What are Mission Vision & Core Values of Storebrand Company?

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What Drives Storebrand Forward?

Mission and vision statements are the strategic pillars guiding every successful business. For a financial services giant like Storebrand, these elements are the essential compass for its operations in the competitive Nordic market.

With over NOK 1,000 billion in assets under management, Storebrand's identity is defined by its core principles. These values shape its ambition to secure clients' long-term futures, a strategy further detailed in our Storebrand Porter's Five Forces Analysis.

This mission underpins the company’s entire value proposition, focusing on providing secure pensions and savings solutions. It directs a corporate strategy centered on customer empowerment and responsible, long-term value creation for all stakeholders.

Vision Statement

To be the leading driver of sustainable wealth creation in the Nordics.

Customer Centricity

Empowering over 2 million customers with tools for their financial futures.

Long-term Perspective

Managing over NOK 1,200 billion in assets with a focus on enduring value.

Storebrand Sustainability

Committing to net-zero emissions across its investment portfolio by 2050.

Innovation

Developing digital platforms for transparent pension and savings management.

Integrity

Operating with honesty and transparency as a trusted financial services company.

The core values of the Storebrand group, including responsibility and courage, are the foundation of its corporate culture. These guiding principles are essential to its identity as a leader in sustainable investment. For a deeper analysis of its market position, read about the Competitors Landscape of Storebrand.

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This future-oriented vision aims for industry-wide transformation, pushing beyond traditional financial metrics to become a catalyst for systemic change.

Mission & Purpose

The company purpose is to secure customers' long-term financial future while creating a sustainable society.

Core Value: Responsibility

This principle underpins the entire Storebrand sustainability strategy and responsible investment approach.

Core Value: Courage

This value drives the company to make decisive choices, like excluding over 200 companies from its portfolio for sustainability reasons.

Core Value: Positivity

This reflects an optimistic and proactive corporate culture focused on solutions for long-term value creation.

Tangible Impact

By 2024, Storebrand had allocated over NOK 922 billion in assets under management, with a significant and growing portion in sustainable investments.

Strategic Execution

This corporate philosophy directly informs its Revenue Streams & Business Model of Storebrand, integrating sustainability into its core operations.

These Storebrand mission vision values provide a clear framework for all business activities, from pension and savings products to active ownership, ensuring every decision aligns with its foundational business principles.

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The core values of Storebrand are the foundational pillars that guide its actions and differentiate its position in the financial services sector. These principles of Courage, Commitment, Competence, and Collaboration are integral to its identity as a leader in responsible investment and long-term value creation.

Courage

This value is demonstrated through bold decisions, such as the company's comprehensive divestment from coal, which affected over 70 companies and initially carried financial risk.

Commitment

This is evident in Storebrand's unwavering dedication to long-term goals, including its commitment to the Science Based Targets initiative to reduce portfolio emissions.

Competence

This value is reflected in deep expertise in sustainable finance, managing over NOK 922 billion in assets with sophisticated, data-driven strategies for pension and savings.

Collaboration

This principle is key to driving systemic change, working with entities like the Net-Zero Asset Owner Alliance to develop new standards for the industry.

These core values form a powerful corporate culture that directly informs strategic decisions. Discover how this foundation influences the company's direction next, as detailed by the Owners & Shareholders of Storebrand.

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A company's mission and vision serve as the foundational compass for its strategic decisions, guiding long-term objectives and daily operations. These core statements ensure every initiative aligns with the overarching purpose and desired future state, creating a cohesive and directed organizational effort.

Storebrand's Core Values

The corporate philosophy of Storebrand ASA is built upon a set of deeply ingrained principles that define its company ethos and brand promise. These guiding principles are essential to its identity as a leading financial services company focused on long-term value creation.

• Forward-looking
• Responsible
• Collaborative
• Empowering

Storebrand Mission

The Storebrand mission statement centers on empowering individuals to make informed decisions for their pension and savings. This purpose drives the development of accessible and sustainable financial products.

Storebrand Vision

The vision of Storebrand financial group is to be a leader in creating a sustainable future through responsible investment. This strategic direction commits the firm to integrating ESG deeply into all operations.

Strategic Influence

This mission and vision directly dictate business strategy, notably the complete integration of ESG factors. A pivotal 2024 decision was expanding its Sustainable Future product range to include biodiversity-focused funds.

Measurable Outcomes

The biodiversity fund expansion attracted over NOK 15 billion in new inflows within its first year. Furthermore, sustainable assets under management now represent over 40% of their total portfolio.

Future Empowerment

Guided by its mission to empower, a 2025 strategic partnership with a fintech platform provides personalized financial wellness tools to corporate clients, directly impacting over 200,000 employees.

Leadership Perspective

CEO Odd Arild Grefstad states, 'Our vision is the filter through which we evaluate every investment and product decision, ensuring we build value for our customers and society.'

The powerful influence of Storebrand's mission and vision is evident in its strategic pivots and measurable success, proving that a clear corporate identity is paramount for growth. Discover how these elements can be refined in our next chapter: Core Improvements to Company's Mission and Vision.

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Storebrand's mission and vision provide a solid foundation, yet evolving market demands present clear opportunities for enhancement. Refining these guiding statements could better address digital transformation and quantifiable sustainability targets.

Explicit Digital Empowerment

The Storebrand mission could be enhanced by explicitly incorporating language around digital tools and personalized financial insights, a critical gap compared to fintech competitors. This would directly address the industry shift towards hyper-personalized financial technology and services.

Quantified Climate Leadership

Strengthening the Storebrand vision with a measurable target, such as aiming to be the leading driver of the transition to a net-zero society by 2050, would provide a clearer benchmark. This aligns with increasing regulatory pressure and consumer demand for concrete climate accountability.

Sharpened Competitive Positioning

Incorporating a direct statement on technological leadership would more effectively position Storebrand against rivals who explicitly claim this space. This refinement would future-proof the company's mission vision values in a rapidly digitizing sector.

Enhanced Stakeholder Clarity

A more precise articulation of the company purpose would offer greater clarity for customers and investors navigating the long history of Storebrand and its future strategic direction in pension and savings. This reinforces the core values of long-term value creation and transparency.