What are Mission Vision & Core Values of Hertz Global Holdings Company?

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What Guides Hertz's Strategic Direction?

Mission and vision statements are the strategic pillars of any successful corporation. For a global leader like Hertz Global Holdings, these elements provide a clear direction and a unifying purpose. They guide decision-making and shape the company's identity across its vast network.

These principles are the compass navigating its complex operational landscape and ambitious electrification strategy. They are crucial for understanding the company's market position, a topic explored in the Hertz Global Holdings Porter's Five Forces Analysis.

This Hertz mission statement is profoundly customer-centric and efficiency-driven, focusing on superior customer experience and operational excellence. This is reflected in their business operations through the Hertz Gold Plus Rewards program and significant investment in technology to reduce wait times.

Customer Focus

The primary orientation is unequivocally customer-centric, aiming to deliver exceptional value and service.

Cost Efficiency

Operational excellence and cost efficiency serve as the enabler for delivering value and sustaining competitive pricing.

Market Leadership

The scope is defined by 'every market we serve,' asserting an ambition for leadership in each specific local and regional segment.

Operational Technology

Initiatives like the Hertz Gold Plus Rewards program and significant tech investments streamline the rental process for customers.

Defined Audience

The Hertz car rental mission clearly identifies its target audience as any individual or business requiring a rental vehicle.

Sustainable Growth

This mission supports the broader Hertz Global Holdings mission vision values and its commitment to a leadership position in the future of mobility.

This Hertz corporate strategy directly supports its financial performance, with the company reporting total revenues of $2.1 billion in Q1 2024. The Hertz brand philosophy of balancing customer focus with cost efficiency is central to its business model and corporate ethos.

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This future-oriented vision signifies an ambition that extends beyond traditional car rental, encompassing industry disruption through electrification and digital mobility solutions to profoundly impact how people and goods move. The vision is aggressively pursued, demonstrated by a pledge to invest billions in electrifying a quarter of its fleet by the end of 2024 and a partnership with Uber to provide 50,000 EVs to drivers by 2025.

Winning Culture

We win together as a team and celebrate success.

Customer First

We are customer obsessed and build trusted relationships for life.

Diversity & Inclusion

We value diverse perspectives and foster an inclusive environment.

Ownership

We act like owners, holding ourselves accountable for results.

Speed & Simplicity

We move fast, eliminate complexity, and get things done.

Integrity

We always do the right thing and are transparent in our actions.

The Hertz mission statement and its foundational Hertz core values are the pillars of its corporate strategy, directly fueling its aggressive push into electric vehicles. Its company principles of speed and ownership are evident in its rapid execution, having already deployed tens of thousands of electric vehicles as part of its Target Market of Hertz Global Holdings electrification strategy. This operational focus is supported by its employee culture, which prioritizes a customer-first approach and ethical standards. The Hertz brand philosophy is intrinsically linked to its sustainability initiatives and broader corporate responsibility goals, aiming to build a more modern and environmentally conscious fleet. The importance of the mission statement for Hertz is clear; it provides a framework for all business goals and customer experience principles, guiding the company's leadership and long term strategic vision in a highly competitive market.

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Hertz Global Holdings core values are encapsulated in the DRIVE framework, steering its corporate culture and operational ethos. These principles form the bedrock of the company's strategy and its commitment to customers and employees alike.

Delivering Excellence

This Hertz customer commitment is demonstrated through a modernized fleet, with an order for up to 175,000 EVs, and a digital-first approach that streamlines the entire rental process for superior satisfaction.

Integrity

Acting with honesty and transparency is central to the Hertz code of conduct, ensuring ethical business dealings and building lasting trust with every stakeholder interaction.

Teamwork

Collaborative efforts across departments are vital for executing major initiatives, from the complex logistics of the EV rollout to enhancing the Owners & Shareholders of Hertz Global Holdings value.

Innovation

As a key part of the Hertz vision for the future of mobility, this drives massive investments in electric vehicles and new digital platforms to redefine the customer experience.

These values are the engine of the company's strategy. Discover how the Hertz mission and vision translate these principles into decisive action and market leadership.

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A company's mission and vision statements are not just words on a website; they are the fundamental pillars that directly influence and guide its most critical strategic decisions. For Hertz Global Holdings, these foundational elements provide a clear roadmap for navigating the competitive landscape and shaping the future of mobility.

Hertz Vision Statement

The Hertz vision statement articulates its ultimate ambition for the future of the company and the industry. It aims to be a leading global mobility company.

• To become a leader in the global mobility market
• To be at the forefront of transportation innovation
• To shape the future of how people and goods move

Hertz Mission Statement

The Hertz mission statement focuses on its present-day purpose and core business objective, centered around customer service and value.

Hertz Core Values

The company's core values define its culture and ethical standards, including integrity, customer commitment, and teamwork.

Hertz Customer Commitment

This principle ensures a relentless focus on providing an exceptional and reliable rental experience for every customer.

Hertz Sustainability Initiatives

A key part of the corporate responsibility goals involves a major push toward electrification and reducing environmental impact.

Hertz Employee Culture

The internal culture is built on values that promote diversity, inclusion, and empowerment for its global workforce.

Hertz Brand Philosophy

The overarching brand philosophy connects every business operation back to delivering simplicity and peace of mind.

The Hertz vision to become a 'leading global mobility company' precipitated its landmark order for up to 340,000 EVs from Tesla, Polestar, and GM through 2027. This strategic move directly supports its customer-centric mission by offering a modern product and its efficiency goals, evidenced by EV rentals constituting over 15% of total transactions and contributing to an 8% year-over-year reduction in vehicle operating costs per unit by Q1 2025. Explore how these statements can be refined in Core Improvements to Company's Mission and Vision.

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Hertz Global Holdings' mission vision and values provide a solid foundation, though they offer clear opportunities for enhancement in today's rapidly evolving market. Incorporating more explicit commitments to sustainability and technological leadership could significantly strengthen the company's guiding principles and strategic direction.

Explicit Net-Zero Fleet Ambition

The Hertz vision statement could be powerfully refined by committing to a net-zero emissions fleet by a specific date, such as 2040, aligning with its existing investment in over 100,000 electric vehicles and growing investor ESG priorities.

Articulation of Digital Ecosystem Role

Enhancing the Hertz mission statement to define its role within the digital mobility ecosystem would more directly address competition from tech-native apps and frame the company as an essential node in modern transportation networks.

Elevating Customer-Centric Innovation

Integrating a stronger focus on technological innovation for customer benefit would solidify the Hertz customer commitment, emphasizing seamless digital access and personalized mobility solutions as core to its brand philosophy.

Quantifiable Sustainability Metrics

The company's core values and corporate responsibility pledges could be strengthened by publicly embedding specific, measurable targets for its sustainability initiatives, providing greater transparency and accountability to stakeholders.