What are Mission Vision & Core Values of HP Company?

How does HP align strategy, products and culture?

Mission and vision anchor strategic focus, align stakeholders, and guide product roadmaps, capital allocation, and culture in fast-moving tech markets where differentiation and scale matter.

HP, a Fortune 100 tech firm and top-three PC shipper with FY2024 revenue near $53–56 billion, uses mission, vision and values to steer AI PCs, hybrid work solutions, printing, industrial 3D and sustainability across 170+ countries; see HP Porter's Five Forces Analysis.

HP's mission focuses on creating secure, sustainable technology that boosts productivity and inclusion across consumers, SMBs, enterprises, education and public sector, driving measurable progress in performance, security and environmental impact.

Customer‑centric innovation

Designs human‑centered products and services—from notebooks to 3D printing—to solve real user problems.

Security by design

Implements HP Wolf Security across devices to protect data and enhance trust for enterprise and consumer users.

Sustainability leadership

Targets reduced carbon footprint; in select lines > 65% of notebooks shipped with post‑consumer recycled materials.

Omnichannel reach

Serves global markets via direct, retail and channel partners to reach consumers, SMBs and large enterprises.

AI and edge compute

2024–2025 AI PCs (Elite, Dragonfly) include on‑device NPUs to boost privacy, efficiency and performance.

Service‑driven value

Managed Print Services and Instant Ink scale efficiency; Instant Ink surpassed 10 million subscribers by 2024.

Mission: To create technology that inspires ambitious, meaningful progress by delivering secure, sustainable products and services that increase productivity and reduce environmental impact for all customer segments.

Analysis: Targets consumers, SMBs, enterprises, education and public sector via PCs, printers, supplies, peripherals, hybrid work and 3D printing; differentiators include human‑centered design, HP Wolf Security, sustainability (> 65% recycled materials in select notebooks) and wide channel reach.

Examples: AI PCs with NPUs drive on‑device AI for privacy and performance; HP aims to expand Personal Systems margins in 2025. Services like Managed Print and Instant Ink (over 10 million subscribers by 2024) reduce TCO and environmental impact.

Orientation: Customer‑centric, innovation‑focused mission emphasizing productivity, security and sustainability with measurable outcomes aligned to HP mission statement, HP vision statement and HP core values; see Competitors Landscape of HP for related context.

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To be the world’s most sustainable and just technology company, leading in decarbonization, circular materials, responsible sourcing and digital equity while maintaining market leadership in devices and print.

Global sustainability mandate

Vision frames HP as a global leader in ESG, targeting a net-zero value chain by 2040.

Measured progress

HP reports over 40% absolute reduction in Scope 1 and 2 emissions since 2019 and SBTi-approved targets.

Circular materials

Increasing recycled plastics across product lines supports circularity and waste reduction goals.

Responsible sourcing

Supply-chain initiatives aim to reduce scope 3 emissions and improve labor and materials sourcing standards.

Digital equity

Commitments include programs expanding access to education and technology in underserved communities.

Credibility vs ambition

Trajectory backed by public targets and emissions cuts, though scope 3 from high-volume PC/print sales remains a major challenge.

Vision emphasizes industry leadership in ESG and market performance, balancing credible metrics (SBTi approval, 40%+ emissions cuts) with aspirational goals across the value chain.

For detailed context and historical framing see Mission, Vision & Core Values of HP

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HP's core values center on customer focus, innovation, integrity, and sustainability, guiding decisions across products and services. These principles are reflected in security-first offerings, circular design, strong governance, and measurable social impact programs.

Customer First

HP prioritizes end-user experience and reliability through proactive security (HP Wolf Security), high-NPS services like Instant Ink and HP+, and enterprise SLAs.

Innovation & Quality

R&D drives AI PCs, Poly hybrid collaboration, and industrial 3D printing, delivering advances in thermals, battery efficiency, display tech, and firmware security.

Integrity & Accountability

Strong governance, supply-chain audits, and ecolabel compliance (EPEAT, Energy Star) support operations across 170+ countries and reduce regulatory risk.

Sustainability & Inclusion

Targets include net-zero GHG by 2040 and 75% circularity by 2030, plus DEI initiatives and commitments to reach 150 million people through digital equity by 2030.

Explore how HP's mission and vision shape strategic objectives and corporate decisions next; read about ownership and stakeholder impacts in this article: Owners & Shareholders of HP

Values — Customer first: prioritizes experience and reliability via HP Wolf Security, Instant Ink/HP+ and enterprise SLAs; Innovation and quality: AI PCs, Poly, industrial 3D printing, R&D in thermals, battery, display and firmware security; Integrity and accountability: governance, supply-chain audits, EPEAT/Energy Star compliance across 170+ countries; Sustainability: net-zero by 2040, 75% circularity by 2030, closed-loop cartridge recycling and increased recycled content; Diversity, equity & inclusion: hiring, pay equity and leadership goals; Community impact: digital equity targeting 150 million people by 2030. Differentiation: emphasis on trust, circular design and inclusion distinguishes HP in commoditized PC/print markets where ESG, security and services drive value.

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Mission and vision statements guide HP’s strategic choices by aligning product roadmaps, sustainability targets, and market expansion with long-term goals. They shape resource allocation, partnerships, and metrics that drive shareholder and stakeholder value.

Mission, Vision & Core Values — Snapshot

Concise framing of purpose, aspirational future, and behavioral norms that steer HP’s strategy and culture.

• Mission focuses on creating technology that makes life better for everyone, everywhere.
• Vision emphasizes advancing meaningful progress through innovation, sustainability, and secure hybrid work solutions.
• Core values center on customer success, integrity, sustainability, and inclusion.
• Guides metrics, product strategy, and partnerships across Personal Systems and Printing.

Strategic Alignment

Mission and vision connect R&D, M&A, and go-to-market moves to long-term objectives and stakeholder expectations.

Product Roadmaps

AI PC roadmap (2024–2025) targets double-digit performance/watt gains and improved on-device privacy to lift ASPs and margins.

Market Expansion

Acquisition of Poly (2022) expanded hybrid work offerings; collaboration peripherals grew mid- to high-single digits by 2024, improving solutions stickiness.

Sustainability Integration

Circularity and recycled materials reduce logistics emissions and costs; programs like Instant Ink and cartridge recycling support recurring revenue and lower waste.

Metrics & Performance

PCs: global top-3 vendor with ~20% share of 2024 shipments; Personal Systems margins in the mid-to-high single digits. Printing: supplies and subscription (Instant Ink > 10M) stabilize revenue; print margins historically ~15–20%.

Leadership Messaging

Executives tie growth to sustainability, security, services, and hybrid-work solutions as competitive levers and strategic priorities.

Mission and vision steer HP’s product, market, and sustainability choices while defining measurable goals; read the next chapter on Core Improvements to Company's Mission and Vision to see proposed updates and implementation steps. Target Market of HP

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Four targeted improvements can make HP's mission, vision and core values more measurable, competitive and future-ready. These changes focus on quantified impact, platform clarity, supply-chain accountability and adaptation to GenAI and circular models.

Embed time‑bound outcome metrics

Include specific targets like 20–30% AI‑PC penetration by 2028, $1B incremental subscription ARR by 2026, and 30% scope‑3 reduction from use‑phase energy by 2030 to make the HP mission statement measurable.

Clarify platform and ecosystem ambition

Articulate a platform vision for AI‑enabled device‑plus‑service experiences across PC, print and peripherals to sharpen HP vision statement differentiation versus peers focused on ecosystems.

Tie sustainability to supply‑chain milestones

Link 'most sustainable and just' to measurable supply‑chain goals: renewable energy share by tier, recycled content thresholds by product family, and subscription/DaaS penetration targets to drive circularity.

Embed lifecycle disclosure and refurbishment scale

Require lifecycle emissions disclosures at point‑of‑sale and scale refurbishment/recommerce to meet rising demand for low‑carbon devices and on‑device GenAI use cases.

Improvements: Sharpen specificity with time‑bound metrics for AI PC penetration, subscription ARR and scope‑3 reductions; increase competitive clarity by framing an AI‑enabled device+service platform across PC, print and peripherals. Refinements: 1) Add quantifiable customer impact such as hours saved, energy reduced per device cohort and security incidents mitigated. 2) Explicitly tie 'most sustainable and just' to supply‑chain milestones like renewable energy percentage by tier and recycled content thresholds, plus circular business model penetration goals. Adaptation: Embed on‑device GenAI and edge compute in HP strategic objectives, disclose lifecycle emissions at point of sale and expand refurbishment/recommerce programs to scale; see related analysis in Revenue Streams & Business Model of HP.

Implementation of mission and vision in corporate strategy requires concrete initiatives, measurable targets, and governance to ensure values drive decisions.

HP mission, vision & core values at a glance

HP aligns product, sustainability and go-to-market actions with its stated purpose and strategic objectives.

• HP mission statement emphasizes creating technology that makes life better for everyone, everywhere.
• HP vision statement focuses on driving digital transformation and sustainable innovation at scale.
• HP core values prioritize integrity, innovation, customer focus and sustainability in operations.
• These Hewlett Packard corporate values show up in product design, supplier codes and executive metrics.

Business initiatives

HP embeds strategy into offerings: AI PCs with device NPUs, Wolf Security, Poly integration, Instant Ink/HP+ and expanded 3D printing for industry use.

Leadership & governance

Executive compensation ties to ESG targets and M&A, linking investments to HP company purpose and strategic objectives.

Communication

Values are in supplier codes, onboarding and sustainability reports; public dashboards track GHG, materials and diversity metrics.

Product & systems alignment

Lifecycle assessments, design-for-repair/reuse, closed-loop plastics and Planet Partners take-back are required by stage-gate security and sustainability sign-offs.

Implementation

• Business initiatives: AI PCs and Wolf Security embedded across commercial lines; device-embedded NPU features reduce cloud dependency and enhance privacy.
• Poly integration into HP’s Workforce Solutions for unified collaboration bundles.
• Instant Ink/HP+ subscriptions with smart replenishment, usage analytics, and forest-positive printing partnerships; subscription base exceeds 10,000,000 users.
• 3D Printing: Multi Jet Fusion adoption in automotive and healthcare speeds prototyping and reduces waste, supporting circularity.
• Leadership reinforcement: Strategy communications tie investment priorities and M&A to mission/vision; ESG targets integrated into executive compensation.
• Communication: Values embedded in supplier codes, employee onboarding, and customer-facing sustainability reports; public dashboards track GHG, materials, and diversity.
• Systems: Product lifecycle assessments, design-for-repair/reuse guidelines, closed-loop plastics, and Planet Partners take-back ensure alignment; internal stage-gate processes require security and sustainability sign-offs before launch.
• Evidence of alignment: Growth in subscription users (10,000,000+ Instant Ink), rising recycled content across flagship laptops/printers, and sustained print margins indicate the values-driven model supports financial resilience.

For further reading on HP mission vision and values examples and strategic direction see Growth Strategy of HP