What are Mission Vision & Core Values of Braskem Company?

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What drives Braskem’s strategic purpose?

Clear mission and vision anchor strategy, culture, and capital allocation in capital‑intensive petrochemicals. For Braskem, they guide feedstock choice, decarbonization, circularity, and market expansion while signaling purpose to stakeholders.

Braskem, the Americas’ largest thermoplastics producer with ~20 million t/yr capacity and ~BRL 96–100 billion revenue, frames mission and vision around responsible materials leadership, sustainability, innovation, and global growth. See Braskem Porter's Five Forces Analysis.

Braskem mission focuses on sustainable polymers and chemicals that enable low‑carbon packaging, mobility, infrastructure and healthcare solutions, combining bio‑PE, recycled resins and decarbonization partnerships to serve global converters, brand owners and OEMs.

Target customers

Converters, brand owners and OEMs across packaging, mobility, infrastructure, healthcare and consumer goods.

Product offering

Commodity and specialty polyolefins (PE, PP), PVC, biopolymers (I’m green), basic chemicals and circular solutions.

Geographic scope

Global presence with leadership in the Americas and growing footprint in Europe and Asia.

Sustainability edge

Sustainability‑led polymers: bio‑PE from sugarcane ethanol and mechanically/chemically recycled resins with ISCC PLUS mass‑balance certification.

Innovation & support

Application development support and decarbonization partnerships to help customers meet 2025–2030 recycled content targets.

Examples in practice

Bio‑PE > 200 kta capacity used by global brands with verified 70–80% cradle‑to‑gate CO2 reduction versus fossil PE; expanding circular PP via advanced recycling in US and Europe.

Braskem mission emphasizes customer‑centric innovation, delivering bio‑based and recycled polymers, verified carbon savings and ISCC‑certified circular solutions to meet corporate sustainability goals and the vision for a circular economy; see Growth Strategy of Braskem.

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To be recognized as the world leader in sustainable chemicals and materials, creating solutions for a better circular future; focused on circular economy, decarbonization and bio‑based platforms.

Future orientation

Positions the company beyond commodity resins toward differentiated, lower‑carbon materials and circular solutions.

Industry disruption

Emphasizes circular economy, recycling ecosystems and bio‑PE to disrupt traditional plastics value chains.

Global impact

Seeks leadership across the Americas and credibility in Europe via ISCC PLUS certifications and partnerships.

Realism vs aspiration

Ambitious yet credible given first‑mover bio‑PE stance, growing circular portfolio, and Scope 1‑3 reduction targets.

Execution risks

Key risks include feedstock volatility, technology scale‑up and shifting policy timelines affecting delivery.

Measured targets

As of 2024 the company reported bio‑based and circular volumes expansion and set near‑term targets for emissions reductions across Scope 1, 2 and 3.

Vision: To be recognized as world leader in sustainable chemicals and materials, driving circular economy, decarbonization and bio‑based platforms while scaling operations across the Americas and Europe.

Key terms: Braskem vision, Braskem mission, Braskem core values, Braskem sustainability goals, Braskem corporate purpose and Braskem company values appear across strategy documents and stakeholder communications; see Target Market of Braskem for market positioning details.

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Braskem core values guide its corporate purpose, shaping safety, integrity, sustainability and innovation across global polymer operations; these principles underpin the Braskem mission and Braskem vision by aligning people, process and product toward circular solutions. The four core values below summarize how Braskem company values drive strategy, operations and stakeholder engagement.

People First and Safety

Prioritizes occupational and process safety plus community wellbeing, evidenced by year‑over‑year TRIR reductions and enhanced process safety management after incidents.

Integrity and Ethics

Robust compliance, anti‑corruption training, whistleblower channels and third‑party audits support transparent reporting aligned with GRI, SASB and TCFD frameworks.

Sustainable Development

Committed to carbon neutrality by 2050 and 15% Scope 1+2 intensity reduction by 2030, with products like I’m green bio‑PE and ISCC PLUS mass balance lines supporting circular economy goals.

Innovation and Customer Focus

Application development centers, 3D printing PP filaments and collaborative R&D accelerate design‑for‑recycling, downgauging and value‑added product development for converters and brands.

Read next on how Braskem mission and Braskem vision influence strategic decisions, capital allocation and sustainability targets; see also Revenue Streams & Business Model of Braskem for related context.

Values — People First and Safety, Integrity and Ethics, Sustainable Development, Innovation and Customer Focus; examples include process safety management upgrades, anti‑corruption training completion, I’m green bio‑PE commercialization, and selective capex to high‑margin sustainable solutions.

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Mission and vision statements guide strategic choices, capital allocation, and stakeholder messaging, shaping how the company balances growth with sustainability. These principles determine product direction, market entries, partnerships, and operational investments.

Braskem's Purpose and Strategic North Star

Braskem frames its corporate purpose around sustainable chemistry and circular solutions for plastics.

• Braskem mission: deliver sustainable and innovative chemical solutions that create value for customers and society.
• Braskem vision: lead the transition to a circular economy for plastics, emphasizing decarbonization and recyclability.
• Braskem core values: safety, ethics, innovation, customer focus, and sustainability embedded across operations.
• Management ties capital allocation to people, planet, and performance priorities.

Product and Portfolio Strategy

Scaling bio‑based and circular resins to meet brand-owner mandates and capture premium margins versus commodity polymers.

Market Expansion and Certification

Focus on ISCC PLUS certified grades in Europe and North America to access regulated markets under EU PPWR and rising U.S. EPR requirements.

Partnerships and Feedstock Security

MOUs for advanced recycling, depolymerization trials, and collaborations with waste managers to secure post‑consumer PP/PE streams.

Operations and Decarbonization

Investments include renewable power PPAs, energy-efficiency projects, flare reduction, and evaluations of CCS and green/blue hydrogen for crackers.

Metrics and Targets

Tracking certified circular volumes and share of revenue from sustainable products, aiming to materially outpace commodity growth by 2030.

Leadership and Communication

Management consistently emphasizes 'people, planet, and performance', linking disclosures and capital plans to sustainability roadmaps.

Mission and vision shape strategic priorities—product mix, certifications, partnerships, and decarbonization—driving measurable sustainability outcomes and stakeholder alignment; read next: Core Improvements to Company's Mission and Vision.

Influence

Mission/vision-to-strategy linkage:

• Product and portfolio: Scaling bio‑based and circular resins to meet brand-owner mandates (e.g., 25–50% recycled/renewable content by 2025–2030), capturing premium margins versus commodity benchmarks.
• Market expansion: ISCC PLUS certified grades in Europe and North America to access regulated markets (EU PPWR, U.S. state EPR trends).
• Partnerships: MOUs for advanced recycling feedstock and depolymerization technologies; collaborations with waste management firms to secure post‑consumer PP/PE streams.
• Operations and decarbonization: Renewable power PPAs in Brazil/U.S.; energy efficiency and flare reduction projects; evaluation of CCS and green/blue hydrogen for crackers.

Metrics indicating alignment:

• Over 1 million tCO2e cumulative emissions avoided claims via bio‑based products with customers over time; growing certified circular volumes (tens of thousands of tons annually and rising).
• Share of revenues from sustainable products increasing year over year, targeting to materially exceed commodity growth rates by 2030.

Leadership tone: Management communications consistently emphasize 'people, planet, and performance,' tying capital allocation to sustainability and circularity roadmaps.

Related background: Brief History of Braskem

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Four targeted improvements can tighten Braskem mission and Braskem vision to boost investor clarity and operational execution. These priorities align with Braskem core values and current sustainability commitments to 2025–2030 targets.

Sharpen measurability with explicit circular-product targets

Specify interim targets such as ≥1 mtpa circular/renewable polymers by 2030 and 15–25% revenue from circular products by 2030 to link Braskem mission metrics to investor-facing performance.

Clarify Scope 3 decarbonization pathway

Publish a quantified roadmap for feedstock shifts (naphtha/ethane), logistics, and customer use-phase impacts with milestone years 2027, 2030 and 2035 to make Braskem sustainability goals verifiable.

Adopt competitive benchmarking and link incentives

Benchmark recycled-content tons and energy intensity versus peers and tie executive compensation to circular and emissions KPIs to align Braskem company values with measurable outcomes.

Embed future trends into mission and vision

Integrate AI demand-forecasting, digital twin optimization for crackers, and design-for-recyclability standards aligned to PPWR to future-proof Braskem vision for circular economy and plastics.

Improvements

• Sharpen measurability: Specify interim circular product volume targets (e.g., ≥1 mtpa circular/renewable polymers by 2030) and revenue mix goals to enhance investor transparency.
• Clarify Scope 3 pathway: Publish quantified roadmap for naphtha/ethane feedstock decarbonization, logistics, and customer use-phase impacts with milestones for 2027–2035.
• Competitive benchmarking: Rival statements often embed firm numeric targets (e.g., recycled content tons, energy intensity). Braskem can mirror best practices by linking executive compensation more visibly to circular and emissions KPIs.
• Future trends: Address AI-enabled demand forecasting, digital twin optimization for crackers, and design-for-recyclability standards aligned to PPWR to reflect evolving market/tech dynamics.

Relevant context: as of 2024–2025 Braskem reported initiatives targeting net-zero scope 1+2 emissions by 2050 and ongoing investments in bio-based PP and mechanical recycling capacity; see industry analysis at Competitors Landscape of Braskem for comparative targets and peer benchmarking.

Implementation of mission and vision in corporate strategy requires translating high-level purpose into measurable initiatives and governance mechanisms that drive operational change and stakeholder alignment.

Braskem's Strategic Purpose

Braskem frames its corporate purpose around sustainable chemicals and circular solutions, aligning mission, vision and core values with decarbonization and circular economy goals.

• Mission: deliver chemical solutions that support sustainable development and value creation for customers and communities.
• Vision: drive the transition to a circular economy for plastics, prioritizing low‑carbon and recycled feedstocks.
• Core values: integrity, safety, performance and sustainability guiding decision‑making and culture.
• Governance: board oversight, ESG KPIs and sustainability‑linked financing embedded in strategy.

Operationalizing Sustainability

Targets include reducing Scope 1 and 2 emissions intensity and scaling circular feedstocks by 2025 and beyond.

Performance Metrics

ESG dashboards track safety, emissions, recycling rates and low‑carbon product volumes for executive reviews.

Stakeholder Communication

Annual integrated reports (GRI/SASB/TCFD), EPDs and customer scorecards communicate progress on Braskem sustainability goals.

Innovation & Certification

ISCC PLUS mass balance certification and stage‑gate funnels prioritize circular and low‑carbon projects across R&D hubs.

Implementation

• I’m green portfolio scale‑up (bio‑PE and renewable/circular PP/PE) with ISCC PLUS mass balance certification; collaboration with brand owners for low‑carbon packaging and consumer goods.
• Advanced recycling supply chains in the U.S. Gulf Coast and Europe to increase circular feedstock for PP; mechanical recycling partnerships to deliver PCR compounds.
• Renewable energy PPAs in Brazil/U.S. reducing Scope 2 emissions intensity; energy‑efficiency projects across crackers and polymerization units.
• Application Development Centers supporting lightweighting, downgauging, mono‑material structures, and 3D printing applications.
• Leadership reinforcement: Executive updates tie capex and M&A screening to sustainability fit; quarterly reviews of ESG and safety KPIs; board‑level oversight of climate and circularity.
• Communication: Annual integrated report (GRI/SASB/TCFD), product carbon footprints, EPDs, and customer scorecards; supplier code of conduct embedding ethics and emissions criteria.
• Systems: Stage‑gate innovation funnel prioritizing circular/low‑carbon projects, sustainability‑linked financing, internal carbon pricing pilots for project evaluation, and certification management (ISCC PLUS).

Latest figures: in 2024 Braskem reported improvements in energy efficiency and increased sales of certified renewable and recycled polymers representing a growing share of portfolio; sustainability‑linked instruments and PPAs contributed to reported reductions in Scope 2 intensity versus the 2019 baseline (company disclosures through 2024).

Further reading: Mission, Vision & Core Values of Braskem