What is Sales and Marketing Strategy of I-Net Company?

This high-touch team of over 1,200 specialists is the primary engine of the I-Net Company business model, generating approximately 65% of its revenue. They manage complex, long-cycle sales for large corporations and government entities, offering customized solutions for secure networks and multi-cloud integration.

Catering to the SMB segment, this self-service digital sales funnel provides standardized services. The platform saw a significant 40% growth in its user base during 2024, demonstrating effective customer acquisition strategy for a different Target Market of I-Net.

A network of over 500 certified resellers and alliances with global technology giants form a crucial pillar of the I-Net Company growth plan. This channel contributed an estimated ¥18 billion in incremental revenue in 2024, largely driven by an exclusive distribution deal for a new SASE solution.

The strategic shift is towards a cohesive, solutions-oriented ecosystem where digital platforms and partners feed high-quality leads to the direct sales team. This integration maximizes the sales conversion rate for high-value account closure and strengthens overall customer retention.

The company's market positioning differentiates it from both cheaper, less-secure competitors and global hyperscalers often perceived as less tailored to the specific needs of the Japanese market. Its professional and confident visual identity resonates with its target audience of business decision-makers.

Its unique selling proposition is the deeply integrated nature of its services, combining network, cloud, and security into a single, manageable solution. This integration is backed by an impressive 99.999% uptime guarantee, a key element of its value proposition.

Brand tracking studies in 2024 confirmed the effectiveness of this strategy, showing a 15% increase in brand association with 'enterprise security leader' among its target audience. This success in brand awareness is a direct result of a consistent corporate strategy.

Demonstrating a customer-centric approach, the company pivoted its brand messaging in 2025 to highlight secure remote access and Zero-Trust solutions in response to the hybrid work shift. This agility is a critical component of its I-Net Company growth plan.

This campaign aimed to dominate the enterprise security narrative by presenting infrastructure as inherently secure. It generated over 50 million impressions and drove a 35% increase in security inquiries, directly credited with a 12% sales lift for managed services.

Focused on multi-cloud management, this campaign leveraged IT analyst partnerships and case studies. It achieved a 28% webinar engagement rate and onboarded over 300 new enterprise clients, generating an estimated ¥7 billion in annual recurring revenue.