What is Sales and Marketing Strategy of Posco International Company?

Regional key-account teams in Korea, China, ASEAN, EMEA and the Americas manage core sales for steel, chemicals and non-ferrous metals through long-term supply contracts and annual frame agreements; in 2024, steel and industrial materials were the largest revenue contributors with renewal rates reportedly above 85% for top-tier accounts.

Multi-year offtake and tolling arrangements underwrite LNG, gas-field output, renewable power and agri-bio processing; expansion into battery materials and low-carbon value chains since 2022 has increased exposure to higher-margin, less volatile cash flows.

Select product lines (coil, scrap, specialty chemicals) are listed on B2B platforms and POSCO-affiliated portals; digital transactions accelerated post-2022 and accounted for a mid-to-high single-digit share of deal count in 2024, aiding price discovery and cycle-time reduction.

Licensed distributors provide last-mile logistics and compliance in frontier markets, critical for agri-bio origination (grains, palm) and specialty chemicals where local storage and customs expertise improve win rates and market access.

Marketed as a partner offering end-to-end solutions combining trading, manufacturing access and engineering support, emphasizing reliability and measurable sustainability outcomes.

Visual identity follows a clean, modern palette aligned with the broader group; tone is technical, pragmatic and partnership-focused for B2B audiences.

Access to the POSCO Group manufacturing backbone and R&D enables product development, quality assurance and co-development with corporate-level IP and process know-how.

Global network and logistics excellence support just-in-time delivery and complex cross-border trade execution across 50+ countries and major ports.

Objective: Reposition from legacy trader to enabler of EV/battery and low‑carbon industrial supply chains; Creative: case films on EV steel grades, cathode/anode material logistics, and CO2‑reduction roadmaps; Channels: LinkedIn, industry press, OEM/EPC roundtables; Results: increased inbound RFPs from auto and battery clients and higher multi‑year framework wins; Success driver: tight linkage to OEM pain points (quality assurance, Scope 3).

Objective: Win European and Northeast Asian buyers amid stricter deforestation‑free and food safety rules; Creative: traceability dashboards and supplier‑compliance stories; Channels: webinars with importers, B2B portals, certifications at food expos; Results: improved qualification rates in tenders and price realization uplift in compliant lots; Lesson: compliance storytelling converts when backed by auditable data.

Objective: Sustain energy trading relevance while pivoting to cleaner portfolios; Creative: content on supply security, contractual flexibility, and emissions management; Channels: energy conferences, white papers, targeted PPC to utility and IPP buyers; Results: stable offtake renewals and expanded dialogues in new gas and renewables markets; Lesson: balanced narrative of reliability plus transition wins conservative buyers.

Objective: Strengthen social license in emerging markets; Creative: local investment and community partnership stories; Channels: regional PR, stakeholder events; Results: smoother permitting and distributor expansion supporting faster time‑to‑revenue; collaboration with local chambers and NGOs increased credibility.