What is Sales and Marketing Strategy of Tongwei Company?

For its solar energy segment, which contributed 78% of total 2024 revenue, sales are conducted primarily through long-term, fixed contracts directly with the world's largest module manufacturers. This direct Tongwei sales strategy is supplemented by a smaller but growing wholesale distribution network targeting emerging markets to enhance global expansion strategy.

The aquaculture feed division utilizes a vast network of over 3,000 direct distributors and partners with large-scale integrated farms globally. This ensures just-in-time delivery and on-site technical support, which is crucial for customer acquisition and retention in this sector.

A significant strategic shift has been the accelerated digital adoption within its sales operations. By Q2 2025, over 60% of order management and customer service for key accounts was transitioned to a proprietary digital platform, a key component of its modern Tongwei marketing strategy.

Strategic partnerships are fundamental to securing market share and mitigating cyclical volatility. Key agreements, like its multi-billion dollar polysilicon supply deal with GCL Tech in 2024, are cornerstones of its market penetration and competitive analysis efforts.

Tongwei's identity is uniquely anchored in solving two fundamental human needs. This approach distinguishes it from single-sector competitors by showcasing an integrated and resilient business model.

The core message leverages technology and unprecedented scale to solve pressing global issues. This proposition strongly attracts investors and B2B partners aligned with long-term ESG and sustainability goals.

All brand touchpoints, from technical datasheets to international conference booths, exude a professional and confident aura. This meticulous consistency builds a reputation for reliability and technical excellence in every interaction.

The USP is not luxury but unparalleled technological innovation and vertical integration. This is evidenced by world-record cell conversion efficiencies exceeding 26% and patented high-yield feed formulations.

This campaign aimed to bolster ESG credentials and attract sustainability-linked financing by showcasing the synergy between its solar and aquaculture divisions. The creative concept demonstrated solar farms powering modern aquaculture facilities, significantly reducing their carbon footprint.

This historically significant effort was designed to establish technological leadership in the photovoltaic marketing space. The campaign focused on driving rapid adoption of its new larger-format solar cell through a series of highly technical and data-driven engagements.

The 'Powering Life' initiative was deployed through targeted digital video ads, high-profile sponsorships at COP29, and a dedicated microsite. This multi-channel approach was critical to the Tongwei marketing strategy for reaching a global B2B audience.

The G12 launch utilized technical webinars, exclusive previews for top manufacturers, and data-driven white papers. This methodical Tongwei sales approach successfully convinced industry partners of the product's superior performance and efficiency.