What is Sales and Marketing Strategy of DoubleVerify Company?

Global direct teams sell multi-solution contracts to advertisers, agencies (WPP, Publicis, Omnicom, IPG, Dentsu, Havas) and large publishers, with vertical-specialized units (CPG, auto, retail, entertainment, gaming) and customer success driving >120% net revenue retention.

Native integrations with DSPs/SSPs (The Trade Desk, Google DV360, Amazon DSP, Yahoo, Xandr), social/walled gardens (YouTube via GVP, Meta, TikTok, Snapchat) and CTV platforms (Roku, Hulu/Disney, Peacock, Paramount, Prime Video, Samsung Ads) enable one-click activation and usage-based monetization.

Regional media resellers and consultancy alliances in EMEA, APAC and LATAM extend reach to mid-market advertisers and local publishers, particularly where agencies centralize verification standards and procurement.

Programmatic self-serve activation of pre-bid segments and post-bid verification within DSP workflows serves product-led demand; pre-bid brand safety and fraud filters and attention segments have become table stakes for programmatic advertising buyers.

Independent verification across CTV, social, display, in-app and retail media, focused on reducing wasted impressions and mitigating brand risk.

Fewer wasted impressions, safer placements, better attention and higher ROI—backed by MRC accreditations and TAG participation.

Clean, data-forward design with verification green/blue palette conveying trust, clarity and rigor in all creative and platform UI.

Authoritative, evidence-based messaging citing audits, MRC accreditations and third-party certifications to validate claims.

Objective: reframe verification from compliance to performance by introducing DV Attention as a predictive, privacy-resilient indicator with vertical and channel benchmarks. Channels included a Cannes Lions keynote, whitepapers, DSP co-marketing, webinars, and case studies with major CPG and auto brands.

Results: enterprise adoption accelerated; attention packages were attached to renewals contributing to mid-teens percent of incremental product ARR and higher ARPU. Campaigns reported double-digit improvements in completion and engagement when optimizing to DV Attention metrics.

Objective: lead in safeguarding exploding CTV spend with creative 'Trust your stream' storytelling revealing fraud typologies such as spoofing and SSAI manipulation. Channels: industry reports, PR around detected schemes, and partnerships with Roku, Amazon, and major broadcasters.

Results: material share gains in CTV verification; advertisers using DV pre-bid and post-bid saw IVT reductions of 20–40% versus baselines. This underpinned strong CTV revenue growth as U.S. CTV ad spend surpassed $30B.

Objective: extend independent verification into TikTok, Reels, and Snap via 'Safety at the speed of social,' emphasizing AI-driven classification at scale. Channels: joint platform announcements, creator-economy events, and vertical case studies.

Results: broader coverage in walled gardens, measurable reductions in unsafe adjacency, and increased advertiser confidence, supporting double-digit growth in social-related revenue contribution.

Objective: capture retail media network growth by ensuring quality on commerce media with 'Clarity at checkout' positioning and SKU-level insights. Channels: retail media conferences, RMN co-marketing, and ROI calculators for CPG.

Results: early wins with leading RMNs; pipeline growth in the segment exceeded 50% YoY as retail media surpassed $50B+, with advertisers reporting improved viewability and reduced IVT on retail placements.

Objective: standardize brand safety and suitability on YouTube under the positioning 'Confidence on the world’s largest video platform.' Channels: Google partnership announcements, joint best-practice guides, and ABM roadshows.

Results: increased activation of DV controls in DV360 and multi-market rollouts correlated with improved suitability alignment and higher effective reach, reinforcing leadership in video verification.