What is Sales and Marketing Strategy of Lisi Company?

The core of the Lisi Company sales strategy is its direct engineering teams, deeply embedded with major clients like Airbus and Boeing. This channel, generating an estimated €1.87 billion annually, focuses on technical co-development from the design phase to secure long-term contracts, reflecting the Lisi Group business strategy of deep integration.

Complementing its direct force, Lisi utilizes a selective network of distributors, primarily for aftermarket and standardized component sales in the automotive sector. This facet of the Lisi Group market approach extends its reach for lower-volume transactions while maintaining brand integrity and quality control.

The 2023 global rollout of the B2B portal 'Lisi Connect' is a key pillar of the Lisi digital marketing approach, enabling key accounts to manage orders and track deliveries. This platform is central to the Lisi Group sales team structure for reducing administrative overhead and improving customer stickiness through real-time visibility.

Exclusive long-term agreements, such as being a tier-1 supplier for the Airbus A320neo family, are not mere distribution deals but integral to the Lisi corporate strategy. These partnerships, which fueled an 8% YoY growth in aerospace for 2024, secure market share and are a testament to its Mission, Vision & Core Values of Lisi.

A key pillar of the Lisi Company marketing strategy is its proven technological leadership. This is validated by achievements like its 2024 patent for a novel corrosion-resistant alloy specifically for medical implants, showcasing its R&D prowess.

The Lisi Group business strategy heavily integrates sustainability as a core differentiator. In 2025, a significant 78% of its R&D projects are focused on developing lightweight and fully recyclable materials, directly responding to evolving OEM requirements.

The brand promises a customer experience centered on seamless integration and collaborative problem-solving from design to serial production. This focus aims to reduce the client's total cost of ownership, a critical factor in its sales strategy.

This positioning is consistently validated by the market through high performance rankings from major OEMs and prestigious awards. Recent recognition includes a 'Supplier of the Year' award from a leading automotive manufacturer, reinforcing its premium image.

This multi-year initiative supported the Airbus A350 XWB program, positioning titanium fasteners as key to fuel efficiency. The campaign secured a foundational, multi-billion-euro supply contract, cementing the company's role in next-generation aircraft.

Launched in 2024, this campaign introduced a new Class III implantable device portfolio to break into higher-value medical segments. It is projected to contribute over €100 million in annual revenue by 2026.

The 'Weightless Performance' objective was to demonstrate how every gram saved translated into significant lifetime fuel savings for airlines. The creative concept was deeply data-driven, targeting engineers and procurement specialists with tangible performance metrics.

Channels included high-impact advertising in aerospace journals, dedicated air show presentations, and direct engineering seminars. The medical campaign utilized an ABM strategy with whitepapers and virtual symposia featuring leading surgeons.