uptime and yield improvements. EHS and safety programs remain continuous, regulated operating costs.
R&D and quality assurance
Lab staffing, pilots and testing rigs demand significant capital—AkzoNobel allocated about €150m to R&D and related quality assurance in 2024, driving spend on pilot plants and specialized test equipment. Certification and compliance testing added recurring expenses tied to global regulations across coatings and specialty chemicals. IP filing and defense generated legal costs, while continuous improvement consumes ongoing staffing and materials resources.
Sales, marketing, and distribution
Salesforce, promotions and trade spend drive demand while AkzoNobel's 2024 Annual Report highlights continued commercial investments to sustain growth. Logistics, warehousing and last‑mile delivery represent sizable operational costs. Channel margins, rebates and training/technical support materially reduce net price and add fixed overhead.
- Salesforce & promotions: demand drivers
- Logistics & last‑mile: sizable cost buckets
- Channel margins/rebates: lower net price
- Training & tech support: overhead
Sustainability and compliance
In 2024 AkzoNobel’s cost structure reflects rising investments in low-VOC formulations and decarbonization technologies, plus ongoing spend on waste treatment and recycling programs. Annual compliance, audit and ESG reporting costs have increased to meet investor and regulator expectations. Frequent regulatory updates force system upgrades and process redesigns, adding recurring CAPEX and OPEX pressure.
- Low-VOC & decarb investments rising (2024)
- Higher waste treatment & recycling costs
- Increased audit/reporting expense
- Regulatory-driven system upgrades
Materials >50% of COGS, commodity swings and €150m R&D with 34,000 staff pressuring margins
Materials drive costs (>50% of COGS) with 2024 commodity swings mid-single to low-double digits; manufacturing, energy and maintenance plus a global workforce of ~34,000 are major drivers; R&D and QA totaled ~€150m in 2024 while ESG, compliance and decarbonization investments increased, adding recurring CAPEX/OPEX pressure.
| Category | 2024 metric |
|---|---|
| Materials | >50% COGS |
| Workforce | ~34,000 |
| R&D/QA | €150m |
Revenue Streams
Decorative paints sales
Decorative paints sales—retail and trade lines for interior and exterior use—represented roughly €3.9bn of AkzoNobel’s 2024 sales, driven by broad channel coverage. Tinting services lift average basket size by around 15%, increasing per-transaction revenue. Premium finishes command higher margins, often 15–25% above standard lines. Seasonal campaigns (spring/summer) typically boost volume by 10–20% quarter-on-quarter.
Performance and protective coatings
Industrial, marine and infrastructure systems drive B2B sales in Performance and protective coatings, with multi-coat systems raising average order value and margins; Performance Coatings reported roughly €3.7bn in sales in 2024. Long-term contracts and framework agreements smooth revenue streams and reduce cyclicality, while service bundles (specification support, maintenance contracts) boost customer stickiness and lifetime value, supporting stable recurring cash flows.
Automotive and aerospace coatings
OEM and refinish segments provide recurring demand linked to global vehicle production of roughly 80 million units annually. Color-matched systems enable efficient repairs and upgrades, preserving aftermarket share and margins. OEM specifications and homologation protect incumbency via long-term contracts. Global platforms and AkzoNobel’s presence in 80+ countries create scale and cost leverage.
Powder and specialty products
Services and licensing
Services and licensing at AkzoNobel generate fee income from technical service, training and audits, with equipment leasing and tinting-machine programs adding recurring revenue; AkzoNobel reported group sales of about €11.3bn in 2024, supporting expansion of such services.
- Technical services/training: fee income and premium support
- Leasing/tinting machines: recurring revenues, supports aftermarket
- Licensing: technology royalties supplement paint sales
- Digital tools: paid enterprise features for B2B customers
Group revenue €11.3bn; decorative €3.9bn (tinting +15%), performance €3.7bn
Decorative paints ~€3.9bn (2024), tinting +15% basket, seasonal +10–20%. Performance/protective coatings ~€3.7bn with long-term contracts and service bundles. OEM/refinish tied to ~80m vehicle market; powder/specialty diversify margins. Group revenue ~€11.3bn (2024) with growing recurring service income.
| Segment | 2024 rev (€bn) | Notes |
|---|---|---|
| Decorative | 3.9 | Tinting +15% |
| Performance | 3.7 | Contracts/service |
| Group | 11.3 | Recurring services |