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What Drives TELUS Forward?
Mission and vision statements are the strategic pillars for any corporation, providing a crucial roadmap for growth and decision-making. For a telecom giant like TELUS, these principles are far more than just corporate slogans. They serve as an essential compass in a highly competitive industry.
With over $20.5 billion in annual revenue, TELUS leverages its core identity to navigate market disruptions and drive innovation. Its guiding ethos is a key differentiator, a fact further explored in our TELUS Porter's Five Forces Analysis.
Key Takeaways
- Authentic integration of social purpose into core business operations
- Operationalized values with measurable KPIs and clear accountability
- Essential for navigating AI ethics in healthcare and telecom
- Builds a defensible, trusted, and admired brand identity
- Demonstrates purpose as a company's most valuable asset
Mission: What is TELUS Mission Statement?
TELUS’s mission is 'to leverage our global-leading technology and compassion to drive social change and enable remarkable human outcomes.'
This TELUS mission statement is profoundly human-centric, focusing on outcomes rather than just products. It leverages technology and compassion to drive social change, a philosophy vividly reflected in its $4 billion TELUS Health segment and a $1.7 billion network investment in 2024.
Social Change
The mission targets society at large, aiming to create lasting positive impact beyond commercial success.
Remarkable Outcomes
Success is measured by enabling human progress, exemplified by connecting millions to healthcare through digital solutions.
Technology & Compassion
These are the dual engines of the mission, blending technical excellence with deep empathy to serve communities.
The primary orientation of the TELUS mission statement is a unique blend of customer-centricity and social purpose, distinguishing it within the Competitors Landscape of TELUS. This commitment is further articulated through the TELUS vision statement and deeply embedded TELUS core values that guide the company's TELUS social responsibility and TELUS sustainability efforts.
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Vision: What is TELUS Vision Statement?
TELUS’s vision is 'to become the most purpose-driven company in the world by connecting citizens to the people, resources and information that make their lives better.'
This TELUS vision statement is exceptionally aspirational, aiming for global leadership in corporate purpose beyond its core industry.
TELUS Mission Statement
The company's mission is to leverage its global-leading technology to enable remarkable human outcomes, connecting customers to what matters most.
TELUS Core Values
These values are the foundation of the TELUS team and its philosophy, guiding every business decision and interaction.
Spirit of Giving
This value is exemplified by the TELUS commitment to community, with over $1.5 billion donated since 2000.
Entrepreneurial Passion
This principle drives innovation and a relentless focus on improving the TELUS customer experience.
Courage to Innovate
It empowers the team to challenge the status quo and develop sustainable, forward-thinking solutions.
Integrity & Respect
These are central to the TELUS code of conduct and its responsible business practices worldwide.
The TELUS vision for the future builds upon its established record, including ranking 1st globally in telecom on the Dow Jones Sustainability Index for five consecutive years. This TELUS social purpose strategy is a core business driver, supported by a goal to provide an additional $1.75 billion in community support by 2030. Understanding the Revenue Streams & Business Model of TELUS provides further context for how these principles are operationalized.
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Values: What is TELUS Core Values Statement?
The core values of TELUS company form the ethical bedrock of its operations, deeply embedded within its unique TELUS company culture. These TELUS corporate values are not just ideals but actionable principles that directly guide team behavior and strategic decisions, profoundly influencing the corporation's identity and TELUS social responsibility initiatives.
We passionately put our customers first
This core value is demonstrated by an unwavering TELUS commitment to customers, resulting in numerous J.D. Power awards for wireless network quality. It drives initiatives like the 2024 plan to expand 5G coverage to 95% of Canadians.
We embrace change and innovate fearlessly
This principle fuels a culture of investing over $4 billion annually in infrastructure and venturing into new markets like digital agriculture. It ensures TELUS remains at the forefront of technological advancement.
We win as a team and inspire greatness
This collaborative TELUS team philosophy is critical for complex projects like national fibre-optic deployments. It is embedded in programs like the TELUS Mentorship Program to foster learning.
We have the courage to do the right thing
Guided by a strong TELUS code of conduct, this value underpins their commitment to become a zero-waste company by 2030. It also ensures robust data security for TELUS Health and a path to carbon neutrality by 2025.
These TELUS core values create immense loyalty, with a mobile churn rate of just 0.80% in Q1 2025. Discover how these principles directly shape the Mission, Vision & Core Values of TELUS and their strategic business outcomes in our next analysis.
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How Mission & Vision Influence TELUS Business?
A company's mission and vision act as its north star, directly influencing long-term strategy and capital allocation. These guiding principles ensure every major decision aligns with the organization's core purpose and desired future impact.
The TELUS Mission Statement
The TELUS mission statement focuses on leveraging technology to improve lives and create meaningful social outcomes.
- To leverage our global technology and compassion to drive social change and enable remarkable human outcomes
TELUS Vision Statement
The TELUS vision statement articulates a future where technology is used as a powerful force for social good.
TELUS Core Values
The TELUS core values are the fundamental beliefs that shape the company's culture and team behaviors.
Spirit of Growth
This value embodies a commitment to innovation, lifelong learning, and embracing change for continuous improvement.
Passionate Collaboration
This principle emphasizes the power of teamwork, trust, and working together to achieve common goals.
Courage to Innovate
This value encourages taking calculated risks and challenging the status quo to drive progress.
Integrity and Transparency
This is a foundational value focused on doing the right thing, being honest, and building trust with all stakeholders.
The mission and vision directly dictate strategic direction, such as investing $17B in infrastructure through 2027 to 'connect citizens' and growing TELUS Health to over 19% of total revenue by 2024. This focus on purpose-driven strategy is further detailed in our analysis of the Owners & Shareholders of TELUS. Discover how these pillars can be refined in our next chapter: Core Improvements to Company's Mission and Vision.
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What Are Mission & Vision Improvements?
While TELUS's mission and vision provide a strong strategic foundation, they present opportunities for enhancement to better reflect evolving stakeholder expectations. The company could strengthen its position by adopting more quantifiable targets and clearer articulation of its technological ambitions.
Incorporating Quantifiable Sustainability Targets
Explicitly tying the mission to measurable 2030 goals, such as connecting a defined percentage of underserved rural and Indigenous communities, would align with its Growth Strategy of TELUS and enhance its TELUS social responsibility narrative.
Articulating a Leadership Position in Ethical AI
The TELUS vision statement could evolve to directly address the responsible integration of AI, particularly within its TELUS Health and security divisions, assuring stakeholders of its commitment to trustworthy innovation.
Enhancing Measurable Social Change Goals
Refining the 'driving social change' component with specific, time-bound metrics would provide greater clarity to the TELUS purpose and strengthen its corporate social responsibility profile against competitors.
Future-Proofing Against Technological Evolution
Updating the TELUS vision for the future to formally acknowledge trends like AI and cybersecurity would ensure the company's philosophy remains relevant and reflects its actual technological investments and capabilities.
- What is Brief History of TELUS Company?
- What is Competitive Landscape of TELUS Company?
- What is Growth Strategy and Future Prospects of TELUS Company?
- How Does TELUS Company Work?
- What is Sales and Marketing Strategy of TELUS Company?
- Who Owns TELUS Company?
- What is Customer Demographics and Target Market of TELUS Company?
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