Who Owns Wix.com Company?

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Who Owns Wix.com?

Understanding Wix.com's ownership is key to grasping its strategy and accountability. Founded in 2006, Wix.com went public on November 6, 2013, changing its ownership structure significantly.

Wix.com, a leader in web development, has seen remarkable growth since its IPO. As of December 31, 2024, it served 282.4 million registered users globally, up 7% from the previous year.

The company's market capitalization reached $8.52 billion as of July 23, 2025. This analysis explores Wix.com's ownership evolution, from its founders to major institutional investors, and how this impacts its trajectory, including its offerings like Wix.com Porter's Five Forces Analysis.

Wix.com was established in 2006 by three Israeli developers: Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Avishai Abrahami currently holds the position of Co-founder and Chief Executive Officer, a role he has occupied since September 2010. Nadav Abrahami serves as the Co-founder and VP of Research and Development, while Giora Kaplan is the Co-founder and Technical Director, also acting as an advisor.

Founding Trio Wix.com was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. These three Israeli developers envisioned a simpler way to build websites. Core Leadership Avishai Abrahami leads as Co-founder and CEO, Nadav Abrahami as Co-founder and VP of R&D, and Giora Kaplan as Co-founder and Technical Director. Origin of Idea The inspiration for Wix arose from the founders' own difficulties in creating a website for another startup. They aimed to democratize web creation. Early Investment Rounds Significant early backing came from investors like Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital. Funding Milestones By April 2010, Wix secured US$10 million in Series C funding. Further Series D funding in March 2011 brought the total to US$61 million pre-IPO. Key Early Investor Mangrove Capital Partners was a notable early investor, at one point holding a substantial 20% stake in the company.

The foundational vision of the founders for an accessible web development platform, coupled with strategic early-stage investments, established the trajectory for Wix's subsequent public offering and market presence. Understanding the Growth Strategy of Wix.com reveals how these early stages were critical.

Founders and Early Ownership

Wix.com's journey began with three Israeli founders who identified a market need for user-friendly website creation tools. Their initial efforts were bolstered by significant venture capital, setting the stage for its future as a publicly traded entity.

• Founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.
• Avishai Abrahami serves as CEO, Nadav Abrahami as VP of R&D, and Giora Kaplan as Technical Director.
• Early investors included Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital.
• The company raised US$10 million in Series C funding by April 2010.
• Total funding reached US$61 million prior to its IPO, with Series D funding in March 2011.
• Mangrove Capital Partners held a 20% stake at one point, highlighting significant early investor influence.

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The ownership of Wix.com underwent a significant transformation with its Initial Public Offering (IPO) on November 6, 2013, on the NASDAQ Global Market. This event transitioned the company from private to public ownership, allowing a wider range of investors to participate.

Following its IPO, Wix.com Ltd. has seen its ownership distributed among institutional investors, mutual funds, and individual shareholders. As of July 23, 2025, a substantial number of institutional owners and shareholders have filed with the SEC, collectively holding a significant portion of the company's stock. While institutional investors represent approximately 25.59% of the company's stock, the majority, about 74.41%, is held by public companies and individual investors. The founders continue to play a crucial role, with Co-founder and CEO Avishai Abrahami directly holding a notable percentage of shares. Changes in holdings by major institutional investors can impact the company's strategic decisions and market valuation. In 2024, Wix.com reported total revenue of $1.76 billion, marking a 13% increase from the previous year, with bookings growing by 15% to $1.83 billion.

Key Stakeholders in Wix.com

Wix.com's shareholder base is diverse, with significant holdings by both institutional and individual investors. Understanding these stakeholders is key to grasping the company's corporate structure.

• Fmr Llc
• Baillie Gifford & Co
• BlackRock, Inc.
• Vanguard International Growth Fund Investor Shares
• Acadian Asset Management Llc
• Senvest Management, LLC
• Dorsal Capital Management, LLC
• Lazard Asset Management Llc
• Susquehanna International Group, Llp
• Citadel Advisors Llc

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The board of directors at Wix.com is instrumental in guiding the company's strategic direction and corporate governance. It comprises a mix of founders, significant shareholder representatives, and independent directors, ensuring a broad perspective in decision-making.

The voting power within Wix.com generally aligns with the one-share-one-vote principle common for publicly traded companies. Shareholders exercise their voting rights at meetings, either in person or via proxy. The significant ownership stake held by co-founder Avishai Abrahami, who also serves as CEO, ensures that the company's foundational vision continues to influence its trajectory. As of December 31, 2024, Wix.com Ltd. reported 56,107,932 ordinary shares outstanding, with proxy statements detailing proposals such as director re-elections for the annual general meetings.

Board Experience and Shareholder Influence

Wix.com's board benefits from considerable experience, with an average tenure of 7.7 years. This seasoned group oversees the company's operations, with key figures like the CEO also holding significant ownership, reinforcing the connection between leadership and shareholder interests. Understanding the Marketing Strategy of Wix.com can provide further context on how this leadership structure impacts business decisions.

• Founders maintain significant influence through board representation and share ownership.
• Independent directors provide objective oversight and governance.
• The average board tenure of 7.7 years suggests experienced leadership.
• Shareholders exercise voting rights through direct participation or proxy.
• The company structure generally follows a one-share-one-vote model for common stock.

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In recent years, Wix.com has actively managed its shareholder base through significant share repurchase programs, aiming to enhance shareholder value and offset dilution. These actions reflect a strategic approach to its corporate structure and investor relations.

The company's financial performance in 2024, marked by its first-ever GAAP operating profit and exceeding the 'Rule of 40', signals a strong trajectory towards profitability. This financial discipline, coupled with strategic investments in AI, positions Wix for continued growth. The company's management is committed to addressing founder dilution, a common aspect of corporate evolution, ensuring a balanced approach to growth and shareholder interests. Understanding the Brief History of Wix.com provides context for these ongoing developments in its ownership and strategic direction.

Shareholder Value Focus

Wix.com's substantial share repurchase programs, totaling $725 million since August 2023, underscore a commitment to enhancing shareholder value.

Profitability and Growth Metrics

The company achieved GAAP operating profit in 2024 and surpassed the 'Rule of 40', aiming for 'Rule of 45' in 2025, highlighting a balanced approach to growth and financial health.

Institutional Investor Activity

Significant shifts in institutional ownership in Q1 2025, with major players like Baillie Gifford, FMR LLC, and Citadel Advisors LLC adjusting their stakes, indicate evolving investor sentiment.

Strategic Innovation and Future Outlook

Continued innovation, particularly in AI solutions like the AI Website Builder and Wix Studio, is expected to drive future growth and profitability for the company.

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