How Does Corsair Company Work?

This division includes high-performance keyboards, mice, headsets, and the industry-leading Elgato streaming gear. It directly serves professional content creators and gamers seeking top-tier input devices and production equipment.

This segment encompasses DRAM modules, power supplies, cases, and prebuilt Corsair ONE PCs. It caters to a wide audience from DIY PC builders sourcing individual components to users wanting a complete, high-end system.

While Corsair designs all products in-house, it leverages a global supply chain with contract manufacturers, primarily in Asia. This hybrid model ensures cost-efficient production at scale while maintaining tight control over quality and engineering.

The company utilizes a robust global network of major retailers, distributors, and a growing direct e-commerce channel. The direct-to-consumer channel represented approximately 18% of total net revenue in 2024, highlighting its strategic importance.

The acquisitions of Elgato in 2018 and Origin PC in 2019 were masterstrokes for the Corsair business model. These moves diversified its revenue base and established a commanding lead in the streaming equipment and high-end prebuilt PC markets, respectively.

During the 2021-2022 supply chain crisis, the Corsair company responded by diversifying its supplier base and implementing strategic inventory procurement. This operational agility was critical to mitigating severe component shortages and maintaining product availability.

A core pillar of how Corsair works is building a brand synonymous with quality and performance. Its iCUE software creates a unified ecosystem for all Corsair gaming products, locking users into the brand and creating significant switching costs.

The Corsair research and development process is focused on staying ahead of trends. The company continues to adapt by investing in new product categories, such as gaming furniture, to expand its reach into burgeoning markets like simulator gaming.

The Corsair company enjoys a top-three rank in nearly every category it competes in, from gaming peripherals to PC cooling. This leadership is supported by a global presence, with products sold in over 80 countries and a net promoter score consistently above 50.

The Corsair business model is exposed to significant risks, including margin pressure from fierce competitors and vulnerability to the cyclical PC components manufacturing cycle. Its global supply chain also remains susceptible to logistical disruptions and geopolitical tensions.

Future growth is anchored on expanding higher-margin segments like the Elgato brand for content creators and the direct-to-consumer sales channel. This strategic shift is designed to improve overall profitability and insulate the company from market volatilities.

The forward-looking perspective focuses on deeper ecosystem integration and leveraging AI within the iCUE software for predictive performance. Corsair aims to target the professional content creator market more aggressively as the lines between gaming and work continue to blur.