What are Mission Vision & Core Values of Staples Company?

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What guides Staples’ strategy and culture?

Clear mission and vision statements anchor strategy, culture, and capital allocation in competitive office-products and business-services markets. They steer omnichannel investment, service innovation, and B2B growth to boost margins and customer lifetime value.

As a leading office-products and workplace-solutions provider serving SMBs, enterprises, and consumers across the U.S. and Canada, Staples uses mission, vision, and values to shape assortment, services, and national logistics decisions.

What are Mission Vision & Core Values of Staples Company? Read strategic context and competition impacts in Staples Porter's Five Forces Analysis.

Mission: To enable workplace productivity for SMBs, enterprises, and prosumers through omnichannel office products, print, tech support, facilities and B2B procurement with nationwide delivery and contract pricing.

Target Customers

SMBs, enterprises and prosumers needing comprehensive workplace solutions across retail, e‑commerce and B2B channels.

Core Offerings

Office supplies, print & marketing, tech products and repair, facilities/breakroom, and managed procurement solutions.

Market Scope

Primarily North America with omnichannel reach: retail stores, e‑commerce and dedicated B2B sales teams.

Unique Value

One-stop workplace partner offering in-store/online services, nationwide delivery, contract pricing and integrated solutions.

Operational Focus

Customer-centric operations with emphasis on operational excellence and productivity outcomes rather than transactional sales.

Real-world Impact

Print & Marketing processes millions of jobs annually; B2B services offer next-day delivery and negotiated catalogs that cut procurement friction and tail-spend.

Mission snapshot: Serve workplace customers with integrated products and services across channels to boost productivity, reduce procurement costs and deliver measurable service outcomes.

See a detailed analysis in Growth Strategy of Staples

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Vision: To be the trusted partner for every workplace, leading omnichannel B2B services across print, tech and facilities with fast fulfillment and tailored solutions for hybrid work.

Future orientation

Positions Staples as the default B2B workplace platform across home offices to enterprise campuses, expanding managed services and omnichannel fulfillment.

Realism vs aspiration

Aspirational yet grounded: nationwide stores, distribution centers and a large B2B book support scale and service delivery.

Hybrid work tailwind

Hybrid work stabilizing ~3 days/week in-office (2024–2025) increases demand for flexible print, shipping and on‑demand supplies.

Service scope

Leadership in managed print, IT services and facilities management with scalable omnichannel logistics for rapid fulfillment.

Operational assets

Network includes hundreds of stores and distribution centers, supporting B2B accounts and small-business customers nationwide.

Market positioning

Focus on becoming default workplace partner, aligning product, services and fulfillment with evolving workplace needs.

To be the trusted partner for every workplace, leveraging store footprint, distribution and services to capture growing hybrid-work demand and omnichannel B2B spend.

Key facts: Staples reported retail and B2B revenues in the billions; hybrid work trends (2024–2025) show average in-office ~3 days/week, driving increased demand for managed services and same‑day/next‑day fulfillment. Read more: Brief History of Staples

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Staples core values center on serving customers, operating with integrity, driving practical innovation, and holding teams accountable; these principles guide daily operations and long-term strategy. The values translate into measurable practices across stores, B2B sales, supply chain and sustainability initiatives.

Customer First

Focuses on measurable customer outcomes like same-day print and next-day delivery in metros, curated assortments for workplace needs, dedicated B2B reps and SLAs.

Integrity

Emphasizes transparent pricing, procurement controls to reduce maverick spend, standardized returns and strong data-privacy and compliance practices for enterprise clients.

Innovation

Expands in-store services (shipping, device repair, passport photos) and B2B e-procurement integrations (PunchOut, EDI); pilots localized assortments like PPE responsive to demand spikes.

Accountability

Uses store- and region-level KPIs (NPS, on-time delivery, print turnaround) with performance dashboards and quarterly business reviews for contract clients.

Read next: how Staples mission statement and Staples vision statement shape strategic decisions and growth priorities; explore operational impacts and metrics in the following chapter and related analysis like Target Market of Staples.

Values — Customer First: same-day print, next-day delivery; Integrity: transparent pricing, procurement controls; Innovation: in-store services, PunchOut/EDI; Accountability: KPIs, dashboards; Collaboration: cross-functional category solutions; Community & Sustainability: recycling programs and sustainable product lines; differentiation: services-centric, reliability-first SLAs and omnichannel execution.

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Mission and vision statements shape strategic choices by aligning investments, product mix, and customer experience with long-term goals. They guide resource allocation toward services and B2B capabilities that drive recurring revenue and customer trust.

Core statements at a glance

Clear mission and vision help prioritize being a trusted workplace solutions partner across channels.

• Staples mission statement emphasizes enabling work and productivity for customers and businesses.
• Staples vision statement focuses on being the preferred workplace solutions provider everywhere work happens.
• Core values center on customer focus, integrity, innovation, and operational excellence.
• These statements drive shifts from commodity retail to services, B2B, and logistics investments.

Strategic influence

Mission and vision inform priorities like high-margin services, B2B integrations, and e‑commerce UX improvements to increase recurring revenue.

Product & services mix

Emphasis on print, tech repair, and B2B contracts shifts revenue toward stickier relationships and higher gross margins.

Market expansion

Investments in e‑commerce, B2B portals, and last‑mile support hybrid and remote work demand.

Operational metrics

Teams track on‑time delivery, same‑day print completion, NPS for business accounts, and contract renewal rates against mission outcomes.

Leadership focus

Executives prioritize being a workplace solutions partner, directing capital to B2B, services, and logistics resilience.

Evidence & results

Stores with expanded services show higher conversion and basket size; B2B accounts with PunchOut integrations report double‑digit higher AOV and improved retention; recent filings cite growth in services revenue as strategic focus for 2024–2025.

Mission and vision directly shape strategy, KPIs, and capital allocation toward services and B2B growth — read the next chapter on Core Improvements to Company's Mission and Vision to see specific change initiatives and metrics.

Influence
Strategy linkage: Product and services mix: Emphasis on high-margin services (print/tech/repair) and B2B contracts aligns with ’trusted partner’ positioning, shifting revenue toward stickier, recurring relationships.
- Market expansion: Investments in e‑commerce UX, B2B portals, and last-mile capabilities support ’wherever work happens,’ including hybrid and remote.
Examples:
- Scaling Print & Marketing Services and passport/UPS services increased traffic and attachment rates; stores with robust service mix typically show higher conversion and basket size.
- B2B procurement integrations (PunchOut catalogs) deepen enterprise penetration and reduce churn; accounts with integration exhibit higher annual retention and double-digit higher average order value versus non-integrated accounts.
Metrics alignment:
- On-time delivery rates, same-day print completion, NPS for business accounts, and contract renewal rates are tracked to mission outcomes (productivity, trust).
Leadership emphasis:
- Executives frequently underscore being a ’workplace solutions partner’ versus a general retailer, guiding capital allocation toward B2B, services, and logistics resilience.
Competitors Landscape of Staples

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Four targeted improvements can tighten Staples mission and vision to meet 2025 market expectations and enterprise procurement needs. These changes should add measurable targets, digital differentiation, sustainability specificity, and competitive benchmarking to reinforce Staples corporate mission and company values.

Make the mission measurable with outcome targets

Introduce quantifiable commitments such as next‑day delivery for 90% of B2B orders and service SLAs to convert the Staples mission statement into accountable promises that investors and enterprise buyers can evaluate.

Embed digital leadership into the vision

Update the Staples vision statement to highlight data‑driven procurement, AI replenishment, and workflow automation so the brand competes on analytics and integration versus major e‑commerce players.

Set clear sustainability KPIs

Specify targets such as offering 25% sustainable SKUs by 2027 and reducing emissions intensity per delivery to meet RFP and ESG procurement criteria tied to the Staples purpose and goals.

Benchmark and foreground total cost benefits

Refine messaging to emphasize analytics, integration breadth, and compliance features that lower total cost of ownership—differentiators in comparisons of Staples mission vs competitors.

Improvements

• Sharpen outcome language: Add quantifiable commitments (e.g., delivery speed, service SLAs, sustainability targets) to the mission to signal measurable accountability.
• Differentiate on digital: Incorporate a vision clause on data-driven procurement, AI-assisted replenishment, and workflow automation to address evolving buyer expectations and compete with Amazon Business’ analytics.
• Sustainability clarity: Add specific goals (e.g., % sustainable SKUs offered, emissions intensity per delivery) to align with enterprise RFP criteria and ESG procurement trends.
• Benchmarking best practices: Competitors emphasize seamless digital procurement and total cost of ownership reduction; Staples can refine messaging to foreground analytics, integration breadth, and compliance features as core to ‘trusted partner.’

Relevant metrics as of 2024–2025: U.S. office-supply market share estimates show legacy retailers losing ground to digital channels, with e‑commerce penetration exceeding 30% in business purchasing; corporate buyers increasingly request supplier ESG scores and measurable SLAs in RFPs, and buyers cite analytics/integration as top three procurement priorities in 2024 surveys.

For context on ownership and governance implications tied to Staples mission and investor expectations see Owners & Shareholders of Staples

Implementation of mission and vision in corporate strategy requires translating high-level purpose into measurable initiatives and routines that drive customer value and operational efficiency.

Mission, Vision & Core Values Overview

Concise articulation aligns business strategy, culture, and customer experience across retail and B2B channels.

• Staples mission statement emphasizes enabling business productivity and workplace success for customers.
• Staples vision statement focuses on being the essential partner for work, supporting hybrid work and small-to-medium enterprises.
• Staples core values center on service, simplicity, integrity, and sustainability across operations.
• These guide product curation, service offerings, and community programs to drive growth and loyalty.

Strategic Priorities

Prioritize B2B digital integration, faster fulfillment, and expanded service lines to increase revenue per customer and retention.

Customer Experience Metrics

Track NPS, SLA adherence, and time-to-fulfillment; enterprise contracts include quarterly business reviews to align KPIs with mission outcomes.

Sustainability & Ethics

Embed sustainability options in customer portals and vendor selection; report progress in CSR disclosures tied to company values.

Employee Enablement

Onboarding, store playbooks, and certifications reinforce the Staples core values guide for employees and service consistency.

Implementation

• Business initiatives: Expand B2B integrations (OCI/PunchOut, e‑invoicing), role-based approvals, spend analytics, and guided buying to reduce client procurement friction; enhance same-day and next-day delivery via regional fulfillment and store-based pickup/ship-from-store; grow services such as device repair counters, managed print programs, design services, and subscription replenishment for consumables.
• Leadership reinforcement: Goals cascade through KPIs tied to customer productivity including Net Promoter Score (NPS), SLA adherence, and time-to-fulfillment; quarterly business reviews with enterprise clients align service metrics with mission outcomes.
• Communication: Mission and vision embedded in onboarding, store playbooks, sales enablement, and supplier briefings; customer-facing portals highlight service SLAs and sustainability options.
• Programs/systems: Quality management and continuous improvement in print operations; compliance frameworks for data security; formal VOC loops (surveys, advisory councils) feeding product/service roadmaps; training certifications for associates in print and tech services; ethics and sustainability policies governing vendor selection and product curation.

Recent facts: in 2024 Staples reported a B2B sales mix increase and cited multichannel fulfillment improvements that reduced average time-to-fulfillment by ~15% year-over-year; enterprise solutions and services contributed a growing share of revenue as part of the Staples corporate mission to serve workplaces more comprehensively.

For a focused historical and structural review see Mission, Vision & Core Values of Staples