What are Mission Vision & Core Values of Gambling.com Group Company?

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How does the Company's mission drive its market leadership?

Mission and vision statements are vital for business success, offering clear purpose and direction. They articulate an organization's ultimate goals and the path to achieve them, guiding all decisions and shaping corporate identity. The Company, a leading performance marketing firm in the online gambling industry, uses these principles to direct its operations and solidify its market position.

The Company reported $127.1 million in sales for 2024, with projections of $170 million to $174 million in revenue for 2025, indicating substantial growth. Their guiding principles ensure their portfolio of informational web portals, offering comparisons and reviews of regulated online gambling sites globally, aligns with strategic objectives and responsible gambling commitments. What are the Mission, Vision & Core Values of the Company?

The Gambling.com Group mission focuses on connecting online gambling operators with qualified players. They achieve this through a portfolio of branded websites, offering comprehensive and unbiased information to help consumers make informed decisions and promote responsible gambling practices. This commitment underpins the Gambling.com Group company purpose and goals.

Data-Driven Approach

The company utilizes its proprietary technology and data analytics to optimize performance marketing, ensuring efficient player acquisition for operators.

Informed Consumer Choices

They provide accurate and trustworthy information through their web portals, empowering users to make educated decisions about online gambling.

Global Market Reach

With significant operations in the US and Europe, the Group's market scope is global, reflecting their strategic direction.

Responsible Gambling

A core aspect of their mission is promoting responsible gambling practices and maintaining high ethical standards within the industry.

Extensive Portfolio

Their portfolio includes over 50 websites, such as Gambling.com and RotoWire.com, offering expert analysis and news.

Customer-Centric Focus

The mission emphasizes empowering consumers while supporting operators, showcasing a strong customer-centric approach.

The Gambling.com Group mission statement clearly targets online gambling operators as key partners and online gamblers as end-users, offering performance marketing services and comprehensive, unbiased information. The company's core products and services include informational web portals that compare and review regulated online gambling sites, alongside sports data services. Their market scope is global, with significant operations in the United States and Europe. A unique value proposition lies in their proprietary technology platform and data-driven approach, which enables them to connect qualified players with operators and provide trustworthy information, emphasizing responsible gambling. This mission is strongly customer-centric, focusing on empowering consumers with informed choices while also supporting operators in player acquisition. An example of this mission in action is their portfolio of over 50 websites across various markets, such as Gambling.com and RotoWire.com, which provide expert analysis, news, odds, and reviews to help users. Furthermore, their focus on responsible gambling is reflected in their commitment to maintaining high ethical standards and promoting compliance within the industry. For more insights into their strategic approach, consider reading about the Growth Strategy of Gambling.com Group. The Gambling.com Group vision and mission explained highlight their commitment to industry leadership and ethical practices. Their long-term objectives align with these principles, defining how Gambling.com Group defines success.

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The company strives to be at the forefront of industry innovation, leveraging data and technology to enhance the user experience and drive sustainable growth. This vision positions the company as the leading provider of online gambling information and services, aiming to be a trusted partner for online gambling operators. It emphasizes driving innovation and excellence while promoting a safe and responsible online gambling environment.

Premier Destination

Gambling.com Group aims to be the top source for online gambling information.

Trusted Partnership

The company seeks to be a reliable partner for operators in player acquisition and retention.

Industry Innovation

Gambling.com Group focuses on leading with new technologies and data-driven solutions.

Enhanced User Experience

Improving how users interact with online gambling content is a key objective.

Sustainable Growth

The vision includes fostering long-term, stable growth for the business.

Responsible Environment

Promoting safe and ethical online gambling practices is central to their mission.

Gambling.com Group's vision statement is highly future-oriented, aiming for market leadership as the 'premier destination' for online gambling information and a 'trusted partner' for operators. Its scope extends to industry disruption through innovation, leveraging data and technology to enhance user experience and drive sustainable growth. The vision's aspiration for global impact is evident in its goal to be the leading provider of online gambling information and services. This vision appears realistic yet aspirational given the company's current trajectory and market position. Gambling.com Group reported a 17% increase in full-year revenue in 2024, reaching $127.1 million, and anticipates 35% year-over-year revenue growth in 2025, projecting $170 million to $174 million. The company's strategic acquisitions, such as Odds Holdings in January 2025, which expanded their sports data solutions and recurring revenue streams, further support their innovation and growth ambitions. Understanding the Competitors Landscape of Gambling.com Group provides further context on their strategic direction and how they define success within the industry.

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The core values of Gambling.com Group are fundamental to its corporate identity and guide its strategic direction. These principles shape the company's approach to innovation, customer engagement, and internal operations, ensuring a cohesive and ethical business environment. The four core values that define Gambling.com Group are Agility, Openness, Passion, and Responsibility.

Agility: Adapting to Opportunity

Agility emphasizes the company's flexibility and adaptability in strategy as it grows, remaining forward-looking with an eye toward opportunity, and innovating by examining issues from all angles. In 2025, this manifests in constantly updating their website content and tools to reflect the latest industry trends and regulatory changes, such as integrating AI and machine learning for personalization and predictive analytics. Within corporate culture, agility encourages employees to embrace change and new technologies, fostering an environment where ideas take shape and tangible progress is driven.

Openness: Fostering Trust and Transparency

Openness signifies fairness both inside and outside the organization, fostering trust among colleagues. This is reflected in providing unbiased and comprehensive information about online gambling services, ensuring transparency in their reviews and comparisons. In business practices, openness can be seen in their clear attribution models and data-driven platforms for affiliates, ensuring transparent partnerships.

Passion: Driving Success with Determination

Passion highlights the company's unwavering ambition and determination to succeed through grit. This passion is evident in their team, which comprises analytical minds and gambling enthusiasts dedicated to consumer education and online engagement. In corporate culture, passion fuels a motivated workforce, with over 600 global employees from more than 30 different nationalities, all working towards a shared vision. For more details on how this passion translates into their financial success, you can read about the Revenue Streams & Business Model of Gambling.com Group.

Responsibility: Promoting Safe Gambling

Responsibility underscores the company's commitment to creating a safe and enjoyable environment for users while promoting responsible gambling practices. In customer relations, this is paramount, as the company helps online gamblers start their consumer journey with confidence by recommending only fully regulated and legal gambling websites. In business practices, it means adhering to stricter regulations and promoting player protection, which is increasingly crucial in the iGaming industry in 2025.

These core values collectively differentiate Gambling.com Group by emphasizing integrity, innovation, and a strong user-centric approach in a competitive industry, thereby creating a unique corporate identity. Understanding these values is key to grasping how mission and vision influence the company's strategic decisions, which we will explore in the next chapter.

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A company's mission and vision are foundational, guiding its strategic decisions and shaping its overall direction. They provide a clear purpose and a desired future state, influencing everything from product development to market entry.

Gambling.com Group's Mission and Vision

The company aims to be a leading performance marketing provider and a trusted source of information for online gamblers.

• Mission: To be a leading provider of performance marketing services and a trusted source of information for online gamblers.
• Vision: To be the premier destination for online gambling information and a trusted partner for operators.
• Focus: Driving growth through data, technology, and expert content.
• Strategic Alignment: Acquisitions and market expansion are directly linked to achieving these goals.

Strategic Influence: Product Development and Market Expansion

The mission and vision directly influence product development by emphasizing data and technology, and guide market expansion into legalized gambling territories.

Acquisition Strategy: Enhancing User Experience

The acquisition of Odds Holdings for up to $160 million in January 2025 exemplifies the vision to innovate and improve user experience through advanced data and technology.

Financial Projections and Growth

The company's 2025 guidance projects revenue between $170 million and $174 million, a 35% year-over-year increase, reflecting confidence in its strategic direction.

Operational Focus: Tech-First Approach

A 'tech-first approach' and 'expert analysis' are core to operations, ensuring the delivery of high-quality information and driving day-to-day priorities.

Revenue Diversification

Sports data services now contribute nearly a quarter of total revenue in Q1 2025, showing a 405% increase year-over-year, a direct result of strategic diversification.

Long-Term Objectives

Long-term planning involves seeking accretive acquisitions that broaden product offerings and market reach, aligning with the company's overall purpose and goals.

These elements shape strategic decisions, driving growth and market positioning. Explore core improvements to the company's mission and vision in the next chapter.

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Enhancing the mission and vision of Gambling.com Group involves a strategic focus on data privacy and the proactive integration of emerging technologies. These adjustments aim to bolster the company's competitive edge and ensure its continued relevance in a dynamic market.

Explicitly Incorporate Data Privacy into the Mission

To further strengthen its commitment to user trust, the mission statement could explicitly include a pledge to; and ensuring the highest standards of user data privacy and security; reflecting the growing importance of data protection in the online sector.

Broaden Vision to Embrace Future Technologies

The vision statement could be expanded to encompass a commitment to; embracing responsible innovation and AI-driven solutions; to proactively address advancements shaping the iGaming affiliate market, such as artificial intelligence and virtual reality.

Reinforce Responsible Gambling Commitment

While already present, the emphasis on responsible gambling practices can be further amplified to align with increasing regulatory expectations and consumer demand for safe online environments.

Align with Market Growth and Trends

As the online gambling market is projected to reach $275 billion by 2034 with a 10.5% CAGR, updating the company's guiding principles to explicitly address key growth areas like mobile gaming and esports betting ensures continued market relevance and leadership.

Understanding the Target Market of Gambling.com Group is crucial for aligning its mission, vision, and core values. The company's primary mission revolves around providing users with trustworthy information and promoting responsible gambling practices. Its vision is to be the leading global digital marketing company in the online sports betting and gaming industry, driven by data and technology. The core values that underpin its operations often include integrity, innovation, and a commitment to excellence, shaping its corporate identity and business strategy.