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What are the guiding principles of Imerys?
Mission and vision statements are crucial for any successful business, acting as strategic guides for decisions and shaping corporate identity. They define an organization's purpose, aspirations, and core principles. For Imerys, a global leader in mineral-based specialty solutions, these statements are vital due to its extensive market reach.

Imerys transforms minerals into solutions that enhance customer products across various industries. With a 2024 revenue of €3.6 billion and 12,400 employees in 40 countries, its mission, vision, and values direct strategic investments, innovation, and sustainable development. Learn more about their market position with an Imerys Porter's Five Forces Analysis.
Key Takeaways
- Imerys' mission, vision, and values guide its leadership in mineral-based solutions, emphasizing innovation, sustainability, and customer focus.
- The company's strategy aligns with megatrends like green mobility and sustainable construction, driving future growth.
- In 2024, Imerys reported €3.6 billion in revenue and an 11.4% rise in adjusted EBITDA, demonstrating strong financial performance.
- Decarbonization efforts and investments in high-growth markets are key to Imerys' long-term value creation and market leadership.
- The company's purpose highlights responsible resource management and developing solutions for global challenges, showcasing leadership beyond profit.
Mission: What is Imerys Mission Statement?
Imerys' mission is 'to provide high-value-added, functional mineral-based solutions that enhance the performance of customers' products and processes, supporting sustainable development.'
The Imerys mission statement centers on delivering advanced mineral solutions across various industries. This commitment extends to green mobility, sustainable construction, and natural consumer goods, emphasizing innovation and customer-centricity to meet evolving market demands.
Imerys prioritizes understanding and responding to customer needs, developing solutions that enhance product performance.
The company invests significantly in R&D, launching over 30 new products in 2023 to drive progress.
Imerys develops mineral-based solutions that contribute to environmental applications and sustainable construction.
The mission addresses diverse markets like green mobility and energy, ensuring relevance and impact.
Imerys aims to create essential properties in materials, such as heat resistance and conductivity, for various applications.
The company's operations and solutions have a global impact, serving a wide range of industries worldwide.
Imerys' mission is deeply rooted in providing high-value-added, functional mineral-based solutions to a wide range of industries, thereby enhancing the performance of their customers' products and manufacturing processes. The mission targets diverse markets including green mobility and energy, sustainable construction, and natural solutions for consumer goods. The unique value proposition lies in their ability to beneficiate mineral resources, create synthetic minerals, and develop formulations that contribute essential properties such as heat resistance, hardness, conductivity, opacity, durability, purity, lightness, filtration, absorption, and water repellency. For a deeper understanding of the company's strategic direction, explore the Mission, Vision & Core Values of Imerys. This mission is reflected in their business operations through specific examples. For instance, in 2024, Imerys introduced SU-NERGY™, a sustainable, catalyst-free graphite solution at an industrial scale, designed to advance environmental applications, particularly in electric vehicles and conductive polymers, directly addressing the 'green mobility and energy' aspect of their mission. Another example is their TERNAL® Fondu, a calcium aluminate binder used for rapid hardening concrete in airport runway repairs, showcasing their commitment to 'sustainable construction' by delivering high-performance, time-sensitive solutions. The Imerys mission is predominantly customer-centric and innovation-focused, aiming to anticipate and respond to evolving customer needs and helping them develop more sustainable products. Their investment of approximately €75 million in research and development in 2023, leading to the launch of over 30 new products, further emphasizes their innovation-driven approach, aligning with the Imerys company purpose and Imerys corporate identity.
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Vision: What is Imerys Vision Statement?
Imerys' vision is 'to be the world leader in specialty minerals, operating with a commitment to innovation and sustainability.'
Imerys' vision is to be the global leader in specialty minerals, enhancing global infrastructure, technology, and consumer goods. This vision is deeply rooted in innovation and sustainability, aiming to responsibly utilize mineral resources. The company's strategic focus on megatrends like green mobility, sustainable construction, and natural solutions for consumer goods underscores its aspiration for market leadership.
Imerys aims to be the world leader in specialty minerals, driving innovation across various sectors.
The company emphasizes continuous innovation in its products and processes.
Imerys operates with a strong commitment to environmental and social responsibility.
The vision includes enhancing global infrastructure, technology, and consumer goods.
Responsible utilization of mineral resources is central to Imerys' operations.
The vision positions Imerys for long-term growth and impact in key megatrends.
Imerys' vision for the future is to be the global leader in specialty minerals, operating with a strong commitment to innovation and sustainability. This vision, which defines the Imerys mission, aims to enhance global infrastructure, technology, and consumer goods through the responsible utilization of mineral resources. The company's aspiration for market leadership is evident in its strategic investments and focus on megatrends like green mobility and energy, sustainable construction, and natural solutions for consumer goods. The Target Market of Imerys is broad, reflecting its diverse applications.
Based on Imerys' current trajectory and market position, this vision appears both realistic and aspirational. In 2024, Imerys delivered solid financial results with a revenue of €3.6 billion and an 11.4% increase in adjusted EBITDA, demonstrating their capacity for growth and strategic execution. Their commitment to sustainability is further validated by achieving an A rating from the CDP for climate leadership in February 2025, and their progress towards a 42% reduction in Scope 1 & 2 GHG emissions by 2030 from a 2021 base year. The acquisition of Chemviron's European diatomite and perlite business in January 2025, which generated approximately €50 million in revenue in 2024, further strengthens their market position and industrial footprint in key areas. Imerys' consistent organic growth, including a 0.7% growth in Q1 2025, even in uncertain environments, indicates a robust foundation for achieving their leadership ambitions and understanding Imerys company mission.
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Values: What is Imerys Core Values Statement?
Imerys' core values are integral to its 'SustainAgility' program, guiding its operations and interactions with all stakeholders. These values consistently highlight a commitment to people, the environment, and ethical conduct, forming the bedrock of the Imerys corporate identity. The company's four core values are Caring for our Planet, Making sure that every person matters, Ensuring high standards all along the value chain, and acting as an Enabler of Tomorrow.
This value emphasizes Imerys' dedication to minimizing its environmental footprint and maximizing resource efficiency. They aim to reduce Scope 1 & 2 greenhouse gas (GHG) emissions by 42% by 2030 from a 2021 base year, achieving a 28% reduction by 2024.
This value prioritizes health and safety, human rights, labor practices, talent nurturing, diversity, equity, and inclusion, and engaging with local communities. The Board of Directors, with 12 members including two employee representatives, reflects this commitment to broad representation.
This value underscores Imerys' adherence to demanding international codes of corporate conduct, fostering communication, trust, and transparency. Their responsible purchasing initiatives ensure suppliers adhere to high sustainability standards, contributing to their A rating from the CDP in 2024 for climate leadership.
This value positions Imerys as a responsible and forward-thinking leader in the mineral solutions industry, driving sustainable development. Their strong emphasis on sustainability is validated by external ratings like EcoVadis (94th percentile in 2024) and S&P Global (85th percentile in materials in 2025).
These core values define Imerys' operational philosophy and strategic direction. To understand how these principles guide the company's ownership and shareholder relations, explore Owners & Shareholders of Imerys. Discover how Imerys' mission and vision influence its strategic decisions in the next chapter.
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How Mission & Vision Influence Imerys Business?
A company's mission and vision are crucial for shaping its strategic direction and decision-making processes. They provide a clear purpose and a desired future state, guiding investments, innovation, and operational priorities.
Imerys' mission and vision statements are deeply embedded in its strategic decisions, particularly evident in its 2023-2025 roadmap. This plan targets 3-5% annual organic growth and an adjusted EBITDA margin of 18-20% by 2025, focusing on high-growth sectors like green mobility, energy, and sustainable construction.
- Strategic Growth Targets: Aiming for 3-5% organic growth and 18-20% adjusted EBITDA margin by 2025.
- Market Focus: Investments concentrated in green mobility, energy, and sustainable construction.
- Lithium Investment: Significant capital allocated to lithium projects to support the green mobility sector.
- Acquisition Strategy: The acquisition of Chemviron's European diatomite and perlite business (€50 million revenue in 2024) bolsters market position in filtration.
- Innovation Investment: Over 30 new products launched in 2022, supported by a €50 million R&D investment.
- Sustainability Commitment: A 28% reduction in Scope 1 & 2 GHG emissions by the end of 2024 (vs. 2021 baseline) demonstrates progress towards environmental goals.
- Renewable Energy Sourcing: A Power Purchase Agreement (PPA) signed in April 2025 aims to source 30% of U.S. electricity from renewables by 2026.
Imerys' mission is to provide high-value mineral-based solutions that enhance product performance across various industries, aligning with global megatrends.
The company envisions being a world leader in specialty minerals, driven by innovation and a strong commitment to sustainability.
Imerys demonstrates its core values through strategic investments in growth markets and sustainable practices, as highlighted by its CEO's comments on reaping benefits from past investments.
The company's guiding principles emphasize innovation, sustainability, and market leadership, directly influencing its expansion into areas like battery materials and filtration solutions.
Imerys' purpose is to leverage mineral expertise for customer success and societal progress, underpinned by values that promote responsible business conduct and long-term value creation.
The mission and values provide a framework for employees, fostering a culture of innovation and commitment to sustainability, essential for achieving the company's ambitious goals.
Imerys' mission and vision directly shape its strategic decisions, guiding investments and operational focus towards sustainable growth and market leadership. Explore how these elements compare to the Competitors Landscape of Imerys in the next chapter.
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What Are Mission & Vision Improvements?
Enhancing Imerys' mission and vision statements can further solidify its market leadership and future-proof its strategic direction. By incorporating explicit commitments to sustainability and digital innovation, the company can better align with evolving global expectations and industry advancements.
Explicitly including a commitment to circular economy principles within the Imerys mission would strengthen its forward-looking posture. This aligns with the growing global emphasis on resource efficiency, particularly as the calcite market is projected to reach USD 21.41 billion by 2035, with a significant driver being sustainable extraction methods.
Articulating a clearer focus on leveraging digital technologies and data analytics in the vision statement would signal a proactive approach to innovation and operational efficiency. This would enhance Imerys' position as a leader in advanced materials, adapting to emerging technologies in a rapidly changing global landscape.
By refining the Imerys company purpose to more explicitly highlight its role in providing essential mineral solutions for a sustainable world, the company can enhance its corporate identity. This would resonate more deeply with stakeholders increasingly focused on environmental, social, and governance (ESG) factors.
Ensuring Imerys' guiding principles are clearly communicated and understood by employees is crucial for fostering a cohesive culture. This includes how Imerys core values are put into practice daily, reinforcing the company's mission vision and values for employees and driving consistent performance.
Understanding Imerys' mission and vision is key to grasping its strategic direction and corporate identity. The company's mission statement focuses on harnessing mineral resources to provide essential solutions for its customers and society, contributing to a more sustainable world. This is supported by its vision for the future, which aims to be a leader in specialty minerals, driven by innovation and operational excellence. The Imerys core values, such as responsibility, collaboration, and innovation, are the bedrock of its operations and guide its decision-making processes. These values are not just abstract concepts but are actively demonstrated in how Imerys core values are in practice, influencing everything from product development to customer relationships. For those interested in the company's journey, a Brief History of Imerys offers valuable context. The Imerys mission statement analysis reveals a commitment to long-term value creation, while the vision statement of Imerys Group outlines ambitious growth targets. Imerys' purpose and values statement underscores its dedication to responsible resource management and societal contribution. The Imerys core values and culture are intrinsically linked, fostering an environment where employees are empowered to contribute to the company's success. Ultimately, Imerys mission vision and values for employees provide a clear roadmap for collective achievement and a shared sense of purpose.
- What is Brief History of Imerys Company?
- What is Competitive Landscape of Imerys Company?
- What is Growth Strategy and Future Prospects of Imerys Company?
- How Does Imerys Company Work?
- What is Sales and Marketing Strategy of Imerys Company?
- Who Owns Imerys Company?
- What is Customer Demographics and Target Market of Imerys Company?
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