What are Mission Vision & Core Values of Caleres Company?

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What Drives Caleres Forward?

Mission and vision statements, alongside core values, form the strategic bedrock of any successful organization. For a global footwear leader like Caleres, these elements are essential navigational tools in a competitive market. They guide the company's identity, innovation, and multi-billion dollar operations.

These principles act as a compass, ensuring every strategic move aligns with the company's core purpose. Understanding them is key to grasping their market strategy, which is further detailed in the Caleres Porter's Five Forces Analysis.

This Caleres mission statement outlines a deeply customer-centric purpose, focusing on quality footwear and a seamless omnichannel experience that now sees e-commerce representing over 30% of total sales for its Famous Footwear segment.

Consumer Connection

The Caleres brand philosophy prioritizes connecting with shoppers throughout their life journeys, a strategy detailed further in our analysis of the Target Market of Caleres.

Quality Product

The commitment to 'great shoes' is exemplified by brands like Vionic, which combines style with biomechanical technology for foot health.

Right Way

This phrase implies a commitment to ethical sourcing, strong corporate culture, and a data-driven approach to retail.

Global Scope

The mission's broad language reflects the company's operational scale, serving a global customer base with a diverse brand portfolio.

Longevity

The mission is rooted in a nearly 150-year history, showcasing a proven and enduring business model.

Omnichannel Focus

A key part of the Caleres strategic goals is a seamless shopping experience, with digital sales representing a significant portion of revenue.

The Caleres company purpose is brought to life through its portfolio of brands, each serving distinct consumer needs while adhering to the overarching corporate culture and guiding principles of quality and connection.

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This aspirational Caleres vision statement outlines a clear path for global market leadership, emphasizing brand desirability and internal culture. The company's strategic goals are supported by the brand portfolio segment, which now contributes over 50% of total operating earnings.

Leading Portfolio

Aims to build the world's most desired collection of footwear brands.

Consumer Love

Focuses on creating brands that generate genuine consumer affection and loyalty.

Associate Pride

Recognizes that a proud, engaged workforce is critical to achieving its ambitious market goals.

Global Ambition

Explicitly targets worldwide industry leadership, not just domestic success.

Strategic Growth

Supported by a trajectory of strategic acquisitions and strong brand development.

Market Disruption

Seeks to disrupt the market by being a brand builder, not just a distributor.

The Caleres vision statement is a cornerstone of its corporate culture, guiding strategic decisions. This focus is evident in its financial performance and the continued importance of its Owners & Shareholders of Caleres.

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Caleres core values form the ethical and operational bedrock of its entire portfolio, guiding everything from product design to corporate social responsibility. These deeply ingrained principles are what empower its diverse brands to connect authentically with millions of consumers worldwide.

Our Consumer is Our Focus

This value drives a deep, insights-led understanding of customer needs, exemplified by the Famous Footwear Rewards program with over 27 million members. The rich data directly informs product assortment and marketing, creating a powerful link between consumer behavior and business strategy.

Our People are Our Advantage

Caleres invests in its associates through robust development programs and fosters a truly inclusive corporate culture. This commitment is evident in its consistent recognition as a best place to work and its focus on diversifying leadership to reflect its consumer base.

Our Brands are Our Strength

This principle emphasizes building powerful, distinct brand identities by allowing acquisitions like Sam Edelman to operate autonomously. This strategy preserves unique creative vision while providing operational scale, fueling growth into near-billion dollar global brands.

Our Integrity is Unquestionable

This unwavering commitment to ethics guides all sourcing and sustainability efforts, including tangible targets for responsible sourcing. As a member of the Sustainable Apparel Coalition, Caleres aims for 100% of its leather to come from LWG gold or silver-rated tanneries by 2025.

These guiding principles are the engine of the company's strategy. Discover how this powerful corporate culture positions Caleres within the broader Competitors Landscape of Caleres and drives its strategic decisions forward.

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A company's mission and vision are not just statements on a wall; they are the strategic compass guiding every major decision. For Caleres, these foundational elements directly dictate its portfolio strategy, market expansion, and talent development, ensuring growth is both profitable and purposeful.

Caleres Mission Statement

The Caleres mission statement focuses on delivering the right product for every step of a consumer's journey. It serves as the core of the company's brand philosophy and commitment to customers.

• Deliver the right product
• Connect for every step of their journey
• Build a brand-powered organization

Caleres Vision Statement

The Caleres vision statement is to build a most desired portfolio of brands that associates are proud of. This vision outlines the company's strategic goals for the future.

Caleres Core Values

The core values of Caleres form the company ethos and guiding principles for all associates. These employee values are essential to the corporate culture.

Curiosity

This value emphasizes a relentless pursuit of new ideas and understanding, driving innovation across all Caleres brands.

Courage

Courage empowers associates to take smart risks, speak up, and champion new initiatives that align with the company purpose.

Compassion

Compassion reflects the company's commitment to diversity and inclusion, ensuring respect and empathy in all interactions.

Community

This value underscores a commitment to giving back and strengthening the communities where the company operates and its employees live.

The influence of the Caleres mission statement and vision is evident in strategic moves like the $360 million acquisition of Vionic and a 150% increase in online sales. These leadership principles translate directly into the company's business objectives and performance, a topic explored in our article on the comprehensive growth strategy of Caleres. Discover how these elements drive core improvements next.

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While the Caleres mission statement and vision statement provide a solid foundation for the Caleres company purpose, there is a strategic opportunity to future-proof these guiding principles by embedding modern imperatives like sustainability and digital leadership. Enhancing these statements would more clearly articulate the Caleres brand philosophy for today's market, aligning the Caleres corporate culture with evolving consumer expectations and technological advancements as detailed in this analysis of the mission, vision & core values of Caleres.

Explicit Sustainability Commitment

Integrating a clear goal to lead in sustainable footwear innovation would directly respond to market demand, as over 65% of global consumers now prioritize sustainability in apparel purchases, strengthening the Caleres corporate social responsibility values.

Digital-First Omnichannel Focus

The mission could be enhanced to specify a commitment to leading in digital-first consumer experiences, incorporating technologies like AI-driven personalization and AR for virtual try-ons that are becoming industry standard.

Clarified Strategic Goals

Refining the Caleres strategic goals within the vision statement to include measurable targets, such as specific carbon reduction or digital revenue percentages, would provide a clearer roadmap for the company's future.

Strengthened Employee Values

Explicitly linking the Caleres employee values and leadership principles to the core mission would foster a more cohesive Caleres company ethos and improve internal alignment with the brand's business objectives.