{"product_id":"zevia-business-model-canvas","title":"Zevia Business Model Canvas","description":"\u003cdiv class=\"pr-shrt-dscr-wrapper orange\"\u003e\n\u003csection class=\"pr-shrt-dscr-box\"\u003e\n\u003cdiv class=\"pr-shrt-dscr-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Magnifier-Icon.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003e\u003c\/h3\u003e\n\u003cp\u003eUnlock the business model canvas for a leading natural, zero-calorie beverage brand\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"pr-shrt-dscr-content\"\u003e\n\u003cp\u003eUnlock the full strategic blueprint behind Zevia’s Business Model Canvas. This in-depth canvas reveals value propositions, channels, partnerships and revenue mechanics that power growth in the natural, zero‑calorie beverage space. Ideal for entrepreneurs, investors and strategists seeking actionable benchmarks. Download the editable Word\/Excel pack to model growth, spot risks and adapt proven tactics.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter green\"\u003eP\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003eartnerships\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper green\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStevia and natural ingredient suppliers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eSecure, high-quality stevia leaf extract sources ensure consistency and support Zevia’s clean-label claims, with ingredient specs often locked via 3-5 year supplier contracts. Multi-sourcing from regions like China and Paraguay reduces supply risk and price volatility by diversifying crop and processing exposure. Strategic partners collaborate on agronomy and extraction improvements to raise Reb A purity and yield. Long-term agreements lock in volume commitments and predefined quality specifications.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eCo-packers and contract manufacturers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eTrusted beverage co-packers provide scalable canning and bottling capacity, using high-speed lines typically in the 200–300 cans\/min range.\u003c\/p\u003e\n\u003cp\u003eThey enable fast line changeovers across sodas, energy, teas, mixers and sparkling water, often achieving sub‑hour changeovers with experienced teams.\u003c\/p\u003e\n\u003cp\u003eQuality and food safety certifications such as SQF, BRC and FSSC 22000 are essential for shelf-life and retailer acceptance.\u003c\/p\u003e\n\u003cp\u003eGeographic diversification of co-pack partners reduces freight costs and lead times, lowering transit days and inventory risk.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003ePackaging and aluminum can vendors\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eAluminum can vendors bolster Zevia’s sustainability and premium shelf look; aluminum is 100% recyclable and recycling saves up to 92% energy (Can Manufacturers Institute, 2024). Long-lead packaging (often 8–12 week lead times for custom runs) forces tight forecasting alignment. Custom prints and sizes require rigorous QA to avoid costly reworks, while recycling partnerships reinforce Zevia’s environmental positioning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-green-section\"\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDistributors and retail partners\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDistributors and retail partners drive Zevia’s shelf presence across grocery, mass, natural and club channels, while national and regional distributors extend reach into convenience and regional chains; joint business planning aligns promotions, assortment and velocity targets to lift sell-through. In 2024 Zevia reported nationwide distribution and continued investment in retailer data-sharing to improve replenishment and planogram compliance.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail shelf presence: grocery, mass, natural, club\u003c\/li\u003e\n\u003cli\u003eDistributors extend into convenience\/regional chains\u003c\/li\u003e\n\u003cli\u003eJoint business planning: promotions, assortment, velocity\u003c\/li\u003e\n\u003cli\u003eData sharing: replenishment, planogram compliance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-green-section4\"\u003e\n\u003cdiv class=\"title-row-green-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eDigital platforms and logistics providers\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-green-section blur_box\"\u003e\n\u003cp\u003eDigital marketplaces and DTC enablers expand Zevia’s reach—global e‑commerce hit about 22% of retail sales in 2024 and Amazon held roughly 38% of US e‑commerce—while capturing first‑party shopper data for targeting and assortment decisions. 3PL partners, in a \u0026gt;$1T global 3PL market in 2024, run warehousing, pick‑pack and final‑mile at scale. Performance SLAs (typical on‑time rates 95–99%) protect brand experience and integrations cut stockouts and delivery costs materially (up to ~30% reduction in some implementations).\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eMarket reach: 22% global e‑commerce (2024)\u003c\/li\u003e\n\u003cli\u003ePlatform concentration: Amazon ~38% US e‑commerce (2024)\u003c\/li\u003e\n\u003cli\u003e3PL scale: global 3PL market \u0026gt;$1T (2024)\u003c\/li\u003e\n\u003cli\u003eSLA targets: 95–99% on‑time\u003c\/li\u003e\n\u003cli\u003eImpact: integrations can reduce stockouts\/delivery costs up to ~30%\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Partnerships-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eMulti-sourced stevia, \u003cstrong\u003e200-300\u003c\/strong\u003e cans\/min co-packers, aluminum cans save \u003cstrong\u003e92%\u003c\/strong\u003e energy\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia relies on multi‑sourced stevia suppliers (3–5 yr contracts; China, Paraguay) to secure Reb A quality and price stability. Co‑packers provide 200–300 cans\/min capacity with sub‑hour changeovers; aluminum cans (8–12 wk lead times) support sustainability (92% energy saved via recycling). Distributors, 3PLs and e‑commerce partners drive reach (3PL market \u0026gt;$1T; e‑commerce 22% global, Amazon ~38% US, 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003ePartner\u003c\/th\u003e\n\u003cth\u003eRole\u003c\/th\u003e\n\u003cth\u003e2024 Metric\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eStevia suppliers\u003c\/td\u003e\n\u003ctd\u003eRaw ingredient quality\/volume\u003c\/td\u003e\n\u003ctd\u003e3–5 yr contracts; multi-source\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCo‑packers\u003c\/td\u003e\n\u003ctd\u003eCanning\/bottling\u003c\/td\u003e\n\u003ctd\u003e200–300 cans\/min; sub‑hr changeovers\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging\u003c\/td\u003e\n\u003ctd\u003eAluminum cans\u003c\/td\u003e\n\u003ctd\u003e8–12 wk lead; recycling saves 92% energy\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eDistributors\/3PL\u003c\/td\u003e\n\u003ctd\u003eDistribution\/fulfillment\u003c\/td\u003e\n\u003ctd\u003e3PL market \u0026gt;$1T; e‑commerce 22% global; Amazon ~38% US\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_orange\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-includes\"\u003e\n\u003ch2\u003eWhat is included in the product\u003c\/h2\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Word-Icon.svg\" alt=\"Word Icon\"\u003e\n\u003cstrong\u003eDetailed Word Document\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eA comprehensive Business Model Canvas for Zevia detailing customer segments, value propositions, channels, key partners, activities, resources, revenue streams and cost structure, with integrated analysis of competitive advantages and SWOT. Ideal for investors, advisors, and entrepreneurs seeking a polished, real-world blueprint to validate strategy and support funding or strategic decisions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"plus-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Plus-Icon.svg\" alt=\"Plus Icon\"\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-includes\"\u003e\n\u003cdiv class=\"title-row-includes\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Excel-Icon.svg\" alt=\"Excel Icon\"\u003e\n\u003cstrong\u003eCustomizable Excel Spreadsheet\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-includes\"\u003e\n\u003cp\u003eHigh-level, editable Business Model Canvas for Zevia that condenses its sugar-free beverage strategy into a one-page snapshot, saving hours of structuring and making it easy to compare channels, partners, and revenue streams for rapid decision-making.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-2_new_design\"\u003e\n\u003cdiv class=\"frst_big_letter_heading\"\u003e\n\u003ch2\u003e\n\u003cspan class=\"frst_big_letter_letter orange\"\u003eA\u003c\/span\u003e\u003cspan class=\"frst_big_letter_text\"\u003ectivities\u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-wrapper orange\"\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eProduct R\u0026amp;D and formulation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eZevia develops zero-calorie beverages sweetened with stevia and natural flavors, marketed as zero sugar and zero calories. Rebaudioside A, the principal stevia glycoside, is roughly 200–400× sweeter than sucrose, so Zevia iterates blends and masking systems to match sugared benchmarks without artificial ingredients. R\u0026amp;D validates sensory performance and shelf stability via accelerated and real-time testing. Formulations adhere to clean-label claims—no artificial colors, flavors, or preservatives.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"sub-highlight-box\"\u003e\n\u003cdiv class=\"sub-highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eBrand marketing and demand generation\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"sub-highlight-content\"\u003e\n\u003cp\u003eBuild awareness around plant-based, zero-sugar benefits by linking stevia education to Zevia’s momentum—following FY2023 net revenue of $173.9M—using digital, influencer, and in-store activations to expand trial. Optimize pricing and promo cadence to raise household penetration, leveraging category promo benchmarks and ROI tracking. Educate consumers on stevia and clean ingredients through content, sampling, and POS materials.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-2_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Image.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eSupply chain and quality management\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003ePlan ingredients, cans and co-packing slots to meet SKU demand across retail and DTC, aligning weekly production to FY2024 revenue scale (~$215M) and seasonal peaks. Maintain rigorous QA\/QC and food‑safety protocols with supplier audits and batch testing. Monitor supplier performance, input cost trends (packaging up ~5% in 2024) and track inventory, forecasting and OTIF targets (≈95%).\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"product-orange-section\"\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eChannel development and retail execution\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eIn 2024 Zevia prioritized expanding distribution across grocery, mass, natural, club, and convenience channels, negotiating shelf placement, endcaps, and secondary displays to boost visibility. The team enforces planogram adherence and executes in-store merchandising while tracking velocities weekly to identify and correct underperforming SKUs.\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eChannel expansion: grocery, mass, natural, club, convenience\u003c\/li\u003e\n\u003cli\u003eRetail ops: placement, endcaps, secondary displays\u003c\/li\u003e\n\u003cli\u003eExecution: planogram adherence, velocity tracking, SKU remediation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-box-orange-section4\"\u003e\n\u003cdiv class=\"title-row-orange-section\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-2.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eData analytics and customer insights\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"content-row-orange-section blur_box\"\u003e\n\u003cp\u003eLeverage retail scans and DTC data to inform assortment, pricing and promotional cadence, using granular POS and customer-level purchase data to segment shoppers and tailor messaging; run test-and-learn pilots for new flavors and pack sizes to measure conversion and repeat rate, then scale winners. Forecast demand to reduce OOS and allocate trade spend to channels with highest ROI.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cul class=\"lst_crct\"\u003e\n\u003cli\u003eRetail scans + DTC for assortment\u003c\/li\u003e\n\u003cli\u003eSegment customers, personalize messaging\u003c\/li\u003e\n\u003cli\u003eTest flavors\/pack sizes, scale winners\u003c\/li\u003e\n\u003cli\u003eForecasting to cut OOS, optimize trade ROI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"highlight-box\"\u003e\n\u003cdiv class=\"highlight-icon\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/CANVAS-Content-Activities-Icon-Color-1.svg\" alt=\"Icon\"\u003e\n\u003ch3\u003eStevia beverages: $173.9M FY23 → \u003cstrong\u003e~$215M\u003c\/strong\u003e FY24; OTIF ≈95%\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"highlight-content\"\u003e\n\u003cp\u003eZevia formulates stevia‑sweetened beverages, validating sensory and shelf stability while maintaining clean‑label specs. Marketing drives trial and penetration via digital, influencer and in‑store tactics supporting FY2023 revenue $173.9M and FY2024 ~$215M. Operations manage co‑packing, QA, OTIF ≈95% and cost monitoring (packaging +5% in 2024).\u003c\/p\u003e\n\u003ctable class=\"tbl_prdct green_head blur_tbl\"\u003e\n\u003cthead\u003e\u003ctr\u003e\n\u003cth\u003eMetric\u003c\/th\u003e\n\u003cth\u003e2023\u003c\/th\u003e\n\u003cth\u003e2024\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eRevenue\u003c\/td\u003e\n\u003ctd\u003e$173.9M\u003c\/td\u003e\n\u003ctd\u003e~$215M\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOTIF\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e≈95%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePackaging cost\u003c\/td\u003e\n\u003ctd\u003e—\u003c\/td\u003e\n\u003ctd\u003e+5%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cbutton class=\"get_full_prdct_green\" onclick=\"get_full()\"\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cdiv class=\"container_new_design\"\u003e\n\u003cdiv class=\"text-section text-1_new_design\"\u003e\n\u003ch2\u003e\n\u003cspan style=\"color: #3BB77E;\"\u003eWhat You See Is What You Get\u003c\/span\u003e\u003cbr\u003e Business Model Canvas\u003c\/h2\u003e\n\u003cp\u003eThe document previewed here is the exact Zevia Business Model Canvas you’ll receive after purchase, not a mockup or sample. Upon ordering, you’ll instantly get the full, editable file—structured and formatted exactly as shown—for immediate use in presentations, planning, or collaboration. No hidden content, no surprises; what you see is what you’ll download in its complete form.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"image-section image-1_new_design\"\u003e\n\u003cimg src=\"\/cdn\/shop\/files\/GENERAL-Explore-Preview.svg\" alt=\"Explore a Preview\"\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"PortersFiveForce","offers":[{"title":"Default Title","offer_id":56162328740217,"sku":"zevia-business-model-canvas","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0914\/5276\/8633\/files\/zevia-business-model-canvas.png?v=1762699055","url":"https:\/\/portersfiveforce.com\/products\/zevia-business-model-canvas","provider":"Porter's Five Forces","version":"1.0","type":"link"}