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What Guides Leonardo's Global Strategy?
Mission and vision statements are the strategic pillars for any enterprise, providing purpose and direction. For a global aerospace, defense, and security leader like Leonardo, these elements are essential for navigating complex geopolitical landscapes and guiding multi-billion-euro investments.
These principles shape every decision, from developing next-generation fighter jets to pioneering cybersecurity, building trust as a technological innovator. Understanding these foundations is key, as detailed in the Leonardo Porter's Five Forces Analysis.
Key Takeaways
- A triad of mission, vision, and values forms a cohesive strategic framework.
- Trusted innovation is the core cultural identity for defense sector success.
- Strategic alignment is paramount for securing major contracts and top talent.
- Corporate purpose must extend beyond profit to societal protection.
Mission: What is Leonardo Mission Statement?
Leonardo's mission is 'to be a global high-technology company and a key player in the Aerospace, Defence and Security sector, building capabilities in the domains of Air, Land, Sea, Space and Cyber, working with our customers as a strategic and innovative partner to protect people and society, contributing to stability and peacekeeping, and enabling a safer world.'
This Leonardo company mission is comprehensively customer-centric and innovation-focused, directly addressing its primary government and defense customers. It defines the Leonardo corporate identity across five operational domains as a strategic partner, not just a supplier.
Customer-Centricity
The Leonardo mission statement prioritizes deep partnership, exemplified by the AW249 NEES helicopter co-developed with the Italian Army.
Domain Expertise
It explicitly outlines its core service areas: Air, Land, Sea, Space, and Cyber, showcasing its vast Leonardo aerospace and defense capabilities.
Innovation Focus
The mission’s commitment to being an innovative partner is backed by an annual R&D investment of over €2 billion, driving its Leonardo strategic goals.
Safety & Security
The aim of 'enabling a safer world' is operationalized through divisions like Leonardo Cyber & Security Solutions, protecting critical infrastructure.
Global Stability
A key differentiator is the commitment to peacekeeping and stability, a core part of the Leonardo company purpose and value proposition.
Strategic Partner
The mission frames the company not as a vendor but as a long-term innovator and ally, which is central to its Leonardo corporate strategy and relationship with its shareholders and owners.
The Leonardo vision for the future and its Leonardo core values are intrinsically linked to this foundational mission, guiding all strategic decisions and operations to maintain its position as an industry leader.
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Vision: What is Leonardo Vision Statement?
Leonardo’s vision is 'to be a leader in the global aerospace, defence and security markets, driving the technological and digital evolution of the industry through sustainable innovation, to create value for our stakeholders and a safer future for all.'
This Leonardo company vision is profoundly aspirational, targeting undisputed market leadership and casting the firm as a driver of industry-wide technological and digital evolution. Its scope is explicitly global and disruptive, aiming to shape the future of the entire aerospace and defense sector. The inclusion of 'sustainable innovation' and 'a safer future for all' adds a layer of modern corporate responsibility, central to Leonardo corporate identity. Given Leonardo's current trajectory—evidenced by its €2.1 billion annual R&D investment and its strategic positioning in next-generation air combat (GCAP) and space domains—this vision is ambitious yet grounded in a clear strategy for achieving technological supremacy. It pushes the company beyond traditional defense contracting towards a broader role as a guardian of global security, a key part of its value proposition.
Innovation
Driving the technological and digital evolution of the aerospace, defence and security industry.
Sustainability
Embedding sustainable practices into core operations and product development for a safer future.
Global Leadership
Aspiring to be the undisputed leader in its chosen global markets.
Value Creation
Generating lasting value for all stakeholders, from shareholders to society.
Security
Committing to technologies and solutions that enhance safety and security worldwide.
Digital Transformation
Championing the digital revolution as a core component of its strategic goals.
This vision for the future is supported by a robust financial commitment to its strategic goals, including an order intake of €17.3 billion in 2023. The company's purpose is further illuminated by its long and distinguished heritage in engineering excellence. The Leonardo mission and this overarching vision work in tandem to guide the corporation's long-term direction and daily operations, forming the bedrock of its corporate governance principles and defining who they are as an organization.
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Values: What is Leonardo Core Values Statement?
The core values of Leonardo are the fundamental pillars that define its corporate identity and guide every strategic action and employee behavior. These principles—Integrity, Innovation, Performance, and Collaboration—create a unique culture within the aerospace and defense sector, balancing cutting-edge technological advancement with unwavering reliability and ethical conduct.
Integrity
This value is the foundation of all operations, manifesting in strict adherence to ethical business practices and transparent relationships. It is critical in an industry where trust is the paramount currency for securing government partnerships.
Innovation
As the engine of growth, this drives an annual R&D investment representing over 12% of industrial revenues. It materializes in programs like the Tempest/GCAP 6th-generation fighter jet and AI-integrated helicopter safety systems.
Performance
This value is measured by delivering operational excellence and superior results for stakeholders, with a clear focus on achieving targets. For 2024, this included an orders intake of 19.9 billion euros and a rising free cash flow.
Collaboration
This defines the company's approach through integrated cross-divisional teams and major international partnerships. A key example is the strategic alliance with Rheinmetall for next-generation land defense systems.
These guiding principles shape the company's strategic goals and value proposition. Discover how the Target Market of Leonardo is directly influenced by its mission and vision in our next chapter.
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How Mission & Vision Influence Leonardo Business?
A company's mission and vision are foundational pillars that guide its strategic direction and decision-making processes. They serve as a North Star, ensuring all corporate activities align with long-term objectives and core identity.
The Core of Leonardo's Identity
The Leonardo company mission and vision are intrinsically linked to its role as a global leader in aerospace, defence and security. These elements form the bedrock of its corporate identity and strategic goals.
- Driving technological and digital evolution across its portfolio.
- Acting as a strategic partner for national and international security.
- Fostering a culture of innovation, sustainability, and ethical responsibility.
- Delivering advanced solutions to protect people and territory.
Leonardo Mission
The Leonardo company purpose is to be a strategic partner for its customers, providing technologically advanced solutions in aerospace, defence and security. It aims to create value for stakeholders while contributing to a safer, more sustainable world.
Leonardo Vision
The vision propels the company to drive the technological and digital evolution, aiming to be a leading global innovator. It focuses on shaping the future through cutting-edge research and development in next-generation technologies.
Core Value: Innovation
This value is the engine of the company, demonstrated by its 2 billion euro annual R&D investment and its global network of Leonardo Labs focused on disruptive technologies like AI and quantum computing.
Core Value: Sustainability
Integrated into all operations, this commitment is evidenced by ambitious targets to reduce environmental impact and a strong focus on social responsibility, which is central to the company's value proposition.
Core Value: People
The company invests heavily in its over 51,000 employees, fostering talent and expertise. This focus is a key part of the Leonardo company culture and its ability to innovate.
Core Value: Integrity
Governed by a strict code of ethics, this principle underscores all business conduct. Leonardo ethics and compliance are non-negotiable, ensuring trust and transparency with all partners.
These guiding principles directly shape strategic initiatives like the 'Be Tomorrow 2030' plan, influencing major investments and the successful pivot towards service contracts that now constitute a significant part of its 164 billion euro order backlog. Understand how this strategic foundation supports its diverse Revenue Streams & Business Model of Leonardo in our next analysis.
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What Are Mission & Vision Improvements?
Leonardo's mission and vision, deeply rooted in aerospace and defense innovation, provide a solid foundation for its corporate identity and strategic goals. However, to better reflect evolving market demands and its own value proposition, four key enhancements could further strengthen its guiding principles and future outlook.
Explicit Integration of Sustainability
While the Leonardo company vision champions innovation, it could more forcefully articulate a commitment to leading the energy transition, such as pioneering green helicopters and electrified propulsion to align with stringent EU regulations.
Articulated Ambition in the Space Domain
The vision could be refined to explicitly capture the company's growth strategy in the rapidly commercializing space sector, a critical future market estimated to be worth over $1 trillion by 2040.
Enhanced Focus on Cyber Resilience
Given that global cybercrime damages are projected to reach $10.5 trillion annually by 2025, the mission could more directly address leadership in secure, cyber-resilient defense and security solutions.
Clarification of Digital Transformation Leadership
Amidst a fierce Competitors Landscape of Leonardo, the vision could more clearly define the company's purpose in driving digitalization across its aerospace and defense portfolios to secure a competitive advantage.
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