How Does Haitong Securities Company Work?

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How does Haitong Securities deliver value across markets?

In 2023 Haitong Securities generated RMB 49.2 billion in operating revenue and RMB 12.3 billion in net profit, leveraging brokerage, investment banking and asset management across China, Hong Kong and international hubs.

How Does Haitong Securities Company Work?

Haitong blends trading, interest and fee income with balance-sheet solutions and cross-border services to stabilize earnings through cycles; it ranks top in domestic bond and equity underwriting into 2024. Explore its competitive dynamics via Haitong Securities Porter's Five Forces Analysis.

What Are the Key Operations Driving Haitong Securities’s Success?

Haitong Securities operates a universal securities platform combining retail and institutional brokerage, corporate finance, asset and wealth management, proprietary trading, margin financing, and prime services to deliver integrated capital markets solutions.

Icon Integrated Retail and Wealth

Serves over 30M domestic retail clients and tens of thousands of affluent/WM clients via nationwide branches and digital apps for trading, advisory, and wealth planning.

Icon Institutional Brokerage & Research

Institutional sales and research cover more than 2,000 A/H names, providing sales, trading, and thematic research to pension, asset managers, and corporate treasuries.

Icon Corporate Finance & Underwriting

ECM, DCM and M&A teams execute IPOs (including STAR/ChiNext), bond placements, ABS, and cross-border deals with an underwriting factory backed by sector bankers, syndicate, and legal/compliance.

Icon Asset Management & Alternatives

Manages mutual funds, segregated accounts and alternatives; the buy-side complex supports proprietary strategies and third-party distribution into bank FOF and retail channels.

Risk, treasury, and operations manage inventory, repo, collateral and margin financing while Haitong International provides 24-hour execution, structured notes, and offshore DCM/ECM to connect mainland issuers with global capital.

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Value Drivers and Differentiators

Scale in bond origination, broad retail distribution, dual-licensing for cross-border services, and the ability to combine underwriting with market-making and derivatives hedging deliver pricing, speed and integrated solutions.

  • Extensive retail reach enables deep distribution for IPOs and structured products into bank FOF and agency channels.
  • Strong fixed-income origination capability supports large DCM deals and ABS transactions across onshore and offshore markets.
  • Cross-border platform (Haitong International) enables 24-hour trading, structured notes, and international ECM/DCM access.
  • Integrated risk/treasury and proprietary trading allow hedged execution and inventory management, improving execution and margin outcomes.

For market positioning, partnerships with SSE, SZSE, HKEX, fund houses, fintech vendors (OMS/risk) and custodians expand distribution and operational capacity; see related analysis at Target Market of Haitong Securities.

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How Does Haitong Securities Make Money?

Revenue Streams and Monetization Strategies at Haitong Securities combine traditional brokerage, interest and financing income, investment banking fees, asset and wealth management charges, proprietary trading gains, and ancillary service fees to diversify earnings and reduce cyclicality.

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Brokerage commissions

Retail and institutional commissions from equities, funds and options. In 2023–2024 commissions made up about 20–25% of operating revenue, pressured by fee compression but supported by derivatives growth.

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Interest income & margin financing

Interest on margin loans, stock pledge and bond financing plus net interest from repo/treasury. This stream accounted for roughly 20–30% of revenue, with margin balances dipping in 2024 then stabilizing in early 2025 after policy easing.

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Investment banking fees

IPO/SEO underwriting, convertible bonds, DCM, ABS and M&A advisory. IB fees were about 15–20% in 2023, aided by top-5 DCM league positions in China and cross-border mandates via Haitong International.

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Asset & wealth management fees

Management and advisory fees from funds, segregated accounts and wealth products; performance fees episodic. Fee income here grew into the low- to mid-teens percent of revenue in recent years due to managed account penetration and digital distribution.

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Proprietary trading & investment income

Gains/losses from inventory, market-making, fixed income trading and strategic stakes. Historically contributed 15–25% of revenue and remains volatile; fixed income and quant strategies are used to smooth equity beta.

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Other services

Custody, financing facilitation, prime brokerage, derivatives structuring and platform fees provide additional, recurring income and support cross-selling across the franchise.

Recent strategic shifts and commercial tactics

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Revenue-mix & product bundling

Management is shifting the mix toward fee-based wealth/AM and DCM to reduce earnings cyclicality, with tiered margin pricing and bundled issuer services to increase wallet share.

  • Tiered pricing on margin rates to protect net interest margins.
  • Bundled underwriting + market-making + investor relations for issuer clients.
  • Cross-selling wealth management to brokerage clients via app and branches.
  • Derivatives overlays sold to institutional accounts to increase recurring fees.

Regional and channel contributions

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Mainland vs Hong Kong/offshore

Mainland China operations remain the largest revenue source; Haitong International (Hong Kong/offshore) contributes a mid-teens percentage via cross-border ECM/DCM and high-margin mandates.

  • Core mainland brokerage and margin finance drive daytime liquidity-dependent revenue.
  • Offshore franchise adds diversification via Hong Kong IPOs and cross-border DCM.
  • Digital distribution increased managed-account adoption in 2024–2025.
  • Strategic focus on DCM and ABS to stabilise fee income.

Data points and references

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Key metrics (2023–early 2025)

Reported operating revenue mix across categories referenced above; margin financing volatility eased with policy easing in early 2025, and IB/ABS volumes kept fee income resilient.

  • Commissions: 20–25% of operating revenue (2023–2024).
  • Interest & margin: 20–30% depending on leverage and rates.
  • IB fees: ~15–20% in 2023, supported by DCM league standing.
  • Prop trading: historically 15–25%, variable by market cycle.

Further reading and context

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Related analysis

For strategic marketing and distribution details see Marketing Strategy of Haitong Securities.

  • How Haitong Securities works across brokerage, IB and AM channels.
  • how does Haitong Securities make money via diversified fee and interest streams.
  • Haitong Securities online trading platform features and distribution analytics.
  • Haitong Securities asset management products overview and fee trends.

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Which Strategic Decisions Have Shaped Haitong Securities’s Business Model?

Haitong Securities' recent chapter focuses on scaling nationwide distribution, anchoring cross‑border ECM/DCM via Haitong International, and deepening product capabilities in bonds, derivatives and digital wealth management to navigate 2022–2025 market volatility.

Icon Expansion and integration

Built a national brokerage network and expanded Haitong International to support Chinese issuers’ offshore financing through 2023–2025 amid onshore volatility, enabling cross‑border ECM and DCM execution.

Icon Product depth

Strengthened bond underwriting across policy banks, SOEs, LGFVs and ABS; bolstered STAR/ChiNext equity franchise and expanded derivatives market‑making and electronic execution to capture liquidity migration to options and futures in 2024–2025.

Icon Digital and wealth management

Upgraded mobile platforms and rolled out AI‑driven advisory and model portfolios, lifting fee income density per client despite muted trading volumes in 2024; wealth management AUM growth became a key income stabilizer.

Icon Risk management response

Tightened controls on stock‑pledge exposure, reduced duration and lowered VaR limits after industry stresses; diversified trading from directional equities into fixed income and arbitrage, reducing drawdowns recorded in 2022–2024.

Haitong Securities leverages scale, dual onshore–offshore licenses and an integrated product set to win mandates and provide bundled financing, derivatives and liquidity services across client segments.

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Competitive edge and execution power

Distribution reach and research coverage enhance allocation authority; a robust DCM pipeline and primary deal distribution remain core strengths in 2024–2025.

  • Scale distribution for primary ECM/DCM deals and bookbuilding across China and offshore.
  • Dual onshore–offshore licensing supports cross‑border underwritings and structured solutions.
  • Integrated derivatives, market‑making and electronic execution capture the shift to options/futures liquidity.
  • Research and client connectivity amplify execution quality and allocation outcomes.

Relevant metrics: Haitong’s global franchise executed multiple offshore IPOs and bond issues through 2023–2025, with fixed income underwriting volumes and derivatives flow rising in 2024; fee income per client increased as digital advisory adoption grew—see detailed revenue breakdown in Revenue Streams & Business Model of Haitong Securities.

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How Is Haitong Securities Positioning Itself for Continued Success?

Haitong Securities ranks among China’s top full-service brokerages by assets and revenues, combining nationwide retail coverage with integrated IB–sales–trading–WM and an international arm that provides HK/global market access. The firm’s underwriting scale, diversified fee mix and cross-border capabilities support client retention, while regulatory, market and credit risks require active mitigation.

Icon Industry standing

Haitong consistently ranks in the top-5 to top-10 in China for bond underwriting and holds a meaningful share of equity deals; Haitong International expands reach into Hong Kong and global listings.

Icon Client franchise

Nationwide branch network, integrated investment banking, sales, trading and wealth management drive client loyalty and recurring fee opportunities; digital WM penetration is a strategic focus.

Icon Key risks

Regulatory tightening on underwriting and margin trading, market cyclicality compressing brokerage and proprietary returns, and credit exposures in LGFV and ABS are principal near-term risks.

Icon Competitive and geopolitical pressures

Competition from large Chinese brokers and bank-affiliated dealers, fintech disintermediation, fee compression and offshore funding/geopolitical headwinds can pressure revenue and funding costs.

Strategic priorities through 2025 emphasize expanding fee-based wealth and asset management, deepening debt capital markets and securitization, scaling derivatives/prime services and selectively growing cross-border mandates to stabilize revenue.

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Outlook and financial signals

Policy support for capital markets reform and a gradual recovery in A-share turnover support a path to higher recurring fees; Haitong aims to monetize underwriting scale, digital WM and cross-border platform to improve profit resilience.

  • 2024–2025 focus: shift from volatile trading income toward fee income from WM/AM and DCM.
  • Credit exposure: monitored LGFV/ABS positions require provisioning and active risk trimming.
  • Derivatives and prime services scaling to capture institutional flow and hedging demand.
  • Cross-border capabilities via Haitong International to win mandates denied to purely domestic peers; see Brief History of Haitong Securities for background on international expansion.

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