What are Mission Vision & Core Values of CDW Company?

The mission identifies its audience broadly as 'people,' encompassing business, government, education, and healthcare clients.

The 'technology' component represents its vast range of hardware, software, and integrated IT solutions.

CDW's role is defined by 'make work,' highlighting its expertise in implementation and management services.

The ultimate goal is to enable customers to 'do great things,' focusing on their success and innovation.

This CDW business philosophy is overwhelmingly practical, reflected in its dedicated solution architect teams.

The mission drives operations, from its Target Market of CDW strategy to its Advanced Technology Services that support a $20 billion+ annual revenue stream.

CDW's mission is to make technology work so people can do great things. It focuses on enabling customer success through practical, effective IT solutions.

A foundational CDW core value, Integrity means doing the right thing, always. It builds the trust essential for long-term customer and partner relationships.

This corporate principle drives CDW to be passionate about its customers' success, aligning its business philosophy with their goals and challenges.

CDW empowers its coworkers to think and act like owners. This ethos encourages innovation and accountability at every level of the organization.

A commitment to excellence and delivering superior results is a key part of the CDW company culture and its definition of success.

CDW believes its strength comes from diverse perspectives. This guiding principle is embedded in its operations and growth strategy.

CDW's vision is to be the leading multi-brand technology solutions provider for organizations across the globe. This shapes its ambitious growth and market expansion strategies.

The core values are the bedrock of CDW company culture, defining how coworkers operate and interact. They are: Integrity, Doing the right thing; Unleashing the power of people; Passion, conviction and commitment; and Performance, results and winning together.

CDW's mission and vision directly dictate its business strategy, which pivots from selling products to delivering integrated solutions and managed services. A prime example is the strategic acquisition of Sirius Computer Solutions in 2022 for approximately $2.5 billion, which expanded high-margin services capabilities.

The focus on enabling achievement is reflected in financials, with services revenue seeing a 12% year-over-year increase in Q1 2025. This demonstrates a successful strategic shift towards higher-value offerings guided by its purpose.

The CDW ethos of unleashing the power of people influences long-term planning through substantial investments in employee development. Over 80% of employees participate in upskilling initiatives annually, empowering the workforce to fulfill the corporate mission.

As CEO Christine Leahy has stated, 'Our strategy is a direct reflection of our mission to enable achievement for our customers.' This underscores how the corporate vision statement is integral to the company's identity and objectives.