What are Mission Vision & Core Values of Genting Berhad Company?

Genting Berhad Bundle

Get Full Bundle:

	5 FORCES	$15	$10
	BCG	$15	$10
	CANVAS	$15	$10
	4P's MIX	$15	$10
	PESTLE	$15	$10
	SWOT	$15	$10

TOTAL:

ADD TO CART

What drives Genting Berhad's global empire?

Mission and vision statements are crucial strategic pillars for any successful global enterprise, providing direction and a framework for decision-making. For a diversified giant like Genting Berhad, these elements align its vast portfolio spanning resorts, power, and plantations toward a common goal.

With a market cap exceeding MYR 22.5 billion, the company's core values act as a compass, steering strategic investments and ensuring cohesive growth. This framework is especially critical for navigating its global operations and post-pandemic recovery, which can be further explored through a Genting Berhad Porter's Five Forces Analysis.

This Genting Berhad mission statement targets guests with a broad portfolio of services, balancing customer-centric experiences with a commitment to sustainable growth and stakeholder value, as seen in Resorts World Genting's MYR 10 billion redevelopment.

Leading Leisure Corporation

The Genting Group vision is to be a world-class leader in integrated leisure and hospitality.

Memorable Guest Experiences

The core purpose is to deliver enjoyable and memorable experiences to all guests.

Sustainable Value Creation

The Genting Berhad corporate culture is built on creating long-term value for stakeholders.

Positive Community Impact

Contributing positively to communities is a fundamental part of the company philosophy.

Stakeholder Commitment

The Genting code of conduct emphasizes responsibility to all stakeholders.

Global Hospitality Excellence

The vision extends to maintaining excellence across its global operations and properties.

This multi-faceted Genting Berhad mission is operationalized through a MYR 10 billion redevelopment, creating a holistic destination. The Genting Malaysia values of sustainability and responsibility are core to its corporate identity, as detailed in this Brief History of Genting Berhad. The Genting Group guiding principles ensure this mission drives its global business strategy and ethos.

Genting Berhad SWOT Analysis

• Complete SWOT Breakdown
• Fully Customizable
• Editable in Excel & Word
• Professional Formatting
• Investor-Ready Format

GET TEMPLATE ➔

This vision is profoundly future-oriented and ambitious, targeting global market leadership within the highly competitive leisure and integrated resort industry. Its strategy of disruption through scale, quality, and the synergistic power of its integrated model is demonstrably successful. Following the 2024 launch of Genting SkyWorlds and a 35% year-on-year increase in visitor arrivals at Resorts World Sentosa in Q1 2025, the Genting Group vision is driving a clear agenda for international expansion.

Integrity

These Genting core values demand unwavering honesty and ethical conduct in all business dealings and relationships.

Excellence

The Genting Berhad mission is pursued through a relentless commitment to superior quality and continuous improvement in all operations.

Unity

This principle fosters a collaborative spirit and mutual respect across its diverse global workforce and stakeholders.

Customer Focus

The company philosophy centers on creating exceptional, personalized experiences for every guest.

Innovation

This value drives the group to pioneer new concepts and embrace cutting-edge technology to stay ahead.

Sustainability

Genting Berhad corporate social responsibility is embedded in its core, committing to environmental stewardship and community well-being.

The Genting Malaysia mission vision values are intrinsically linked to its corporate governance and long-term performance. The Owners & Shareholders of Genting Berhad are served by a business ethos that prioritizes sustainable growth and responsible operations, which is evident in its governance structure and strategic investments. This Genting corporate identity, built on a strong code of conduct, is a key driver behind its financial resilience and industry standing.

Genting Berhad PESTLE Analysis

• Covers All 6 PESTLE Categories
• No Research Needed – Save Hours of Work
• Built by Experts, Trusted by Consultants
• Instant Download, Ready to Use
• 100% Editable, Fully Customizable

GET TEMPLATE ➔

Genting Berhad core values form the ethical foundation and strategic compass guiding its global operations in hospitality, leisure, and gaming. These deeply ingrained principles shape the Genting corporate identity and are essential for maintaining stakeholder trust across its diverse portfolio.

Integrity

Upholding the highest ethical standards in all business dealings, Genting Berhad ensures strict regulatory compliance across global gaming jurisdictions and maintains transparent financial reporting. This commitment to its code of conduct is non-negotiable for sustaining its social license to operate.

Customer Focus

Dedicating efforts to understanding and exceeding guest expectations is a cornerstone of the Genting Group vision. This is achieved through personalized service initiatives, extensive loyalty programs, and continuous investment in new attractions to enhance the guest journey.

Innovation

Pursuing creative and technologically advanced solutions drives the company forward, from adopting AI for operational efficiency to developing cutting-edge entertainment offerings. This value is central to the Genting Berhad mission of remaining a market leader.

Sustainability

Committing to environmental stewardship and social responsibility is operationalized through its GEN Green framework, targeting net-zero emissions by 2050. This includes a MYR 500 million investment in renewable energy projects by 2025, reflecting its core sustainability principles.

These foundational values directly influence strategic choices and day-to-day operations. Discover how this translates into tangible success in our analysis of the Revenue Streams & Business Model of Genting Berhad.

Genting Berhad Business Model Canvas

• Complete 9-Block Business Model Canvas
• Effortlessly Communicate Your Business Strategy
• Investor-Ready BMC Format
• 100% Editable and Customizable
• Clear and Structured Layout

GET TEMPLATE ➔

A company's mission and vision serve as its North Star, fundamentally guiding its long-term strategic decisions and operational priorities. For a diversified conglomerate, these foundational statements shape everything from capital allocation to market entry and Target Market of Genting Berhad engagement.

Genting Berhad Mission Statement

The Genting Berhad mission focuses on delivering exceptional experiences and sustainable value creation for all stakeholders.

• To be a leading global corporation
• Delivering premium leisure and hospitality experiences
• Committing to sustainable growth and innovation
• Enhancing shareholder value responsibly

Genting Group Vision Statement

The Genting Group vision aspires to achieve global leadership in its core sectors through excellence and strategic expansion.

Core Values Overview

The Genting core values form the ethical bedrock of the company's corporate culture and business operations.

Integrity & Honesty

Upholding the highest standards of ethical conduct in all business dealings and governance.

Excellence & Innovation

Striving for superior quality in all offerings and fostering a culture of continuous improvement.

Respect for People

Valuing employees, customers, and communities, which is central to the Genting Malaysia values.

Corporate Responsibility

A deep commitment to social welfare and environmental stewardship guides the company's purpose.

The Genting Berhad mission and vision directly dictate its business strategy, prioritizing growth in integrated resorts. This is evidenced by a strategic push into non-gaming, which now contributes over 40% of leisure sales, and a major 2024 investment into a Japanese resort project to capture new market share.

Genting Berhad Porter's Five Forces Analysis

• Covers All 5 Competitive Forces in Detail
• Structured for Consultants, Students, and Founders
• 100% Editable in Microsoft Word & Excel
• Instant Digital Download – Use Immediately
• Compatible with Mac & PC – Fully Unlocked

GET TEMPLATE ➔

The existing Genting Berhad mission and vision provide a solid foundation, yet evolving market dynamics necessitate strategic refinements to enhance clarity and competitive positioning. Four core improvements can significantly strengthen the Genting Group vision and align it more closely with contemporary industry benchmarks and stakeholder expectations.

Integrate Explicit Sustainability Targets

The Genting Berhad mission could be elevated by embedding specific, measurable goals for environmental stewardship, such as aiming for carbon neutrality by 2050, a commitment already made by leading global resort operators. This would solidify its Genting sustainability principles and provide a clear benchmark for its corporate social responsibility initiatives.

Articulate a Digital-First Leadership Vision

Refining the Genting Group vision to explicitly aim for dominance in 'digital-first leisure experiences' would directly address the 25% annual growth in the online gaming segment and shifting consumer preferences. This clarity is crucial for guiding technology investments and partnerships in a highly competitive market.

Formalize a Pioneering ESG Stance

Amending the mission to include 'pioneering responsible gaming and environmental innovation' would directly confront critical industry ESG concerns, a factor increasingly influencing investor decisions. This strengthens the Genting corporate identity and aligns with global frameworks, future-proofing its operations against stricter regulations.

Enhance Strategic Decision-Making Filters

A more quantified vision provides a superior filter for evaluating new ventures and operational priorities, ensuring alignment with long-term objectives as the company navigates expansion. This is vital for maintaining a cohesive Genting corporate strategy, especially when analyzing the broader Competitors Landscape of Genting Berhad.