What is Sales and Marketing Strategy of Boliden Company?

Core channel representing over 70% of volumes, focused on Kokkola zinc and Rönnskär/Harjavalta copper output plus mine concentrates; locked by multi‑year contracts with OEMs, cable producers and galvanizers indexed to LME/LBMA with premiums for quality and CO2 profile.

Used to balance geography and counterparty credit risk, provide liquidity during maintenance outages and market dislocations, and handle concentrates and by‑products such as sulphuric acid, silver and gold.

Rönnskär and Odda/Harjavalta process WEEE, scrap and EOL batteries; Rönnskär processed around 200–250 kt of secondary materials annually before 2023, with phased restart recovery in 2024–2025 restoring circular sales and green‑premium offers.

Long‑term agreements with European galvanizers, steelmakers and cable producers secure grade‑specific and green‑certified lots; logistics via Nordic ports and rail underpin on‑time delivery KPIs above 95% for refined metal shipments.

Low‑carbon, responsibly sourced metals at industrial scale; messaging centers on traceability, compliance readiness and verified environmental metrics to appeal to OEMs and infrastructure buyers.

Nordic minimalism with clean energy imagery, data‑forward infographics (PCF charts, EPD badges) and audit‑backed badges to reinforce technical credibility.

European proximity reduces logistics emissions and eases CBAM compliance; high plant uptime and reliable on‑time delivery are emphasized alongside recycled content offerings.

Primarily OEMs, energy and infrastructure companies focused on Scope 3 reduction, regulatory compliance and supply‑chain resilience.

Objective was to establish a premium low‑carbon copper line for EVs and grid applications. Creative used 'from hydro to cathode' lifecycle visuals across trade media, LinkedIn, industry fairs and ABM; results included multi‑year European OEM contracts, reported green premiums in the low single digits per tonne and a >50% uplift on technical content downloads versus baseline copper pages. Success factors: audited PCF data, reliable Nordic supply and early‑mover credibility.

Objective tied Odda capacity increase and modern leaching tech to lowest‑quartile CO2 zinc with the 'Zinc for a net‑zero Europe' theme. Channels included site tours, EPD releases and co‑marketing with galvanizers; results: higher direct zinc offtake share, premium negotiations and market share gains in Northern Europe galvanizing. Lesson: customers reward verifiable CO2 metrics and delivery reliability.

Objective was to maintain trust after an incident and reinforce circularity leadership through transparent timelines, safety upgrades and 'recycling restored' milestones. Channels: press briefings, sustainability reports and buyer webinars; results: retention of key recycling customers, phased recovery of secondary feed and contained reputation risk via clear KPIs. Lesson: crisis candor plus data sustains brand equity.

Objective converted regulatory change into demand using CBAM calculators and procurement playbooks in ABM workshops and gated tools; results showed pipeline lift among steel/galvanizing and cable accounts and higher attach rates for green‑premium SKUs. Success: solutions framing (compliance plus CO2 cuts) outperformed product‑only messaging.

Objective: prove Scope 3 impact via joint case studies demonstrating 10–30% category emissions cuts; channels: webinars, LinkedIn Live and trade press. Results: above‑benchmark engagement and direct inbound from peer buyers, with credibility strengthened by third‑party assurance. See related context in Mission, Vision & Core Values of Boliden.

Across campaigns, verified outcomes included multi‑year OEM contracts for green copper, low single‑digit euro/tonne green premiums, >50% engagement increase on technical downloads, and measurable offtake share gains in Northern Europe galvanizing segments.